WHAT DOES A HOSPITAL DIRECTOR DO?
Published: July 1, 2025 - The Hospital Director develops and executes strategic territory plans by identifying key stakeholders, qualifying account needs, and driving engagement through the full sales cycle. This role delivers persuasive presentations, coordinates with cross-functional teams, and aligns healthcare solutions with industry trends and client priorities. The director maintains accurate CRM records, builds a strong pipeline, and consistently meets sales and growth targets within the assigned territory.
A Review of Professional Skills and Functions for Hospital Director
1. Hospital Director Duties
- Team Development: Develop and build hospital teams
- Team Cooperation: Encourage and build mutual trust, respect and cooperation among team members, incorporating the company’s vision, mission and core values
- Staff Coaching: Serve as a leader and coach for staff with a strong focus on the development of the core leadership team (supervisors) within the hospital
- Performance Monitoring: Set production and performance standards and follow up through monitoring, assessing, reviewing and evaluating employee performance (non-clinical performance) based on established standards
- Performance Reviews: Schedule and participate in timely doctor performance reviews in collaboration with the Medical Director
- Staff Training: Ensure appropriate training for all department(s) staff including an exceptional understanding and delivery of customer service and hospitality
- Staff Recruitment: Initiate recruitment with Human Resources of approved requisitions and oversee recruitment, interview and hiring for open staff positions and doctors (in collaboration with the Medical Director)
- Operations Management: Accountable for the daily operations of the hospital in support of the policies, goals and objectives of the company
- Information Flow: Facilitate and ensure proper communication and information flow with national teams, hospital departments and shifts
- Schedule Management: Engage in real-time resource allocation to develop staff schedules (clinical and non-clinical) to assure maximum productivity and service while managing labor against budget
- Strategic Planning: Work with national and regional leadership to develop and implement a strategic plan for the hospital
- Service Deployment: Work in collaboration with the hospital's Medical Director to ensure effective deployment of medical services
- Regulatory Compliance: Ensure compliance and accountability for all standard hospital operating procedures as well as full compliance with local, state, and federal regulations and all applicable laws governing veterinary business operations
- P&L Management: Responsible for profit and loss (P&L) management of the local hospital, with direct influence on how resources are allocated
- Financial Evaluation: Evaluate financial and benchmarking information/measurements to ensure the best management of the business and achievement of business goals
- Budget Management: Participate in the budget process and manage hospital expenses
- Client Satisfaction: Accountable for client and referring veterinarian satisfaction
- Client Flow: Regularly assess the efficient and effective flow of clients and pets through/in the hospital while also ensuring proper care from arrival through discharge and follow-up
2. Hospital Director Details
- Territory Planning: Developing a hospital territory plan including mapping of hospitals and health systems, identification of key client prospects, and account penetration strategy
- Stakeholder Targeting: Identify and target prospective roles and titles that are key stakeholders in adopting and participating in the Collective Medical care collaboration network
- Account Outreach: Actively call on accounts within the territory
- Account Qualification: Qualifying accounts need and priorities relative to Collective solutions
- Sales Process: Drive accounts through the Collective sales process from qualification through closed contracting
- Sales Presentation: Deliver comprehensive, accurate and compelling sales presentations using all marketing and sales materials to key stakeholders involved in the buying process
- Meeting Preparation: Complete all sales meeting preparation and follow-up in an effective and timely manner
- Cross-Functional Collaboration: Collaborate with other functions (i.e., Clinical, Success / Delivery, etc.) to develop and deliver the most compelling solution relative to customers' identified needs
- Industry Knowledge: Demonstrate comprehensive knowledge of relevant healthcare trends, priorities, challenges and opportunities and how Collective Medical’s solutions align and support
- CRM Documentation: Complete administrative and sales documentation responsibilities, including maintaining an update to CRM with accurate activity and opportunity depiction
- Pipeline Building: Build a pipeline of qualified hospital opportunities through direct selling of Collective Medical’s high-value network and applications and advance them through the pipeline to closure
- Sales Objectives: Achieve all sales activity goals and sales growth objectives for the defined territory
3. Hospital Director Responsibilities
- Office Management: Responsible for the smooth running of the Hospital Director’s office
- Administrative Support: Provide secretarial and office administration duties to the Hospital Director e.g., typing/responding to incoming correspondence
- Presentation Preparation: Preparing PowerPoint slides for presentations, mail, telephone, diary appointments, filing, ordering of stationery etc.
- Meeting Coordination: Organise Senior Management Team (SMT) and Heads of Department (HoDs) Meetings
- Minute Transcription: Take and transcribe minutes for monthly HoDs meetings, Quarterly Medical Advisory Committee (MAC) meetings, CCL LLP Board meetings and any other meetings
- Complaint Handling: Deal with verbal complaints made to the Hospital Director’s office
- Complaint Reporting: Compile a monthly analysis of complaints in line with Care Quality Commission requirements
- Documentation Oversight: Responsibility for overseeing and maintaining the practising privileges documentation for Consultants
- Stakeholder Liaison: Liaise at all levels, including with Consultants, Directors, Heads of Department, patients and their relatives, and NHS Trusts
- Event Scheduling: Organise and co-ordinate meetings for the Hospital Director including monthly DPR meetings (in conjunction with the Chief Finance Officer) and annual appraisal meetings with Heads of Department
- Meeting Attendance: Attend any evening or off-site meeting as required by the Hospital Director
4. Hospital Director Job Summary
- Revenue Planning: Deliver an annual revenue plan supported by accurate monthly forecasting
- Sales Leadership: Lead a 3-person field sales team to deliver revenue growth
- Order Management: Manage a 3-person inside sales team to ensure a smooth order and re-order process
- Partnership Management: Manage relationship with GE in support of the Hospital Bassinest franchise
- Performance Tracking: Identify targets and track results for each team member
- Account Guidance: Guide Account Managers in building businesses with large health systems
- Marketing Planning: Build and lead the annual marketing plan, working with the integrated marketing team
- Cross-Functional Collaboration: Collaboration with operations and finance to over-deliver customer expectations
- Efficiency Improvements: Identify and drive efficiency improvements across the business ecosystem
5. Hospital Director Accountabilities
- Strategic Planning: Create and develop a hospital strategic plan by studying technological, financial opportunities
- Goal Setting: Plan hospital goals to maximize revenue by the company's targets, plan cost management, and plan for human resource allocation budget
- Program Oversight: In charge of supervision and evaluation and control of all implementation of hospital programs and activities
- Community Relations: Maintain good relationships with all communities, corporations, and governments
- Business Growth: Driving business growth through identifying and capitalizing on commercial opportunities and embracing change in an ever-changing environment
- Team Leadership: Building and leading a world-class, high-performing hospital team committed to and engaged in the Hospital's Purpose and Vision
- Facility Standards: Manage high standards in cleanliness and the look and feel of all areas
- License Compliance: Ensure all hospital licenses and permits and regulations are in line with laws and valid at all times