ASSISTANT DIRECTOR OF ADMISSIONS JOB DESCRIPTION

This roundup of Assistant Director of Admissions job descriptions covers staff leadership, prospect pipeline management, campus tours, and financial aid communications.

Assistant Director of Admissions Job Description Template

1. About the Role

Enrollment targets go unmet when no one owns the territory between first inquiry and final enrollment decision. The Assistant Director of Admissions fills that gap by managing a defined geographic or program-based recruitment territory, evaluating undergraduate and graduate applications against institutional admissibility standards, and counseling prospective students through a process that runs from open house to yield. Each cycle, this person reads hundreds to over a thousand applications, balancing independent judgment with committee accountability. The role sits within the Office of Enrollment and reports upward to a Director or Associate Director of Admissions.

2. Position Summary

As the Assistant Director of Admissions, you own the full recruitment-to-decision pipeline for an assigned territory or program population, from outreach at college fairs and feeder school visits through evaluative interviews and application review. The position works across academic offices, financial aid, student services, and alumni networks to hit enrollment and yield targets each term.

3. Why Join Us

Career Impact: Managing a named recruitment territory and sitting on an admissions committee gives you direct, attributable experience in enrollment management, a credential that supports progression to Associate Director or Director of Admissions roles.

Business Impact: Each application cycle, the decisions and yield strategies this role executes determine whether the institution meets its enrollment headcount and tuition revenue targets for the year.

Growth Opportunity: Exposure to transfer credit evaluation, articulation agreements, and diversity recruitment initiatives expands your competency set beyond generalist recruiting into the specialized enrollment strategy skills that command senior roles.

4. Key Responsibilities

  • Manage an assigned geographic or program-based recruitment territory, scheduling school visits, college fairs, and outreach events to meet enrollment goals.
  • Evaluate undergraduate, transfer, and graduate applications against institutional admissibility standards, rendering independent decisions or escalating complex cases.
  • Conduct evaluative interviews and information sessions for prospective students and families, conveying program offerings and admissions criteria.
  • Build and maintain relationships with high school counselors, community college transfer advisors, and community-based organizations within the assigned territory.
  • Develop and execute an annual yield strategy, coordinating current students, alumni, and faculty in in-person and virtual engagement events.
  • Review inquiry, application, and enrollment trend data to identify pipeline gaps and make strategic recruitment recommendations.
  • Recruit, train, and oversee student ambassadors to support recruitment events, campus visits, and prospective-student outreach.
  • Represent the admissions office on internal committees and collaborate with financial aid, marketing, and academic departments to support enrollment initiatives.

5. Required Qualifications

  • Bachelor's degree in any field or equivalent work experience.
  • Two or more years of experience in college or university admissions, enrollment management, or a directly related advisory or counseling role.
  • Demonstrated ability to evaluate academic credentials and render consistent, policy-aligned admission decisions.
  • Strong written and verbal communication skills, including the ability to present effectively to audiences ranging from individual families to large campus groups.
  • Analytical and organizational skills sufficient to manage a recruitment territory, track applicant pipeline data, and meet application-review deadlines.
  • Ability to work a flexible schedule that includes evening and weekend events and seasonal domestic travel, with a valid driver's license.
  • Knowledge of enrollment management principles, higher education trends, and transfer credit or dual-enrollment processes.

6. Preferred Qualifications

  • Master's degree in higher education, counseling, student affairs, or a related field.
  • Experience with graduate management, medical, or professional program admissions, including evaluative interviewing for competitive cohorts.
  • Demonstrated cultural competence and prior experience recruiting students from underrepresented, first-generation, or Indigenous communities.
  • Familiarity with articulation agreement development and community college partnership management.

7. Success Metrics & Environment

  • Application review volume completed per cycle, measured against team benchmarks and decision turnaround targets.
  • Yield rate for assigned territory or program cohort, comparing admitted-to-enrolled conversion across terms.
  • Recruitment event attendance rate, reflecting prospect engagement within the assigned territory.
  • Inquiry-to-application conversion rate, tracking pipeline progression from first contact through submitted application.
  • Student ambassador program participation count per recruitment cycle, measuring program reach and readiness.
  • Typical tools: prospect management and CRM platforms (commonly Technolutions Slate or Ellucian Colleague); MS Office suite for reporting and correspondence.

8. Compensation & Benefits (US Market Benchmark)

  • Base Salary Range: $48,000–$68,000 annually, varying by institution type and region
  • Bonus: Merit-based increases common; formal bonus structures rare in higher education
  • Equity: Not typically offered in higher education admissions roles
  • Health Benefits: Medical, dental, and vision coverage; university plans often employer-subsidized
  • PTO: 15–22 days annually, plus institutional holidays and semester breaks
  • Common Perks: Tuition remission for employee and dependents, professional development funding, and conference travel support


Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

9. EEO & Legal

Work authorization in the United States is required; sponsorship is not available for this position. Employment is contingent on successful completion of a background check. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Reasonable accommodations are available to individuals with disabilities throughout the application and employment process upon request.

Assistant Director of Admissions Job Description Examples

1. Assistant Director of Admissions (Secondary School Enrollment)

The Assistant Director of Admissions shapes the enrollment pipeline for Middle School and Upper School by serving as the first point of contact for prospective families, conducting campus tours, planning open house events, and leading the Student Ambassador Program. Embedded within the admissions team and reporting to the Director of Admissions, this role drives applicant engagement from initial inquiry through committee review to strengthen the school's long-term recruitment outcomes.


