ENGAGEMENT MARKETING MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Jun 02, 2025 - The Engagement Marketing Manager has experience in project management, communications, customer success, and product marketing ensuring the ability to handle consumer-facing digital businesses effectively. Strong analytical skills and proficiency in data-driven decision-making enable the identification of opportunities and assessment of marketing program effectiveness. Exceptional project management and organizational abilities allow for managing multiple initiatives across teams while maintaining attention to detail and meeting tight deadlines.

Essential Hard and Soft Skills for a Standout Engagement Marketing Manager Resume
  • Project Management
  • Data Analysis
  • SQL Proficiency
  • Marketing Strategy Development
  • Campaign Management
  • Product Marketing
  • Stakeholder Management
  • CRM Tools
  • Content Creation
  • Performance Metrics Tracking
  • Communication
  • Team Collaboration
  • Problem-Solving
  • Time Management
  • Adaptability
  • Interpersonal Skills
  • Creativity
  • Attention to Detail
  • Decision-Making
  • Cultural Sensitivity

Summary of Engagement Marketing Manager Knowledge and Qualifications on Resume

1. BA in Communications with 4 years of Experience

  • Work experience managing CRM programs
  • Experience leveraging a complex marketing automation/CRM system like Braze, Iterable, Salesforce Marketing Cloud, or Responsys
  • Deep knowledge of customer segmentation, list management, deliverability, and CAN-SPAM laws
  • Creative and empathetic thinker, who cares deeply about our customers and can build precise targeting as well as delightful, on-brand experiences.
  • Passion for data-driven marketing and building programs that drive incremental results
  • Must be a team player and strong communicator
  • Excellent analytical and quantitative skills
  • Experience working with HTML/CSS
  • Experience with subscription or membership-based programs
  • Demonstrated ability and willingness to roll up sleeves and execute to get the job done however always have an eye for detail

2. BA in Business Administration with 6 years of Experience

  • Experience in a tech firm and/or growth marketing and/or operations experience
  • Proven management experience
  • Be able to develop a vision for rider growth and get the buy-in from partner teams on executing against this vision
  • A strong leader who can set direction and help prioritize work in a fast-moving and ambiguous environment. 
  • Able to manage and mentor your team and invest heavily in their development and progression
  • Driven and confident personality, who can keep a cool head in a crisis.
  • Be self-motivated and able to drive project progress with minimal guidance
  • Excellent collaboration and communication skills - building deep, trust-based relationships with local markets and global teams across several functions.
  • Project management abilities to coordinate and lead projects cross-functionally and can manage multiple projects simultaneously
  • Experience with quantitative data analysis and identifying actionable insights

3. BA in Marketing with 5 years of Experience

  • B2B work experience in project management, communications, customer success, product marketing, or related areas of focus
  • Prior relevant experience of having handled a consumer-facing digital business in a product or marketing role
  • Excellent project management, stakeholder management, and interpersonal skills
  • Ability to drive multiple projects across different teams simultaneously while maintaining great attention to detail and sensitivity to deadlines and priorities
  • Strong written communication and editing skills
  • Experience analyzing data to drive decisions
  • Positive contributor to team and company culture
  • Experience with the Databricks platform and/or technical aptitude, such as with SQL
  • Strong project management and organizational skills with the ability to multi-task and meet tight deadlines
  • Ability to analyze data quantitatively and use customer research, data, and metrics to back up assumptions, identify opportunities, and assess the efficacy of marketing programs
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