What Does An Acquisition Manager Do?

WHAT DOES AN ACQUISITION MANAGER DO?

Published: Nov 4, 2024 – The Acquisition Manager oversees the Mergers và Acquisitions process by negotiating transaction terms, conducting due diligence, and preparing investment memorandums. Engaging with software company owners and financial advisors while maintaining confidentiality, this role also involves managing diligence processes and evaluating prospective acquisitions. Leadership in user acquisition KPIs and developing effective marketing strategies enhance the efficiency of acquisition channels and the Mergers và Acquisitions funnel.

A Review of Professional Skills and Functions for Acquisition Manager

1. Acquisition Manager Overview

Networking: Leverage professional networks, online resources, and search tools to create search campaigns for technical positions.
Interviewing: Perform technical interviews and candidate screening.
Process Improvement: Orchestrate recruiting process improvements, sourcing and candidate relationships, and pipeline capabilities.
Coordination: Coordinate 2nd interviews and technical exchanges between candidates and tech leads.
Job Posting Management: Manage postings for job descriptions and job requirements.
Creativity: Adapt an approach with creativity that differentiates the team and creates success.
Collaboration: Coordinate position requirements with internal staff and 3rd party recruiters.
Event Management: Coordinate events focused on employee recognition.
File Management: Accurately maintain employee files and company-formatted resumes.
Compensation Support: Assist with the creation of compensation packages for candidates.
Onboarding Support: Assist with HR processes related to onboarding.

2. Acquisition Manager Job Description

Management: Directly instructing and managing third-party delivery.
Lifecycle Oversight: Responsible for sites throughout the full acquisition lifecycle, delivering against several scopes, in line with current legislation and functional guidelines.
Supplier Coordination: Work within a small team directly managing third-party suppliers, ensuring that identified sites have the necessary legal, planning, and access rights.
Installation: Install new or upgraded radio equipment and accommodate 3rd party equipment requirements.
Risk Management: Highlight potential risks to delivery and mitigate, working with the Deployment Lead to resolve.
Forecasting: Take responsibility for forecasting and managing delivery profiles.
Instruction: Provide clear instruction to the project-specific delivery teams as to what is required to be delivered on-site as part of that deployment post-successful acquisition.
Issue Resolution: Actively handle issues or dependencies throughout the acquisition delivery cycle that may impact the commencement or acceptance of a site deployment.
Documentation Management: Ensure information is maintained in the project tools and that all documentation is handled in a structured manner and uploaded to the required repositories.
Project Management: Manage numerous site-level projects running concurrently.
Budget Management: Effectively manage an eight-figure acquisition budget, constantly optimizing ROAS and improving analytics and systems to track and measure performance.

3. Acquisition Manager Functions

Cost Analysis: Advises source selection teams concerning cost realism and cost analyses for proposal offerings.
Contract Support: Supports the execution of existing contracts.
Forensic Accounting: Performs forensic accounting, budgeting, and monitoring of milestone achievements of industry partners.
Procurement Planning: Draft procurement planning deliverables to include acquisition strategy, acquisition plan, market research, a source selection plan, and requests for proposal documents.
Regulatory Research: Researches federal procurement regulations.
Contract Design: Assists in designing a more performance-based contractual relationship with potential industry partners.
Peer Review: Performs peer review deliverables.
Contract Modification: Drafts contractual modifications, as required by Government Contracting Officers (CO or KO).
Communication: Creates effective and prompt written communications and performs as a proficient verbal communicator with all levels of the organization.
Timeline Monitoring: Monitors procurement timelines and ensures schedules are met.
Industry Communication: Assists the Government with responding to industry communications, including Industry Days, questions and answers, as well as requests for clarification.
Strategy Evaluation: Ensures the procurement strategy chosen is achievable for the intended results and follows the Federal Acquisition Regulations (FARs) and guidelines.

