APPLICATION PRODUCT MANAGER JOB DESCRIPTION

An Application Product Manager owns the performance of a physical product portfolio from initial concept through Stage-Gate approval, market launch, and ongoing lifecycle management. The role sits within a product or marketing function and answers directly to category or marketing leadership. What makes it demanding is the combination of financial accountability - managing margin, pricing strategy, and portfolio revenue simultaneously - with the technical fluency required to translate voice-of-customer research into viable product specifications. Dealers count on accurate competitive positioning; engineering teams count on clear requirements.

As the Application Product Manager, you are accountable for the strategic direction and commercial performance of an assigned product category, translating market research and customer intelligence into product roadmaps, business case justifications, and go-to-market plans. You operate across global, cross-functional teams spanning engineering, marketing, and channel sales, with accountability for portfolio revenue, margin improvement, and on-time Stage-Gate delivery.

Career Impact: Owning a product portfolio in excess of $100M in annual revenue builds the category leadership credentials and financial accountability that advance careers into senior product director or VP of Marketing roles.

Business Impact: The product roadmap decisions made in this role determine which SKUs reach dealer shelves and which customer problems get solved - gaps in that judgment show up directly in revenue and margin performance.

Growth Opportunity: Exposure to OEM supplier management, international product development teams, and Stage-Gate governance gives you a cross-functional operating fluency that few purely digital PM roles replicate.

• Define long-range product strategy and category roadmap aligned with market dynamics, pricing analysis, and portfolio revenue targets.
• Conduct voice-of-customer research including customer visits, dealer interviews, and focus groups to surface validated product requirements.
• Build and present business cases for new product development incorporating competitor analysis, profit goals, and engineering feasibility.
• Lead Stage-Gate project execution across cross-functional teams, tracking milestones, risks, and budget adherence through launch.
• Develop competitive assessments, sales presentations, and ROI tools to support channel partner and dealer buying decisions.
• Monitor portfolio KPIs including revenue growth, margin performance, and product cost, recommending corrective actions as needed.
• Coordinate global product line extension requests and maintain assortment alignment across regional development teams.
• Design and deliver product training programs for dealer sales specialists and internal field marketing teams.

• Bachelor's degree in Business Administration, Engineering, or Marketing, or equivalent work experience.
• 5 or more years of product management or product development experience, with demonstrated category ownership and roadmap accountability.
• Proven experience managing a product portfolio through Stage-Gate or equivalent structured development processes.
• Strong financial acumen with the ability to build business cases, project ROI, and manage portfolio margin and pricing.
• Experience conducting and synthesizing primary customer research including surveys, focus groups, and observational studies.
• Excellent cross-functional leadership and communication skills across engineering, marketing, and channel sales teams.
• Ability to travel domestically and internationally up to 25% as required by category or supplier responsibilities.

• Domain knowledge in at least one relevant product category: HVAC systems, construction equipment, ventilation, or industrial hardware.
• Experience managing OEM supplier relationships and overseeing product specialists or co-op team members.
• MBA from an accredited institution with demonstrated application to strategic planning or category management.
• Direct global work experience with ability to navigate regional product development differences and multi-cultural teams.

• Portfolio gross margin percentage, measuring pricing discipline and cost management across the assigned category.
• Stage-Gate on-time delivery rate, tracking milestone adherence from concept approval through market launch.
• Category revenue growth versus annual operating plan, reflecting roadmap prioritization and launch execution.
• Voice-of-customer coverage rate, measuring the share of new product scopes supported by documented customer research.
• Dealer sell-through rate for newly launched SKUs, indicating the commercial viability of go-to-market positioning.
• Typical tools: product lifecycle management platforms (commonly SAP or Oracle PLM); data analysis (commonly Excel, Tableau).

• Base Salary Range: $95,000 to $130,000 annually, depending on seniority and portfolio scope
• Bonus: Annual performance bonus of 10-15% tied to portfolio revenue and margin targets
• Equity: Uncommon at this level; RSUs may be offered at larger publicly traded manufacturers
• Health Benefits: Medical, dental, and vision coverage; employer contributes majority of premium
• PTO: 15 to 20 days annually plus company holidays; varies by employer
• Common Perks: Travel reimbursement, tuition assistance, product discounts, and 401(k) with employer match

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, or local law. Work authorization in the United States is required as a condition of employment. Reasonable accommodations for applicants with disabilities are available upon request during the hiring process. Employment offers are contingent on successful completion of a background check.

The Application Product Manager owns vendor marketing plans, pricing, and stock forecasting across multiple product segments and reseller channels. Reporting to senior management, the role partners with vendors and stakeholders to deliver revenue, margin, and rebate targets.

