EQUIPMENT SALES REPRESENTATIVE RESUME EXAMPLE

Published: Feb 17, 2025 - The Equipment Sales Representative is responsible for achieving and maintaining sales objectives, increasing the growth of Service and Parts Sales with assigned customers, and driving profitable growth by managing margin targets effectively. This role involves maintaining communication with the Store Manager regarding ongoing sales and managing customer relationships through various methods to ensure optimal market share. Additionally, the representative develops and implements sales strategies, attends training, and participates in trade shows to support sales growth and performance while ensuring compliance with legal requirements.

Tips for Equipment Sales Representative Skills and Responsibilities on a Resume

1. Equipment Sales Representative, Quantum Industrial Tools, Springfield, IL

Job Summary:

  • Optimize Proceeds through the Retail sales channel
  • Identify opportunities for used equipment sales
  • Identify a fleet that is underutilized and aged and market for sales.
  • Evaluate sales pricing to maximize gain balanced by target volume.
  • Determine geographic optimization for dispositions
  • Provide leadership and guidance to locations on used equipment sales, knowledge and how the condition affects sales.
  • Strive for continual improvement in revenue generation.
  • Maintained sales customer management tools including sales calls, wins, lost sales and reasons for lost sales.
  • Negotiate pricing, logistics, etc to complete the sale.
  • Follow up with sales customers to ensure customer satisfaction and additional leads.
  • Support all aspects of selling used equipment (including assisting in picture compliance)
  • Follow up with customers on past due balances to ensure we receive money timely


Skills on Resume: 

  • Sales Negotiation (Soft Skills)
  • Market Analysis (Hard Skills)
  • Fleet Management (Hard Skills)
  • Geographic Optimization (Hard Skills)
  • CRM Management (Hard Skills)
  • Leadership (Soft Skills)
  • Revenue Growth (Soft Skills)
  • Collections (Hard Skills)

2. Equipment Sales Representative, Midland Tech Supplies, Cheyenne, WY

Job Summary:

  • Achieve and maintain targeted sales objectives
  • Increase growth of Service and Parts Sales with assigned customers.
  • Drive profitable growth by effectively managing margin targets and turns.
  • Maintain communication with the Store Manager on all sales that are in process or pending.
  • Communicate with the Store Manager on all whole goods orders or needs to achieve sales targets.
  • Manage assigned customers, utilizing all necessary methods to ensure appropriate share is achieved for each segment of responsibility.
  • Develop and implement a sales strategy that provides optimum return by using time management to achieve the best results.
  • Effectively influence customers to maximize sales results and market share.
  • Utilize a daily planner or an approved mode to effectively track and manage the customer base.
  • Participate in trade shows, sales meetings and seminars as required.
  • Work jointly with industrial teams to drive Share Of Market increases for all products and brands represented by Bane-Welker Equipment in given trade territory.
  • Attend training as required/requested to support sales growth and performance.
  • Complete required documents to support all sales transactions, meet requirements of Bane-Welker Equipment and remain compliant as required by law. (i.e. Tax Exempt Forms).
  • Communicating with customers, Bane-Welker management, and industrial (brand) representatives.


Skills on Resume: 

  • Sales Target Achievement (Soft Skills)
  • Customer Relationship Management (Soft Skills)
  • Margin Management (Hard Skills)
  • Communication with Store Manager (Soft Skills)
  • Sales Strategy Development (Hard Skills)
  • Influencing and Negotiation (Soft Skills)
  • Time Management (Hard Skills)
  • Industry Knowledge (Hard Skills)

3. Equipment Sales Representative, Eastern Equipment Co., Albany, NY

Job Summary:

  • Generate leads and Prepare paperwork
  • Develop and maintain client relationships
  • Meet or exceed sales goals and maintain client records
  • Negotiate contracts with prospective clients
  • Coordinate sales efforts with marketing programs
  • Maintain knowledge of current and new inventory
  • Work in conjunction with store management to provide market insights and intelligence
  • Apply sound analytical skills, and implement sales plans/actions to achieve business growth opportunities
  • Operate independently and with minimal supervision, be a problem solver, and make wise business decisions
  • Provide superior customer service and conduct business in an ethical manner
  • Complete all required documents provided in company processes.
  • Actively participate in all required meetings, conference calls and discussions.


Skills on Resume: 

  • Lead Generation (Hard Skills)
  • Client Relationship Management (Soft Skills)
  • Sales Goal Achievement (Soft Skills)
  • Contract Negotiation (Hard Skills)
  • Sales and Marketing Coordination (Hard Skills)
  • Inventory Knowledge (Hard Skills)
  • Market Analysis (Hard Skills)
  • Independent Problem-Solving (Soft Skills)

4. Equipment Sales Representative, Apex Dynamics, Reno, NV

Job Summary:

  • Develop sales opportunities for SMRT product lines within the defined territory
  • Act as key contact for account and liaise with appropriate personnel to communicate
  • Provide input to Business Line Managers (BLMs) to address product offering and support needs
  • Develop a sales plan with relevant BLMs for the designated territory
  • Maintain accurate digital customer records
  • Provide as required demand forecasting and accurate product specification
  • Ensure Customer follows SMRT terms and conditions of sale
  • Liaise between Customers and SMRT to ensure all issues are settled in a timely manner
  • Provides the Company with regular status reports on business activities, opportunity development and overall satisfaction of the Customer base
  • Stays current with industry developments, competitive offerings and issues affecting sales and customers


Skills on Resume:  

  • Sales Opportunity Development (Hard Skills)
  • Client Liaison (Soft Skills)
  • Collaboration with BLMs (Soft Skills)
  • Sales Planning (Hard Skills)
  • Customer Record Management (Hard Skills)
  • Demand Forecasting (Hard Skills)
  • Contract Adherence (Hard Skills)
  • Industry Awareness (Hard Skills)