WHAT DOES AN ACQUISITION MANAGER DO?
Updated: Apr 22, 2026. The Acquisition Manager drives end-to-end strategies across recruitment, marketing, site acquisition, and mergers and acquisitions to support growth. This role optimizes processes, manages budgets, and scales acquisition channels while ensuring strong stakeholder alignment and performance. The role also leads to data-driven decisions, cross-functional collaboration, and team development to deliver sustainable results.
Key Responsibilities of an Acquisition Manager
1. Acquisition Manager Overview
- Network Sourcing: Leverage professional networks, online resources, and search tools to create targeted search campaigns for technical positions.
- Technical Interviewing: Perform technical interviews and conduct candidate screening to assess qualifications and role alignment.
- Process Improvement: Orchestrate recruiting process improvements to enhance sourcing strategies, candidate relationships, and pipeline capabilities.
- Interview Coordination: Coordinate second interviews and facilitate technical exchanges between candidates and technical leads.
- Job Posting: Manage job postings by maintaining accurate job descriptions and clearly defined role requirements.
- Creative Strategy: Adapt creative approaches that differentiate the team and contribute to successful hiring outcomes.
- Team Collaboration: Coordinate position requirements with internal staff and third-party recruiters to align hiring needs.
- Event Management: Coordinate events focused on employee recognition to support engagement and workplace culture.
- File Management: Maintain accurate employee files and ensure company-formatted resumes are consistently updated.
- Compensation Support: Assist with the creation of compensation packages to support candidate offer processes.
2. Acquisition Manager Responsibilities
- Delivery Management: Directly instruct and manage third-party delivery to ensure alignment with project requirements.
- Lifecycle Oversight: Manage sites across the full acquisition lifecycle, ensuring delivery aligns with legislation and functional guidelines.
- Supplier Coordination: Manage third-party suppliers to ensure sites meet legal, planning, and access requirements.
- Equipment Installation: Install new or upgraded radio equipment and accommodate third-party equipment requirements.
- Risk Management: Identify potential delivery risks and mitigate issues in collaboration with the Deployment Lead.
- Delivery Forecasting: Forecast and manage delivery profiles to ensure timelines and targets are met.
- Team Instruction: Provide clear instructions to delivery teams on site requirements following successful acquisition.
- Issue Resolution: Handle issues and dependencies that may impact site deployment commencement or acceptance.
- Documentation Management: Maintain accurate project information and ensure structured documentation is uploaded to required repositories.
- Project Management: Manage multiple site-level projects concurrently while maintaining delivery quality and timelines.
- Budget Management: Manage acquisition budgets while optimizing return on ad spend and improving performance tracking systems.
3. Acquisition Manager Functions
- Cost Analysis: Advise source selection teams on cost realism and perform cost analysis for proposal offerings.
- Contract Support: Support execution of existing contracts to ensure compliance and continuity.
- Forensic Accounting: Perform forensic accounting, budgeting, and monitor milestone achievements of industry partners.
- Procurement Planning: Draft acquisition strategy, acquisition plan, market research, source selection plans, and request for proposal documents.
- Regulatory Research: Research federal procurement regulations to ensure compliance with applicable standards.
- Contract Design: Assist in designing performance-based contractual relationships with industry partners.
- Peer Review: Perform peer review of deliverables to ensure quality and compliance standards.
- Professional Communication: Create clear written communication and deliver effective verbal communication across organizational levels.
- Timeline Monitoring: Monitor procurement timelines to ensure schedules and deadlines are consistently met.
- Industry Communication: Support responses to industry communications, including industry events, questions, and clarification requests.
- Strategy Evaluation: Evaluate procurement strategies to ensure alignment with Federal Acquisition Regulations and intended outcomes.
4. Acquisition Manager Details and Accountabilities
- Lead Generation: Plan and execute lead generation and new business development activities to drive growth.
- Channel Marketing: Identify and utilize appropriate marketing channels to effectively reach target audiences.
- Commercial Planning: Develop go-to-market commercial plans tailored to each customer segment.
- Content Creation: Collaborate with the healthcare team to create compelling campaign content.
- Campaign Delivery: Execute targeted campaigns including email, webinars, and social media initiatives.
- Traffic Growth: Increase website traffic and enhance visitor engagement across key site areas.
- Event Management: Organize and deliver events to strengthen relationships with customers.
- Budget Management: Manage promotional budgets to ensure monthly spending aligns with agreed guidelines.
- Sales Support: Provide sales teams with accurate information and relevant marketing collateral.
- Performance Reporting: Report on campaign performance, media coverage, lead generation, and return on investment.
- Supplier Management: Manage relationships with third-party suppliers, including designers, event organizers, PR agencies, and data providers.
5. Acquisition Manager Additional Details
- Campaign Development: Build and execute multi-channel integrated campaigns to drive user acquisition across search, display, social, and app platforms.
- Goal Achievement: Achieve subscriber growth targets within defined cost per acquisition limits.
- Performance Monitoring: Monitor and report daily performance across multiple digital marketing channels.
- Performance Reporting: Prepare monthly and quarterly reports to track campaign outcomes and business impact.
- Retargeting Strategy: Develop retargeting strategies using customer and consumer data to improve conversion rates.
- Data Analysis: Analyze campaign data to identify insights and improve marketing efficiency.
- Experiment Design: Design and execute tests to optimize campaign performance and validate strategies.
- Opportunity Research: Identify growth opportunities and research new initiatives to expand acquisition channels.
- Affiliate Management: Manage and grow the affiliate marketing program to increase revenue contribution.
- Revenue Management: Drive monthly revenue growth within predefined cost per acquisition targets.
- Strategic Planning: Maintain a strategic calendar for testing, content updates, and digital marketing initiatives.
