ADMISSIONS DIRECTOR JOB DESCRIPTION

Census targets don't manage themselves. When no one owns the full referral pipeline, bed occupancy slips, payor mix deteriorates, and facilities miss the quality-mix goals that directly affect reimbursement under Medicare and Managed Care contracts. The Admissions Director holds that accountability, overseeing every step from referral intake and financial eligibility verification through room readiness and documentation compliance. This is a Director-level seat within the facility's operational leadership team, answering to the Administrator and working shoulder-to-shoulder with the Director of Nursing and department heads to keep admissions running cleanly.

Employers read hands-on referral pipeline coordination as a sign of operational maturity, and the day-to-day intake responsibilities unpack what that looks like across each shift.

As the Admissions Director, you will own the facility's census development strategy by managing referral relationships, coordinating patient intake, and ensuring every admission meets Medicare, Medicaid, and Managed Care compliance standards. The role reports to the facility Administrator and collaborates daily with clinical, nursing, and interdisciplinary team leaders to align bed management decisions with both patient needs and facility financial objectives.

Career Impact: Mastery of PDPM reimbursement rules, CMS compliance, and managed care referral networks positions Admissions Directors as one of the most market-transferable leaders in post-acute healthcare operations.

Business Impact: Hospitals, physicians, and case managers depend on a responsive, knowledgeable Admissions Director to route appropriate patients to the facility - without that relationship management, referral volume drops and census goals go unmet.

Growth Opportunity: Directors who consistently deliver census growth and payor-mix improvement move into Regional Director of Business Development roles or multi-facility admissions oversight positions with broader P and L exposure.

• Own the end-to-end referral intake process, including inquiry management, assessment coordination, and timely follow-up with referral sources.
• Establish and maintain relationships with hospitals, physicians, case managers, and community organizations to sustain consistent admissions volume.
• Verify financial eligibility and payor source for all referrals before admission, communicating findings to the interdisciplinary team.
• Coordinate with the Director of Nursing and department heads to confirm room readiness and prepare for each resident's arrival.
• Develop and execute a monthly facility marketing plan targeting referral source outreach and community education events.
• Monitor operational barriers affecting admissions and recommend systems or process changes to administration.
• Ensure all admissions documentation is completed accurately and in compliance with federal, state, and facility-specific regulations.
• Report monthly census statistics, payor mix data, and market analysis to the facility Administrator and corporate team.

Because hiring teams weigh monthly census reporting and payor-mix data heavily, how to present referral conversion on a resume shows how to frame those contributions.

• Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or a related field, or equivalent work experience.
• 2 or more years of admissions experience in a skilled nursing, long-term care, or post-acute healthcare setting, with direct responsibility for census development.
• Working knowledge of Medicare reimbursement rules, including PDPM, Managed Care referral processes, and Medicaid eligibility requirements.
• Familiarity with CMS guidelines, DOH regulations, and HMO plan structures, including RUGS II and III.
• Demonstrated ability to build and maintain referral source relationships with hospital discharge planners, physicians, and community partners.
• Strong verbal and written communication skills with the ability to present clinical and financial information clearly to diverse stakeholders.
• Proven organizational skills with the ability to manage multiple active referrals, admission timelines, and compliance deadlines concurrently.

To judge whether your CMS and PDPM knowledge is strong enough, the skills employers screen for in admissions gives the benchmark to measure against.

• Experience managing admissions across multiple facilities simultaneously, with working knowledge of multi-site census coordination.
• Prior exposure to sub-acute or specialty program admissions, including patients requiring ventilator care, wound care, or behavioral health support.
• Familiarity with electronic medical record platforms used in post-acute settings and comfort in entering and retrieving data for reporting purposes.
• Bilingual language skills relevant to the facility's patient population, supporting family communication during the admissions process.

• Monthly census as a percentage of licensed bed capacity, reflecting referral conversion and bed utilization performance.
• Payor mix ratio of Medicare and Managed Care days versus Medicaid days, measuring the quality-mix contribution of admissions decisions.
• Time to admission in hours from referral receipt to confirmed bed placement, tracking intake process efficiency.
• Financial eligibility error rate per admission cycle, measuring the accuracy of pre-admission verification against actual payor outcomes.
• Referral source retention rate over rolling 90-day periods, reflecting the strength of hospital and physician relationships maintained.
• Typical tools: Electronic medical record platforms (commonly PointClickCare or MatrixCare), CRM software (commonly Salesforce or facility-specific tracking systems)

Mapping PointClickCare proficiency and census KPIs to salary benchmarks, certifications, and progression is the quickest way to see where this role fits in a long-term healthcare career.