Key Responsibilities

  • Act as the first point of contact for prospective Middle School and Upper School parents and students.
  • Meet and greet prospective families, inquire about student interests and reasons for considering a school change, and establish a personal connection.
  • Communicate the school's value proposition, including mission, core values, and division distinctives, to prospective families.
  • Represent the school and articulate its programs at external recruitment and awareness events, including open houses, seminars, feeder school visits, and special interest groups.
  • Conduct Middle School and Upper School campus tours and information sessions.
  • Maintain and expand relationships with feeder schools.
  • Collaborate with the admissions team by providing feedback on community-building strategies and retention events.
  • Review inquiry, application, offer, and enrollment trends with the marketing department to identify gap areas and make strategic recommendations.
  • Plan and execute Middle School and Upper School open house and tour events, conduct post-event evaluations, and recommend improvements.
  • Partner with the Director of Admissions to conduct student and parent interviews.
  • Facilitate the application process, including follow-up calls and emails and answering applicant questions.
  • Serve as the ISEE supervisor for on-campus testing.
  • Serve on the Middle School and Upper School admission committee, reviewing applications and preparing applicant summaries and stack rankings.
  • Recruit, train, and maintain ongoing connection with Student Ambassador Program participants, including oversight of related events and matching ambassadors with prospective and new students.
  • Attend professional development conferences and workshops as appropriate.


Required Qualifications

  • Bachelor's degree preferred.
  • Work experience in an academic environment, admissions, enrollment management, or related areas.
  • Experience working effectively with multiple concurrent tasks in a fast-paced environment.
  • Familiarity with Microsoft Word, Excel, and Outlook, with the ability to learn integrated database software as needed.
  • Excellent interpersonal skills with the ability to establish personal connections with prospective families.
  • Strong written and oral communication skills.
  • Highly organized and detail-oriented.
  • Flexible and adaptable in responding to changing requirements.
  • Ability to maintain confidentiality and security of sensitive information.
  • Ability to hold self and others accountable for results.
  • Positive support of institutional policies and practices, with the ability to work collaboratively in a professional organization.

2. Assistant Director of Admissions (Graduate Professional Programs)

Embedded within the Office of Marketing, Recruitment and Enrollment Operations, the Assistant Director of Admissions manages the full recruitment cycle for Professional Programs, from prospecting through yield, leveraging CRM data and ambassador networks to advance enrollment goals. Working closely with admissions committee members, faculty, alumni, and student services staff, this role builds pipelines from diverse candidate populations including veterans and underrepresented communities.


Core Functions

  • Conduct in-person and virtual recruitment events and engagement opportunities, and ensure accurate and timely posting of event descriptions to relevant platforms.
  • Use the prospect management system to identify, track, and advance prospective students through the recruitment and admissions process.
  • Identify and recommend new recruiting and pipeline development opportunities, including referral partnerships and affiliations with relevant professional associations.
  • Serve as a knowledgeable representative for the Professional Programs, maintaining and articulating knowledge of all degree and certificate programs offered.
  • Maintain an accurate understanding of admissions processes, requirements, and criteria for success.
  • Review application materials, including academic credentials, work experience, and leadership, and provide objective assessments of qualifications.
  • Conduct evaluative interviews and provide decision recommendations for admissions committee review.
  • Execute the annual yield strategy for the Professional Programs, leveraging current students, alumni, faculty, and staff in in-person and virtual events.
  • Contribute to the onboarding process for incoming students.
  • Use data, reports, and dashboards to monitor progress and inform assessment.
  • Engage directly with prospective students via email and the program-assigned inbox.
  • Develop and implement a recruitment event promotion plan, including pre- and post-event messages to optimize attendance and encourage application creation and submission.
  • Develop and manage the student ambassador program, selecting and training ambassadors to assist with recruiting events, class visits, online chats, and other activities.
  • Execute programs and events to enhance recruitment and yield of candidates from diverse backgrounds, including women, underrepresented minorities, veterans, and members of the LGBTQ+ community.
  • Provide occasional Student Services and Academic Operations coverage during student residencies and events.


Qualifications & Experience

  • Bachelor's degree required; a master's degree is preferred.
  • Eight or more years of experience may be considered instead of a degree.
  • Three years of experience within a university in admissions, career management, or student and academic services.
  • Previous experience in graduate management education admissions, recruitment, advising, or career development.
  • Knowledge of and experience with Technolutions Slate.
  • Proficiency with MS Office, including active and regular use of spreadsheets, databases, and presentation software.
  • Excellent written, verbal, interpersonal, and presentation skills.
  • Demonstrated ability to engage, develop relationships with, and influence working professional audiences, including prospective students and alumni.
  • Collaborative work style and strong team orientation when working with internal and external stakeholders.

3. Assistant Director of Admissions (Freshman & Postbac Application Processing)

Reporting to senior admissions leadership, the Assistant Director of Admissions leads domestic freshman and postbac application processing operations, including supervising admissions specialists, managing CRM workflows, and overseeing transfer credit evaluations for dual-enrollment and IB/AP students. Partnering with high school counselors, university departments, and seasonal staff, this role ensures accurate, policy-compliant credentialing decisions that support fair and efficient undergraduate enrollment outcomes.


