• Work with marketing analytics managers to define and implement campaign testing strategy 
• Understand the tables and data fields used by marketing
• Work with data engineers to expand the attributes available for marketing segmentation and list selection
• Translate segmentation and targeting requirements into SQL queries
• Run quality assurance checks against targeting queries
• Evaluate marketing campaigns, ideas, and tactics and recommend best practices
• Test how different creative versions, messaging, and user experiences can affect conversion
• Analyze campaign performance and communicate insights to marketing managers
• Work in partnership with the Technology group in automating and improving processes that manage data for analysis and reporting including report migration to the Cloud. Develop & execute test cases
• Implement and manage processes to collect data from outside sources and enable use by analytics staff for model development and reporting

Skills: Campaign Testing, SQL Proficiency, Data Analysis, Quality Assurance, Marketing Evaluation, Conversion Optimization, Process Automation, Data Management

• Create pro/forma analysis of marketing programs and campaigns prior to execution to determine expected profitability.
• Produce a comprehensive review of the impact of all Marketing Promotions and Special Events.
• Generate monthly tracked play and player tier summary reports for all revenue streams.
• Produce monthly direct marketing redemption reports showing the redemption habits and associated play with all offers issued.
• Create monthly and ad hoc reports from the Accounting and Player Tracking systems for each property outlining their progress towards achieving annual goals.
• Produce reports showing the overall performance of new members, redemption of free play grouped by usage type, and tracked play by geography to highlight growth and contraction markets.
• Generate monthly summary reports detailing play by key database segments and communicates findings.
• Generate direct marketing and promotional lists from player tracking or data warehouse systems based on specific marketing and player development campaigns.
• Generate player summary reports and work with Player Development management to assign players to the appropriate staff in the player tracking system.

Skills: Pro Forma Analysis, Reporting Expertise, Data Analysis, Marketing Evaluation, Player Tracking, Revenue Stream Analysis, List Generation, Performance Reporting

• Interface with IT development, data warehouse and external vendor teams to fulfill critical data needs, particularly supporting promotion and pricing management.
• Lead or support base management efforts to establish a centralized expiring discount leads repository & associated results dashboard
• Lead or support reconciliation of base management data sources
• Provide data definitions, refine reports or data logic, finding missing source data, create data tables and/or dashboards, and/or validate data.
• Ensure ongoing maintenance & validation of IT data deliveries and reporting.
• Provide base management marketing with data extractions supporting planning, analysis, forecasting/modeling and reporting.
• Extract, combine, manipulate & validate data located in relational data repositories and structured/ unstructured data sets
• Identify and solve for data anomalies or missing data
• Support marketing leads extraction
• Interface with project management to ensure ongoing notification, identification of and tracking of initiatives that will impact current or future customer pricing & billing.
• Lead or support initiatives to provide enhanced visibility for overlaying pricing initiatives

Skills: Data Integration, Base Management, Data Reconciliation, Data Validation, Data Extraction, Anomaly Detection, Project Management Support, Pricing Strategy

• Provide data architecture solutions, database design enhancements, research & analysis and build data-centric solutions to enhance business reach and strategies
• Work as a Lead Power User for the Fiori Field Sales Mobile Application System in the global SAP template responsible for roll-out, hyper care support, logging defects, design and recommend process/system improvements and train end-users for efficient use of the app in the sales process
• Develop and improve multi-touch attribution models and frameworks to assign credit for traffic and conversion across a variety of marketing channels and touchpoints to enhance the effectiveness of various marketing programs.
• Develop the in-house sales Quote Automation Tool to ensure seamless Requests for Quotes (RFQ's) in the latest SAP GUI environment to achieve system compliance
• Support the migration process of existing Sales and Marketing Management Reports by extracting, transforming and loading them from the old SAP Business Explorer environment to the latest Analysis for Office (A40) enterprise reporting software
• Partner with the Global Data Governance team to develop a Unified Account and Contact Creation (UACC) Tool in the ERP platform and provide support with logical design, system architecture, implementation and roll-out
• Use Big Data and data mining techniques on SAP Business Intelligence (BI) reports building statistical models for identifying business trends such as understanding and predicting customer buying patterns
• Summarizing reasons for lost and won orders, trends behind company's most successful marketing campaigns, most profitable months in terms of sales, etc.