• Base Salary Range: $65,000 to $90,000 annually, varying by facility size and region.
• Bonus: Performance-based, typically tied to census and payor-mix targets.
• Equity: Not typical in this sector for facility-level roles.
• Health Benefits: Medical, dental, and vision coverage standard across most post-acute employers.
• PTO: 15 to 20 days annually, plus paid holidays.
• Common Perks: Mileage reimbursement for referral source visits, continuing education allowance, and employee assistance programs.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment decisions are made without regard to race, color, national origin, religion, sex, age, disability, veteran status, genetic information, or any other characteristic protected under applicable federal, state, and local law. Given the healthcare setting, offers of employment are contingent on successful completion of a background check and, where required by facility policy, a pre-employment drug screening. Reasonable accommodations for qualified individuals with disabilities are available throughout the application and employment process upon request. Candidates must be authorized to work in the United States.

Match your Managed Care authorization and PDPM background to a resume that stands out among similar applicants.

The Admissions Director shapes institutional access by overseeing admissions strategy across pathways development, transfer initiatives, bridging programs, and micro-credentials within the Registrar's Office. Partnering with senior leadership, Deans, and professional associations such as OURA and ARUCC, the Admissions Director advances policy frameworks that align Faculty-specific goals with institution-wide enrollment outcomes.

Key Responsibilities

• Oversee admissions strategy, including pathways development, access, bridging, transitional programming, open studies, transfer initiatives, and micro-credentials.
• Provide strategic guidance for undergraduate articulation, joint, collaborative agreements, and transfer pathways development.
• Participate in senior leadership for policy formulation, staff evaluation, and budget planning.
• Explore, recommend, implement, and maintain academic and student service policies within the Registrar's Office.
• Engage with professional associations to represent the institution and advance best practices.
• Lead development and maintenance of academic standards and equivalencies for Canadian and international education systems.
• Manage Credit Transfer Initiative Grant process, including submissions, cyclical reports, and budget.
• Monitor admissions policies, retention strategies, and provide advice on action plans.

Required Qualifications

• Master's degree in a related field.
• 8-10 years of progressively responsible post-secondary experience, preferably in a registrarial function.
• 5+ years of leadership and managerial experience with strategic planning and consultation expertise.
• Expert knowledge of Canadian and international secondary and post-secondary education systems, credit transfer, and PLAR.
• Strong understanding of government regulations, University governance, academic regulations, and program requirements.
• Proficiency with Workday, Microsoft Office Suite, BrockDB, and relevant computer applications.
• Exceptional oral, written, and interpersonal communication skills with strong consultative and critical thinking abilities.
• Understanding of the Freedom of Information and Protection of Privacy Act.

Embedded within the admissions department of a behavioral health organization, the Admissions Director oversees systems design, performance improvement, and personnel management to grow quarter-over-quarter KPI results. Working closely with the Director of Business Development and Regional Clinical Directors, the Admissions Director aligns clinical and admissions operations to drive consistent patient access outcomes.

Core Functions

• Grow quarter-over-quarter performance within admissions department KPIs.
• Design and implement systems, policies, and procedures for key workflows including waitlist management, bed occupancy, and intake scheduling.
• Implement performance improvement plans and diagnose problem areas within the department.
• Assess and audit conversion rates, time to admission, patient and family satisfaction, referent satisfaction, and operational efficiency.
• Conduct weekly one-on-one supervision, coaching, and performance management of direct reports.
• Collaborate with the Director of Business Development and Regional Clinical Directors to align admissions with clinical operations.
• Manage scheduling, hiring, and retention of all admissions department personnel.
• Maintain compliance with external regulations and internal policies while reporting progress on department objectives.