Primary Duties

  • Hire, train, and supervise admissions specialists and seasonal evaluator temporary staff, including evaluating job performance and taking corrective action as appropriate.
  • Provide direction, leadership, and oversight for freshman and postbac application processing, including developing policies and procedures, managing operations, and supervising staff.
  • Provide clear policy and procedural guidelines for the review, data entry, and workflow of applications, and maintain training materials for new and seasonal staff.
  • Manage domestic freshman application processing, including review of academic credentials, high school course rigor, and cumulative GPA, and associated data entry.
  • Oversee the review of freshman final high school transcripts and manage transfer credit evaluations for incoming freshmen, including dual-enrollment students and the awarding of IB and AP credit.
  • Advise freshman and postbac applicants, high school counselors, current and returning students, and the university community on admission requirements, policies, and application procedures, with emphasis on complex and sensitive cases.
  • Manage transfer credit evaluation updates for continuing, returning, and graduating students.
  • Update all freshman and postbac applicant CRM letters and email templates related to application processing and notifications, and manage application email accounts for applicants with missing documents.
  • Review petition and appeal letters related to late applications, quarter change requests, deferred admission, and late enrollment confirmation payments.
  • Troubleshoot complex issues regarding application processing and data issues in the student information system and CRM.


Skills & Qualifications

  • Bachelor's degree required.
  • Minimum of three years of accumulated work experience, preferably in an admissions office, registrar's office, or enrollment management.
  • Supervisory experience and experience managing complex operations.
  • Extensive admissions experience, including experience evaluating domestic and international academic credentials.
  • Experience training new staff.
  • Knowledge of CRM technology and student information systems.
  • Strong problem-solving, organizational, time-management, and prioritization skills.
  • Excellent interpersonal, writing, and public speaking skills.
  • Experience working with high school and college-age students from low-income, first-generation, and racially and ethnically diverse backgrounds.
  • Ability to work independently with minimal supervision and interact effectively with employees, education professionals, and the general public at all levels.

4. Assistant Director of Admissions (Community College One-Stop Services)

Sitting at the intersection of admissions operations and student services compliance, the Assistant Director of Admissions oversees One-Stop service delivery, manages admissions policy adherence under federal and state regulations, and leads professional staff in a community college environment serving a diverse, non-traditional student population. Operating across enrollment management, compliance monitoring, and strategic planning functions, this role translates data analysis and performance indicators into continuous process improvements that support equitable student access.


Duties

  • Hire, train, and supervise staff, providing feedback on individual performance and contributions to overall production.
  • Manage ongoing staff development to ensure staff have the appropriate skills and training to perform their responsibilities effectively.
  • Monitor traffic trends and analyze metrics to manage the delivery of One-Stop services and schedule staff in response to student traffic patterns.
  • Maintain expert-level knowledge of applicable policies, procedures, regulations, rules, and statutes, and assist the college community in ongoing compliance efforts.
  • Provide support to students, parents, and college staff regarding escalated admissions and One-Stop issues beyond routine information and processes.
  • Review and authorize admission determinations.
  • Keep abreast of federal and state regulations related to admissions and monitor compliance with those requirements.
  • Oversee professional staff from One-Stop support units.
  • Evaluate the college's admissions systems and recommend, develop, and implement policies and procedures responsive to key performance indicators to improve business processes.
  • Collaboratively review and analyze data trends and provide strategic recommendations for continuous improvement.
  • Maintain written policies and procedures for admissions and One-Stop Student Services, oversee office communications, and engage in strategic planning.


Requirements

  • Bachelor's degree in a relevant discipline required; master's degree preferred.
  • Five years of experience, including prior employee management experience in a college or university student services office.
  • Call center management experience preferred.
  • Experience working in a community college setting serving a diverse, non-traditional student population preferred.
  • Experience with Ellucian (Datatel) Colleague ERP or other major ERP systems preferred.
  • Demonstrated leadership behaviors that support transparent decision-making, team accountability, and identification of individual strengths and development areas.
  • Strong cross-cultural interpersonal and writing skills, including public speaking and the ability to represent the college positively to diverse populations.
  • Bilingual in Spanish and English preferred.

5. Assistant Director of Admissions (Undergraduate Territorial Recruitment)

A key member of the Office of Enrollment, the Assistant Director of Admissions owns a defined geographic territory, developing and executing integrated recruitment strategies that include high school visits, college fairs, regional interviews, and on-campus information sessions to build a strong applicant pool. Collaborating with guidance counselors, transfer advisors, and alumni, this role delivers counseling and decision support to prospective students and families while contributing to data-informed enrollment planning.


Functions

  • Read and evaluate applications for undergraduate admission, and make decisions or refer cases to the Associate Director or Director of Admissions.
  • Conduct recruitment travel, including high school visits, community college visits, college fairs, regional interviews, and other regional events.
  • Provide guidance and recommendations to prospective students, parents, alumni, guidance counselors, and transfer advisors, and serve as a liaison to a defined population or campus office.
  • Conduct on-campus information sessions and interviews for prospective students and parents, providing an overview of university programs, student life, and the admissions process.
  • Develop and implement a recruitment strategy for a specific geographic area, analyzing prior results and executing a comprehensive, integrated plan for fall and spring travel, visits, and events.
  • Arrange travel logistics, including airline, hotel, and car rental reservations, and complete expense reports.


