WHAT DOES AN AMBASSADOR DO?

• Scheduling & Coordination: Coordinate with the sales team and dispensary reps to schedule in-store demos and activations.
• Product Expertise: Become an expert on products so can educate and inform customers to help increase sales numbers.
• Brand Representation: Be the face of the brand! Be upbeat, enthusiastic, and persuasive during each of the in-store events.
• Feedback & Reporting: Track feedback, collect customer contact information, and write reports.
• Customer Understanding: Understand the customer and budtender preferences or concerns.
• Account Monitoring: Monitor key accounts to ensure products are stocked, and properly displayed.
• Competitor Analysis: Track and report on competitors’ marketing activities.
• Customer Pipeline Development: Drive a pipeline of future customers by registering customer’s interests.
• Engagement & Feedback: Engage with the platform, follow the weekly acquisition plan and workflow, and provide feedback and improvements.
• Social Media Sharing: Share personal experiences of using the platform on social media through weekly posts/articles.

Scheduling activations, writing post-event reports, and monitoring key accounts are phrased as formal requirements in the ambassador job posting employers publish.

• Customer Greeting: Greet customers as they enter the sales area.
• Call Handling: Answer phone calls from past and potential customers.
• Appointment Coordination: Secure appointments for sales staff.
• Transaction Management: Ensure all sales transactions are completed accurately and in a timely manner.
• Event Organization: Organize and host lunch and learns, community events, and customer appreciation events once safely able to do so.
• Campaign Participation: Participate in awareness and promotional campaigns, engage with customers, and attend events at community centers, shopping centers, and outdoor events.
• Lead Follow-up: Follow up on leads generated at brand awareness events, and drive sales whilst maintaining brand image.
• Customer Engagement: Direct engagement with customers by visiting homes following local events.
• Product Presentation: Understand the customers’ needs and bring good products to life.

Resumes that frame this day-to-day ambassador work, from lead follow-up to community event setup, appear across multiple industry contexts on the resume examples page.

• Customer Connection: Making connections with potential customers, reviewing needs, and sharing basic product knowledge.
• Event Representation: Traveling to local home improvement stores, setting up small displays, and discussing brands and services.
• Trade Show Representation: Representing us at local trade shows and events. Lead generation from multiple available sources.
• Training Participation: Participating in local product and service training sessions in person, online, and through various content delivery resources.
• Compliance Maintenance: Maintaining compliance with all company policies and procedures.
• Duty Performance: Performing other related duties as assigned by the supervisor.
• Objective Achievement: Achieving company objectives in lead generation, lead conversions, customer service, and production.
• Trade Show Attendance: Attending local trade shows, home events, and additional lead-generating opportunities.
• Program Representation: Be the face of the program and primary contact for the users; recruit, and communicate with new users via emails, phone calls, and Slack channels.
• Social Media Creativity: Generate creative ideas and tactics for social media engagement.

For the bigger picture on certifications like Event Management Professional, salary by sector, and progression toward a brand manager role, the ambassador career guide lays that out.

• Recruitment: Identify and recruit potential new users (college seniors, recent graduates, early-career professionals)
• Social Media Distribution: Distribute Lamwork’s marketing materials through social media channels
• Marketing Ownership for Accountants - ASEAN: Own the marketing for Accountants - ASEAN to support the overall marketing strategies
• Audience Communication Management: Manage all communications and activities targeted at an audience
• Lead Generation Growth: Grow and accelerate lead generation within the channel through creative and strategic marketing
• Campaign Management: Own and manage relevant campaigns multi-channel marketing campaigns, communications, and public relations
• Strategic Relationships Creation: Create strategic relationships inside and outside of the organization to assist in the success of plans
• Image and Positioning Assurance: Ensure the desired image and strategic market position, ensure consistent communication of this image and position internally and externally
• Marketing Support: Assist marketing projects/activities from start to finish
• Reporting: Produce reports for marketing activities

Translate lead generation and multi-channel campaign experience into a resume that reaches a hiring manager.