WHAT DOES A FUNDRAISING MANAGER DO?

Published: Mar 18, 2025 – The Fundraising Manager develops and implements innovative fundraising campaigns and events that highlight the center’s art, artists, and exhibitions while maximizing donor engagement and program impact. Data-driven strategies are utilized to expand financial support through major gifts, corporate sponsorships, grants, and donor cultivation. Fundraising activities, donor relations, and compliance responsibilities are managed through collaboration with leadership, marketing, and operations teams.

A Review of Professional Skills and Functions for Fundraising Manager

1. Fundraising Manager Job Summary

  • Leadership: Lead in developing and implementing the Trust’s fundraising strategy.
  • Program Development: Develop and implement a successful program of fundraising from the corporate and business sectors, meeting agreed financial income and expenditure budgets.
  • Fundraising Optimization: Maximize donations to the Trust’s existing range of funds as well as raise income for specific projects.
  • Relationship Management: Build and maintain good relationships with existing networks and partnerships and establish new ones to maximize fundraising activity.
  • Target Achievement: Be responsible for achieving agreed targets to generate an agreed income for the Trust.
  • Stakeholder Communication: Ensure at all times that effective communications and good working relationships are maintained with all internal and external stakeholders, including private corporate donors, volunteers, charitable organizations, partners, and Trust staff.
  • Proposal Writing: Produce and deliver high-quality, creative, persuasive, and accurate pitches and proposals.
  • Fundraising Documentation: Develop and write funding proposals, corporate applications, and reports.

2. Fundraising Manager Accountabilities

  • Donor Relations: Liaise with corporate and individual donors and actively maintain close relationships necessary for securing financial support.
  • Community Engagement: Be active in the community to maximize awareness of possible charity partnerships and donors.
  • Presentation: Present the full range of company activities and events.
  • CSR Alignment: Align with the CSR objectives of corporate partners and deliver value to them.
  • Fundraising Event Management: Identify organizations with CSR budgets that are seeking reputable charities with qualifying projects to fund. Manage fund-raising events and coordinate appropriate and convenient channels to receive payments.
  • Volunteer Recruitment: Recruit support teams of volunteers to assist with holding events.
  • Reporting: Report monthly to the membership meetings on fundraising activities and possible events.
  • Collaboration: Collaborate closely with the operations supervisor regarding events and schedules.

3. Fundraising Manager Overview

  • Fundraising Strategy: Develop fundraising strategies and implementation plans.
  • Campaign Development: Develop campaigns and initiatives to engage and bring in donors.
  • Revenue Generation: Achieve the annual and long-term revenue objectives of the unit.
  • Donor Engagement: Develop or lead the creation of a sustainable pipeline and network of donors to support housing programs.
  • Proposal Development: Oversee and lead the preparation of presentations, proposals, and appeals in coordination with other departments and units.
  • Donor Stewardship: Ensure donor and partner excellent stewardship in collaboration with the Donor Management Unit through project update meetings.
  • Partnership Development: Develop partnership proposals, reengage donors, and develop bespoke partnerships.
  • Network Building: Develop a sustainable pipeline and grow partnerships.

4. Fundraising Manager Additional Details

  • Funding Strategy: Help develop and implement the organizational funding strategy.
  • Fundraising Initiatives: Develop fundraising initiatives that will maximize income and reach and create a diverse funding base.
  • Relationship Management: Build and maintain relationships with key funders.
  • CRM Development: Assist with the ongoing CRM development project.
  • Event Management: Build and manage a calendar of events.
  • Marketing and Advertising: Responsible for all advertising and marketing material for all fundraising events.
  • Content Development: Work with the communications team to develop content for these campaigns.
  • Team Leadership: Take responsibility for the line management of the fundraising administrator.

5. Fundraising Manager Role Purpose

  • Fundraising Implementation: Implementation of Planned Giving Drives (PGDs), which generate monthly parishioner donations.
  • Financial Analysis: Analyses parish financial statements and trends and proactively works with parish priests to organize PGDs.
  • Digital Fundraising: Takes a lead on digital fundraising.
  • Website and Social Media Fundraising: Ensures opportunities are maximized to raise funds via the websites, Facebook, etc., as well as devising the email engagement strategy.
  • Email Engagement Strategy: Devises the email engagement strategy to maximize fundraising opportunities.
  • App-Based and Contactless Giving Solutions: Researches and implements app-based and contactless giving solutions in parishes and other diocesan projects.
  • Gift Aid Knowledge: Understands Gift Aid and the Code of Fundraising Practice.
  • Financial Benchmark Analysis: Uses the Financial Benchmark reporting tool to understand and analyze parishes' financial situations and trends, establishing the basis for needing a PGD.
  • Parish Collaboration: Proactively contacts parish priests to discuss the parish's financial picture and schedule site meetings with them and the local Finance Committee.
  • Negotiation and Programme Development: Negotiates with the parish priest and their Finance Committee when and how to implement a program, what messages and themes to use, and how it will be done with local resources.
  • Capital Appeals and Major Donor Relations: Helps develop capital appeals, works with major donors and trusts, and helps with events.
  • Event Assistance: Assists with events related to fundraising and donor relations.
Relevant Information
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