Job Summary: 

• Oversee multi-channel marketing vision, including brand, digital, social, partnerships, and community
• Produce campaigns, manage budgets, and oversee creative partners (agencies/freelancers)
• Manage end-to-end execution of social, including calendar, content, brand ideation, and tone
• Ideate and pitch partnerships to like-minded brands across various verticals
• Scale paid acquisition across channels (social, search, PR, retargeting, influencer, co-marketing)
• Oversee brand to ensure consistency of voice and copy across channels.
• Nurture customer relationships to improve retention through email and loyalty initiatives
• Collaborate with the team on website design, content, and conversion rate optimization
• Analyze performance to improve KPI’s, segmentation, targeting, funnel, and comms
• Work with the team to develop product marketing, brand positioning, and collateral for new products
• Work with PR partners and act as an internal resource for them
• Manage and drive the growth of the marketing team, and provide leadership to all team members

Skills on Resume: 

• Brand Strategy (Hard Skills)
• Digital Marketing (Hard Skills)
• Social Media Management (Hard Skills)
• Campaign Management (Hard Skills)
• Partnership Development (Hard Skills)
• Paid Acquisition (Hard Skills)
• Team Leadership (Soft Skills)
• Customer Retention (Soft Skills)

Job Summary: 

• Immerse themselves in the business, understanding the different offerings, their diverse markets, and different opportunities
• Work with the Board to take their vision and ambition, creating a progressive, integrated brand strategy
• Deliver the brand strategy through omnichannel activity
• Be the global brand champion, working across the organisation to instill a brand culture that supports growth
• Develop a high-performing marketing team
• Evolve the brand as the organisation continues to grow
• Maintain commercial awareness and maximise ROI
• Manage relationships with external providers, agencies, etc.
• Help to ensure the business maintains its position as the market leader while exploring new opportunities for growth
• Liaise with Local/Global business stakeholders to support them on initiatives with brand impact, together with the Brand team
• Manage the team by focusing on training and development, team building, coaching and mentoring, managing performance, and inspiring direct reports by being a sparring partner.

Skills on Resume: 

• Brand Strategy (Hard Skills)
• Omnichannel Marketing (Hard Skills)
• Team Leadership (Soft Skills)
• Brand Development (Hard Skills)
• Commercial Awareness (Hard Skills)
• Relationship Management (Soft Skills)
• Stakeholder Management (Soft Skills)
• Coaching and Mentoring (Soft Skills)

Job Summary: 

• Work with the GM to plan, build, and execute the brand strategy, producing a brand positioning and growth strategy for all teams to follow.
• Drive P&L growth in collaboration with the finance team, reviewing all lines of the P&L for improvements across sales, GP, distribution costs, and fulfilment efficiencies to improve the EBITDA position.
• Build and lead a global brand team to deliver annual brand plans, campaigns, communications, and new product launches across the full marketing mix
• Develop and lead a strategic and effective 3-year global brand and product strategy, communicating this effectively to stakeholders, and regularly communicating on performance.
• Work cross-functionally with digital marketing and commercial functions to review and optimise the marketing mix to deliver monthly and annual brand revenue and profit targets
• Own the global brand equity and brand creative decisions to drive brand health
• Constantly challenge market competition and diligently maintain strong positioning according to strategic priorities
• Communicate effectively with senior stakeholders in weekly and monthly meetings
• Identify new and innovative ways to drive traffic to the brand, as well as develop and improve traffic from existing channels to drive improvements in CAC.
• Work cross-functionally across the business to drive continual improvements in AOV, conversion, and bounce rate on site to reduce barriers to buying online.

Skills on Resume: 

• Brand Strategy (Hard Skills)
• P&L Management (Hard Skills)
• Global Team Leadership (Soft Skills)
• Product Strategy (Hard Skills)
• Marketing Mix Optimization (Hard Skills)
• Brand Equity Management (Hard Skills)
• Stakeholder Communication (Soft Skills)
• Traffic and Conversion Optimization (Hard Skills)

Job Summary: 

• Work closely with the Head of Ecommerce to ensure all site creatives fit with each brand's guidelines whilst maintaining the best customer journey to maximize conversion.
• Work with the brand's retail sales team to maximise awareness and sales opportunities with existing partners and identify new distribution opportunities
• Regular reporting of brand performance and actively driving improvements in any underperforming areas.
• Monitor KPI performance across the brand
• Active collaboration with the data team to drive process improvements and identify new reporting that can drive growth
• Build an effective team beneath them
• Give clear guidance to team members, ensuring quarterly objectives are set and monitored, and continuous feedback is given to the team to aid their development
• Develop skills of the team - identifies individual training needs as well as encourages effective teamwork, KPI's setting and communicating clear goals/targets.
• Motivate team - give recognition and praise, implement incentives to drive performance within the team.
• Provide support to new team members - ensures a full induction is provided and support during the learning process, KPI's
• Responsibility for building strength in key strategic brand relationships while delivering sales and profit growth

