Job Summary:

• Digital lead for all meetings and planning discussions with customer media groups and national media agencies
• Work with sales and data partners to analyze omnichannel trends and generate actionable insights
• Analyze shoppers, end-users and consumers – Understand and analyze market and channel differentiation, interpret data, and identify areas of opportunity and growth
• Create a vision for category growth and translate vision into aligned action plans – Lead paid, owned and earned media and marketing planning and execution
• Lead the digital activation strategy to support the DTC business and overall brand, tactics including but not limited to paid search, paid social, media, and affiliate marketing; set the KPIs and optimize performance
• Lead and optimize paid search, social and media campaigns at various NA customers, including but not limited to Amazon, Walmart, Target and Walgreens
• Lead the strategy for owned media, including but not limited to email marketing and social media channels
• Own digital content strategy, process and development – DTC and eCommerce
• Liase with Global Communications, Innovation, Product and Brand Managers to ensure communications are aligned with Global Brand Guidelines and assets
• Identify brand growth opportunities and ideas based on sound data and research

Skills on Resume: 

• Digital Marketing Expertise (Hard Skills)
• Data Analysis (Hard Skills)
• Strategic Planning (Hard Skills)
• Campaign Management (Hard Skills)
• Content Strategy (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Market Research (Hard Skills)
• Project Management (Hard Skills)

Job Summary:

• Lead Incubation Digital Transformation reporting and tracking.
• Managed multiple projects to support the Digital Marketing Manager and local brand teams' execution.
• Partner with brands to establish and update owned and operated digital communities (e.g. website, social, YouTube, etc)
• Develop quarterly content calendar for brand alignment and support brand with some content production
• Develop and execute monthly content calendar for brand alignment, including copywriting for some or all posts
• Manage social community platforms daily to respond to comments or direct messages
• Manage paid, owned & earned social media with internal management tools
• Deliver monthly analytics reporting to brand, including recommendations for optimization and to increase brand love
• Effectively and dynamically context switch between individual brands within Incubation Seed Brands, driving all brands to successful outcomes (Single Malts, St Germain, Santa Teresa, Angel’s Envy, Teeling, Oxley, Leblon, Banks, Facundo, Noilly Prat)
• Build partnerships across organizational, departmental and geographical boundaries to effectively stay connected to the digital transformation journey and shared best practices

Skills on Resume: 

• Digital Transformation Reporting (Hard Skills)
• Project Management (Hard Skills)
• Digital Community Management (Hard Skills)
• Content Calendar Development (Hard Skills)
• Copywriting (Hard Skills)
• Social Media Management (Hard Skills)
• Analytics Reporting (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)

Job Summary:

• Build and implement digital marketing plans, digital activities and digital promotional materials within agreed budgets.
• Act as a central point of contact for marketing-related activities associated with the Oncology portfolio.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of assigned brand(s).
• Build, deliver, and update forecasts (both sales and expenses) on a regular basis to support financial planning cycles
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost-effectiveness and results.
• Develop/update marketing materials and key communication messages where appropriate.
• Coordinate congress activities (global and local) relevant to the appropriate products, customers or disease areas.
• Using sales and market research analytics as appropriate and insights gained form both internal and external partners.
• Drive digital activation strategy for global and local product launches
• Develop clear KPIs for all digital activation and set optimization strategy for each touchpoint

Skills on Resume: 

• Digital Marketing Plan Implementation (Hard Skills)
• Coordination of Marketing Activities (Soft Skills)
• Tactical Plan Execution (Hard Skills)
• Sales Forecasting (Hard Skills)
• Budget Management (Hard Skills)
• Marketing Material Development (Hard Skills)
• Congress Activity Coordination (Hard Skills)
• Digital Activation Strategy (Hard Skills)

Job Summary:

• In cooperation with an external agency, deliver localized assets helping marketing to communicate product benefits, promo offers, new launch campaigns in CZ and SK online environment.
• Create inspiring and innovative online communications that achieve local marketing and E-commerce goals and that work in a fully integrated manner based on requirements from local markets, regions and business units.
• Responsible for the adaptation of content based on performance data from external or internal sources, for the establishment and maintaining of a clear content creation calendar/plan for all relevant projects.
• Work on the production of online advert, digital POSM, E-learning courses, OLV. 
• Lead online communication on social media, secure SEO and SEARCH optimization.
• Responsible for digital and online campaigns.
• Participate in regional digital projects.
• Secure brand standards and consistency and commercial content guidelines for online channels and tools.
• Evaluate and implement new digital test and learn programs based on research and past campaign learnings
• Build brand equity and sales with integrated go-to-market propositions
• Report out post-event/campaign analysis including ROI and sales lift for key programs and make recommendations for future campaigns and strategy

Skills on Resume: 

• Localization of Marketing Assets (Hard Skills)
• Online Communication Creation (Hard Skills)
• Content Adaptation (Hard Skills)
• Digital Advertising Production (Hard Skills)
• Social Media Management (Hard Skills)
• Campaign Management (Hard Skills)
• Brand Consistency (Hard Skills)
• Performance Analysis (Hard Skills)