WHAT DOES A SOCIAL MEDIA COORDINATOR DO?

Updated: Mai 18, 2025 - The Social Media Coordinator develops and implements a strategic, results-driven social media plan across multiple platforms, ensuring consistent brand voice and engaging content. This role involves managing visual assets, scheduling posts, and collaborating with the marketing team to maintain a strong social presence while keeping up with industry trends. The coordinator also drives audience growth, enhances brand awareness, and provides customer service through effective communication and timely responses across social media channels.

A Review of Professional Skills and Functions for Social Media Coordinator

1. Social Media Coordinator Roles

  • Content Planning: Plan and create content calendars for clients across social media channels.
  • Content Management: Schedule, manage, and post content.
  • Social Media Monitoring: Daily monitoring of clients' social media accounts.
  • Audience Engagement: Responding to and engaging directly with audiences in an authentic way.
  • Performance Analysis: Monitor the performance of social media channels through regular reporting and analysis.
  • Competitive Analysis: Competitor content/activity, industry trends, and provide actionable insights and best practices.
  • Collaboration: Collaborate with the Brand Manager to optimize creative content.
  • Marketing Strategy: Work with the Brand Manager to create marketing strategies for clients and regularly review and update strategies.
  • Reporting: Report to (and work closely with) the Director of Marketing and PR.
  • Community Management: Promptly respond to any comments on posts.
  • Strategic Planning: Contribute to the strategic and budget planning and monitor social media trends.

2. Social Media Coordinator Overview

  • Strategy Contribution: Contribute to social media strategy.
  • Content Curation: Research and curate social media content.
  • Marketing Assistance: Assist in marketing and social media planning.
  • Content Development: Develop social media content, including designing, drafting, and editing text, images, and video posts.
  • Platform Management: Update social media platforms.
  • Influencer Research: Research and identify potential community influencers and partners.
  • Relationship Building: Initiate and maintain contact with prospective community influencers and partners.
  • Partnership Management: Structure, propose, and manage relationships with partnerships with community influencers and partners.
  • Data Evaluation: Research and evaluate social media-related data.
  • Performance Tracking: Track, review, and analyze social media performance metrics.
  • Optimization Planning: Design and implement social media performance optimization plans.

3. Social Media Coordinator Functions

  • Follower Growth: Work to grow following across Facebook, Twitter, and LinkedIn.
  • Account Management: Regularly update and monitor AsylumConnect's Facebook, Twitter, and LinkedIn accounts.
  • Research: Follow news and social media accounts related to LGBTQ+ rights and immigration.
  • Campaign Development: Work with teammates to brainstorm and launch creative multimedia campaigns using social media (Facebook Ads, Twitter Ads, etc.).
  • Fundraising Support: Work with staff and volunteers on advertising any future online fundraising campaigns.
  • Brand Awareness: Actively stay up-to-date on AsylumConnect's activities and growth.
  • Brand Consistency: Establish and ensure consistent brand image and voice through product lines and various promotional materials for the referral program and the main Studentreasures business.
  • Promotion Strategy: Conceptualize and execute engaging referral and social promotions to generate business.
  • Collaboration: Collaborate with the Marketing Coordinator to prepare materials for various social campaigns and referral promotions.
  • Cross-Department Support: Assist other departments on various tasks.
  • Event Coordination: Coordinate digital event promotion and communication (e.g., Event-App).

4. Social Media Coordinator Accountabilities

  • Audience Research: Research audience preferences and discover new trends.
  • Social Media Management: Stay up to date with changes to all social platforms, ensuring maximum effectiveness and maintaining channel best practices.
  • Marketing Strategy Implementation: Support the implementation of marketing strategy and execute corresponding tactics across all social channels.
  • Brand Awareness: Increase brand awareness through social channels.
  • Customer Growth: Foster strong customer growth through referral program promotions.
  • Referral Promotion Planning: Create referral promotion plans for the team to implement for various referral promotions and use analytics to report on the success of the promotion.
  • Customer Engagement: Facilitate online conversations with customers and respond to questions through social channels and community groups.
  • Promotions Strategy: Suggest new ways to attract prospective customers through promotions and competitions.
  • Content Scheduling: Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
  • Feedback Reporting: Report on online reviews and feedback from customers and fans.
  • Customer Engagement Communication: Inform and engage existing customers using various media platforms including social media, emails, and video.

5. Social Media Coordinator Responsibilities

  • Social Media Strategy: Execute a results-driven social media strategy across Facebook, Instagram, LinkedIn, Twitter, and YouTube.
  • Copywriting: Write audience-appropriate copy for each of the accounts.
  • Visual Asset Creation: Create and edit visual assets (graphics, animations, videos).
  • Audience Engagement: Sustain and grow the audience’s curiosity and interest.
  • Audience Research: Research audience preferences and discover current trends, news, and relevant information.
  • Content Scheduling: Schedule and publish across social media channels.
  • Brand Voice Maintenance: Maintain a unified brand voice across different social media channels.
  • Collaboration: Collaborate with the Marketing Manager on the social media calendar.
  • Industry Awareness: Keep abreast of the latest social media best practices and technologies.
  • Engagement Driving: Drive engagement, grow audience, and brand awareness.
  • Customer Service: Provide customer service via social media messages, inquiries, and comments.
Relevant Information
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