DIRECTOR OF PUBLICITY SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Mai 28, 2025 - The Director of Publicity brings strong media relationships across music, lifestyle, fashion, and industry sectors, demonstrating an in-depth knowledge of the music and media industries and its key players. With extensive experience working with high-level executives, they excel at generating and executing creative ideas that deliver buzzworthy media coverage. The role thrives in a fast-paced environment, effectively managing multiple projects while maintaining strong connections with journalists, influencers, and key media contacts.

Essential Hard and Soft Skills for a Standout Director of Publicity Resume
  • Public Relations Strategy
  • Media Relations
  • Crisis Communication
  • Press Release Writing
  • Event Planning
  • Digital Marketing
  • Social Media Management
  • Data Analysis
  • Budget Management
  • Content Creation
  • Leadership
  • Communication
  • Creativity
  • Problem-Solving
  • Negotiation
  • Adaptability
  • Team Collaboration
  • Time Management
  • Decision-Making
  • Emotional Intelligence

Summary of Director of Publicity Knowledge and Qualifications on Resume

1. BS in Public Relations with 7 years of Experience

  • Experience in marketing to specific audience groups, proven history of executing content marketing campaigns and developing new processes and strategies that drive marketing campaign success
  • Deep industry relationships with talent reps, press outlets, agencies, and award partners, utilizing robust industry knowledge (e.g., understanding of talent, filmmakers, producers, and other talent sources like authors, and photographers)
  • Exceptional relationship management and communication skills, both written and interpersonal, expressing ideas, thoughts, or facts in a clear, convincing, and organized way
  • Well-versed in forming pitch presentations and is comfortable working with and presenting to all levels of staff, internal and external
  • Understanding of Project Management deliverables and guides as needed to contribute to team success in completing deliverables
  • Ability to efficiently handle a large number of projects and tasks simultaneously
  • Understanding of how to be adaptable and flexible to partner needs and shifting priorities
  • Comfortable managing budgets and understands how to interpret and effectively communicate campaign performance metrics in meeting sales and program targets
  • Ability to juggle multiple projects simultaneously, perform under pressure and pay close attention to detail.
  • Strong MS Outlook, Word, Excel, PowerPoint skills.
  • Knowledge of the digital media space and social media trends.

2. BA in Communications with 8 years of Experience

  • Strong media contacts and relationships across all music, industry, lifestyle and fashion media.
  • Demonstrate knowledge of the music and media industries and its power players.
  • Ability to lead and follow through on projects without supervision.
  • Experience dealing with high-level executives.
  • Ability to generate and execute creative and innovative ideas to generate buzzworthy coverage.
  • Outgoing personality with excellent communication and interpersonal skills with the ability to work collaboratively within a team.
  • Ability to thrive in a fast-paced environment, juggling multiple tasks and priorities while delivering timely results.
  • Proficient in Google Drive, Outlook, Excel, Box, Powerpoint, Photoshop, Word, TV Eyes, MuckRack.
  • Strong relationships with key media as well as the ability to build and maintain connections with key journalists.
  • Entertainment PR experience in a studio, network, agency or journalism setting
  • Ability to build and maintain connections with key journalists and social media influencers
  • Able to handle multiple projects and responsibilities simultaneously

3. BS in Marketing with 7 years of Experience

  • Knowledge of the major international markets and the promotional opportunities there including key conferences and festivals
  • Experience managing PR campaigns with talent and creators as well as the ability to interface directly with them
  • A strong understanding of social media platforms and usage is required
  • Strong relationship-building skills and ability to work across teams both internally and externally
  • Skills to seek out and establish relationships with key media and promotional partners in support of and on behalf of the STARZPLAY brand
  • Strong writing and organizational skills
  • Ability to multitask and work in a fast-paced environment
  • Strong work ethic, integrity, and good business acumen.
  • Experience working across marquee properties at a studio and a familiarity with STARZ original programming
  • Ability to work under pressure, to meet tight deadlines with budgetary constraints and changing priorities (must be extremely flexible and versatile). 
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