Experience & Qualifications

  • Bachelor's degree required; a master's degree or equivalent is preferred.
  • One to three years of relevant experience, with at least two years of professional experience in admissions or a related area.
  • Knowledge of trends and practices in higher education.
  • Ability to represent the university and demonstrate highly developed interpersonal and public speaking skills.
  • Strong writing ability and demonstrated problem-solving skills.
  • Computer and organizational skills, including the ability to conduct demographic and historical research about applicant trends.
  • Ability to contribute to a team-oriented environment within the Office of Enrollment.

6. Assistant Director of Admissions (Transfer & Dual Enrollment Recruitment)

Successful undergraduate enrollment depends on the Assistant Director of Admissions, who manages a travel territory, reviews freshman and transfer applications, coordinates the Dual Enrollment program, and builds articulation agreements with community college partners to sustain a diverse and qualified incoming class. Based within the admissions office and serving as transfer recruitment coordinator, this role connects data analysis of historical enrollment trends with on-the-ground relationship-building across high schools, community colleges, and STEM faculty networks.


Accountabilities

  • Represent the institution at recruitment events, including college fairs, outreach programs, workshops, and school visits.
  • Manage an assigned travel territory, including scheduling events and visits, building and maintaining relationships with appropriate stakeholders, and coordinating events within the territory.
  • Review applications and make or recommend decisions for applicants within the assigned travel and reading territory.
  • Monitor and respond to email and other communications from prospective students and families.
  • Participate in on-campus events to support recruitment efforts.
  • Collect and collate materials necessary for the assessment of applicants.
  • Coordinate all transfer student recruitment, including attending transfer fairs at community colleges and establishing and maintaining relationships with transfer coordinators, STEM faculty, and other relevant stakeholders.
  • Review applications and transcripts for all transfer and re-admit students, providing unofficial evaluation of transfer credits.
  • Help develop, coordinate, and maintain articulation agreements.
  • Analyze historical data to build projections for future recruitment terms.
  • Serve as coordinator for the Dual Enrollment program and provide freshman travel coverage as needed.


Position Requirements

  • Bachelor's degree required; a master's degree in higher education, business, psychology, sociology, or a related field is preferred.
  • One to three years of experience in college or higher education admissions or a related field.
  • Prior knowledge and experience recruiting and counseling transfer students preferred.
  • Knowledge of and skills in the use of technology and systems used to support and deliver admissions programs, including general knowledge of Microsoft Office and database management systems.
  • Ability to manage, train, motivate, and schedule groups of volunteers and student assistants.
  • Ability to travel within the United States and possibly abroad, with a valid driver's license.
  • Demonstrated cultural competence in areas including race, ethnicity, gender identity, sexual orientation, socioeconomic status, religion, national origin, and other areas of diversity.
  • Commitment to admissions ethics and the procedures and mission of the institution.

7. Assistant Director of Admissions (Secondary School Marketing & Events)

As the Assistant Director of Admissions, this role supports freshman and transfer student recruitment through event planning, admissions marketing, feeder school relationship management, and volunteer coordination at a secondary school. The admissions team relies on this work to connect prospective students and families with the institution's mission, deliver accurate enrollment-related data, and sustain the community partnerships that drive annual enrollment outcomes.


Activities

  • Embrace and articulate the mission and values of the institution to students, parents, faculty, staff, alumni, prospects, and the community.
  • Assist in recruiting freshmen and transfer students, including attending high school fairs and making in-school presentations.
  • Assist in the coordination, collection, and dissemination of all enrollment-related data.
  • Assist the Business Office in collecting and reporting on financial aid applications.
  • Build and maintain relationships with feeder schools, partner programs, and community stakeholders.
  • Assist in planning and executing all admissions events.
  • Assist with programs integral to the recruitment and retention process.
  • Recruit and manage volunteers, including student and parent volunteers.
  • Assist in the creation of admissions and marketing materials.
  • Conduct tours for prospective students and families and answer phone calls and emails.


Knowledge Skills & Abilities

  • Experience in admissions at a secondary school preferred.
  • Experience in marketing, communications, volunteer recruitment, and management.
  • Experience with Customer Relationship Management (CRM) software.
  • Proficiency in Microsoft Office, Google Applications, and calendaring software.
  • Excellent written and oral communication skills, including presentation skills.
  • Self-motivated, task- and detail-oriented, with the ability to handle multiple projects simultaneously and work both collaboratively and independently.
  • Ability to work with sensitive information with complete confidentiality.
  • Ability to speak Spanish preferred.

8. Assistant Director of Admissions (University Multicultural Recruitment)

Assistant Director of Admissions leads recruitment across secondary schools and community colleges, evaluates applications, and directs a specific functional area, such as multicultural student recruitment, events, or communications, to advance undergraduate enrollment goals at the university. Success in the position means building and leveraging relationships with counselors, faculty, and campus committees while onboarding and supervising admissions staff to ensure consistent, policy-aligned outreach to diverse student populations.


Operational Focus

  • Recruit new students and represent the university at recruitment events, including college fairs, panels, information sessions, and presentations.
  • Visit secondary schools and community colleges to build relationships with prospective students, parents, school counselors, advisors, and administrators.
  • Counsel prospective students and parents on admissions policies and procedures, academic programs, and campus life.
  • Review and evaluate applications for admission and make admission decisions based on established guidelines.
  • Coordinate with internal stakeholders to support enrollment initiatives and inform the development of admissions policies and procedures.
  • Direct a specific function within the admissions office, such as recruitment, events, communication, marketing, operations, or multicultural student recruitment.
  • Assist with the initial training, onboarding, and ongoing supervision of professional staff, operating staff, and student admission representatives.
  • Represent the admissions office on internal, external, and campus-wide committees.


