Job Summary: 

• Develop a holistic ABM strategy in conjunction with the Audience manager to support enterprise and strategic initiatives.
• End-to-end coordination and management of enterprise focused program including planning, promotion, execution, follow-up, and reporting for all ABM initiatives.
• Test, measure, and optimize programs and tactics on an ongoing basis to meet and exceed goals.
• Efficiently use a variety of data sources and marketing technology to identify target accounts and target prospects to include in ABM programs.
• Act as the ABM subject matter expert and partner with other marketing teams to drive ABM efforts.
• Collaborate with Marketing Operations to deliver, report on, and optimize success of campaigns where needed.
• Serve as the point person for the Sales team to educate and inform them of all programs, providing detailed instructions for promotion, execution, and follow-up.
• Provide reports and visibility for each campaign to track responses, opportunity creation, and influence.
• Support and optimize program initiatives from the broader marketing team.

Skills on Resume:

• ABM Strategy Development (Hard Skills)
• Program Coordination (Hard Skills)
• Performance Optimization (Hard Skills)
• Data Analysis (Hard Skills)
• Subject Matter Expertise (Soft Skills)
• Cross-functional Collaboration (Soft Skills)
• Educational Outreach (Soft Skills)
• Reporting and Analytics (Hard Skills)

Job Summary: 

• Build an action plan with key steps and milestones
• Involve relevant teams and experts and leverage global marketing team
• Identify gaps and propose solutions to solve issues
• Share plans with AE and secure buy-in
• Execute activities to attract, engage, convert and delight potential customers
• Identify gaps and work with the global marketing team on missing pieces
• Leverage all internal resources required for marketing events, programs, campaigns and activities that will support plans
• Work with partner marketing according to plan
• Run activities as set in the plan and manage dedicated budget
• Measure against KPIs and goals, refine and amplify accordingly
• Share results with internal stakeholders

Skills on Resume: 

• Action Planning (Hard Skills)
• Team Coordination (Soft Skills)
• Problem Identification and Resolution (Hard Skills)
• Stakeholder Engagement (Soft Skills)
• Marketing Execution (Hard Skills)
• Resource Management (Hard Skills)
• Budget Management (Hard Skills)
• Performance Analysis (Hard Skills)

Job Summary: 

• Provide strategic leadership for ABM programs, aligning sales and marketing with focus on the highest value prospects and accounts, and delivering on pipeline and revenue goals.
• Lead the ABM program, including account selection, account planning governance, appropriate use of ABM and digital marketing technology, measurement, and budget approvals
• Advance the use of technology for Account Based Marketing to drive personalization and scale. 
• Nimbly address ongoing demand for opportunistic and ad hoc marketing needs of the sales teams in response to health of the pipeline
• Provide strategic and tactical support to account executives responsible for key strategic accounts.
• Collaborate with content and product marketing teams to produce targeted, personalized assets that engage and convince target accounts and move them from cold/unaware accounts to engaged accounts with opportunities.
• Review and share performance metrics with a keen eye on return on investment. 
• Ensure that each marketing activity is supervised and measured. 
• Use data and dashboards to advise future programs and investment. 

Skills on Resume: 

• Strategic Planning (Hard Skills)
• Program Management (Hard Skills)
• Technology Integration (Hard Skills)
• Responsiveness to Sales Needs (Soft Skills)
• Tactical Support (Soft Skills)
• Collaboration (Soft Skills)
• Performance Metrics Analysis (Hard Skills)
• Data-Driven Decision Making (Hard Skills)

Job Summary: 

• Leveraging various marketing channels drive revenue growth and new customer acquisition
• Creating and executing account-based marketing strategies in a very hands-on role, leveraging Terminus, and bringing other marketing tools into the mix 
• Running point with email marketing campaigns, social media marketing (primarily LinkedIn), B2B demand generation, lead generation, and marketing content generation
• Overseeing outsourced marketing work via agencies, consultants, freelancers including content marketing and creation
• Collaborating with the product team to ensure positioning and pricing alignment
• Participating in events, conferences, webcasts, and tradeshows telling client’s unique story and educating customers along the way
• Build and maintain positive relationships with internal partners, including SDRs, sales, sales operations, customer experience, demand generation, content marketing, product marketing, and external organizations and partners.
• Report findings and results to management and key partners.

Skills on Resume: 

• Multi-channel Marketing (Hard Skills)
• Account-based Marketing (Hard Skills)
• Email Marketing (Hard Skills)
• Social Media Marketing (Hard Skills)
• Vendor Management (Soft Skills)
• Product Collaboration (Soft Skills)
• Relationship Building (Soft Skills)
• Reporting and Analytics (Hard Skills)

Job Summary: 

• Define target accounts and goals with the sales team
• Build a close relationship with the sales team to define a list of target accounts
• Define Tier 1, Tier 2 and Tier 3 accounts
• Create relevant personae in partnership with marketing and sales stakeholders
• Gather meaningful information on each account, from internal and external sources and tools
• Work with partnership team and competitive intelligence team to fully understand account landscape
• Define specific goals for Tier 1, 2, and 3 accounts
• Align with the sales team on these goals, timeline and measures for success
• Set a plan according to agreed goals and set KPIs accordingly
• Define a prioritized strategy for multiple account tiers

Skills on Resume:

• Account Segmentation (Hard Skills)
• Relationship Management (Soft Skills)
• Persona Development (Hard Skills)
• Information Gathering (Hard Skills)
• Competitive Analysis (Hard Skills)
• Goal Setting (Soft Skills)
• Strategic Planning (Hard Skills)
• KPI Management (Hard Skills)