WHAT DOES A BUSINESS UNIT DIRECTOR DO?

The Business Unit Director provides strategic leadership by setting clear objectives, delegating responsibilities, and ensuring effective communication across departments. Oversees and coordinates operational functions, ensuring optimal performance and utilization of resources. Manages and improves profitability while maintaining a best-in-class reputation, aligning all departments to achieve organizational goals.

A Review of Professional Skills and Functions for Business Unit Director

1. Business Unit Director Duties

  • Client Relationship Management: Build and maintain professional and productive client relationships
  • Strategic Communication: Ensure client’s goals are met through creative communication programs that achieve the client’s strategic objectives
  • Team Leadership: Provide team leadership, ensuring clear communication across departments
  • Mentoring and Coaching: Line manage team members including coaching, mentoring, and guiding personal development and addressing any training needs
  • Business Development: Develop new business opportunities with existing and new clients
  • Process Improvement: Champion internal processes to facilitate the delivery of high-quality, on-time, and on-budget projects
  • Financial Forecasting: Understand the financial health of assigned accounts and accurately forecast account growth
  • Business Planning: Develop a business plan, ensure its execution, and provide analysis on the plan
  • Management Information Systems (MIS): Develop and maintain a MIS periodically
  • Cost Management: Manage the cost of manufacturing activities

2. Business Unit Director Details

  • Account Strategy: Create and execute overall account strategies including customer relationship building, account maintenance, and account growth.
  • Team Collaboration: Work as a team with the sales department to achieve success.
  • Strategic Pricing: Develop strategic pricing and the customer value proposition.
  • Revenue Generation: Ensure that the business unit has an established base of existing customers, a continuous stream of new opportunities to pursue, and enough closed sales to meet revenue goals.
  • Customer Engagement: Actively engage with customers to create and nurture relationships both horizontally and vertically inside an organization.
  • Team Guidance: Understand goals and guide the team on how to best meet those needs.
  • Industry Knowledge: Stay informed of changes and trends in the industry and leverage that knowledge.
  • Sales Development: Drive conversations with customers and develop new sales opportunities with the sales team.
  • Project Oversight: Oversee the execution of projects to ensure adherence to internal processes and quality procedures.
  • Brand Management: Uphold brand promise and achieve expected financial results.

3. Business Unit Director Responsibilities

  • Issue Resolution: Identify and resolve daily issues, addressing questions and serving as a path of escalation for project teams and customers.
  • Resource Management: Plan and manage resource allocations to ensure projects are technically successful and executed with urgency.
  • Revenue Forecasting: Forecast, manage, and report expected revenue, including creating mitigation plans for any changes that negatively impact the forecast.
  • Business Planning: Create and execute quarterly business plans to meet or exceed expected revenue, cost, profit, and gross margin.
  • Performance Tracking: Build KPIs to measure and track progress against annual goals.
  • Mentoring: Provide mentoring and guidance to all team members.
  • Employee Morale: Resolve any issues or questions that impact employee morale or performance.
  • Career Development: Create career plans, annual performance reviews, training plans (individual and team), and opportunities for advancement.
  • Recruitment: Conduct interview and hiring activities required to maintain or build the team.
  • Performance Management: Identify and rectify performance and behavior issues.

4. Business Unit Director Accountabilities

  • Account Strategy: Creating and executing overall account strategies including customer relationship building, account maintenance, and account growth.
  • Sales Strategy: Championing and implementing sales opportunity win strategies.
  • Team Collaboration: Working as a team with the sales department to achieve success.
  • Proposal Management: Proposal review, managing content to ensure strategic pricing, customer value proposition, and scope of work fulfillment.
  • Customer Base Management: Ensuring that the business unit has an established base of existing customers.
  • Opportunity Development: Continuous stream of new opportunities to pursue and enough closed sales to meet revenue goals.
  • Customer Engagement: Actively engaging with customers to create and nurture relationships both horizontally and vertically inside an organization.
  • Team Guidance: Understanding goals and guiding the team on how to best meet those needs.
  • Industry Knowledge: Staying informed of changes and trends in the industry and leveraging that knowledge.
  • Sales Development: Driving conversations with customers and developing new sales opportunities with the sales team.

5. Business Unit Director Functions

  • Project Oversight: Overseeing the execution of projects to ensure adherence to internal processes and quality procedures.
  • Brand Management: Upholding brand promise and achieving expected financial results.
  • Issue Resolution: Identifying and resolving daily issues, addressing questions, and serving as a path of escalation for project teams and customers.
  • Brand Ambassador: Acting as an ambassador to the Customer Rock Star brand promise and requiring the same from the team.
  • Resource Management: Planning and managing resource allocations to ensure projects are technically successful and executed with urgency.
  • Revenue Forecasting: Forecasting, managing, and reporting expected revenue, including creating mitigation plans for any changes that negatively impact the forecast.
  • Business Planning: Creating and executing quarterly business plans to meet or exceed expected revenue, cost, profit, and gross margin.
  • Team Leadership: Serving as the leader of the team, promoting the Avanceon culture, and modeling the Customer Rock Star brand promise.
  • Performance Management: Conducting weekly one-on-one meetings with direct reports and monthly one-on-ones with other team members.
  • Mentoring: Providing mentoring and guidance to all team members.