Professional Experience

  • Bachelor's degree preferred.
  • A master's degree in higher education, counseling, or a related field is preferred.
  • Two years of experience in admissions, counseling, or advising required.
  • Familiarity with college and university admissions, graduation policies, and student activities.
  • Excellent judgment with the ability to excel in a fast-paced, service-oriented environment.
  • Strong written and verbal communication skills, including the ability to speak publicly before small and large audiences.
  • Flexibility to work required weekends and evenings as necessary.

9. Assistant Director of Admissions (Undergraduate Territory Management)

The Assistant Director of Admissions produces comprehensive recruitment outcomes for a defined undergraduate territory by building relationships with high school counselors, leading promotional outreach, evaluating applicants, and coordinating front-line admissions staff and volunteer networks. Reporting to the Director of Undergraduate Admissions and collaborating with faculty, alumni, and community constituencies, this role advances the institution's Catholic mission through strategic, data-informed enrollment campaigns.


Key Deliverables

  • Plan, develop, implement, and evaluate programs, events, and initiatives to recruit students within targeted populations and facilitate admission.
  • Provide a full range of advisory and liaison services to prospective students and community constituencies regarding admissions and related issues, including explaining the financial aid process to families.
  • Build relationships with high schools within the assigned territory and independently represent the institution at national, regional, state, and local recruitment events.
  • Develop and implement outreach programs and activities for recruitment and enrollment of students from targeted communities, enlisting faculty, students, and alumni as appropriate.
  • Oversee and coordinate front-line customer service activities of admissions staff, including in-person and telephone information services to prospective and current students.
  • Create and distribute promotional materials designed for the recruitment and retention of students in targeted groups.
  • Review individual applications and evaluate candidates for admission eligibility, troubleshoot applications with problems, and oversee communications with applicants.
  • Respond to inquiries and resolve problems related to transactions handled by the unit, serving as liaison with other constituencies on day-to-day administrative and operational issues.
  • Oversee the collection, compilation, and analysis of program activity data, and develop and present comprehensive statistical and narrative program reports and evaluations.
  • Manage overall communication and functionality within the assigned territory and may supervise staff, students, alumni, and volunteers.


Education & Experience

  • Bachelor's degree required.
  • Three to five years of admissions or related experience required.
  • Knowledge of student recruitment and retention issues at the undergraduate level.
  • Skill in planning, developing, implementing, and coordinating student recruitment, retention, and support programs.
  • Computer literacy, including proficiency in Microsoft Office applications.
  • Strong interpersonal skills with the ability to work effectively with a wide range of constituencies in a diverse community.
  • Strong verbal and written communication skills, with the ability to present information effectively to groups.
  • Analytical, evaluative, and critical thinking skills.
  • Ability to analyze and interpret customer needs and offer appropriate solutions.
  • Ability to understand and promote the Catholic mission.
  • Flexible schedule with availability for some evening and weekend hours, and willingness to travel domestically with access to a personal vehicle and a valid driver's license.

10. Assistant Director of Admissions (Catholic School Enrollment Management)

Embedded within the admissions and marketing team at Eastside Catholic School, the Assistant Director of Admissions develops and carries out recruitment strategies across inquiry, application, and enrollment stages, coordinating open houses, database management, financial aid communications, and community partnerships to meet school-wide enrollment objectives. Working closely with the director of admissions and director of marketing, this role supports retention of current students and long-term demographic planning aligned with the school's mission and commitment to academic excellence.


Areas of Ownership

  • Represent the school and serve as its face to the broader community and prospective families while communicating its mission.
  • Coordinate systematic and efficient handling of applications and communications with parents of student applicants.
  • Assist with the planning of admissions events and be present at open houses, school tours, student visit days, and evening parent sessions.
  • Engage and inform prospective parents and students about the school and the benefits of its education on an individual, small-group, and large-group basis.
  • Inspire the school community to actively participate in admissions events, including tours, student visits, curricular information sessions, testing, interviews, and individual family conversations.
  • Establish and maintain positive relationships with area educational constituencies, including schools, preschools, consultants, admissions directors, and organizations, and create networking opportunities.
  • Collaborate with the director of admissions and the director of marketing to develop a communications plan for prospective families to move them from inquiry to enrollment.
  • Participate in developing admissions-focused marketing materials, including website content for events and other marketing opportunities.
  • Read and review student admission applications for middle school and high school.
  • Manage parent and student expectations and carry out the admissions process consistently and diplomatically.
  • Assist with retention efforts of current students for the succeeding year with the goal of maintaining strong retention.
  • Carry out database management and data entry duties.
  • Support the financial aid process and participate in policy decisions, messaging, communications, award review meetings, and efforts with community partners.
  • Stay current on research, demographic trends, and admissions trends, and help develop long-term strategies to enroll students reflecting the school's mission and commitment to academic excellence.
  • Evaluate all aspects of the admissions and enrollment management program with the goal of maintaining capacity enrollment and a potential wait pool of qualified applicants.


