WHAT IS A CONTENT WRITER/EDITOR ?
The Content Writer/Editor will take charge of brainstorming sessions for product and technology to generate fresh story ideas and assist in organizing an editorial calendar. It is crucial for this individual to assess the relevance of content to our clients and prospects by leveraging web analytics tools to analyze user behavior and pinpoint potential challenges or opportunities. An ideal candidate excels in optimizing content for SEO, driving lead conversion, and enhancing engagement metrics.
Need-to-Know Overview of a Content Writer/Editor
1. Content Writer/Editor Roles and Responsibilities
- Serve as editor-in-chief for the company’s content management system.
- Write and promote SEO-friendly content for B2B digital (website, video, social, email, internal content management system, etc.) to reach key audiences.
- Understand Industry trends and determine gaps in current content and source missing content.
- Identify Industry trends to determine gaps in current content and source missing content.
- Create technical documentation including, but not limited to:
- Developing, writing, releasing and publishing information for clients and staff through various content including articles, images, video, and training materials.
- Edit, proof, and improve content written by others.
- Review guides and articles for accuracy and completeness.
- Collaborate with Technical and Operation teams on ideas and strategies.
- Work with Compliance for approval of created content.
- Develop and apply uniform formats and protocols for the formatting, approval, presentation, and release of information.
- Develop and publish standard operating procedures and policies.
- Provide stakeholders and staff with answers to queries regarding the knowledge base tool and writing practices.
- Work with integration partners and staff to understand the scope, application, and required information to document and release updates internally and externally.
2. Content Writer/Editor Education and Experience
- Experience in B2B financial services, fintech or wealth management is required.
- Bachelor’s degree in Marketing, English, Journalism, related field of study or relevant work experience.
- 5 to 7 years of writing experience is required with-minimum three years of writing web content.
- Able to manage multiple projects, work as an individual with little guidance and collaborate across teams.
- Must be able to work under pressure and meet deadlines while maintaining a positive attitude and providing exemplary customer service.
- Advanced knowledge of Microsoft Suite and Hubspot.
- Familiarity with Google Analytics.
Relevant Information