Qualifications and Experience

• Bachelor's degree in a related field.
• 5+ years of experience in addiction, mental health, or behavioral health required.
• Proven track record of admissions and sales management success with demonstrated month-over-month growth.
• Proficiency with Salesforce, EHR platforms, and Microsoft Office Suite including PowerPoint, Word, and Excel.
• Strong analytical skills with experience using CRM systems to diagnose and create performance improvement initiatives.
• Ability to work independently without close supervision.

Reporting to facility administration, the Admissions Director leads patient intake operations by monitoring operational areas, coordinating hospital communications, and maintaining referral relationships with local physicians and community organizations. Partnering with the interdisciplinary team, the Admissions Director ensures financial verification and regulatory compliance that sustain consistent census growth.

Primary Duties

• Monitor operational areas affecting admissions and assist in creating systems to resolve issues.
• Support marketing outreach by attending functions and events to build relationships and increase referral and admissions volume.
• Communicate with hospitals to coordinate admissions setup and preparation needs.
• Establish and maintain relationships with local hospitals, physicians, and community organizations to generate consistent admissions.
• Ensure financial verification is accurate and complete before patient admission and communicate findings to the interdisciplinary team.
• Maintain knowledge of Medicare, Medicaid, and Managed Care reimbursement regulations.
• Complete and report monthly statistics.

Skills and Qualifications

• Minimum 6 months of admissions experience in a Skilled Nursing Facility.
• Knowledge of Medicare requirements, PDPM, HMO rules, RUGS II and III, and Medicare prescription plans.
• Knowledge of EMR software systems, CMS guidelines, and DOH regulations.
• Strong verbal and written communication skills.
• Fluency in English and knowledge of other languages.

Sitting at the intersection of student recruitment and community outreach, the Admissions Director implements and manages signature programs, including Padre for a Day, the Middle School Program, and the Student Ambassador Program to build enrollment pipelines. Operating across middle schools, high school fairs, and campus events, the Admissions Director cultivates relationships with educators and prospective students that advance institutional growth.

Duties

• Implement, organize, and manage the Padre for a Day Program, Middle School Program, and Student Ambassador Program.
• Manage and organize interviews and High School Placement Tests.
• Cultivate and maintain relationships with middle school principals and classroom teachers.
• Develop and implement middle school presentations and secure current students to present at alma mater schools.
• Represent the institution at all high school fairs and assist with planning and coordination of admissions events.

Experience and Qualifications

• Bachelor's degree.
• Experience working with and mentoring adolescent boys with demonstrated relationship-building success.
• Excellent project management, organizational, time management, and public speaking skills.
• Proficiency with Microsoft Office Suite and Google products, including Word, Excel, and Forms.
• Experience managing CRM databases, Salesforce experience is a plus.
• Strong communication skills, professionalism, and ability to work independently and as part of a team.

A key member of the school leadership team, the Admissions Director coordinates recruiting efforts, evaluates applicant files, and manages the full cycle from outreach to enrollment using the Admissions Plus database and Power School. Collaborating across the Principal, Director of CWSP, MarCom, and the Board of Directors, the Admissions Director delivers equitable student selection outcomes aligned with Cristo Rey Network standards.

Functions

• Prepare an Admissions Calendar with significant dates and deadlines.
• Organize and coordinate recruiting efforts by visiting elementary schools and attending community public relations events.
• Collaborate with MarCom to develop recruitment and admissions materials.
• Collect and evaluate applicant information, including applications, test scores, recommendations, financial status, and school records, using the Admissions Plus database.
• Prepare comprehensive applicant reports for the Admissions Review Committee and notify applicants of acceptance, rejection, or waitlist status.
• Collaborate with the Principal and Director of CWSP to develop a fair and equitable admissions process aligned with Cristo Rey Network standards.
• Conduct an annual evaluation of the admissions program and present reports to the President, Principal, and Board of Directors.
• Supervise the Admissions Assistant and manage incoming freshmen files in coordination with Power School.

Background and Experience

• Bachelor's degree.
• Excellent oral and written communication skills with effective interpersonal skills for engaging students, parents, and guardians.
• Superior organizational and problem-resolution skills with ability to manage multiple tasks and meet deadlines.
• Proficiency in Microsoft Office Suite and social media platforms for connecting with prospective students.
• Bilingual and literate in Spanish.
• Ability to work some nights and weekends, team player and self-starter.