Skills on Resume: 

• Ecommerce Collaboration (Hard Skills)
• Retail Sales Optimization (Hard Skills)
• Brand Performance Reporting (Hard Skills)
• KPI Monitoring (Hard Skills)
• Process Improvement (Hard Skills)
• Team Leadership (Soft Skills)
• Team Motivation (Soft Skills)
• Strategic Relationship Management (Soft Skills)

Job Summary: 

• Lead the team to create the Trading Calendar and oversee delivery, ensuring the strategy is on track to deliver
• Direct and sign off branded activity across all customer touchpoints - from discovering the brand through to the delivery of goods
• Be the lead for all celebrity relationships, negotiating contracts, and planning launches
• Work with the Interior Design and Buying team to plan activities around new ranges
• Ensure that we are progressive in all elements of content and design, staying ahead of the curve and building world-class brand awareness
• Oversee the production of content in the studio
• Work with carefully selected external contractors to deliver impressive visuals and ads
• Collaborate with the Digital and Operations team leaders to ensure all branding work enhances and optimises their departments
• Review existing brand assets (Wellcome Photography Prize and Wellcome Global Monitor) and pivot/realign.
• Build a portfolio of branded programmes, events, and partnerships that look to expand the Wellcome's brand into new channels and media to reach colder audiences.

Skills on Resume: 

• Calendar Management (Hard Skills)
• Brand Strategy (Hard Skills)
• Celebrity Relations (Soft Skills)
• Design Collaboration (Hard Skills)
• Content Creation (Hard Skills)
• Contractor Management (Soft Skills)
• Cross-Functional Collaboration (Soft Skills)
• Brand Development (Hard Skills)

Job Summary: 

• Create a long-term strategy and vision, and develop and execute strategic projects that will position the business unit successfully in a rapidly evolving landscape
• Guide the marketing and sales team in creating, implementing, and tracking brand and operational plans aligned with the strategies
• Influence and collaborate with various internal and external stakeholders to reach win-win solutions
• Take an active leadership role in the strategic planning process and the business process
• Ensure clarity of communications and understanding across all BU functions concerning deliverables and timelines for agreed-upon strategic initiatives plans
• Further articulate the brand positioning, mission statement. 
• Define clear brand guidelines per customer touch point
• Oversee content production for both organic channels and online as well as offline advertising. 
• Challenge the creative teams to elevate the level of creativity and defend the brand's tone of voice in every creative execution.
• Propose and lead innovative brand initiatives that can cut through the ambient noise and elevate the brand awareness of Typology.

Skills on Resume: 

• Strategic Planning (Hard Skills)
• Brand Alignment (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Leadership (Soft Skills)
• Communication Clarity (Soft Skills)
• Brand Positioning (Hard Skills)
• Content Production (Hard Skills)
• Creative Leadership (Soft Skills)

Job Summary: 

• Develop and lead the creative processes for the strategic product, aiming at customers
• Responsible for creating brand language, concepts, and key messaging for the company's flagship product
• Responsible for executing the brand guidelines, leading creative as a whole, and producing high-quality branding from scratch, website, Landing page, images, video ads, and social media
• Generate creative strategies and ideas based on powerful human insights, supported by research and analytics.
• Responsible for the content to deliver the brand message.
• Manage a team of copywriters, designers, video editors, social platform, and content managers, as well as the ability to work internally with the VP of Marketing 
• Work with the Commercial team to support branded content sales, including being part of pitches, acting as a brand gatekeeper, and a format developer to enhance sales
• Work with the Brand Development Director to implement brand initiatives to improve the overarching ‘brand score’
• Work with the Commerce MD to effectively monetise the brand audience in the real world
• Project managing a brand initiative to build a community of brand ambassadors

Skills on Resume: 

• Creative Leadership (Soft Skills)
• Brand Messaging (Hard Skills)
• Brand Execution (Hard Skills)
• Creative Strategy (Hard Skills)
• Content Management (Hard Skills)
• Team Management (Soft Skills)
• Sales Collaboration (Soft Skills)
• Community Building (Soft Skills)

