WHAT DOES A JUNIOR SALES EXECUTIVE DO?

Published: Nov 21, 2025 - The Junior Sales Executive generates fully qualified sales opportunities for product specialists by proactively calling leads and leveraging inbound marketing efforts. This role involves meeting monthly and quarterly KPIs, collaborating with marketing to drive opportunity volume and value, and using sales enablement tools to support outreach. The executive also stays informed on company solutions and industry trends, participates in exhibitions and meetings, and occasionally travels for business engagements.

A Review of Professional Skills and Functions for Junior Sales Executive

1. Junior Sales Executive Overview

  • Customer Communication: Deal with all incoming customer communications whilst ensuring an excellent customer journey.
  • Phone Sales: Get in touch with customers frequently via phone to upsell, cross-sell, and manage all opportunities with repeat customers.
  • Sales Pipeline Management: Manage the full sales pipeline from enquiry to order.
  • KPI Management: Manage KPIs to ensure delivery of exceptional customer service.
  • CRM Administration: Maintain and expand the database of prospects and update the CRM system.
  • Customer Onboarding: Ensure customers are signed up to the portal with full visibility of the offerings available.
  • Marketing Collaboration: Work closely with the Marketing Department to ensure the customer has full access to all marketing collateral.
  • Data Updating: Update all stockist lists to guarantee full visibility for customers on where to buy products.

2. Junior Sales Executive Job Summary

  • Client Meetings: Take meetings with potential leads and new clients.
  • Product Demonstration: Demonstrate and present products and services.
  • Business Development: Establish new businesses and maintain accurate records.
  • Lead Generation: Utilise Barbour ABI to generate new business.
  • Event Promotion: Attend trade exhibitions and conferences confidently, promoting the product/service.
  • Performance Review: Review sales performances and work towards monthly or annual targets.
  • Contract Negotiation: Responsible for negotiating contracts and packages.
  • CRM Management: Responsible for managing the CRM database.

3. Junior Sales Executive Tasks

  • Store Relationship Management: Store visits and build relationships with the existing customer base to meet targets and grow sales.
  • Prospect Identification: Find new and potential retail stockists in different customer markets.
  • Customer Outreach: Contact potential customers through phone calls and emails.
  • Needs Assessment: Determine customer needs and offer product or service solutions and support.
  • Sales Strategy Delivery: Deliver customised, targeted sales strategies.
  • Sales Closing: Close sales and lead customers through the purchasing process.
  • Quota Achievement: Meet all quotas for inside and outside sales.
  • Call Recording: Maintain a record of calls through a computerised system.
  • Prospect Database Management: Create and maintain a database of prospective clients.

4. Junior Sales Executive Functions

  • Sales Support: Support Lead Account Manager with sales admin and support.
  • Lead Processing: Process lead-generation enquiries.
  • Customer Identification: Responsible for identifying potential new customers.
  • Customer Prospecting: Contact and prospect customers within regional areas.
  • Order Communication: Communicate with customers and update them on sales orders.
  • Service Coordination: Liaise with service teams to ensure installation is in accordance with requirements.
  • Account Management: Responsible for account management of small revenue accounts.
  • Stakeholder Relations: Build lasting relationships with key stakeholders.
  • Client Requirements: Understand client needs and requirements and roadmap future solutions.
  • Meeting Attendance: Responsible for attending weekly sales meetings.

5. Junior Sales Executive Duties and Roles

  • Target Achievement: Achieve set individual targets and yields.
  • Sales Strategy Support: Contribute to the development of the sales strategy and execution thereof by initiating, developing, and maintaining business relationships with key clients.
  • Market Stimulation: Stimulate the market by providing clients with innovative ideas and advertising platforms in line with their advertising objectives.
  • Digital Advertising Growth: Contribute to the growth of online advertising across all digital platforms (Facebook, Twitter, and Live app).
  • Digital Strategy Setting: Set digital marketing strategies and solutions using all necessary tools (e.g., website, emails, social media, and blogs).
  • Digital Research: Research digital products, services, and current strategies to identify new opportunities.
  • Opportunity Identification: Identify business/advertising opportunities.
  • Marketing Strategy Development: Develop powerful marketing strategies and print and online projects.

