WHAT DOES A COUNTRY MANAGER DO?
Published: August 28, 2024 - The Country Manager spearheads customer acquisition, conversion, and retention initiatives, focusing on revenue generation through strategic marketing and sales activities. Charged with maximizing on marketing budgets, both online and offline, and evaluating the effectiveness of deals and partnerships. Additionally, this role is crucial in expanding EMQ's cross-border transaction business, leveraging networks to build new relationships and manage high-profile customer accounts effectively.
A Review of Professional Skills and Functions for Country Manager
1. Country Manager Duties
- Training Solutions: Ensure provision of appropriate training/development solutions for all direct reports in order to enhance individual and in-field country team performance.
- Pricing Strategy: Responsible for pricing strategy to meet and exceed minimum gross profit margins that are aligned with global/regional pricing strategy.
- Industry Engagement: Attend conferences and meetings.
- Market Monitoring: Continuously monitor the industry and any governmental changes that could affect short- or long-term interest and recommend directional changes where appropriate.
- Sales Support: Accomplish pre-sales and after-sales support activities as well as warehouse management.
- Event Management: Assist to run sales, technical seminars, and exhibitions to the industry.
- Market Analysis: Explore and understand the needs of the growing Biotechnology market potential.
- Ethical Standards: Ensure that personally and within the team, high ethical standards are always maintained and there is full compliance with all applicable laws, regulations, industry codes, and internal policies and procedures.
- Network Expansion: Build out the network and oversee all aspects of the process with banks, third-party payment companies, and regulatory bodies.
- Channel Management: Develop and manage all channel partners and vendor relationships.
- Cross-Functional Coordination: Coordinate across multiple business functions including business development, operations, and legal/compliance departments.
2. Country Manager Details
- Revenue Generation: Customer acquisition, conversion, and retention, with a focus on revenue generation.
- Marketing Management: Manage, plan, and execute all marketing & sales activities for the market, both online and offline, to maximize ROI on marketing and media budgets.
- Partnership Evaluation: Evaluate and follow-up on said deals and partnerships, ongoing and after campaigns.
- Brand Development: Build the company’s selected brand/s within the market.
- Team Collaboration: Work hand in hand with the affiliate team.
- Brand Consistency: Make sure the tone of voice is in line with the company brand guidelines, especially for the editorial content, blogs, social media, and any other sources.
- Translation Coordination: Coordinate translations in an efficient manner.
- Editorial Management: Be responsible for editorial partnerships and liaise with press contacts and journalists.
- Network Utilization: Leverage existing network, and build relationships to generate new business in consumer and business segments to meet cross-border money movement needs and manage existing high-profile customers.
- Business Expansion: Grow and expand EMQ's cross-border transaction business partnerships and volume.
3. Country Manager Responsibilities
- Strategic Planning: Develop a strategic business plan for TGF in the Netherlands and execute it. Actively manage both short-term and long-term objectives.
- Growth Management: Pursue organic growth through compelling customer value proposition, optimizing cost/service options, and renewing existing business by nurturing customer relationships and flawless service delivery.
- Solution Innovation: Provide innovative/customized solutions that will serve new business relationships.
- Service Excellence: Establish the capabilities and overall systems, standards, and behaviors to ensure excellence in customer service, reliability, and efficiency.
- Financial Oversight: Responsible for all revenues, expenses, and capital investment budgets of the business.
- Leadership Development: Build a high-performing leadership team and organizational culture through the development and delivery of an effective people strategy that includes mentoring and coaching.
- Performance Accountability: Drive accountability throughout the business. Ensure effective performance management both for direct reports and for all colleagues within the area of responsibility.
- Collaborative Work: Work collaboratively with other parts of the Toll business within and outside of the TGF Division to identify and support customer opportunities, cost reductions, and/or other performance enhancements.
- Values Advocacy: Be a role model for the Toll Way and Toll’s values.
- Document Creation: Create business plans and important documents, which can include presentations, budgets, financial information, hiring documents, and business other business-relevant materials.
4. Country Manager Accountabilities
- Campaign Coordination: Plan and coordinate marketing campaigns across all Betpoint brands.
- Market Expertise: Maintain in-depth knowledge of the market, including competitive and regulatory/compliance situations.
- Marketing Execution: Create marketing concepts and execute effective marketing campaigns to enhance the customer experience, maximize activity, generate a return on investment, and increase the customer lifetime value.
- Marketing Evaluation: Constantly evaluate the marketing initiatives to improve efficiency and ROI.
- Payment Optimization: Optimize payment solutions, tailored to market.
- P&L Management: Responsible for P&L of the country.
- Strategy Development: Develop and execute business strategies, looking holistically across commercial, marketing, and operations.
- Performance Analysis: Measure and analyze business performance quantitatively, providing thought leadership on appropriate metrics.
- Client Development: Develop business with new and existing client categories.
- Channel Management: Build up acquisition channels of drivers and manage the pipeline.
- Team Leadership: Lead the local team and work closely with cross-functional teams in HQ and reporting back regularly.
5. Country Manager Functions
- Team Leadership: Assemble and lead a strong and effective team.
- Team Inspiration: Inspire and lead teams which will help the company to scale up as its market share increases and help to hire and retain staff members who are dedicated to the company's success.
- Market Sensing: Good nose for business opportunities and understand what customers may have a need for digital freight services.
- Market Analysis: Take a big-picture view of the market and the different market segments and will quickly identify what is working and what is not.
- Sales Strategy Development: Develop a successful sales strategy and tailor the company's value proposition to the needs of each customer segment to establish and grow a strong market position.
- Product Development: Play an active role in the development of the product portfolio for the market, using and localizing products developed for other markets.
- Technical Collaboration: Support in determining local requirements for the platform and work closely together with the regional tech team to tailor the platform to meet the needs of local clients.
- Marketing Execution: Conduct early marketing and promotion for the products.
- Network Utilization: Actively use network to build anticipation for products and ensure that there is demand once the company goes live in the country.
- Social Media Management: Building a social media presence, crafting press releases, and attending industry events to build word-of-mouth.
- Financial Planning: Develop financial estimates and setting milestones and timelines.
- Cost Estimation: Estimate costs to bring the platform to market and develop financial plans to determine break-even points, ensure long-term solvency, and sets budgets as the company grows.
Relevant Information