HEAD OF SEARCH ENGINE OPTIMIZATION RESUME EXAMPLE

Published: May 8, 2025 - The Head of Search Engine Optimization leads SEO strategy across all business units to drive traffic, visibility, and conversions. This role works with cross-functional teams on technical improvements and keyword targeting. The head also manages team performance, ASO initiatives, and ongoing site optimization.

Tips for Head of Search Engine Optimization Skills and Responsibilities on a Resume

1. Head of Search Engine Optimization, BrightEdge Marketing Solutions, Tempe, AZ

Job Summary: 

  • Review and analyze areas that need to be improved, deleted, or revised
  • Prepare detailed strategy reports
  • Compile and present SEO performance reports
  • Identify the least expensive but most powerful and profitable keywords for the website
  • Ensure websites are filled with optimal keywords and consult with the Tech team to improve SEO
  • Executing weekly technical audits to identify issues and bugs
  • Perform keyword research to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web pages
  • Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword-specific
  • Help to create and support marketing content to socialize and use for social media purposes


Skills on Resume: 

  • Keyword Research (Hard Skills)
  • Technical Audits (Hard Skills)
  • SEO Reporting (Hard Skills)
  • Content Strategy (Hard Skills)
  • Performance Analysis (Hard Skills)
  • Site Optimization (Hard Skills)
  • Marketing Support (Soft Skills)
  • Team Collaboration (Soft Skills)

2. Head of Search Engine Optimization, Elevate Web Strategies, Columbus, OH

Job Summary: 

  • Coach and manage a team of account executives, sales development representatives, and account managers
  • Leverage the existing flow of inbound leads
  • Complete it by setting up a proactive approach targeting the top European financial institutions
  • Adapt the existing sales process to accelerate and improve the success rate of financial crime deals
  • Drive SEO goals and set expectations on execution
  • Lead, coach, and mentor the SEO team
  • Ensure the SEO team has a vision and clear objectives
  • Identify and execute opportunities to improve the company’s and content’s search rank, organic traffic, and related sales
  • Ensure the best-in-class content production around all the topics relevant to customers and the product
  • Constantly staying abreast of new technologies, SEO concepts, and best practices


Skills on Resume: 

  • Team Leadership (Soft Skills)
  • Sales Strategy (Hard Skills)
  • Process Optimization (Hard Skills)
  • Inbound Management (Hard Skills)
  • SEO Execution (Hard Skills)
  • Mentoring Skills (Soft Skills)
  • Content Quality (Hard Skills)
  • Trend Awareness (Soft Skills)

3. Head of Search Engine Optimization, Signal Path Media, Fort Wayne, IN

Job Summary: 

  • Manage a team of 5-10, including PPC Managers/Executives, Organic SEO Executives, Email Marketing Executives, etc.
  • Responsible for defining the SEO roadmap for all Business Units across the organization
  • Work in close collaboration with the product and technology team on SEO projects
  • Build a BRD (business requirement document) for new SEO initiatives for better visibility that shows the business impact
  • Understand the business impact areas and priorities and streamline the SEO roadmap accordingly
  • Doing regular site audits, site crawling to fix technical issues
  • Helping the content team to identify high-converting keywords via keyword research
  • Creating a dashboard and reports for management to show progress MoM on business metrics like Transaction, Conversion Rate, along with traffic and ranking
  • Perform competitive analysis to identify missing opportunities and drive growth
  • Build a strong ASO strategy across businesses
  • Build and retain a best-in-class team through strong recruitment, mentoring, and career management


Skills on Resume: 

  • SEO Roadmapping (Hard Skills)
  • Team Management (Soft Skills)
  • Technical Audits (Hard Skills)
  • Keyword Targeting (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • Performance Reporting (Hard Skills)
  • Competitive Analysis (Hard Skills)
  • Talent Development (Soft Skills)
Relevant Information
Director of Search Engine Optimization Resume Example