DEVELOPMENT MARKETING MANAGER RESUME EXAMPLE
Updated: Mar 19, 2025 - The Development Marketing Manager spearheads the prospecting of new accounts and cultivates relationships across various roles within these accounts, ensuring a high level of customer engagement. This role involves leading cross-functional teams to deliver growth projects, identify new markets and products, and consistently meet multi-year targets for volume, revenue, and profitability. Through strategic account plans, the manager not only develops new business by communicating Bercen Chemicals' value propositions but also manages customer projects from development to commercial launch.


Tips for Development Marketing Manager Skills and Responsibilities on a Resume
1. Development Marketing Manager, Crescent Solutions, Omaha, NE
Job Summary:
- Work with internal and external parties to manage the Development WeChat account, and seek creative ways to increase the platform’s exposure and visibility.
- Work with Global Development Marketing and Asia Pacific Brand teams to ensure all brand-related marketing materials and presentations are translated into Chinese and adapted for the China market.
- Act as key liaison with the Asia Pacific brand team to ensure brand materials reflect the local variances in programming as well as to leverage brand partnerships and events.
- Liaise with the Global Development Business Support team to manage the Hotspot sales tool for Greater China
- Customizing global to and creating Greater China-specific materials for use on iPad and ensuring information and data are up to date.
- Develop and implement a yearly integrated Marketing plan aligned against continent development priorities.
- Manage and coordinate industry or owner events to drive awareness and strengthen owner relationships to further position Marriott as the partner of choice.
- Partner with Development associates on RFPs and presentations.
- Comfortable accessing, analyzing, and utilizing key data as well as strong PowerPoint and desktop design skills.
- Advanced practice branding and social media presence
- Contribute to the development of the NA Practice Development Strategy
Skills on Resume:
- Account Management (Hard Skills)
- Marketing Material Adaptation (Hard Skills)
- Brand Liaison (Soft Skills)
- Sales Tool Management (Hard Skills)
- Marketing Plan Development (Hard Skills)
- Event Coordination (Hard Skills)
- Data Analysis (Hard Skills)
- Branding and Social Media (Soft Skills)
2. Senior Content Development Marketing Manager, Apex Dynamics, Fargo, ND
Job Summary:
- Build out an annual content marketing plan, which includes defining strategic priorities, developing key initiatives, establishing KPIs, and socializing plans with senior leadership.
- Work with the website marketing leader to develop, assess and evolve Merchant Services content focused on promoting products and services and enticing small and medium-sized businesses to take the next step in opening an account.
- Develop marketing communications in support of Merchant Services sales teams including pitch decks, prospect-focused emails, promotional fliers, videos, and more.
- Partner with content development leads across Wells Fargo's small business organization (Deposits + Credit Cards + Loans) in the development of content (articles, blog content, etc.) that promote Wells Fargo at the segment level and across multiple product lines.
- Develop event marketing communication materials for key tradeshows the sales team attends.
- Own and manage a legal disclaimer library to ensure the marketing organization is leveraging the most up-to-date legal language across all customer-facing communications.
- Maintain email templates and tool for the sales team to ensure they have the needed communications to effectively engage with and move prospective customers through their purchase journey.
- Ensure content-based initiatives have a measurement plan
- Serve as subject matter expert on content development, which includes knowing best practices, adhering to brand guidelines, and understanding creative development and approval processes within the Merchant Services organization.
- Provide guidance, support, and training to practices that support increased practice patient conversion, practice productivity and efficiency, and an optimal patient experience
Skills on Resume:
- Content Marketing Planning (Hard Skills)
- Content Development (Hard Skills)
- Marketing Communications (Hard Skills)
- Event Marketing (Hard Skills)
- Legal Compliance Management (Hard Skills)
- Email Template Management (Hard Skills)
- ROI Measurement (Hard Skills)
- Subject Matter Expertise (Soft Skills
3. Sales and Marketing Development Manager, River Tech, Charleston, WV
Job Summary:
- Prospects for new accounts, develop relationships with multiple roles within an account, a high degree of customer engagement, leads cross-functional project teams to deliver growth projects and identify new markets and products for the business
- Consistently delivers on multi-year growth targets for volume, revenue, and profitability.
- On an ongoing basis, identifies growth areas for the assigned product areas and manages a healthy growth pipeline
- Develops and executes strategic account plans for major target customers and communicates Bercen Chemicals value propositions aimed at developing new business
- Works closely with customers to manage developmental projects from initial formulation development to product and ingredient registration to commercial launch
- Acts as a liaison between the prospect and Bercen Chemical's field marketing and technical support
- Takes responsibility for own learning and development in the spirit of continuous improvement of both self and the business
- Assists in the training, mentoring, and assessment of other team members
- Exercises autonomy and judgment subject to overall direction or guidance
- Understand local market trends, practice and patient needs, and requirements
- Ensure effective implementation of the marketing strategy and tactics
- Work in partnership with the local sales leadership to develop a field-based plan of execution to support the acceleration and efficiency of digital adoption
Skills on Resume:
- Account Prospecting (Hard Skills)
- Relationship Management (Soft Skills)
- Growth Target Achievement (Hard Skills)
- Strategic Planning (Hard Skills)
- Project Management (Hard Skills)
- Market Trend Analysis (Hard Skills)
- Training and Mentoring (Soft Skills)
- Marketing Strategy Implementation (Hard Skills)