WHAT DOES AN INTERNATIONAL SALES EXECUTIVE DO?

Published: Oct 07, 2025 - The International Sales Executive drives sales growth by achieving monthly and yearly targets while managing receivables and maintaining strong customer relationships. This role focuses on generating new business opportunities, preparing proposals and quotations, and negotiating commercial terms to enhance overall sales performance. The executive also involves conducting site surveys, gathering market intelligence, and representing the company at industry events to support business development.

A Review of Professional Skills and Functions for International Sales Executive

1. International Sales Executive Duties

  • Sales Strategy: Participate in the process of setting international sales targets with Sales Directors
  • Market Planning: Develop international sales strategy alongside Sales and Event Directors for ICE, Functional Fabric Fair, Aluminum and Fastener Fair
  • Information Management: Ensure Show provides relevant sales and marketing information to support international sales
  • Target Achievement: Meet and exceed international sales targets within the portfolio of Shows
  • Sales Forecasting: Monitor and forecast sales of International Sales Group, international direct sales and Agents with regular sales reviews and reporting
  • Team Motivation: Motivate the International Sales Group and Third-Party Sales Agents to deliver to the target through regular ongoing communication
  • Sales Training: Provide show-specific coaching and training to the International Sales Group and Third-Party Sales Agents
  • Partnership Development: Develop and maintain relationships with trade associations in key territories and market Reed Exhibition opportunities
  • Government Relations: Develop and maintain relationships with relevant Government departments in key territories and lobby for funding and support for Reed Exhibitions events
  • Agent Management: Identifying a need for new Third-Party Sales Agents in a specific territory and working with the Sales Director to see if a new agent is warranted
  • Best Practices: Develop and share international sales best practices with the RXUS International sales team
  • Market Intelligence: Use market and customer knowledge to feed back into the strategic development of shows
  • Competitor Research: Visit competitor shows to seek prospects and gain market intelligence to share with show teams
  • Sales Representation: Represent the show teams at international sales planning and development meetings
  • Issue Management: Manage escalation issues between international clients and the show team

2. International Sales Executive Details

  • Business Development: Establish new business opportunities
  • Client Relations: Create, develop and maintain business relationships with customers and partners
  • Product Presentation: Present, introduce and demo Voyado
  • Sales Management: Responsible for the entire sales process from first contact to contract, often for larger customers
  • Activity Coordination: Coordinates with sales leadership on activities to follow during the fiscal year
  • Business Communication: Carry on business conversations with business owners and decision makers
  • Lead Generation: Responsible for developing a database of qualified leads through telephone canvassing, prospecting, web-based tools and search engines, email, trade show lead generation, and other industry networking events
  • Order Processing: Gather order information and submit detailed information for processing orders
  • Record Management: Maintains accurate records of all sales and prospecting activities including sales calls, closed sales, and follow-up activities
  • Policy Compliance: Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team

3. International Sales Executive Responsibilities

  • Sales Operations: Conduct transactions (buying and selling) of plastic resin products according to the instructions of superiors
  • Customer Acquisition: Find new customers and take care of assigned customers
  • Relationship Management: Build and maintain good relationships with customers and partners in the polymer industry
  • Business Growth: Ensure continuous business growth while creating a win-win business position
  • Market Research: Find out and grasp the trends in the world as well as the local market to identify sales channels that are suitable for pricing to develop business
  • Trend Analysis: Analyze and identify trends and propose business directions to meet department requirements
  • Industry Networking: Explore industry conferences, seminars, and associations in Vietnam or abroad for more proactive sources of customers
  • Process Coordination: Coordinate with relevant departments to complete procedures and processes for shipments
  • Sales Reporting: Track and update daily, weekly and monthly sales activities and report as required by superiors
  • Debt Management: Use internal systems and debt management to ensure a safe level of outstanding debt

4. International Sales Executive Job Summary

  • Product Selling: Selling the products and services to the clients of the company and convincing them about their usability and advantages
  • Opportunity Identification: Searching for opportunities that enhance sales and benefit the clients
  • Client Education: Making the clients understand the various products and services by explaining them about the same in their own language
  • Customer Service: Providing outstanding and special services to the international clients
  • Client Representation: Standing instead of his or her nation and trying to impress the foreign clients
  • Market Awareness: Overlooking negative clients and updating himself or herself with the latest technological developments and enhancements in that field
  • Record Management: Upholding the sales reports, records and other important documents of the international clients
  • Client Relations: Maintaining the interactions with the active foreign clients and identifying new clients, as well as new business possibilities
  • Event Participation: Attending international sales meetings, seminars and conferences arranged within the organization to boost the sales profits of the same
  • Sales Innovation: Developing creative sales initiatives and applying them to improve the financial gains of the organization
  • Team Leadership: Heading and guiding the sales personnel within the sales section
  • Target Achievement: Leading the sales section with respect to the attainment of its sales aims, objectives and targets
  • Client Satisfaction: Ensuring that the requirements of the international clients are met by modifying the products and services of the organization to their likes
  • Task Management: Ensuring that his or her sales and supervisory functions are executed correctly as per the given time and within the given budgets of the company
  • Sales Performance: Meeting the sales quotations and financial targets

5. International Sales Executive Accountabilities

  • Sales Targeting: Responsible for achieving monthly and yearly sales targets set by Management
  • Receivables Management: Responsible for the collection of receivables and the monitoring of customers' aging status in the assigned sectors
  • Customer Relations: Establish a good working relationship with customers by partnering with them, understanding their needs, and providing timely support
  • Business Development: Generate new business opportunities through networking
  • Performance Planning: Formulate plans to improve sales performance
  • Proposal Preparation: Preparation of tenders, quotations, project proposals, and related documentation
  • Contract Negotiation: Negotiate on the Company’s commercial and financial terms
  • Product Knowledge: Develop continuous knowledge of products and be able to deliver their features and benefits to the customers
  • Site Evaluation: Carry out site surveys to evaluate customers’ requirements and provide the required support
  • Market Intelligence: Collect and provide updates on relevant market intelligence information
  • Report Preparation: Prepare timely sales-related reports
  • Event Participation: Attend exhibitions, conferences, and seminars
Relevant Information
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