Sustained census growth across military installations depends on the Admissions Director, who forecasts sales goals, sets performance standards, and holds military admissions representatives accountable through weekly coaching and performance management. Based within a cross-functional admissions structure, the Admissions Director partners with the VP of Military Admissions and Campus Leaders to build high-performance teams and advance the organization's military recruitment channel.

Strategic Responsibilities

• Forecast sales goals and set performance and activity standards for military admissions representatives.
• Hold military representatives accountable for achieving goals through weekly performance management and coaching interventions.
• Partner with the VP of Military Admissions to grow the military business channel and maintain presence on military installations.
• Submit weekly and monthly reports to the VP of Military Admissions and the immediate management team.
• Build and maintain cross-departmental relationships with Campus Leaders to align goals across the organization.
• Develop and maintain a high-performance team through training, performance management, and career development activities.
• Proactively focus on talent acquisition and prepare staff projections during the budgeting process.

Minimum Qualifications

• High school diploma required, Bachelor's degree preferred.
• Military experience required, Military Career Recruiter experience preferred.
• 3-5 years of sales experience and 3-5 years of sales management experience, admissions experience a plus.
• Proficiency with Microsoft Word, Excel, PowerPoint, Outlook, Teams, and Zoom.
• Excellent interpersonal, verbal, and written communication skills with public speaking experience.
• Ability to analyze and report relevant data and manage multiple priorities across all organizational levels.
• Willingness to travel 50-75% of the time, including overnight travel.

As the Admissions Director, this role manages the full inquiry and admission process through facility tours, CRM lead tracking, and strategic plan execution to achieve census and quality mix goals for a long-term healthcare facility. The admissions and clinical operations teams rely on this work to ensure compliant, patient-centered admissions that align with Managed Care, Medicare, and Medicaid reimbursement standards.

Key Deliverables

• Manage the inquiry and admission process through facility tours, personal visits, assessments, and follow-up.
• Coordinate and implement effective facility sales and marketing programs.
• Assist with the development and execution of strategic plans, including market analysis, competitive positioning, and coordinating selling strategies.
• Manage the Customer Relations Management System by entering and tracking leads from referral to close.
• Maintain a working knowledge of federal and state regulations and reimbursement, including Managed Care, Medicare, and Medicaid.
• Ensure admissions paperwork is completed per company policies and utilize the Clinical Competencies Grid for admissions decisions.
• Manage department staff, including hiring, training, coaching, counseling, and termination as necessary.
• Ensure all employment practices comply with applicable federal, state, and local laws without discrimination.

Professional Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or related field preferred.
• 2+ years of sales and marketing experience with a proven track record, healthcare experience preferred.
• Minimum 1 year of management or supervisory experience preferred.
• Knowledge of managed care referral processes and Medicare, Medicaid, and Managed Care reimbursement regulations.
• Proficiency with Microsoft Office Suite at an intermediate to advanced level.
• Strong analytical, problem-solving, organizational, and attention-to-detail skills.
• High degree of professionalism, confidentiality, and ability to work independently and adapt to change.

Admissions Director leads census development across multiple skilled nursing facilities by monitoring operational performance, coordinating hospital communications, and executing marketing outreach to referral networks. Success in the position means sustaining strong relationships with hospitals, physicians, and community organizations while ensuring financial verification and Medicare, Medicaid, and Managed Care regulatory compliance are upheld at every admission.

Accountabilities

• Monitor operational areas affecting admissions and assist in creating systems to resolve issues.
• Support marketing outreach by attending functions and events to build relationships and increase admissions volume.
• Communicate with hospitals to coordinate admissions setup and preparation across multiple facilities.
• Establish and maintain relationships with hospitals, physicians, and community organizations to generate consistent admissions.
• Ensure financial verification is complete before patient admission and communicate findings to the interdisciplinary team.
• Maintain knowledge of Medicare, Medicaid, and Managed Care reimbursement regulations.
• Complete and report monthly statistics to the team.

Technical Qualifications

• Minimum 3 years of admissions experience in a Skilled Nursing Facility.
• Knowledge of Medicare requirements, PDPM, HMO rules, RUGS II and III, and Medicare prescription plans.
• Knowledge of EMR software systems, CMS guidelines, DOH regulations, and all insurances.
• Strong verbal and written communication skills, established relationships.
• Able to be a real team player with positive vibes.
• Basic computer proficiency, including the capability to follow work instructions on a computer screen and enter data into Excel tables.