Job Summary: 

• Develop and deliver the yearly performance-driven Brand Plan, ensuring the value proposition is clearly defined and compelling to support customer acquisition, retention, and loyalty both online and offline
• Partner with cross-team stakeholders to ensure HelloFresh’s acquisition efforts perform more effectively and develop tactics to increase customer retention and lifetime value.
• Lead the development of the local Brand Plan together with local Brand function owners (Comms, PR, Community, Content, and Design) and align it with the overall business strategy
• Work closely with the Global Brand team on Global-led brand initiatives that roll out to all HelloFresh countries, making sure that these are optimized to achieve Benelux brand goals
• Support and mentor the Brand team throughout the execution of the Brand Plan
• Work closely with the Business Intelligence team as they develop a solid understanding of customer segments
• Ensure that all brand assets drive a consistent brand experience across the marketing mix.
• Lead on making sure the team develops a creative testing approach, supporting the development of creative hypotheses, following up on test implementation, and test results
• Work with the team to report on Brand performance against the different initiatives of the Brand Plan and Brand Quarterly Priorities
• Support team in analyzing each brand function’s KPI development and in their growth as data-driven marketers

Skills on Resume: 

• Brand Planning (Hard Skills)
• Customer Acquisition (Hard Skills)
• Cross-Team Collaboration (Soft Skills)
• Global Brand Alignment (Hard Skills)
• Team Mentoring (Soft Skills)
• Customer Segmentation (Hard Skills)
• Creative Testing (Hard Skills)
• KPI Analysis (Hard Skills)

Job Summary: 

• Work closely with the Director of Growth, Head of Marketing, and relevant counterparts in commercial and operations to develop insights-driven, specific growth plans for restaurants and convenience stores with a focus on key target audiences' personalisation and zone-specific activities. 
• Drive test and learn approach to better understand the impact of the activity and implement improvements.
• Own the hyper-local ‘battleground’ with the development and execution of city segmentation to provide a framework to test and optimise different scalable hyper-local activations, i.e., brand campaigns, on the ground activation.
• Test, learn, and iterate on these activities to drive top of mind awareness and consideration, using data to drive decision making and points of success
• Work with the Commercial teams to develop a consumer-driven restaurant marketing strategy to engage customers and audiences and maximize the commercial potential. 
• Work with external agency partners and internal teams to lead and/or develop insights-based, audience-specific, memorable brand campaigns across performance marketing, paid, owned, and earned channels, and other media mix. 
• Ensure all comms and brand campaigns deliver against briefs, with clear objectives and key messages to move us to become the better and preferred choice.
• Work closely with the commercial and product team to understand and facilitate how we can maximise different channels to empower and enable best-in-class marketing activations for customers and consumers
• Responsible for the career development of all direct reports within the team

Skills on Resume: 

• Growth Strategy (Hard Skills)
• Test and Learn (Hard Skills)
• Hyper-Local Marketing (Hard Skills)
• Data-Driven Decision Making (Hard Skills)
• Consumer Marketing Strategy (Hard Skills)
• Campaign Development (Hard Skills)
• Brand Messaging (Hard Skills)
• Team Development (Soft Skills)

Job Summary: 

• Develop an annual marketing calendar, supported by consumer insight and sales data, and align the marketing calendar with the marketing team and other stakeholders, such as the Marketing team, Operations team, and General Manager.
• Manage the marketing team to execute the marketing calendar as aligned, by crafting integrated marketing strategies across all channels and touch points, including website, print communications, online communications, and direct mail.
• Manage and track the marketing spend to ensure it is on track with the budget.
• Conduct pre- and post-analysis of marketing campaigns. 
• Manage relationships with all media channels, key partner organisations, and their communications teams
• Build great partnerships with people, organisations, and brands that share values and add value to customers.
• Collaborate with leadership teams to develop community and communications strategies that align with the brand's objectives and brand messaging. 
• Provide new and compelling opportunities for brand communications.
• Lead coherent and strategic narrative and visual identity, raising awareness of the brand and its innovative product whilst enhancing the profile of the brand and telling thier impact story.
• Report on the effectiveness of this approach to the Corporate Affairs leadership team and senior stakeholders.

Skills on Resume: 

• Marketing Calendar (Hard Skills)
• Integrated Marketing (Hard Skills)
• Budget Management (Hard Skills)
• Campaign Analysis (Hard Skills)
• Media Relations (Soft Skills)
• Partnership Building (Soft Skills)
• Community Strategy (Hard Skills)
• Brand Storytelling (Soft Skills)