6. Business Unit Director Job Description

  • Client Retention: Ensuring retention of existing clients and creating an action plan.
  • Portfolio Development: Developing the existing portfolio via new revenue streams.
  • Network Expansion: Widening and deepening senior level networks within the retail environment.
  • Thought Leadership: Delivering thought leadership and expressing a point of view to senior retail audiences.
  • Client Pitches: Planning for and leading client pitches (existing business and prospective/new clients).
  • Recruitment: Conducting interviewing and hiring activities required to maintain or build the team.
  • Performance Management: Identifying and rectifying performance and behavior issues.
  • Account Management: Managing a large and strategically important set of accounts.
  • Collaboration: Actively driving collaboration across the business, with a particular focus on fostering good and productive relationships with Expert Solutions, Usage, Worldpanel Plus, and Operations to develop retail offer.
  • Revenue Growth: Responsibility for the revenue performance and growth of the business through both BAU and Worldpanel Plus.

7. Business Unit Director Overview

  • Company Planning: Assists Country Management/Management team CONMED & I with long and short-term company planning.
  • Goal Execution: Executes established goals and ensures corporate-wide plans are complemented and supported.
  • Sales Management: Develops and implements sales management plans, policies, and goals that further strategic objectives.
  • Service Quality: Ensures quality services are delivered in accordance with established company standards, policies, and procedures.
  • Budget Management: Develops and monitors budgets. Manages and oversees expenses.
  • Program Integrity: Ensures that the quality and integrity of the company’s sales management programs and services are maintained.
  • System Review: Conducts periodic reviews of existing systems, products, and procedures.
  • Service Improvement: Provides recommendations regarding improvements in service delivery, processes, and equipment needs which will further the company's objectives.
  • Regulatory Compliance: Ensures compliance with applicable laws and regulations for local operations.
  • Operational Evaluation: Evaluates operational effectiveness through analyses of department activity, on-site inspections, and other measurable criteria.

8. Business Unit Director Details and Accountabilities

  • Sales Management Efficiency: Ensures all Sales Management functions are efficient, effective, well-managed, and adhere to established legal, regulatory, and company procedures.
  • Quality System Management: Ensures the company’s quality system assists in achieving the required productivity and service level goals.
  • Complaint Handling: Assumes responsibility for management of the company’s complaint handling functions and all reporting to the appropriate regulatory bodies.
  • Regulatory Submissions: Assumes responsibility for overseeing all regulatory submissions and filings.
  • Auditing Management: Assumes responsibility for managing all internal and external auditing efforts.
  • Security and Safety: Ensures the security and safety of company property, equipment, and personnel involved in Sales and Marketing Management.
  • Department Coordination: Ensures Sales Management functions are well coordinated with related departments and provides assistance.
  • Management Communication: Keeps management team (Financial, Marketing, Product, Country) informed of activities, progress toward established objectives, and any significant problems.
  • Meeting Participation: Attends and participates in meetings and committees.
  • Performance Reporting: Completes required reports and documents and conducts performance appraisals.

9. Business Unit Director Tasks

  • Leadership: Provides leadership through effective objective setting, delegation, and communication.
  • Operational Coordination: Directs, schedules, and coordinates operational department functions.
  • Manager Training: Ensures subordinate managers are well trained, effective, and optimally used.
  • Policy Instruction: Instructs subordinate managers/employees regarding policy, procedure, and program changes.
  • Corrective Actions: Formulates and implements corrective actions.
  • Promotions and Adjustments: Recommends promotions, transfers, and salary adjustments.
  • Staffing Management: Ensures staffing levels are appropriate and human resources are effectively utilized.
  • Operations Management: Responsible for managing all operations including sales, purchase, QC, production, production planning, and human resource management.
  • Profitability Improvement: Responsible for improving the profitability of the organization and achieving a best-in-class reputation.
  • Department Coordination: Coordinating all departments to work towards the common goal of the organization.

10. Business Unit Director Roles

  • Business Results: Complete business results of business unit - KPIs, business contracts, capacities.
  • Project Management: Project management within the set internal and external strategies.
  • Leadership: Motivate and lead in the right direction to achieve the best possible results.
  • Process Optimization: Daily supervision of compliance with set KPIs and optimization of all processes.
  • Communication and Negotiation: Communicate and negotiate both internally and locally with business partners.
  • Decision-Making: Decision-making and the opportunity to see the results of work on a daily basis.
  • Project Monitoring: Project monitoring, results, growth, and working with data.
  • Problem Solving: Search for and overcome everyday challenges.
  • Managerial Decision-Making: Independent managerial decision-making and responsibility for decisions.
  • Client Portfolio Optimization: Optimization of the entrusted portfolio of clients and development of business opportunities within entrusted projects.
Relevant Information
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