WHAT DOES AN AMBASSADOR DO?
The Ambassador engages with potential customers by representing our brand at local stores and events, generating leads, and sharing product knowledge. Maintain compliance, achieve company objectives, and serve as the primary contact for user communication and social media engagement. Drive success through creative lead generation tactics and active participation in training sessions and local opportunities.
A Review of Professional Skills and Functions for Ambassador
1. Ambassador Duties
- Scheduling & Coordination: Coordinate with the sales team and dispensary reps to schedule in-store demos and activations.
- Product Expertise: Become an expert on products so can educate and inform customers to help increase sales numbers.
- Brand Representation: Be the face of the brand! Be upbeat, enthusiastic, and persuasive during each of the in-store events.
- Feedback & Reporting: Track feedback, collect customer contact information, and write reports.
- Customer Understanding: Understand the customer and budtender preferences or concerns.
- Account Monitoring: Monitor key accounts to ensure products are stocked, and properly displayed.
- Competitor Analysis: Track and report on competitors’ marketing activities.
- Customer Pipeline Development: Drive a pipeline of future customers by registering customer’s interests.
- Engagement & Feedback: Engage with the platform, follow the weekly acquisition plan and workflow, and provide feedback and improvements.
- Social Media Sharing: Share personal experiences of using the platform on social media through weekly posts/articles.
2. Ambassador Details
- Customer Greeting: Greet customers as they enter the sales area.
- Call Handling: Answer phone calls from past and potential customers.
- Appointment Coordination: Secure appointments for sales staff.
- Transaction Management: Ensure all sales transactions are completed accurately and in a timely manner.
- Event Organization: Organize and host lunch and learns, community events, and customer appreciation events once safely able to do so.
- Campaign Participation: Participate in awareness and promotional campaigns, engage with customers, and attend events at community centers, shopping centers, and outdoor events.
- Lead Follow-up: Follow up on leads generated at brand awareness events, and drive sales whilst maintaining brand image.
- Customer Engagement: Direct engagement with customers by visiting homes following local events.
- Product Presentation: Understand the customers’ needs and bring good products to life.
3. Ambassador Responsibilities
- Customer Connection: Making connections with potential customers, reviewing needs, and sharing basic product knowledge.
- Event Representation: Traveling to local home improvement stores, setting up small displays, and discussing brands and services.
- Trade Show Representation: Representing us at local trade shows and events. Lead generation from multiple available sources.
- Training Participation: Participating in local product and service training sessions in person, online, and through various content delivery resources.
- Compliance Maintenance: Maintaining compliance with all company policies and procedures.
- Duty Performance: Performing other related duties as assigned by the supervisor.
- Objective Achievement: Achieving company objectives in lead generation, lead conversions, customer service, and production.
- Trade Show Attendance: Attending local trade shows, home events, and additional lead-generating opportunities.
- Program Representation: Be the face of the program and primary contact for the users; recruit, and communicate with new users via emails, phone calls, and Slack channels.
- Social Media Creativity: Generate creative ideas and tactics for social media engagement.
4. Ambassador Job Summary
- Recruitment: Identify and recruit potential new users (college seniors, recent graduates, early-career professionals)
- Social Media Distribution: Distribute Lamwork’s marketing materials through social media channels
- Marketing Ownership for Accountants - ASEAN: Own the marketing for Accountants - ASEAN to support the overall marketing strategies
- Audience Communication Management: Manage all communications and activities targeted at an audience
- Lead Generation Growth: Grow and accelerate lead generation within the channel through creative and strategic marketing
- Campaign Management: Own and manage relevant campaigns multi-channel marketing campaigns, communications, and public relations
- Strategic Relationships Creation: Create strategic relationships inside and outside of the organization to assist in the success of plans
- Image and Positioning Assurance: Ensure the desired image and strategic market position, ensure consistent communication of this image and position internally and externally
- Marketing Support: Assist marketing projects/activities from start to finish
- Reporting: Produce reports for marketing activities
Job Role FAQs
What is a job role?
A job role refers to the duties, responsibilities, and expectations associated with a specific position within an organization. It explains what tasks an employee performs, how they contribute to team objectives, and how their work supports the company’s overall goals.
What are the typical responsibilities of a job role?
Typical job role responsibilities include completing daily tasks, collaborating with team members, making decisions, and meeting performance targets. For example, a software developer may write code, fix bugs, review pull requests, and collaborate with product teams.
What is the difference between a job role and a job title?
A job title is the official name of a position, such as Marketing Manager or Software Engineer. A job role describes the actual duties, responsibilities, and expectations associated with that position.
Why are clearly defined job roles important?
Clearly defined job roles help organizations improve productivity, reduce workplace confusion, and ensure accountability. When employees understand their responsibilities and expectations, teams can collaborate more effectively.
How do job roles support career development?
Understanding different job roles helps professionals identify career paths and the skills required for advancement. By learning the expectations of various roles, individuals can build relevant skills and plan long-term career growth.
Editorial Process
Lamwork content is developed through structured review of publicly available job postings and documented hiring trends.
Editorial operations are managed by Thanh Huyen, Managing Editor, with research direction and final oversight by Lam Nguyen, Founder & Editorial Lead. Content is periodically reviewed to reflect observable labor market changes.