WHAT IS A SENIOR ONLINE MARKETING MANAGER ?
A Senior Online Marketing Manager is responsible for leading the online marketing strategy with full profit and loss accountability, focusing on media collaborations and digital marketing performance. This role entails developing and executing strategic marketing plans to enhance customer acquisition and retention, and managing partnerships and SEO initiatives. The manager also oversees the creation and reporting of SEM strategies, ensuring alignment with the company's financial and strategic goals.
Need-to-Know Overview of a Senior Online Marketing Manager
1. Senior Online Marketing Manager Roles and Responsibilities
- Provide effective research audit of market potential, key barriers to entry, consumer insights, competitive reporting & other key business requirements
- Develop strategic plans for the development of acquisition and retaining marketing activities
- Plan and optimize online marketing investments
- Build long term relationships with new and existing partners
- Work collaboratively with the agency and in house teams on SEO strategy and manage the implementation of SEO initiatives
- Liaise with CRM and Country Manager to develop SEO friendly content for the website, blog and social media
- Negotiate, develop, structure and lead commercial relationships with 3rd parties, in particular large media groups, to create promotional opportunities
- Continuous monitoring and improvement of our SEM strategy
- Produce detailed SEM reports on a monthly basis detailing the impacts made by your work
- Report the results of the SEM department against the targets set
- Work closely with internal key stakeholders to support projects and ensure the delivery of cross-departmental projects
- Plan and implement all offline marketing, print, advertising, media, sponsorship and PR efforts.
2. Senior Online Marketing Manager Skills, Knowledge and Qualifications
- At least 3 years expert knowledge in performance-based marketing, with a thorough understanding of marketing, SEO and SEM, and offline marketing
- A proven track record in sales with strong negotiation skills
- Strong decision-making skills
- Analytical skills and a thorough understanding of profit/loss and ROI
- Ideally, some knowledge of New Jersey media (and/or surrounding states)
- Online Gaming experience is desirable.
- Deep understanding of digital advertising media
- Digital certifications are a great asset
- Strong analytical skills
- Both strategic & operational mindset
- Ability to work closely with internal stakeholders
Editorial Process and Content Quality
This content is part of Lamwork's career intelligence platform and is developed using structured analysis of real-world job data, including publicly available job descriptions, skill requirements, and hiring patterns.
Lam Nguyen, Founder & Editorial Lead, defines the research framework behind Lamwork's career intelligence platform, including job role analysis, skills taxonomy, and structured career insights.
All content is reviewed by Thanh Huyen, Managing Editor, who oversees editorial quality, content consistency, and alignment with real-world role expectations and Lamwork's editorial standards.
Content is developed through a structured process that includes data analysis, role and skill mapping, standardized content formatting, editorial review, and periodic updates.
Content is reviewed and updated periodically to reflect changes in skills, role requirements, and labor market trends.
Learn more about our editorial standards.