Background & Experience

  • Advanced degree preferred; bachelor's degree required.
  • Minimum of five years of experience in school administration, staff supervision, and budgetary management.
  • School admissions experience preferred, with demonstrable excellence in the field.
  • Deep appreciation and understanding of the Catholic faith and strong support for Catholic education.
  • Excellent written and verbal communication skills, including the ability to speak before a group.
  • Excellent listening skills, including the ability to respond quickly and effectively to requests.
  • Strong personal work ethic with a results-oriented and strategic mindset.
  • Approachable and collaborative, with effective problem-solving skills and the ability to embody integrity, compassion, and empathy.
  • Ability to function as a team player and work on tasks outside the immediate job description as needed.

11. Assistant Director of Admissions (Live Online Instructor Management)

Reporting to the Director of Online Operations, the Assistant Director of Admissions oversees instructor onboarding, classroom observations, continuing education, and academic progress monitoring for the Live Online program to ensure student outcomes and regulatory compliance. Partnering with the Director of Education and the Human Resources Department, this role develops qualified instructional staff capable of advancing into successive leadership roles within the education department.


Role Responsibilities

  • Play a major role in onboarding training for new Live Online Instructors.
  • Conduct weekly one-on-one meetings with Instructors and ensure all students are reaching satisfactory academic progress at midpoint and graduation.
  • Meet with the Director of Online Operations to report and review the overall status of the education department.
  • Meet with the Director of Education to report and review the overall status and progress of the education department.
  • Manage communication with students who have attendance issues.
  • Perform Instructor classroom observations and ensure these are completed on time and reviewed and recorded with the Human Resources Department.
  • Manage and develop continuing education for Instructors to ensure they are adequately prepared to teach and coach students to success.
  • Provide continual training and coaching to all Instructors with the goal of developing qualified educational staff for future successive roles.
  • Contribute to the selection of new Instructors.
  • Assist the Director of Online Operations and oversee compliance with regulations and requirements from all regulatory bodies for the education department.
  • Manage and maintain all educational employees' paid time off and absences.


Minimum Qualifications

  • Bachelor's degree preferred, or a combination of education and experience.
  • Two to four years of related experience as a Campus Manager, Admissions Director, or in a similar role.
  • Strong oral and written communication skills.
  • Exceptional social interaction skills with the ability to maintain a professional demeanor, attitude, and appearance.
  • Strong computer knowledge, especially in Microsoft Office products.
  • Statistical and financial analysis ability is highly desirable.
  • Willingness to travel up to 15% of the time.

12. Assistant Director of Admissions (CRM-Based Student Recruitment)

Sitting at the intersection of relationship-based recruitment and CRM-driven prospecting, the Assistant Director of Admissions builds connections with high school counselors, independent consultants, and prospective students, communicating admissions requirements and managing Jenzabar SIS workflows in a goal-oriented enrollment environment. Operating across in-person, virtual, and weekend or evening recruitment contexts, this role sustains the interpersonal and technological competencies needed to meet territorial recruitment targets.


Job Functions

  • Communicate effectively and efficiently with students and parents on a daily basis concerning admissions requirements.
  • Travel independently for consecutive nights to support recruitment goals.
  • Build relationships with high school counselors, independent consultants, vendors, and other constituents who influence a student's college decision process.
  • Learn and work with Jenzabar SIS and a CRM on a daily basis.
  • Demonstrate strong interpersonal and presentation skills and exhibit a positive and vibrant presence in the office and with prospective students and their families.
  • Work with virtual presentation software and develop new virtual communication skills.
  • Work in a goal-oriented environment and be willing to work weekends and evenings to reach goals.
  • Thrive in a team atmosphere while possessing a strong independent work ethic.


Required Qualifications

  • Bachelor's degree required.
  • Strong interpersonal and presentation skills with a positive presence in professional and community settings.
  • Ability to learn and work with Jenzabar SIS and CRM systems.
  • Knowledge of virtual presentation software.
  • Willingness to learn new virtual communication tools.
  • Available to attend evening and weekend events.

13. Assistant Director of Admissions (Medical School Recruitment)

A key member of the Office of Marketing, Recruitment and Enrollment Operations, the Assistant Director of Admissions develops and maintains relationships with prospective students and pre-health advisors across an assigned region, conducting information sessions and one-on-one advising to drive applications to SGU's School of Medicine. Collaborating with faculty, financial aid staff, Admissions Officers, and Admissions Coordinators, this role advances enrollment by translating program knowledge and CRM tracking into a seamless, high-quality student journey from inquiry to enrollment.


What You'll Do

  • Promote the university at recruitment activities such as information sessions, conferences, fairs, and pre-health meetings.
  • Conduct and present information sessions in key target areas to prospective applicants.
  • Provide high-quality support to prospective students and pre-health advisors.
  • Communicate all notes and insights about prospective students to Admissions Officers and Admissions Coordinators and strategize on effective recruiting steps.
  • Meet one-on-one with prospective students and families to build relationships, answer questions, and help move them to the next steps in the student journey.
  • Set up appointments with pre-med advisors and faculty for Directors, Associate Directors, and self.
  • Track all interactions in the CRM system according to admission policies and procedures, including event involvement and prospect and applicant interactions.
  • Schedule and conduct in-person meetings with key constituent groups.
  • Advise prospective students on programs, curriculum, calendars, performance outcomes, and financial considerations, including available scholarships and financial aid.
  • Maintain working knowledge of admission policies to answer frequently asked questions and troubleshoot problems.
  • Work with the team to ensure that inquiries and applicant concerns are addressed in a timely and appropriate way throughout the admission cycle to enrollment.
  • Utilize the network of faculty, students, financial aid staff, and other support staff to help prospective students make informed decisions.
  • Maintain confidentiality of prospective student information.
  • Build a strong knowledge and understanding of the assigned recruitment region, including admission requirements and equivalencies from all targeted countries.