Key Responsibilities

• Work closely with the vendor to cement an open, honest, and transparent relationship.
• Manage Vendor Marketing Plans, creating exciting product sets, executing nationwide promotions, and coordinating quarterly marketing plans with vendors and resellers.
• Bundle exclusive and exciting product solutions with monthly sales mailers and catalogues.
• Accurately price a number of different customer tiers and product segments.
• Manage accurate forecasting and stock management of all core stock ranges.
• Manage product-related queries, logistics and distribution processes.
• Challenge the vendor to bring new products and solutions to the market.
• Achieve financial goals including Revenue, Margin, GP, and rebates.
• Build and maintain strong relationships with key stakeholders.

Required Qualifications

• A marketing qualification is desirable.
• Existing product management experience required.
• Experienced in multiple market sectors with strong business acumen and ability to thrive in a fast-paced environment.
• Proficient in Excel and MS Office Applications for pricing, stock and inventory management, and reporting.
• Effective communication skills with proven success working with cross-functional teams and building credible stakeholder relationships.
• Results-driven, customer-focused, accurate and analytical with strong organisational and time management skills.
• Able to plan and implement marketing plans and achieve business objectives.

Embedded within the product team for a SaaS project management platform, the Application Product Manager owns the roadmap and feature specifications across web and mobile apps. Working closely with the CEO and VP of Product, the role delivers user-centered designs and drives product-market fit.

Core Functions

• Write product specs and feature documentation aligned with generative user research and resulting user stories.
• Create and manage Jira workflows for product features, issues, and bugs in each sprint.
• Resolve developer roadblocks and technical or product issues.
• Participate in daily sprint meetings with the development team.
• Collaborate with VP of Product and UX team on design sprints and user feedback studies to develop viable user stories and feature sets.
• Analyze customer feedback and interpret product usage data to complete the feedback loop.
• Perform full workflow testing and regular user testing to ensure the product matches the spec and is intuitive and fit for purpose.
• Create and manage test tickets to ensure product quality.

Qualifications & Experience

• 3+ years of product management experience with a SaaS platform.
• 3+ years of formal project management experience, with PMP certification required.
• PMO experience preferred.
• Understanding of user-centered software development.
• Knowledge of project management principles and ability to summarize complex problems.
• Experience with remote teams.
• Strong analytical and problem-solving skills, with attention to detail.
• Ability to deliver MVP solutions for complex problems.

Reporting to senior leadership, the Application Product Manager builds product roadmaps, pricing strategy, and sales forecasts for the company's product line. Partnering with designers, engineers, and stakeholders, the role manages the product team to keep offerings relevant and competitive.

Primary Duties

• Maintain and update existing features.
• Conduct market and customer research to identify potential features or releases and appraise new ideas for market viability.
• Create long- and short-term product sales forecasts and analysis for management.
• Determine product pricing based on market research, production costs and anticipated demand.
• Manage the product team, including coaching, planning, monitoring and job appraisal.
• Drive the entire vision and delivery of new products and features to keep the business relevant and competitive.
• Manage the roadmap, prioritize product opportunities, and refine feature ideas to drive business goals.
• Coordinate and manage the holistic project lifecycle and software development lifecycle for assigned projects.
• Develop detailed work plans including milestones, risk assessment, staffing needs and project timelines.

Skills & Qualifications

• Technical background a plus.
• 3+ years of experience in software product management and product development.
• Familiarity with agile software development methodologies.
• Proven track record of working with designers, engineers, and stakeholders to plan, execute, and track product releases end to end.
• Experience in people management, customer research, and competitive analysis.
• Outstanding project and time management skills with strong problem-solving ability.
• Fluent in Russian and English.

Sitting at the intersection of business and engineering, the Application Product Manager leads the fintech product roadmap and translates strategy into detailed requirements. Operating across data analysis and A/B testing, the role drives user conversion, online experience, and product launches with the marketing team.

Duties

• Act as the liaison between the business and engineering teams to develop and deliver the product roadmap.
• Identify and fill product gaps and generate new ideas that grow market share and drive growth.
• Translate product enhancements and strategy into detailed requirements and prototypes, and validate technical viability.
• Analyse data on user behaviour to inform decision-making on product features and UX.
• Work with the engineering team to test growth hacks via A/B testing and implement those that drive tangible results.
• Facilitate focus groups and customer research to solicit feedback on company products and services.
• Manage product launches in partnership with the marketing team and ensure campaign activity aligns with product strategy.

