HEAD OF SEARCH ENGINE OPTIMIZATION SKILLS, EXPERIENCES, AND JOB REQUIREMENTS

Published: May 8, 2025 - The Head of Search Engine Optimization applies deep expertise in SEO and performance marketing to drive online growth. This role requires experience in audits, team management, and data-driven strategy. The head values cross-team collaboration and an entrepreneurial mindset.

Essential Hard and Soft Skills for a Head of Search Engine Optimization Resume
  • Keyword Research
  • Technical Audits
  • SEO Reporting
  • Content Strategy
  • Performance Analysis
  • Site Optimization
  • Sales Strategy
  • Process Optimization
  • Inbound Management
  • Competitive Analysis
  • Team Collaboration
  • Mentoring Skills
  • Team Leadership
  • Trend Awareness
  • Cross-Functional Collaboration
  • Talent Development
  • Marketing Support
  • Vision Planning
  • Coaching Ability
  • Strategic Thinking

Summary of Head of Search Engine Optimization Knowledge and Qualifications on Resume

1. BA in Business Administration with 5 years of Experience

  • Experience in SEO performance
  • Deep knowledge of the APAC organic search landscape
  • Proven experience in increasing traffic that leads to sales conversions
  • Proven track record in delivering successful outreach campaigns to drive link equity, velocity, and brand mentions
  • Demonstrate a good understanding of technical SEO troubleshooting techniques
  • Demonstrate a solid understanding of user experience and behavior
  • Able to use both data as well as intuition to make effective decisions
  • Working experience with Digital analytics 
  • Advanced configuration and analysis experience/certifications
  • Understanding of common web server technologies, and popular content management systems, their limitations, and how to work within these to achieve SEO requirements.
  • Strong communication skills and attention to detail 
  • Able to be a thought leader in the SEO domain, and stay ahead of industry trends, competitor landscape, with the ability to drive insights from them

2. BA in Marketing Communications with 3 years of Experience

  • Stellar understanding of SEO and its impact on business
  • Experience within a leading eCommerce and tech company
  • Understanding of the ever-changing Google search algorithm
  • Ability to thrive in little chaos and bring order to it
  • Ability to lead teams through influence
  • Experience in A/B testing, Multivariate testing, and in-depth funnel optimization
  • Expertise in building high-quality links from reputable sites
  • Previous experience in on-page and off-page link-building activities
  • Ability to build/manage a team and motivate them to achieve the team objective
  • Ability to translate business priorities into an SEO roadmap
  • Strong knowledge of the digital marketing landscape
  • Ability to discover and implement leading practices and tools to generate insights
  • Must have expertise in actively coaching and developing teams to consistently deliver strong results

3. BA in Mass Communication with 6 years of Experience

  • Analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams
  • Current knowledge of SEO practices and techniques
  • Adequate knowledge of both off-page and on-page optimization techniques
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Experience in setting up automated reports and dashboards on core SEO KPIs
  • Familiarity with relevant tools and web analytics tools
  • Experience in SEO management positions in an agency
  • Proven track record of developing and executing SEO strategies
  • Experience in managing a team of SEO Specialists
  • Experience in conducting technical audits and recommending fixes
  • Prior experience in a start-up environment 
  • Must have a strong entrepreneurial mindset
Relevant Information
Director of Search Engine Optimization Skills, Experience, and Job Requirements