The Admissions Director owns operational leadership across recruitment, application evaluation, selection, and yield for a university admissions office, representing the AVP and Director internally and externally as needed. Partnering with the Vice Provost's leadership team and cross-functional senior directors, the Admissions Director builds staff capability and program impact that elevate the institution to best-in-class admissions performance.

Leadership Responsibilities

• Supervise, manage, and develop staff, including 4 direct reports and 12 indirect reports across process management, budget management, and admissions practices.
• Develop leadership capacity and managerial skills of direct reports with supervisory responsibilities.
• Manage and measure staff progress toward shared goals, ensuring understanding of outcomes and maintaining policy compliance.
• Oversee day-to-day admissions activities, including long-term and short-term plans and projects.
• Manage a recruitment territory, including travel, school, and counselor relationships, and customer service.
• Review and evaluate applications and lead committees to make admissions recommendations aligned with institutional goals.
• Support office-wide yield efforts and work closely with the AVP and Vice Provost on strategic decisions.
• Collaborate cross-functionally with senior directors across administration, marketing, systems, and admissions services.

Education and Experience

• Bachelor's degree required, advanced degree preferred.
• Minimum 8 years of higher education admissions experience.
• Experience managing professional staff and developing supervisory skills in others.
• Familiarity with evaluation and selection in a selective or highly selective admissions environment.
• Experience with Slate CRM and data analysis with strong analytical and reporting skills.
• Budget management and compliance experience with prior strategic program development and assessment.
• Exceptional organizational, communication, and problem-solving skills with cross-cultural competency.
• Excellent decision-making, conflict resolution, and project management skills with ability to delegate effectively.

Embedded within a regional nursing education network, the Admissions Director delivers site-level enrollment results by taking full accountability for student starts, leading remote admissions advisors, and maintaining CRM data integrity. Working closely with Admissions Supervisors, Quality Assurance teams, and university partners, the Admissions Director develops recruitment strategies and performance review systems that convert prospects and sustain enrollment growth.

Areas of Ownership

• Take full accountability for site admissions goals, and all students start achieving or exceeding budgeted targets.
• Ensure compliance with all regulations governing school and recruitment operations and Orbis Education processes.
• Develop and implement recruitment strategies in coordination with marketing and oversee student retention in partnership with nursing leadership.
• Coach, mentor, and train remote admissions advisors in partnership with Admissions Supervisors and Quality Assurance teams.
• Establish goals for admissions advisors and administer performance reviews monthly, quarterly, and annually.
• Direct admissions advisor follow-up activity to convert prospects to applicants and maintain checks and balances in the enrollment process.
• Monitor and maintain accurate and timely CRM data entry integrity.
• Maintain relationships with key university contacts and manage rental agreements for off-campus events.

Knowledge, Skills, and Abilities

• Exceptional written and oral communication skills with the ability to engage all levels of the organization and external partners.
• Experience in admissions or enrollment management with a proven track record of achieving or exceeding growth goals.
• Strong leadership, change management, and team-building skills, including remote team management.
• Excellent organizational, analytical, and financial management skills with the ability to adapt to changing priorities.
• High degree of professionalism, confidentiality, and self-direction with knowledge of HR and operational functions.

Reporting to the Head of Admissions, the Admissions Director leads family-facing enrollment for a school serving students with autism spectrum and developmental disabilities, conducting in-person and virtual admissions interviews, campus tours, and on-campus events. Partnering with a wide network of referral professionals and community constituents, the Admissions Director builds relationships and generates enrollment prospects that sustain school revenue and expand the institution's reach domestically and globally.

