WHAT DOES AN ASSOCIATE PRODUCT MANAGER DO?
The Associate Product Manager ensures seamless code deployment by collaborating with developer teams and contributes to the execution of global product strategies. This role involves leading competitive analysis to discover new product opportunities and coordinating with marketing teams to create impactful merchandise and digital content for product launches. Additionally, the position supports sales through strategic partnerships and manages multi-channel consumer engagement efforts.
A Review of Professional Skills and Functions for Associate Product Manager
1. Associate Product Manager Duties
- Collaboration: Work closely with segments and customer success on sales and retention performance
- Strategy: Support a holistic approach to the FindLaw-owned legal directories through close collaboration
- Lifecycle Management: Assist with the entire product lifecycle for supported product lines
- Strategic Planning: Assist in strategic direction, ongoing optimization, and any necessary sunsetting of obsolete capabilities
- Market Analysis: Work closely with product managers to conduct market analysis
- Customer Engagement: Engage with and gather feedback directly from customers and prospects
- Market Representation: Define market problems, represent the voice of the customer
- Roadmap Management: Manage the product roadmap, and execute go-to-market activities
- Feedback Integration: Work with customer-facing teams to gather additional customer feedback
- Product Strategy: Use feedback to inform product lifecycle strategy and increase customer adoption and retention
2. Associate Product Manager Details
- Analysis Support: Support market and competition analysis, and product service and support strategy
- Strategic Development: Develop and implement strategic marketing initiatives
- Profitability Support: Support pricing and cost objectives to maximize profitability
- Program Coordination: Support in coordination of all aspects of new product programs
- Business Interface: Interface with Sales and Marketing to grow business profitably
- Customer Interaction: Interface with customers and attend industry events
- Market Focus: Focus on Key Opinion Leaders, Test Sites, etc., to obtain market feedback
- Strategy Contribution: Contribute to product strategy, business requirements, and feature and functionality tradeoffs
- Value Proposition: Articulate and communicate a compelling value proposition internally and externally
- Documentation Creation: Create a timeline and Product Requirement Documents
3. Associate Product Manager Responsibilities
- Task Management: Manage daily tasks (engineer and UI/UX), maintain issues, and block
- Delivery Management: Deliver product based on timeline and priority
- Marketing Support: Support the actions of marketing and be part of the Brand Team
- Sales Support: Support to achieve the sales target by delivering strategies and managing products
- Budget Support: Support budget planning process for responsible product
- Implementation: Implement, review, and ensure the product plans are in line with the SOP of marketing
- Performance Monitoring: Monitor and control product performance and adjust plans accordingly
- Trend Anticipation: Anticipate future trends in disease management and the market environment
- Team Training: Train and build-up a strong Field Force team to deliver key messages
- Concept Development: Support the creation of new product concepts through ideation and co-creation
4. Associate Product Manager Job Summary
- Roadmap Support: Support the definition of product roadmaps and success metrics to manage stakeholder expectations
- Marketing Management: Manage marketing efforts to scale new products in the car enthusiast space
- Financial Maintenance: Maintain business models to refine financial projections based on real-world data
- Budget Support: Support the creation, tracking, and management of budgets and work plans
- Presentation Development: Develop compelling presentations to secure funding for new and ongoing products
- Competitive Analysis: Conduct competitive analyses to identify potential areas of opportunity
- Metric Analysis: Define and analyze success metrics for features and products
- Specification Balance: Balance qualitative and quantitative inputs to create specifications
- Stakeholder Response: Respond to and prioritize requests from other stakeholders to evaluate the impact, urgency, and cost of potential solutions
- Partnership Collaboration: Partner with Product and Product Design to articulate the user story to enable a fit-for-purpose design
5. Associate Product Manager Accountabilities
- Roadmap Collaboration: Work with a Senior Product Manager to establish and iterate on the product roadmap
- Feature Creation: Create new features and solutions to serve our internal business functions
- Integration Management: Work with technical teams and vendors to integrate third-party software
- Development Leadership: Drive feature development with Engineering from start to finish
- Product Iteration: Iterate and improve products and features through collaboration with key stakeholders
- Relationship Establishment: Establish and maintain an active working relationship with partners from international markets
- Market Understanding: Understand market priorities, uplift features, and troubleshoot issues
- Partnership Coordination: Partner with product colleagues to ensure synergies and a cohesive customer experience across markets globally
- Feedback Utilization: Leverage user feedback tools to identify user pain points in existing journeys