Qualifications & Experience

  • Bachelor's degree required.
  • Minimum of two years of university admissions or sales experience, with a proven record in customer service.
  • Background in sales, with experience selling in person and by phone.
  • Outstanding presentation skills with experience delivering presentations to both large and small groups.
  • Strong interpersonal skills with the ability to communicate effectively in writing and verbally, including via email, text, and social media.
  • Significant organisational skills with the ability to set priorities, identify and solve problems, and be responsive to customer needs.
  • Ability to work well under pressure and in a fast-paced, dynamic environment.
  • Genuine interest in helping students and strong commitment to teamwork and customer service.
  • Knowledge of call centre protocol and CRM use preferred.
  • Willingness to travel, with local and out-of-town travel making up approximately 75% of the role, including required events outside normal working hours and on weekends.

14. Assistant Director of Admissions (Native American & Indigenous Student Outreach)

Equitable undergraduate enrollment for Native American, Indigenous, and community-based organization student populations depends on the Assistant Director of Admissions, who oversees a geographic territory, reads and renders decisions on a minimum of 1,200 freshman and transfer applications, and coordinates targeted outreach campaigns including school visits, large-scale recruitment events, and community-based organization partnerships. Serving as a member of the Admissions Outreach and Access team and liaising with campus offices and communications staff, this role directly advances the university's strategic enrollment plan and commitment to access for underserved communities.


Day-to-Day Responsibilities

  • Manage a geographic territory and plan and execute recruitment activities to meet enrollment goals and the university's strategic plan.
  • Develop, implement, and assess strategic recruitment by targeting schools, programmes, and students within the territory.
  • Build and maintain productive working relationships with college counselors and community-based organisations to establish a successful recruitment campaign.
  • Conduct outreach campaigns that include scheduling visits to secondary schools and community-based organisations, organising large-scale recruitment events, and emailing prospective students and families.
  • Track, evaluate, and report relevant recruitment statistics.
  • Organise high school visits, college nights, on-campus events, and other strategic recruitment events.
  • Answer student and family queries by phone, email, and in person and liaise with other campus offices to meet recruitment goals.
  • Read, evaluate, and render admission decisions for a minimum of 1,200 freshman and transfer applications, applying independent judgment to interpret institutional priorities and admissibility standards.
  • Coordinate initiatives and travel for Native American and Indigenous student outreach.
  • Maintain the community-based organisation directory, prepare the annual report, and oversee newsletters in partnership with the communications team.
  • Help coordinate on-campus events and fulfil other duties as assigned as a member of the outreach and access team.


Skills & Qualifications

  • Bachelor's degree or higher from an accredited college or university, or an appropriate combination of education and experience.
  • One to three years of experience in college admissions, recruiting, or equivalent experience in administration, project management, customer service, public relations, supervision, or event coordination.
  • Database or CRM management experience preferred, with the ability to quickly learn new technologies and software.
  • Demonstrated knowledge of or experience working with Native American and Indigenous communities preferred.
  • Proficiency in Microsoft Word, Excel, Outlook, and PowerPoint.
  • Strong speaking and communication skills, including the ability to address audiences of up to 500 or more.
  • Ability to work effectively with time and volume pressures and meet deadlines.
  • Ability to communicate with a diverse community including admission staff, students, families, and alumni.
  • Ability to work outside normal business hours, including evenings and weekends.

15. Assistant Director of Admissions (Medical School Application Processing)

The Assistant Director of Admissions' scope includes managing day-to-day admissions operations for WMed's medical and graduate programs, from supervising seasonal application readers and coordinating interview days to overseeing student ambassador activities and maintaining the communication track for MD and master's degree applicants. The admissions team relies on this work to maintain data accuracy, inter-rater reliability, and a high-quality applicant experience across all stages from recruitment to enrollment.


Scope of Work

  • Provide support to the Assistant Dean for Admissions and Student Life in the management of day-to-day admissions operations, including recruitment, selection, and admissions processes.
  • Develop and deploy data-driven student recruitment strategies, including representing the institution at recruitment events locally and nationwide.
  • Supervise and manage a group of seasonal admissions readers to ensure accuracy and inter-rater reliability.
  • Oversee the phone interview portion of the MD review process.
  • Provide admissions counselling services via email, phone, web, and on-campus visits.
  • Manage the communication track for medical and graduate applicants.
  • Utilise and assist in the management and optimisation of admissions software.
  • Build and maintain relationships with applicants and pre-health advisors nationwide.
  • Manage website content and provide input toward printed recruitment materials.
  • Compile data and reports regularly to track applicant status and other aspects of the admissions process, and participate in the annual review of all processes and materials.
  • Assist with the implementation of the Student Ambassador Programme and the processing of application materials.
  • Assist in the coordination of medical student interview days, including internal interviewers, candidates, and facilities, and stand in for the Assistant Dean when schedules conflict.
  • Oversee the processing and review of application materials for master's degree-seeking students.
  • Assist with institutional events and contribute content to social media for medical student recruitment.