4. Acquisition Manager Accountabilities

Lead Generation: Plan and execute lead generation and new business development activities.
Marketing Utilization: Identify and utilize appropriate marketing channels to reach target audiences.
Commercial Planning: Devise go-to-market commercial plans for each segment.
Content Creation: Work with the healthcare team to create compelling content for campaigns.
Campaign Delivery: Deliver targeted campaigns, including email, webinars, and social media.
Traffic Enhancement: Drive increased traffic and visitor engagement with key portions of the website.
Event Management: Organize and deliver events to help cement relationships between the EIU and customers.
Budget Management: Manage the promotional budget to ensure monthly spending is within the agreed guidelines.
Sales Support: Support the sales teams with accurate information and appropriate collateral.
Performance Reporting: Provide reports on campaign performance, media coverage, sales leads generated, and ROI.
Supplier Management: Work closely/manage the relationship with third-party suppliers, such as designers, event organizers, PR agencies, and data providers.

5. Acquisition Manager Job Summary

Campaign Development: Build and develop multi-channel, integrated campaigns to drive user acquisition, including search, display, social, App/Play store, etc.
Goal Achievement: Help meet subscriber goals set for the months/year and fall within a reasonable cost per acquisition.
Performance Monitoring: Monitor and report on day-to-day performance across multiple marketing channels.
Reporting: Monthly and quarterly reports will also need to be conducted.
Retargeting Strategy: Develop a strong retargeting strategy, not only using data from Wahoo’s software customers but also product consumers.
Data Analysis: Compile results and analyze data to uncover learnings and ways to improve efficiency.
Experimentation: Design, execute, and analyze experiments and tests to improve campaign performance.
Opportunity Research: Uncover growth opportunities, as well as conduct research into new initiatives.
Affiliate Program Management: Maintain and grow the affiliate marketing program.
Revenue Target Management: Be responsible for achieving monthly revenue growth targets within prespecified CPA limits associated with the digital acquisition channel.
Strategic Planning: Maintain a strategic calendar of testing initiatives, content changes, and other digital marketing-related projects.
Process Implementation: Ensure the effective implementation and evaluation of key processes that support department and organizational goals and objectives.

6. Acquisition Manager Responsibilities

Appointment Scheduling: Schedule and attend a minimum of 33 appointments per month to reach a minimum of 396 appointments for the year.
Lead Review: Review all new leads submitted to the company CRM.
Lead Follow-Up: Follow up with new leads to determine if the company's service is a good fit for the customer and if so, schedule an appointment with the customer.
Success Ratio Achievement: Produce a monthly success ratio equal to 17% or 1 contract for every 6 appointments.
Sales Process Adherence: Follow the company's documented sales process.
Negotiation Training: Attend training sessions to learn how to negotiate offers on properties with homeowners effectively.
Lead Qualification: Effectively qualify and disqualify leads to maximize time, efficiency, and conversions.
Average Deal Size: Produce a monthly average deal size of $12,000.
Contract Negotiation: Negotiate the best purchase contracts possible to maximize company profits while still achieving positive reviews from customers.
Lead Management: Maximize time spent with distressed/motivated leads.
Review Acquisition: Achieve 32 positive Google reviews and YouTube testimonials for the year.
Relationship Building: Spend time building rapport and getting to know sellers.

7. Acquisition Manager Additional Details

Site Identification: Identify commercially viable sites with a high chance of successful planning for new Powerleague facilities.
Networking: Initiate, develop, and maintain a strong network and effective working relationships with relevant organizations.
Site Analysis: Conduct site visits and prepare a high-level analysis of proposed sites detailing suitability and commercial viability.
Market Research: Undertake market research and obtain relevant data on demographics, commercials, and recreation specifics.
Project Planning: Create project critical paths and identify anticipated project key milestone dates.
Agreement Preparation: Input to the preparation of draft agreements.
Reporting: Provide weekly reports on all activities.
Market Awareness: Understand market trends and keep abreast of competitor activity.
Lead Communication: Communicate with sales on leads and follow-ups.
Customer Solutions: Provide an offer and solution that customers are willing to speak highly of post-closing.
Complaint Resolution: Oversee any seller complaints and make sure they are resolved on time.