- Enhancement Translation: Translate them into actionable enhancements to the product
6. Associate Product Manager Functions
- Deployment Coordination: Work with teams of developers to ensure a consistently smooth process of code deployment to market
- Strategy Contribution: Contribute to the global enablement product strategy and execution of the roadmap
- Backlog Management: Feed the product backlog, ensuring Engineering partners have requirements and business rules documentation
- Competitive Leadership: Lead competitive analysis and benchmarking to identify new product opportunities
- Marketing Collaboration: Work in coordination with the Trade Marketing team to create merchandise
- Content Coordination: Coordinate efforts to create best-in-class digital content for product launches
- Sales Partnership: Partner with Sales Organization to support product sell-in with launch decks, promotional programs, and retail materials
- Experience Management: Work with the consumer experience team to manage omnichannel activation efforts
- Inventory Management: Manage product sample inventory, and support key events throughout the year
- Event Assistance: Help with the planning, organization, and attendance of such events
7. Associate Product Manager Job Description
- Marketing Support: Support strategic marketing plan for new product launches
- Liaison Service: Serve as liaison with SBU to develop new products in specific categories
- Performance Analysis: Analyze monthly business performance and market performance results
- Improvement Execution: Make recommendations and execute plans to drive improvements
- Requirement Translation: Utilize market and industry knowledge to translate user needs into requirements and acceptance criteria
- Decision Making: Exercise strong decision-making skills and influence across the team
- Cross-functional Collaboration: Collaborate cross-functionally and with leadership to ensure team strategy aligns with overall product vision
- Metric Definition: Define, implement, and track performance metrics
- Demo Support: Prepare and support the team with product demos where appropriate
- Community Promotion: Promote and actively participate in Communities of Practice, fostering learning and sharing
8. Associate Product Manager Overview
- Strategy Collaboration: Collaborate with business to shape the end-to-end product strategy and determine business value
- Quality Improvement: Improve the quality of the customer experience via testing and quality checks
- Issue Resolution: Troubleshoot and solve issues found in the customer experience, working with business and technical teams
- Process Improvement: Identify and implement improvements and simplification of the testing process
- Insight Analysis: Analyze and draw insights from customer feedback, research, data, and metrics
- Team Coordination: Coordinate and communicate with cross-functional teams, both business and technical teams
- User Understanding: Develop a deep understanding of users (lenders and appraisers)
- Story Development: Come up with user stories for the different feature enhancements on the roadmap
- Feedback Leveraging: Leverage quantitative and qualitative feedback loops
- Insight Development: Develop new insights to guide both the overarching product strategy and roadmap
9. Associate Product Manager Details and Accountabilities
- Design Collaboration: Collaborate with designers to create design concepts and with engineers
- Research Responsibility: Responsible for conducting both customer and competitor research
- Market Understanding: Understand the product landscape and identify potential expansion opportunities
- Strategy Support: Support the development of product strategy, go-to-market plans, and product design documents
- Roadmap Support: Support the development and execution of the product roadmap
- Enablement Assistance: Assist in product enablement capabilities to relevant stakeholders
- Content Editing: Edit and compile work by multiple contributors (product management, marketing, R&D, Tech Support)
- Database Development: Develop and maintain a database of presentations and lectures
- Priority Management: Manage competing priorities and collaborate effectively
- Project Participation: Participate in highly collaborative special projects
10. Associate Product Manager Tasks
- Program Assistance: Assist in developing and implementing sales and marketing programs and material
- Product Understanding: Understand priorities for the development of new products by defining customer needs
- Positioning Research: Provide research and understanding to help guide the product positioning
- Strategic Insight: Understand strategic and financial implications of products/projects
- Presentation Development: Develop training presentations for Sales, Tech Support, customers, and distributors
- Content Assistance: Assist in website content, and make recommendations around infographics, videos, images, or other media
- Feature Identification: Identify needed features by reviewing user feedback data and contact reports
- Customer Representation: Represent and reinforce the customer's perspective throughout the product realization cycle
- Product Support: Support the Products team in delivering comprehensive offerings including go-to-market requirements
- Design Insight: Provide support and insight during development and design, to ensure user stories meet user needs and company standards
- Collaborative Data Gathering: Collaborate with Marketing to gather data on existing sales funnels and suggest improvements