Requirements

• MS/BS degree in computer science, mathematics, or engineering preferred.
• At least 4 years of experience in product management with a proven track record of developing and launching new tech products end to end.
• Comfortable working with large data sets and presenting insights and recommendations.
• Skills in product management, project management, functional testing, software testing, and user acceptance testing.
• High sense of urgency with personal qualities of integrity, credibility and quality.
• Comfortable working in an ambiguous, fast-moving environment as a collaborative team player.

A key member of the digital products team, the Application Product Manager builds TVS digital product strategy from conceptualization through deployment and support. Collaborating across UX, design, and go-to-market functions, the role owns product adoption, customer experience, and financial metrics.

Functions

• Lead product innovation and strategy across the entire product lifecycle from conceptualisation, development, and prototyping through to marketing, deployment, and support.
• Drive overall adoption and growth of TVS digital products.
• Lead UX/UI, product design, prototyping, customer interviews, and MVP/MMP development.
• Lead GTM strategy for products and development of ecosystem.
• Own product adoption, customer experience, and financial metrics.

Experience & Qualifications

• Bachelor's degree with 10 years of work experience, MBA preferred.
• Minimum 2 years as a product manager or designer in a startup or equivalent environment.
• Deep understanding of at least one industry domain: Digital Manufacturing, Fleet Management or Fintech.
• Good understanding of software development methodologies.
• Ability to work independently and think strategically.

Global assortment alignment and product line growth depend on the Application Product Manager, who shapes market opportunities and gathers voice-of-customer insights. Based within a multi-generation family business, the role leads cross-functional teams and manages product portfolios exceeding $100M in annual sales.

Accountabilities

• Define market and product line opportunities and gain executive project approval through briefs, charters and the development tollgate process.
• Gather and distill voice of customer insights to inform assortment, product features and customer experience.
• Drive global assortment alignment and help identify, evaluate and manage global product line extension requests.
• Maintain knowledge of key customer and competitor activities including emerging technologies and competitive threats.
• Participate in and lead cross-functional teams in continuous improvement efforts.
• Execute key project deliverables including documentation of features, benefits, competitive advantages, new item authoring and product manuals.
• Manage proactive and reactive global communication of product and project status and respond to all product questions.
• Travel up to 25%, both domestically and globally.

Technical Qualifications

• Bachelor's degree in Engineering or Business required.
• Minimum 5 years of relevant experience in product management, product development, marketing or engineering, including product category ownership and roadmap development.
• Proven success managing a product portfolio in excess of $100M in annual sales, including experience in a multi-location product development organization.
• Strong business management, strategic planning and financial acumen.
• Excellent communication and presentation skills.
• Positive, detail-oriented team player with initiative, self-motivation and proven cross-functional success.
• Strong leadership skills across category management, project management and team member interactions.

As the Application Product Manager, this role builds and owns the roadmap for OmniSci Immerse alongside design, product, and engineering teams. The marketing and field teams rely on this work to align go-to-market strategy with customer needs and competitive analysis.

Position Requirements

• Develop and own parts of the product roadmap for OmniSci Immerse, including participating in strategic planning alongside design, product and engineering teams.
• Collaborate with marketing and field teams to understand customer needs, perform competitive analysis and market sizing, and develop GTM strategy.
• Build product requirements for features, incorporating feedback from customer success, sales and community teams.
• Build products with an eye for usability and good design, using frameworks to prioritize competing ideas and deliver maximum value.
• Apply a data-driven mentality to determining product strategy.
• Work closely with engineers and design teammates to execute and deliver on product features and priorities.
• Assess, consolidate and communicate risk and status clearly to internal stakeholders.

Knowledge, Skills & Abilities

• 1+ years of product management experience with a background in engineering, data science, or analytical consulting.
• Previous experience in fast-moving consumer or enterprise software environments.
• Deep understanding of data analytics, including popular techniques and how analytics drive business value.
• Previous experience taking a product idea from concept through launch.
• Passionate and curious about technical details and their impact on product goals.

Application Product Manager builds AOP and roadmaps for the hydronic valves and actuators product family, supported by voice-of-customer research. The work directly supports cross-functional efforts to maximize revenue growth, margin improvement, and quality across the portfolio.

Operational Focus

• Deliver AOP and Roadmaps for the hydronic valves and actuators product family.
• Conduct voice of the customer, primary, secondary and observational research to facilitate product plans and identification of new products.
• Support development of long-term product strategies and roadmaps for the portfolio.
• Serve as subject matter expert for the portfolio, developing tools such as competitive assessments, sales presentations, education content and ROI calculators to support customer buying decisions.
• Support marketing activities and champion cross-functional efforts to maximise product line performance including revenue growth, margin improvement, cost reduction and quality.
• Implement product strategies and manage product cost, price, quality, delivery, profitability and data integrity for the portfolio.
• Support development of marketing plans to clearly articulate the value proposition to customers, channel partners and sales.