Skills: Data Architecture, Database Design, Power User Expertise, Attribution Modeling, Tool Development, Data Migration, Big Data Analytics, Trend Analysis

• Build Reports, dashboards, and ad-hoc data files to support a broad range of business needs in various tools including Power BI, SQL, and Excel
• Provides initial interpretation of data and reporting results
• Validate that deliverables meet business need and requirements
• Adhere to reporting process and standards while seeking areas for improvements
• Back up support for other team members to assist with system questions or support.
• Create and generate ad hoc requests using existing reporting tools and/ or Excel.
• Analysis to support new or existing brands, credit products and add-on services including performance trending, engagement patterns, profiling and marketing effectiveness.
• Analytic support for the current direct mail, digital and website strategy and opportunities for contact stream optimization.
• Create and present analysis findings and recommendation to clients and larger audiences
• Design, implement and administer processes and technologies that collect and/or manage data for use in analysis and reporting
• Provide ongoing ad hoc support of analysis through data extraction and file creation for use by Marketing teams in reporting, analysis, marketing campaigns and predictive analytics

Skills: Report Building, Data Interpretation, Validation and Quality Assurance, Process Improvement, Ad Hoc Reporting, Analytical Support, Data Management, Presentation Skills

• Strong SQL querying skills.
• Strong understanding of CRM environments and relational databases.
• Experience and desire to be in a client-facing role with large enterprise clients.
• Experience translating complex business rules/logic into concise easily digestible instructions.
• A sophisticated understanding of customer segmentation, audiences, and suppressions.
• Meticulous nature with a mature appreciation for planning, scheduling, execution, and accuracy.
• Strong experience in SQL Server packages, stored procedures, functions, indexes, and bulk load functionalities
• Excellent analytical and problem-solving skills & ability to troubleshoot problems quickly
• Self-motivated to learn new applications and domains
• Strong time management skills & ability to take full ownership of tasks and projects
• Team player with good interpersonal skills with good verbal and written communication

Qualifications: BA in Marketing with 3 years of Experience

• Strong communication (verbal and written), organization, and time management skills.
• Solid problem solving and consultative skills.
• Must be self-driven, motivated, and results-oriented.
• Must be able to solve problems thoroughly and work well under pressure.
• Must be able to adhere to tight service level agreements (SLAs) and be able to multi-task effectively.
• Able to thrive in an environment characterized by rapidly changing requirements and an ongoing focus on meeting operational objectives.
• Proven ability to communicate effectively across all levels of the organization.
• Strong commitment to company values and operating principles.
• Experience or exposure to producing reporting and data visualizations in SQL, Power BI, or advanced Excel 

Qualifications: BA in Economics with 2 years of Experience

• Working experience in database / marketing analysis
• Know-how in database marketing, campaign management and/or web analytics, coupled with a firm understanding of databases
• Practiced in SQL, Python or R programming language
• Knowledge of the use of statistical and data mining methods
• Analytical, conceptual and detail-oriented mindset
• Good German and English skills, both spoken and written
• Experience in a role addressing challenging business questions through reporting and analytics.
• Experience working with large, complex datasets in a variety of applications.
• Experience in excel utilizing power pivots, macros, power queries, advanced formulas, etc.
• Experience using SQL in Microsoft SQL Server Management Studio or comparable.

Qualifications: BA in Business Administration with 4 years of Experience

• Advanced Microsoft Office skills including, higher level functions in EXCEL such as Pivot Tables, sumifs, Nested formulas, V/H lookups, Macros, Graphing, etc.
• Ability to read, analyze, interpret and make recommendations based on statistical reports
• Ability to maintain organization, meet deadlines, possesses integrity, confidentiality, and discretion in handling confidential information.
• Experience with the following is preferred but is not required: VizExplorer, Infogenesis, Aristocrat Oasis, Opera, HALo, Kronos, JDEdwards.
• Experience with computer report writing and/or database inquiry software such as ACCESS, SQL or equivalent 
• Strong analytical skills required, including statistical analytics, forecasting techniques, marketing studies, optimization analytics, etc.
• Advanced knowledge and commercial experience using SQL and Tableau 
• Ability to translate data into insight to be understood by a non-technical audience.

Qualifications: BS in Data Science with 2 years of Experience

• Work experience in a programming, analytical and/or consulting role
• Experience working within Salesforce Marketing Cloud creating data extensions, queries, automation & journeys
• Instinctive attention to detail
• Practiced ability to interpret and leverage data structures
• Strong oral and written communication and interpersonal skills
• Creative problem solver and out-of-the-box thinker who can effectively collaborate with both technology and business partners
• Ability to remain poised and productive amidst unclear and shifting priorities and aggressive deadlines
• Demonstrated success as a thought partner and as a champion/leader of new ideas
• Strong organization skills, including familiarity with workflow management tools & best practices
• Positive attitude, determination, and ability to overcome challenges
• Self-starter willing to work with limited supervision

Qualifications: BA in Communications with 5 years of Experience