Role Responsibilities

• Lead tours for parents, professionals, and community members tailored to prospective families' stated needs.
• Facilitate in-person and virtual admissions interviews, serving as a family advocate and school representative.
• Plan and execute on-campus events, including parent information sessions, open houses, and speaker series.
• Manage high-touch outreach to families and referral professionals with professionalism and care.
• Handle specific parent calls, including follow-up tour inquiries and programmatic questions, in collaboration with the Head of Admissions.
• Proactively identify opportunities to increase enrollment and admissions domestically and globally.
• Attend and participate in supervision, team meetings, and staff meetings.
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Position Requirements

• Bachelor's or Bachelor of Science in Education, Special Education, Social Work, or relevant credentialing.
• Experience or knowledge working with students on the autism spectrum and developmental disabilities is preferred.
• Demonstrated track record of building client relationships, generating prospects, and representing an organization at conferences and events.
• Proficiency with Microsoft Office Suite, including Word, Excel, and PowerPoint, experience with marketing or CRM software helpful.
• Outstanding communication skills, including speaking, active listening, and writing for diverse audiences.
• Executive presence with demonstrated self-starter ability, strong organizational skills, and attention to detail.
• Driver's license preferred.

Sitting at the intersection of student recruitment and regulatory compliance, the Admissions Director develops and coordinates enrollment activities to meet budgeted targets while ensuring alignment with the institution's Code of Business Conduct and Ethics. Operating across the Advisor team and senior leadership, the Admissions Director executes short-term and long-term recruitment strategies that sustain enrollment growth within a structured performance management framework.

Operational Focus

• Develop, direct, and coordinate student enrollment activities, ensuring alignment with admissions office objectives, budgets, and policies.
• Participate in both short-term and long-term student recruitment strategy development and implementation.
• Recruit, hire, and manage compensation and performance management programs within the salary budget.
• Delegate responsibilities to the Advisor team and carry out management functions, including planning, assigning, directing, appraising, and disciplining staff.
• Ensure compliance with laws and regulations governing student recruitment activities and the institution's Code of Business Conduct and Ethics.

Required Qualifications

• Bachelor's degree required.
• 3+ years of admissions experience required, 2+ years of management experience required.
• 5 years of admissions experience with 2 years as an executive advisor or higher.
• Outstanding written and verbal communication skills with the ability to lead and manage a team.
• Ability to work in a fast-paced environment as a self-starter.

A key member of the facility leadership team, the Admissions Director manages the full resident admissions process from welcome and documentation through financial eligibility verification and regulatory compliance for a skilled nursing and long-term care setting. Collaborating with the Director of Nursing and department heads, the Admissions Director conducts community outreach and maintains referral source relationships that drive consistent census growth.

Day-to-Day Responsibilities

• Manage the resident admissions process, including welcoming new residents and establishing rapport with families and responsible parties.
• Coordinate admissions with the Director of Nursing and department heads to ensure readiness for each resident's arrival.
• Meet with residents and families to review and complete admission documentation.
• Conduct outreach and special programs to connect with assisted living facilities and other referral sources.
• Check the financial eligibility of all referrals and verify the payor source.
• Maintain a working knowledge of federal and state regulations and reimbursement, including Managed Care, Medicare, and Medicaid.
• Adhere to all federal, state, local, and management admissions rules and regulations.

Qualifications and Experience

• Minimum 2 years of admissions experience in a Skilled Nursing Facility or Long-Term Care setting.
• Knowledge of skilled nursing, long-term care, and managed care referral networks.
• Familiarity with AllScripts Care Management, Curaspan, or My Ability is a plus.
• Excellent interpersonal, written, and oral communication skills with strong organizational and teamwork skills.
• Proficiency in English alongside multilingual capabilities.

The Admissions Director refines census development for a Healthcare Center by overseeing the Admissions Department, conducting targeted sales calls, and developing a monthly marketing plan to meet weekly and monthly admissions goals. Serving as the lead for patient transitions, the Admissions Director ensures medical record accuracy and complete admissions paperwork that support smooth, compliant resident arrivals.

What You'll Do

• Oversee the Admissions Department and Admissions Coordinator to meet weekly and monthly admissions goals.
• Develop and maintain a monthly marketing plan for the Healthcare Center.
• Conduct effective sales calls with designated targeted referral sources.
• Review patient medical records for accuracy, timeliness, and completeness.
• Ensure smooth patient transitions with complete admissions paperwork upon arrival.

Experience and Qualifications

• Four-year college degree preferred.
• 2-4 years of documented outside sales experience, preferably in the healthcare industry.
• Knowledge of nursing, medical practices, laws, regulations, and guidelines about nursing care facilities.
• Knowledge of Medicare and Medicaid.
• Basic computer skills with active listening and excellent verbal and written communication skills.
• Public speaking, marketing, customer service, and organizational skills with a strong work ethic.