Professional Experience

• Bachelor's degree, ideally in engineering or science.
• Proven professional experience in a similar product management role, ideally from the HVAC industry.
• Knowledge of actuators or similar products.
• Ability to analyse, interpret and draw accurate conclusions from data, with solid Excel skills.
• Strong stakeholder management, leadership and communication skills with a customer-focused mindset.
• Fluency in English required.
• Ability to learn and work effectively in a dynamic, fast-changing environment.

The Application Product Manager develops product strategy and market intelligence for the company's air compressor portfolio, working with Channel Marketing. Reporting to product leadership, the role partners with global teams to build business cases and oversee Product Specialists and dealer training.

Key Deliverables

• Capture, analyze and communicate market and competitor intelligence to identify differentiation opportunities for the Company's strategy and products.
• Initiate and participate in market and product research activities, including surveys, customer visits and focus groups, to understand customer and dealer needs.
• Analyze market research and voice of customer data to develop long-range product strategy and support product development activities.
• Build business cases for product development incorporating customer needs, competitor capabilities and profit goals.
• Collaborate with global, multi-cultural teams to align on platform strategy, product development plans and proactive communication on progress.
• Provide marketing plans, product specifications and product features for the Business Plan and work cross-functionally on new product development.
• Monitor business case financials, project risks and Engineering Change Notices throughout the new product development process.
• Develop and conduct product training activities, training materials and support for Dealer Sales Specialists and Bobcat Field Marketers.
• Manage day-to-day supplier relationships for OEM products, and oversee, hire and develop Product Specialists and Student Co-ops.
• Refine and develop product management processes that govern cross-regional, cross-functional collaboration.

Professional Experience

• Bachelor's degree in Business Administration or Engineering required.
• 5+ years of experience in product development, engineering, or market development.
• Experience in Stationary or Portable Air Compressors required.
• Experience in building business plans, projecting and measuring ROI, and conducting customer research.
• Construction product or related development knowledge and operational experience.
• Strong financial acumen.
• Excellent communication, team leadership, and presentation skills.
• Travel required 10-24%, with potential for international travel.

Embedded within the marketing organization for Broan's residential ventilation products, the Application Product Manager develops category strategy, KPIs, and product lifecycle plans. Working closely with the VP of Marketing, the role drives go-to-market plans, pricing recommendations, and on-time Stage-Gate product launches.

Areas of Ownership

• Develop long-range strategic plans for assigned category, including category growth strategies and product portfolio roadmap, and present to management.
• Deliver business results for assigned category, monitor performance, and recommend and implement course correction actions as needed.
• Build KPIs for key product programs and associated measurement approaches to gauge success during the year.
• Lead Product Lifecycle Management of assigned categories.
• Establish the strategy for product marketing and approve new product go-to-market plans, digital marketing, market research, trade shows, advertising, merchandising and marketing communications for the category.
• Design and implement voice of customer systems to track continuous improvement metrics and fuel ideation, validation and verification of product strategy.
• Define and present marketing requirements and business case justification for new product development scopes incorporating market dynamics, pricing, voice of customer and cross-functional input.
• Create and present product training programs internally and externally to key customers.
• Lead as subject matter expert to create product content and recommendations in support of key account management, line reviews and new account development.
• Recommend pricing structure, ensure Stage-Gate launches are on time and on budget, and provide product input for annual marketing strategies and brand plans.
• Maintain surveillance of competitors, market and industry trends and develop data into business recommendations and strategies.
• Assist the VP of Marketing and Marketing Directors in developing and executing other key projects as needed.

Education & Experience

• Bachelor's degree in business or marketing required, MBA from a reputable business school is highly desirable.
• Minimum 5 years of experience in product management and new product development in consumer durables, commercial goods or consumer packaged goods; experience with technology-driven products is a plus.
• Demonstrated experience in new product development processes with a track record of successful launches, including using a cross-functional, stage-gate approach.
• Direct global work experience with demonstrated ability to work with people in other countries and understand regional differences preferred.
• Strong leadership, interpersonal and persuasion skills with ability to define a vision and motivate internal and external stakeholders.
• Powerful teamwork and team-building skills with empathy for both team members and target markets.
• Creative problem solver with strong project management skills, financial acumen and intellectual curiosity.
• Highly motivated, extremely organised, detail-oriented and an effective communicator with excellent written and verbal skills.