- Process Implementation: Implement and evaluate processes that support departmental and organizational objectives.
6. Acquisition Manager General Responsibilities
- Appointment Scheduling: Schedule and attend a minimum of thirty-three appointments per month to achieve annual targets.
- Lead Review: Review all new leads submitted to the company's CRM system.
- Lead Follow Up: Follow up with new leads to assess service fit and schedule qualified appointments.
- Conversion Performance: Achieve a monthly success ratio of one contract for every six appointments.
- Sales Process: Follow the documented sales process to ensure consistency and performance.
- Negotiation Training: Attend training sessions to develop effective property negotiation skills with homeowners.
- Lead Qualification: Qualify and disqualify leads to optimize time efficiency and conversion outcomes.
- Deal Management: Maintain a monthly average deal size aligned with revenue expectations.
- Contract Negotiation: Negotiate purchase contracts to maximize profitability while maintaining positive customer experience.
- Lead Management: Prioritize time with motivated leads to increase conversion potential.
- Review Generation: Achieve annual targets for positive customer reviews and video testimonials.
- Relationship Building: Build rapport with sellers to establish trust and improve deal outcomes.
7. Acquisition Manager Key Accountabilities
- Site Identification: Identify commercially viable sites with strong potential for successful planning and development.
- Network Development: Build and maintain relationships with relevant organizations to support site acquisition efforts.
- Site Analysis: Conduct site visits and prepare a high-level analysis on suitability and commercial viability.
- Market Research: Gather and analyze data on demographics, commercial factors, and recreational demand.
- Project Planning: Develop project timelines and define key milestone dates for site development.
- Agreement Preparation: Contribute to the preparation of draft agreements to support acquisition activities.
- Activity Reporting: Provide weekly reports outlining progress and key activities.
- Market Awareness: Monitor market trends and competitor activity to inform strategic decisions.
- Lead Communication: Communicate with sales teams regarding leads and follow-up actions.
- Customer Solutions: Deliver solutions that meet customer expectations and encourage positive post-closing feedback.
- Complaint Resolution: Manage and resolve seller complaints in a timely and effective manner.
8. Acquisition Manager Roles and Details
- Team Management: Manage priorities and performance of full lifecycle recruiters to ensure consistent delivery outcomes.
- Recruitment Leadership: Lead recruiters to meet hiring needs and diversity goals through the achievement of operational performance indicators.
- Resource Planning: Plan workforce mix, vendor strategy, and capacity utilization to meet hiring demand.
- Cross Collaboration: Partner with business leaders, hiring managers, HR, and operations to align priorities and ensure timely delivery.
- Talent Management: Provide daily direction and oversight to Talent Acquisition Partners.
- Candidate Experience: Drive high candidate and client satisfaction through consistent service quality and feedback monitoring.
- Stakeholder Engagement: Participate in client meetings and represent services to key stakeholders.
- Strategy Execution: Execute talent acquisition strategies in line with local legislation, policies, and processes.
- Lead Follow Up: Conduct outbound follow-up with leads to maintain engagement and pipeline flow.
- System Improvement: Identify system gaps and recommend process improvements to enhance efficiency.
- Lead Conversion: Convert qualified leads into booked appointments to support business growth.
9. Acquisition Manager Responsibilities and Key Tasks
- Budget Management: Manage large-scale marketing budgets across paid channels to drive customer acquisition and performance outcomes.
- Platform Optimization: Optimize platform performance daily while tracking delivery against key performance indicators.
- Growth Strategy: Identify new growth opportunities across platforms, channels, and integration initiatives.
- Attribution Modeling: Develop attribution models to measure channel effectiveness and the lifetime value of cohorts.
- Creative Management: Manage ad creative and landing page testing schedules to improve campaign performance.
- Brand Collaboration: Partner with brand teams to generate insights and leverage branding for growth.
- Conversion Optimization: Recommend improvements to user flow and landing pages to increase conversion rates.
- Sales Alignment: Collaborate with internal teams to maximize the impact of sales initiatives and product launches.
- Campaign Execution: Execute conversion-focused campaigns to achieve key performance metrics such as CPA and ROAS.
- Innovation Strategy: Develop innovative growth strategies aligned with industry trends and emerging technologies.
10. Acquisition Manager Functions
- Mergers and Acquisitions: Drive all stages of the mergers and acquisitions process, including due diligence, investment preparation, and agreement negotiation.
- Stakeholder Engagement: Engage with company owners, executives, advisors, and investors to support acquisition opportunities.
- Professional Conduct: Maintain high standards of confidentiality, integrity, and professionalism in all interactions.
- Project Management: Manage diligence processes by coordinating with HR, research, tax, and legal teams.
- Resource Management: Allocate and manage resources to evaluate prospective software acquisition targets.
- Campaign Development: Develop prospecting campaigns using email outreach and outbound calling strategies.
- Market Research: Produce market research and effectiveness reports to improve acquisition funnel performance.
- Team Leadership: Lead and mentor acquisition team members to enhance performance and capability.
- KPI Management: Manage key performance indicators related to user acquisition, including CPI, CAC, and lifetime value ratios.
- Channel Scaling: Scale acquisition channels across paid digital platforms and expand into new online channels.
- Brand Strategy: Develop and execute brand and content strategies in collaboration with creative teams.
- Referral Optimization: Build and optimize referral programs to drive acquisition from the existing customer base.
Editorial Process and Content Quality
This content is developed by the Lamwork Editorial Team using structured analysis of real-world job data, skill requirements, and hiring patterns.
Research framework by Lam Nguyen, Founder & Editorial Lead.
Reviewed by Thanh Huyen, Managing Editor.
Learn more about our editorial standards.