Requirements

  • Bachelor's degree with a minimum of two years of experience in higher education or an administrative role; master's degree preferred.
  • Prior experience with medical or graduate-level admissions preferred.
  • Prior experience with admissions tracking software preferred.
  • Knowledge of new technology and policy and procedure revisions, and identify opportunities for continuous quality improvement.
  • Critical thinking and data analysis skills with the ability to plan, organise, and meet competing deadlines.
  • Excellent interpersonal, oral, and written communication skills.
  • Ability to manage and prioritise multiple tasks and interpret and transmit complicated and detailed instructions accurately.
  • Experience in web, social media, and electronic communications.
  • Proficiency in Microsoft Word, PowerPoint, Excel, multimedia tools, and electronic calendar and file management systems.
  • Detail-oriented with a high level of energy, integrity, and enthusiasm.

16. Assistant Director of Admissions (Enrollment Database & Events Administration)

Assistant Director of Admissions oversees the enrollment management database, coordinates all admissions mailings and events including shadow days and parent tours, and leads the special interest summer camp programme at Ursuline Academy in support of the Director of Admissions and the school's mission-focused recruitment strategy. The work directly supports the Director of Admissions in executing a professional, hospitable experience for prospective and enrolled families across every touchpoint from inquiry through enrollment.


Work Activities

  • Manage the enrollment management database, including data entry and configuration, event registration forms, queries, mailing lists, reports, nametag creation, and applicant progress tracking.
  • Coordinate admissions mailings, both regular and bulk.
  • Assist with the planning and execution of all admissions events, including weekend and evening events and school-day events such as shadow days and parent tours.
  • Assist the Director of Admissions in coordinating parent and student volunteers who support the admissions office.
  • Extend hospitality to all current and prospective families and other constituents in person, via email, and by phone.
  • Assist with creating flyers, emails, and other promotional materials as needed.
  • Communicate with Catholic grade schools to share upcoming recruitment events and other messages.
  • Plan, organise, and facilitate the special interest summer camp programme in coordination with the Director of Admissions, taking a lead role.
  • Maintain proficiency in all required technology systems.


Experience & Qualifications

  • Bachelor's degree required.
  • Experience working with constituent databases preferred.
  • Proficient with basic office equipment and computer applications within Microsoft Office 365, especially Microsoft Excel.
  • Exceptional written and verbal communication and organisational skills.
  • Ability to develop, maintain, and promote cooperative, professional, and respectful working relationships with all employees, parents, students, board members, volunteers, and prospective families.
  • Strong initiative to learn, grow, and develop skills that will improve the efficiency and effectiveness of the admissions office.
  • Ability to be flexible and innovative in a fast-paced school environment.
  • Must maintain a high level of confidentiality regarding student applications, test scores, and other sensitive information.

17. Assistant Director of Admissions (Christian University Enrollment Management)

The Assistant Director of Admissions advances enrollment for incoming freshmen, transfer, nursing, and graduate students by managing a recruitment territory, leading and coaching admissions counselors, and implementing conversion strategies that align with the university's Christian mission and senior management enrollment targets. Reporting to the director of admissions and collaborating with faculty, school counselors, transfer centers, and external organizations, this role strengthens the institution's pipeline through data-driven prospecting, constituent relationship management, and accountable team leadership.


Performance Expectations

  • Reflect and promote the mission, vision, and identity of the university.
  • Provide vision, leadership, management, and ongoing training for admissions counselors.
  • Hire and coach admissions counselors to be strong territory and roster managers and hold them accountable for goals and yield as set by management.
  • Analyze daily prospect and applicant reports, set conversion goals, and monitor admissions counselors' progress and enforce accountability.
  • Implement recruitment strategies as directed by the senior management team.
  • Manage a recruitment territory or roster, including limited travel.
  • Maintain scheduled contact via telephone, email, and social media with the prospect and applicant roster and assist admissions counselors as needed based on volume and calendar.
  • Develop and maintain relationships with key internal and external constituents, including faculty, school counselors, transfer centers, and other external organisations.
  • Register, schedule, and attend recruitment activities and make presentations at on-campus and off-campus meetings, events, and conferences.
  • Counsel applicants through the admission process, including communication of basic information about financial aid and financial registration.
  • Identify risks to the organisation within the department and discuss risk-reduction options with the immediate supervisor.


Required Qualifications

  • Bachelor's degree required.
  • Minimum of three years of experience in admissions and/or recruitment; preference given to candidates with experience at Christian or private institutions.
  • Experience with Ellucian Colleague or a CRM such as Hobsons Radius preferred.
  • Knowledge and acceptance of the principles and philosophies of a Christian university, its programmes, and requirements.
  • Strong analytical skills with the ability to analyze reports and set conversion goals.
  • Strong oral and written communication skills with the ability to communicate effectively and professionally with a wide range of constituents.
  • Strong collaborative and team-oriented interpersonal skills with the ability to handle information in a confidential and professional manner.
  • Detail-oriented, accurate, organised, and efficient, with the ability to work independently, handle large volumes of work, and multitask with interruptions.
  • Demonstrated computer proficiency in Microsoft Office.

Editorial Process and Content Quality

This content is developed by the Lamwork Editorial Team using structured analysis of real-world job data, skill requirements, and hiring patterns.

Research framework by Lam Nguyen, Founder & Editorial Lead.

Reviewed by Thanh Huyen, Managing Editor.

Learn more about our editorial standards.