WHAT DOES AN INSURANCE ACCOUNT MANAGER DO?

Published: Sep 22, 2025 - The Insurance Account Manager manages client presentations and resolves client concerns while maintaining strong relationships. This role reviews and recommends coverages to ensure client satisfaction, retention, and account growth. The manager also handles quoting, policy changes, claims assistance, and cross-selling to support new and renewal business.

A Review of Professional Skills and Functions for Insurance Account Manager

1. Insurance Account Manager Duties

  • Client Communication: Developing and maintaining proactive communication with retail agents, insurance company underwriters/MGAs, and internal brokerage team by acting as primary contact for general insurance questions and service needs.
  • Daily Service: Facilitating all aspects of daily client service needs, including quotes, binders, billing, policy changes and other daily services as needs arise.
  • Business Marketing: Working with the producers in marketing new and renewal business in all aspects of the P&C business.
  • Market Selection: Selecting appropriate markets based on risk profile.
  • Exposure Gathering: Working with clients to gather updated exposure information, then organizing appropriate client and underwriting information to market accounts.
  • Quotation Review: Following up with underwriters for quotations, policy changes, policies, invoices, and other related documentation. Reviewing quotations for appropriate coverage and comparing quotations for coverage, terms, limits, and pricing.
  • Coverage Analysis: Executing coverage analysis, as well as providing the client with an accurate quotation for any additional coverage.
  • Policy Binding: Binding policies with carriers, billing, follow-up, and policy issuance. Following up on subjectivities, completing surplus lines affidavits, issuing binders and invoicing.
  • Record Management: Fostering an environment of personal accountability by managing appropriate system records of service, marketing, and policy communications with clients and carriers.
  • Policy Renewal: Responsible primarily for renewing policies.
  • Process Improvement: Working with management and other team members to improve processes, implement new procedures and overall help provide quality assurance.
  • Coverage Implementation: Supporting the implementation of new lines of coverage by setting up accounts, collecting documentation, and reviewing plan details with Client and Carrier.

2. Insurance Account Manager Details

  • Renewal Support: Provides renewal direction, training and support to team members on assigned accounts for renewal marketing within Commercial Lines.
  • Market Knowledge: Maintains working knowledge of current markets and strives to place business with lead carrier partners and those with the best policy forms.
  • Workflow Monitoring: Monitors workflows, consistency with processes and procedures and provides training for Commercial Lines team members.
  • Process Improvement: Recommends and implements procedures to increase efficiency and effectiveness for the Commercial Lines department.
  • Customer Support: Supports Producers by acting as the central point of contact for all customer issues.
  • Policy Processing: Prepares and processes binders of insurance, policies, endorsements, certificates of insurance, audits and cancellations in accordance with office procedures.
  • Coverage Review: Reviews coverages placed for accuracy and risk exposure suitability.
  • Policy Validation: Validates internal and external rating of policies, confirms endorsements, audits, cancellations, and related documents.
  • Application Review: Reviews commercial applications, renewal requests and endorsements for adherence to underwriting authority and guidelines as established by the various companies.
  • Policy Transmission: Transmits policies, endorsements, audits, cancellations, etc., in writing using the Quality Control guidelines as adopted by the Commercial Lines team.

3. Insurance Account Manager Responsibilities

  • Policy Management: Oversees and/or processes all transactions on policies as assigned from the effective date to the expiration date.
  • Suspense Maintenance: Maintains the suspense system for all transactions for assigned accounts.
  • Invoice Processing: Invoice items on assigned accounts on a timely basis.
  • Premium Agreements: Prepares and processes premium finance agreements.
  • Accounting Coordination: Advises the accounting department of the appropriate posting of monies received on assigned accounts.
  • Discrepancy Review: Reviews and corrects invoicing discrepancies on a timely basis.
  • Team Training: Trains team members on invoicing guidelines and process.
  • Expiration Tracking: Review and maintain expiration records on assigned accounts.
  • Technical Knowledge: Maintains strong technical knowledge of commercial lines coverages and rating and keeps up to date on form changes and related changes as they occur in the industry.
  • Proposal Preparation: Prepares draft proposals for completion and reviews completed proposals prepared by the Marketing Assistant.

4. Insurance Account Manager Job Summary

  • Policy Collaboration: Collaborate with policyholders, team members, and insurance agents to accurately modify, update, and process policies.
  • Data Verification: Fact-check personal information such as names, addresses, ages, and other data to ensure accurate recordkeeping.
  • Recordkeeping Entry: Complete recordkeeping and data entry to maintain accurate client information.
  • Premium Processing: Issue and calculate refunds, premiums, policy adjustments, and more.
  • Client Communication: Make calls, send emails, and employ other channels in accordance with company policies to communicate with existing and prospective clients.
  • Business Development: Responsible for the new business development of pre-qualified prospects and account rounding of renewal.
  • Coverage Analysis: Review and analyze commercial accounts for coverage, limits, etc., and make appropriate recommendations to the client.
  • Proposal Preparation: Assist in the preparation of client proposals based on the client’s needs, rates and coverages.
  • Renewal Presentation: Present renewal proposal to insureds, including premiums, pay plans, coverages, limits and options.
  • Industry Awareness: Keep informed of changes and trends within the industry for the purpose of anticipating and responding to agency objectives.

5. Personal Insurance Account Manager Accountabilities

  • Client Presentations: Client presentations and the ability to resolve client concerns and issues.
  • Coverage Review: Review and recommend coverages for clients with a focus on satisfaction, retention and rounding existing accounts.
  • Client Liaison: Liaison between clients and carriers.
  • Sales Support: Cross-sell and help with walk-in/phone sales questions.
  • Quote Preparation: Quoting both new and renewal business.
  • Policy Handling: Handle all types of personal insurance.
  • Request Processing: Order and process renewal and change requests.
  • Claims Assistance: Advise on coverage recommendations and assist clients with claims.
  • Account Retention: Assist in retaining accounts.
  • Follow-Up: Follow up on cancellations and Broker of Record Letters.
  • Account Growth: Cross sell and round out accounts.
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