• Development and implementation of trade activations to support the company's products.
• Development/adaptation/and production of POSM for placement in pharmacy channel
• Collection and processing of information about competitors’ activities
• Development/adaptation of communications design for monthly publications in chains’ leaflets
• Processing analytical data of research companies, followed by their practical application in the development of trade activations
• Regular evaluation of trade marketing activations effectiveness
• Development of merchandising standards for different types of customers and pharmacies according to brand visibility strategy
• Take responsibility for Internal Copy approval system management
• Organization and control of cycle of orders, delivery of promotional materials to the warehouse and preparation of documents for payment services
• Establish market engagement plans for all NPIs in the region (including existing/new channels, target influencers and target customers) to support the NPI Say/Do plan.
• Establish effective demand generation programs (market and channel-based) that are measurable and effective
• Align and support KAM account engagement marketing plans

Skills: Trade Activations Development, POSM Production, Competitor Activity Analysis, Communication Design Adaptation, Data-Driven Trade Activations, Trade Marketing Evaluation, Merchandising Standards Development, Internal Copy Approval Management

• Supports during the strategic planning phase (budget, customer planning activities).
• Owns the private label launch process by OTIF management and the right communication inside the company.
• Participates in the definition of the criteria of spending allocation.
• Based on customers' performances in terms of sales, customized actions.
• Cooperates with customer teams to ensure flawless execution.
• Supports the channel's development, identifying possible areas for improvement.
• Evaluate and propose new projects.
• Involve and cooperate with the Professional Team to develop the category.
• Defines and monitors the relevant KPIs.
• Supports KAMs/RAMs in the preparation of the customer budget for managed clients, in partnership with the financial controlling.
• Evaluates the ROI of the projects and of the initiatives carried out.
• Ensure that all the activities comply with the medical device industry's legal rules.

Skills: Strategic Planning Support, Private Label Launch Management, Spending Allocation Criteria, Sales Performance Customization, Customer Team Collaboration, Channel Development Support, KPI Monitoring, ROI Evaluation

• Support the lifecycle strategy for all up-sell and cross-sell customer communications across the customer base
• Increase customer engagement and retention, including developing customer success programs/communications and developing a broad-based newsletter program that informs, inspires, and supports customers
• Develop, test, optimize, and report on customer development communication channels
• Help design new digital journeys and experiences based on data, insights, and marketing automation capabilities
• Help manage Tier 4 customers, including evaluating and developing new recurring revenue opportunities
• Participate in segmentation strategy development and operationalizing that strategy in campaign execution
• Actively participate in the discovery of new revenue-producing opportunities across the TM customer experience
• Work closely with Sales, Product Management/Marketing, CX, and Operations to execute marketing programs
• Manage developing Referral Program – creating go-to-market plans and executing effective campaigns
• Support key infrastructure and cross-functional projects

Skills: Upsell/Cross-Sell Strategy, Customer Engagement Programs, Communication Channel Optimization, Digital Journey Design, Tier 4 Customer Management, Segmentation Strategy Execution, Revenue Opportunity Discovery, Referral Program Management

• Produce and manage multi-channel marketing campaigns across tactics including PR, digital advertisements, in-person and online events, email campaigns, print and digital collateral and presentation materials.
• Translate strategy identified by the Brand Director and SVP, Marketing to campaigns and ensure execution aligns with established goals.
• Automate the marketing campaign process to engage with and nurture leads as they progress through the sales funnel.
• Coordinate with the Data Analyst on health and segmentation of client database. 
• Support data integrity and identify data fields necessary to facilitate effective campaigns.
• Support function leads with campaigns and identifies opportunities to weave campaigns together across functions (events, PR, digital advertisement, etc.).
• Provide project support and track campaign deliverables to ensure projects are completed within budget and on time.
• Collaborate with other in-house marketing team members on all client-facing materials and activities to drive further engagement and a deeper understanding of ReSource Pro segmented offerings.
• Collaborate with other internal teams to develop and monitor strategic marketing initiatives.
• Prepare working plans to achieve goals for the region.
• Analyze campaign results and optimize to increase engagement, quality, conversion rates, program performance and the effectiveness of marketing spend

Skills: Multi-Channel Campaign Management, Strategy Translation, Marketing Automation, Client Database Coordination, Data Integrity Support, Cross-Function Campaign Integration, Project Tracking, Campaign Performance Analysis