6. Junior Sales Executive Details and Accountabilities

  • Opportunity Creation: Create and find fully qualified sales opportunities for a dedicated product specialist to demonstrate the software.
  • KPI Achievement: Work towards individual monthly and quarterly KPIs and targets to help the wider sales and marketing team goals.
  • Marketing Collaboration: Liaise with marketing to achieve a joint volume and value target of opportunities, using their content to further success.
  • Lead Engagement: Proactively call leads alongside utilising inbound marketing-sourced leads.
  • Sales Enablement Usage: Utilise Access’s sales enablement technology.
  • Lead Generation: Generate leads through industry-leading, best-practice sales techniques.
  • Product Learning: Express a keen interest in learning about Access’s services and solutions, alongside keeping up to date with the division’s industry news.
  • Event Participation: Participate and attend exhibitions and meetings, including occasional overnight stays away from home.

7. Junior Sales Executive Key Accountabilities

  • Lead Identification: Responsible for identifying new sales leads.
  • Lead Updates: Provide timely updates on lead progression.
  • Revenue Achievement: Responsible for achieving the monthly revenue target.
  • Sales Visit Coordination: Responsible for organising sales visits and responding to prospective clients’ enquiries.
  • Product Pitching: Responsible for pitching products and/or services to prospective clients.
  • Event Attendance: Responsible for attending trade exhibitions, conferences, and meetings.
  • Outbound Calling: Conduct outbound calls to prospective and existing business customers across the UK.
  • Needs Assessment: Establish customer needs and identify sales opportunities.
  • Customer Relationship Building: Create relationships with customers to give them a world-class service.
  • Target Management: Meet daily, weekly, and monthly targets and KPIs.

8. Junior Sales Executive Roles and Details

  • Client Relationship Management: Initiate and maintain trusting relationships with clients, promoting repeat business.
  • Project Communication: Communicate aspects of the project to clients, including changes in costs for the benefit of project results.
  • Time Management: Ensure deadlines are met utilising strong time management and multi-tasking skills.
  • Sales Planning: Develop and execute innovative sales plans to meet sales targets.
  • Cross-Functional Communication: Communicate with customers, subcontractors, suppliers, and internal coordination.
  • Stakeholder Support: Provide exceptional guidance and support to all stakeholders, partners, and team members.
  • Lead Outreach: Reach out to leads generated with a constant cadence.
  • CRM Utilisation: Leverage CRM to keep track of leads and potential opportunities in order to maximise closure rates.
  • Sales Project Assistance: Assist in ad-hoc or planned sales projects with external parties.

9. Junior Sales Executive Job Summary

  • Sales Campaign Support: Assist with the compilation and implementation of sales campaigns, i.e., monthly stock information sheets.
  • Order Processing: Process customer purchase orders, checking product codes, unit prices, calculations, delivery addresses and delivery dates, reporting back to the Account Manager with any queries.
  • Customer Issue Handling: Deal with any queries or problems customers may have regarding delivery dates, non-conformances, quality issues, and relay these to the correct department.
  • Call Handling: Handle incoming phone calls from customers and colleagues from the Irish office.
  • Outbound Calling: Handle any required outgoing calls, including chasing customers on quotations offered and samples sent.
  • Office Inventory Management: Implement a UK office inventory covering stationery, packaging for sample dispatch, and any other required items.
  • Sample Coordination: Responsible for organising customer samples, including packaging and dispatch.
  • Soft Prospecting: Responsible for approaching new customers with soft calls.
  • Lead Follow-Up: Responsible for following up on leads.
  • Campaign Ownership: Responsible for taking ownership of sales campaigns.
  • Team Collaboration: Responsible for working closely with a fun-driven sales team.

10. Junior Sales Executive Roles and Responsibilities

  • Lead Management: Utilise existing data, marketing campaigns, and a catalogue of case studies and testimonials’ll be following up leads and enquiries to create and manage accounts.
  • Enquiry Response: Responsible for responding to website enquiries and searches will also be remit, along with maintaining customer records and communication.
  • Workload Prioritisation: Prioritise and organise own workload.
  • Customer Assistance: Work with guidance and support from an experienced team, and with input from teams across the globe, will be assisting customers with their configure-to-order purchases, and sharing technical, logistical, and product advice with them to ensure a complete sale and ongoing business.
  • Cross-Team Communication: Close communication with Testing, Goods Out, Accounts and Purchasing teams, so great communication skills and approachability are very important.
  • Customer Servicing: Responsible for servicing smaller customers.
  • Opportunity Identification: Identify business opportunities by identifying prospects and evaluating their position in the industry.
  • Sales Analysis: Research and analyse sales options.
  • Solution Selling: Sell products by establishing contact and developing relationships with prospects and recommending solutions.
  • Client Relationship Management: Maintain relationships with clients by providing support, information and guidance.
  • Opportunity Research: Research and recommend new opportunities.
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