DEALER PRINCIPAL RESUME EXAMPLE
Updated: Feb 23, 2025 - The Dealer Principal ensures a high level of customer satisfaction and maximizes profits by improving service quality, enhancing facilities, and advancing marketing methods. Manages expenses and oversees monthly financial accounts to maintain budget objectives and assure efficient stock turnover. Continuously monitors financial performance and invests in staff training to optimize workforce effectiveness and achieve set financial targets.


Tips for Dealer Principal Skills and Responsibilities on a Resume
1. Dealer Principal, Auto Solutions Ltd, Dallas, TX
Job Summary:
- Develop a customer service driven environment and culture through regular communication, team building and coaching with the managers and employees of the dealership
- Communicate and maintain customer service standards and measurements in line with the requirements of the Brand.
- Provide clear leadership by ensuring the vision and objectives for the business are understood and communicated by the dealership team.
- Recruit, train, and develop department managers in line with organisational requirements.
- Agree objectives and work standards with department managers and review performance on a regular basis.
- Develop and monitor the business plan for all sales areas with senior managers and the brand in order to meet business objectives, profit margins and market penetration.
- Formulate and agree marketing activities and budgets for the dealership in order to create and maintain brand awareness.
- Ensure that the Franchise operating standards, policies, procedures and financial controls are regularly monitored and reviewed in order to maximise the business performance.
- Ensure that all staff are aware of Health and Safety requirements and regularly review with departmental managers in order to comply with Health and Safety regulations.
- Liaise on a regular basis with Brand representatives and Company senior management to review key performance indicators of the business.
Skills on Resume:
- Customer Service Management (Hard Skills)
- Leadership Communication (Soft Skills)
- Team Building (Soft Skills)
- Staff Recruitment and Training (Hard Skills)
- Performance Management (Hard Skills)
- Business Planning (Hard Skills)
- Marketing Strategy Formulation (Hard Skills)
- Regulatory Compliance Management (Hard Skills)
2. Dealer Principal, Premier Motors, Sacramento, CA
Job Summary:
- Monitor and control availability of Trucks and parts stock in line with customer demand and projected sales.
- Maintain and where possible increase market penetration to meet company objectives.
- Improve stock turnover ratios, reduce stock holding value and increase sales to meet company objectives.
- Ensure all departments achieve profit margins as per objectives.
- Ensure Company attains an overall net profit as per budgets.
- Continually monitor the financial situation on a daily/weekly basis to achieve financial objectives.
- Examine all accounts, operating controls, and composite figures to initiate improvement or corrective action
- Ensure high level of contact with the bank, ensuring good cash flow, overdraft and loan facilities
- Forecast peak sales criteria and cash requirements.
- Maintain a high level of customer satisfaction whilst maximizing profits.
- Ensure business adheres to current legislation.
- Ensure high level of contact with the bank, ensuring good cash flow, overdraft and loan facilities
Skills on Resume:
- Inventory Management (Hard Skills)
- Market Penetration Strategies (Hard Skills)
- Financial Performance Improvement (Hard Skills)
- Profit Margin Management (Hard Skills)
- Financial Monitoring (Hard Skills)
- Account Analysis (Hard Skills)
- Cash Flow Management (Hard Skills)
- Regulatory Compliance (Hard Skills)
3. Dealer Principal, City Auto Group, Orlando, FL
Job Summary:
- Acquire new customers and enhance and maintain current customer base
- Develop and create strategies to support and grow business
- Operational plan implementation and drive business profitability
- Company asset management and liaison with external stakeholders
- Monitor financial activities and indicators
- Monthly reporting and presentation of those to Senior Management
- Manage overall dealership and staff for the Sales department, Parts department and Service department
- Monitor and control the vehicles and parts in line with customer demand and projected sales
- Maintain and increase market penetration as expected by manufacturer to meet company objectives
- Improve stock turnover, reduce stock holding, and implement changes to increase sales, in order to meet dealership objectives
- Report to manufacturer and head office related to monthly targets
Skills on Resume:
- Customer Acquisition (Hard Skills)
- Strategy Development (Hard Skills)
- Operational Management (Hard Skills)
- Stakeholder Liaison (Soft Skills)
- Financial Monitoring (Hard Skills)
- Monthly Reporting (Hard Skills)
- Team Management (Soft Skills)
- Inventory Control (Hard Skills)
4. Dealer Principal, Elite Vehicles Inc, Denver, CO
Job Summary:
- Manage the machinery dealership.
- Grow the business to the next level and maximize company profitability.
- Implement business processes and drive the business forward.
- Learn about new products and services.
- Liaise closely with the Company’s Senior Leadership Team.
- Maintain business within quality guidelines.
- Comply with the company policy and procedures.
- Ensure that the branch meets its overall business turnover, PBIT and ROAIC targets
- Plan business strategies aligning with the company mission and vision
- Oversee and guide the developed plans and annual sales/expenses budget in line with overall company budget
- Oversee and guide the HODs in implementing programmes set by the management to achieve desired objectives and goals in both aftersales and sales as well as meeting the KPIs set by the group
Skills on Resume:
- Business Management (Hard Skills)
- Profitability Maximization (Hard Skills)
- Process Implementation (Hard Skills)
- Product Knowledge (Hard Skills)
- Leadership Collaboration (Soft Skills)
- Quality Assurance (Hard Skills)
- Policy Compliance (Hard Skills)
- Strategic Planning (Hard Skills)
5. Dealer Principal, Summit Automotive Partners, Phoenix, AZ
Job Summary:
- Maintain a high level of customer satisfaction whilst maximizing profits.
- Improve the quality of customer service and retention by enhanced facilities, improved technical skills resulting in lower cost of ownership and improved marketing methods.
- Ensure high standards of quality and workmanship.
- Maintain effective control of expenses in line with budget objectives.
- Carry out monthly examination of management accounts.
- Ensure maximum cost effective stock turnover ratios.
- Ensure all customer invoices have been prepared and submitted.
- Examine daily/weekly/monthly debtor situation ensuring collection of outstanding.
- Analyses all training requirements and related costs to provide a satisfactory staff training and development programme to assure effective staff and provide job satisfaction
- Continually monitor the financial situation on a daily/weekly basis to achieve financial objectives.
- Ensure Company attains an overall net profit as per budgets.
Skills on Resume:
- Customer Satisfaction Management (Hard Skills)
- Service Quality Improvement (Hard Skills)
- Financial Oversight (Hard Skills)
- Expense Control (Hard Skills)
- Account Examination (Hard Skills)
- Inventory Management (Hard Skills)
- Invoice Management (Hard Skills)
- Staff Training Analysis (Hard Skills)
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