8. Acquisition Manager Essential Functions

Team Management: Manage the priorities and performance of a team of full-lifecycle recruiters.
Recruitment Leadership: Lead recruiters to successfully deliver on the hiring needs and diversity goals of the business by achieving all weekly/monthly/quarterly delivery operational key performance indicators.
Resource Planning: Resource planning (workforce mix, vendor strategy, capacity, and utilization) to deliver the demand.
Collaboration: Collaborate with business leaders and partner with Hiring Managers, TA, Workforce Management, HR, and Operations focal to ensure effective team prioritization and timely delivery of talent.
Talent Management: Provide day-to-day management and direction of the Talent Acquisition Partners.
Candidate Satisfaction: Successfully lead the team to achieve high candidate and client satisfaction levels via NPS surveys.
Stakeholder Engagement: Participate in client update meetings and represent the service to stakeholders.
TA Strategy Execution: Execute global segment TA strategy with applicable country legislation, policies, and processes.
Lead Follow-Up: Take responsibility for outbound follow-up with leads.
System Improvement: Identify gaps in the current system and recommend changes.
Lead Conversion: Handle the successful conversion of qualified leads to booked appointments.

9. Acquisition Manager General Responsibilities

Budget Management: Own and manage a large-scale marketing budget to drive customer acquisition for all paid performance channels (Facebook, Instagram, Google, YouTube, Affiliate, Pinterest, Snapchat, Direct Mail, etc.).
Platform Optimization: Daily management and optimization of all platforms and delivery, tracking against relevant KPIs.
Growth Opportunity Identification: Uncover new growth opportunities (including new platforms, channels, and advertising and integration opportunities) to acquire new and engaged users.
Attribution Model Development: Help develop an internal attribution model to better track the efficacy of each channel and the LTV of each cohort.
Creative Management: Manage ad creative and landing page testing schedule to drive improved campaign results.
Brand Collaboration: Integrate closely with the brand marketing team to uncover creative insights and learnings, as well as ways to leverage the brand as a tool for growth.
Conversion Rate Improvement: Work with development and product teams to make recommendations to improve conversion rates at each step of the user flow and consumer journey through landing page A/B testing and optimization.
Sales Impact Maximization: Work with internal merchandise, creative, and planning teams to maximize the impact of sales and product launches.
Campaign Implementation: Implement conversion-driven campaigns to achieve the client's target KPIs (i.e., CPA, ROAS, CPL, etc.).
Innovative Strategy Development: Work with the team to brainstorm new and innovative growth strategies according to the latest trends and technologies in the industry.

10. Acquisition Manager Key Accountabilities

Mergers và Acquisitions Management: Drive all stages of the Mergers và Acquisitions process, including assisting in negotiating the key transaction terms, conducting financial and operational due diligence, preparing investment memorandums, and assisting in negotiating the final purchase agreements.
Stakeholder Engagement: Engage in a meaningful dialogue with prospective software company owners/executives, financial advisors, investment bankers, and private equity firms.
Confidentiality and Integrity: Maintain the highest level of confidentiality, integrity, and professionalism.
Project Management: Project manage the diligence process by engaging with operational departments including human resources, research and development, tax, and legal.
Resource Management: Manage resources, as applicable, to source and evaluate the quality of prospective vertical-market software acquisitions.
Campaign Development: Develop and conduct prospecting campaigns through email and outbound calling.
Market Research: Create insightful market research reports, effectiveness reports, and tactical plans to improve the overall coverage of the Mergers và Acquisitions funnel.
Team Leadership: Provide leadership and mentoring to the acquisitions team.
KPI Management: Drive and take responsibility for all KPIs related to user acquisition (CPI, CAC, and CAC: LTV Ratio).
Channel Scaling: Efficiently scale key acquisition channels, starting with paid/performance digital channels, and further launching and scaling new online channels.
Brand Strategy Development: Develop and execute brand and content strategy, working closely with the creative and brand teams.
Referral Optimization: Build and optimize referral and viral loops to drive acquisition from the existing customer base.