• Development and implementation of channel-specific POS and materials
• Communication with agencies and POS materials distribution agenda
• Take responsibility for developing action plans and 4P execution in assigned countries in conjunction with the Customer Marketing Manager
• Work with the Customer Marketing Manager on customer & channel analysis, category & brand reviews and develop account-specific action plans
• Support the Sales team together with the Customer Marketing Manager in meeting customer requirements by maintaining and updating the product database and preparing of portfolio catalog and product visuals
• Take responsibility for the management of the trade marketing budget
• Contribute by doing the situation assessment for the performance of brands and customers (Data analysis) as part of the annual integrated activity planning process
• Responsible for designing and executing with excellence all the traditional trade programs
• Manage and be accountable for the promotion budget for brands
• Ensure all brand activities/projects are measured and evaluated as defined in the IAP plan.
• Build best-in-class consumer marketing and commercial capabilities that will enable us to win in the sell-out of the marketplace.

Skills: POS Material Development, Agency Communication, Action Plan Development, Customer & Channel Analysis, Product Database Management, Trade Marketing Budget Management, Data-Driven Situation Assessment, Traditional Trade Program Execution

• Experience in demand generation at a B2B SaaS company
• Working knowledge of Salesforce and marketing automation tools like Marketo
• Ability to form strong relationships and have clear and organized communication skills
• Ambition to make a meaningful impact on hypergrowth revenue goals
• Must have creative ideas that stand out from the status quo
• Proven success working alongside sales teams to drive pipeline through inbound and outbound activity
• Analytical mindset that is comfortable making data-driven decisions based on campaign performance
• Enjoy working cross-functionally to build relationships internally and externally
• A willingness to learn new technology and manage a customer advocacy platform, Crowdvocate
• Have a metric-driven mind with attention to detail and creative problem-solving skills

Qualifications: BA in Digital Marketing with 4 years of Experience

• Working experience in marketing
• Hands-on experience with B2B/SaaS
• Data-driven and target-oriented approach to marketing
• Strong presentation skills for internal as well as customer-facing presentations
• Creative and curious nature that is always seeking solutions
• Passionate about “the pitch”: how we present the product and new creative concepts surrounding it
• Salesforce experience or Salesforce willingness to learn
• Collaborative, team player who looks out for others’ success and well-being
• Love to explore and learn new things
• Be excited to “own” your customer programs and make them grow

Qualifications: BA in Public Relations with 2 years of Experience

• Marketing experience - must have direct response experience in multiple channels including direct mail and digital
• Firm grasp of marketing KPI’s and levers for improvement
• Able to connect martech capabilities to marketing possibilities across targeting, creative, and experience
• Strong Project Management skills – working across customer channels, hosting meetings for stakeholders, providing feedback and leading downstream communication
• Able to manage the details of multiple projects, deadlines and changing priorities simultaneously while maintaining excellent and accurate work
• Highly effective communication skills
• Outstanding writing, editing, and presentation abilities who can influence internal decision-makers with formal recommendations and informal networking
• Strong working knowledge of the Google Suite (Docs, Slides and Sheets)
• Must be organized and excel at time-management skills
• Working knowledge of HTML and CSS

Qualifications: BA in Business Administration with 3 years of Experience

• Marketing/Community/Customer Marketing roles in a B2B enterprise organization
• Be an innovative thinker, and creative problem solver and effectively manage multiple ongoing assignments in a fast-paced, fluid environment
• Ability to effectively influence both internal and external stakeholders across all levels of the organization
• Strength in collaborating with cross-functional teams across geographies and ability to get things done
• Excellent communication and organizational skills
• Exceptional time and project management skills and process orientation
• Ability to build and maintain effective customer relationships
• An eye for quality and attention to detail
• Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, adoption, and other marketing goals.
• Experience launching and managing a Global Community platform

Qualifications: BA in Marketing with 6 years of Experience

• Enough of a writing portfolio that proves you can create case studies and video testimonial content from scratch
• A background in sales
• A passion for modern technology, and a strong desire to educate the world about the danger of cyber threats.
• The ability to work in a mostly EST environment
• Experience as a key contributor in a sales and/or marketing role
• Experience working in a customer-facing role
• The ability to write quality case studies that show product value
• Experience managing review site relationships or other vendors
• Experience with MarTech tools like Marketo, Salesforce, SEMRush, etc.
• Experience with project management tools

Qualifications: BA in Communication with 4 years of Experience