The Admissions Director advances sub-acute patient access by coordinating admissions with physicians, hospitals, attorneys, and case managers while developing strategies to maximize admissions volume for the facility. The work directly supports census growth and continuity of care by meeting patient social and psychological needs, attending census meetings, and serving as the liaison between the facility and the broader community.

Job Functions

• Identify and provide for each customer's social, emotional, and psychological needs throughout their stay.
• Develop strategies to maximize admissions of patients requiring a sub-acute level of care.
• Coordinate patient admissions with physicians, hospitals, attorneys, case managers, and families.
• Attend daily, weekly, and monthly census meetings and complete fiscal year trends, goals, and market analysis.
• Assist in planning for patient discharges and act as a liaison between the facility and the outside community.

Background and Experience

• High school diploma with a minimum of 3 years of experience in healthcare sales, marketing, insurance, or commensurate education.
• Knowledge of regulatory standards and compliance requirements.
• Proficiency in writing reports, business correspondence, and policy procedure manuals.
• Ability to interpret technical and statistical information.
• Strong leadership skills with the ability to function independently and maintain positive relations with members, families, staff, and visitors.

The Admissions Director leads institutional admissions at a vocational trade school by establishing and updating admissions guidelines, directing the application evaluation process, and managing a sales and marketing plan to meet budgeted enrollment projections. Partnering with department leaders, including the CEO, COO, and CAO, the Admissions Director ensures BPPE-CA compliance and coaches admissions staff to sustain enrollment growth.

Executive Functions

• Lead the institution in establishing, examining, updating, and explaining admissions guidelines, processes, and requirements.
• Lead the application evaluation and decision-making process for accepting or denying student applicants.
• Develop and manage the institution's sales and marketing plan to meet or exceed budgeted enrollment projections.
• Engage in recruiting by planning and overseeing promotional events, campus tours, student interviews, and admissions activities.
• Direct, hire, and coach admissions staff members.
• Ensure compliance with BPPE-CA education codes, regulations, and annual reviews and site visits.
• Communicate changes, statistics, and relevant information to the CEO, COO, CAO, and other department leaders.
• Meet and exceed budgeted financial objectives for the admissions department.

Skills and Qualifications

• Bachelor's degree in Education or related field, Master's degree preferred.
• Extensive experience in sales and admissions for an educational institution, hospitality, or trade school experience preferred.
• Understanding of statistics, admissions requirements, school funding, and financial aid application processes.
• Experience developing and purchasing print, radio, and television advertising, managing websites, AdWords, SEO, and social media campaigns.
• Proficiency with Microsoft Office Suite and G Suite.
• Strong interpersonal, presentation, networking, verbal, written, and analytical skills with pipeline management and forecasting experience.

As the Admissions Director, this role develops and executes a team-based facility Marketing Plan that includes market analysis, competitive positioning, and external sales calls to achieve census and quality mix goals for a skilled nursing facility. The clinical and operations teams rely on this work to ensure smooth resident transitions, accurate bed management, and a consistent community presence that drives referral volume and long-term census growth.

Scope of Work

• Develop and implement a team-based facility Marketing Plan, including market analysis, competitive positioning, and coordinating selling strategies and tactics.
• Make external sales calls to execute the facility Marketing Plan and achieve census and quality mix goals.
• Understand census, quality mix, and bed management needs of the facility.
• Coordinate with nursing and housekeeping on room and bed selection and the special needs of new admits for smooth transitions.
• Develop and implement marketing tactics, including special events targeted at community education and establishing facility expertise.

Minimum Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field preferred.
• 2+ years of sales and marketing experience with a proven track record, healthcare experience a plus.
• 1-2 years of management or supervisory experience.
• Strong working knowledge of managed care referral processes and reimbursement regulations.
• Proficiency with Microsoft Word, Excel, PowerPoint, Outlook, and Internet navigation at an intermediate to advanced level.
• Ability to understand and promote technical information, including clinical outcomes and data points.
• Ability to function independently with flexibility, personal integrity, and effectiveness with stakeholders and vendors.