Published: September 9, 2024 - The Customer Engagement Specialist collects and integrates data from public websites to enhance marketing campaigns and provide meaningful analysis for business decisions. Develops data-driven insights to improve customer engagement in Digital Marketing efforts and ensures proper documentation and file organization. Supports cross-functional teams, connects with customers to track campaign performance, and acts as a resource for training and knowledge transfer.
Tips for Customer Engagement Specialist Skills and Responsibilities on a Resume
1. Customer Engagement Specialist, XYZ Solutions, Dallas, TX
Job Summary:
- Responsible for bringing customer obsession to life by designing and delivering effective automated lifecycle campaigns
- Ensuring more customers in key moments throughout punting experience.
- Manage proactive contact strategy for business projects, creating an industry leading automated program that generates customer love and business growth
- Engage the broader business on momentum and retention activity across seasonal big events on the sporting calendar, ensuring engagement and endorsement of priority outcomes
- Understand the drivers for business performance and use this knowledge to optimise CRM growth and retention activity
- Work with Strategy Team to understand punter behavior around seasonal sporting events and milestones, then use this to inform future campaign design and targeting
- Champion the customer at every stage of journey with through meaningful campaign segmentation and creation of automated journeys
- Deliver a seamless omni-channel experience across a broad digital CRM suite, including email, SMS, push, web and outbound calling
- Oversee the development of insightful and fun experiences that creates brand love and ensures more customers remain loyal to us
- Pursue new ways to gain cut-through with customers through inventive creative and channel activity
Skills on Resume:
- Campaign Design (Hard Skills)
- CRM Management (Hard Skills)
- Business Strategy Alignment (Hard Skills)
- Stakeholder Engagement (Soft Skills)
- Data-Driven Decision Making (Hard Skills)
- Customer Segmentation (Hard Skills)
- Omni-channel Marketing (Hard Skills)
- Creative Development (Hard Skills)
2. Communications and Customer Engagement Specialist, Acme Communications, Atlanta, GA
Job Summary:
- Design, implement and monitor a multi-media external communication strategy and plan in alignment with corporate guidelines and countries business objectives in order to positively impact brand perception and reputation
- Drive PR agencies as well as the relationship with spokespeople, stakeholders and customers
- As brand driver and ambassador, amplify brand strategy to increase awareness and change perception amongst target audiences
- Lead the SAS Advocacy program and animate brand advocates community to support Business Objectives
- Be responsible for Customer Engagement programs such as the customer satisfaction survey on-boarding programs, etc. in order to contribute to reduce churn
- Act as communication advisor within the Marketing team to ensure promotion of major GTM Programs
- Pro-actively participate in international Communication and Customer Engagement networks
- Leverage best practices and be the voice of the market.
Skills on Resume:
- Strategic Communications (Hard Skills)
- PR Management (Hard Skills)
- Brand Strategy Implementation (Hard Skills)
- Program Leadership (Hard Skills)
- Customer Engagement (Soft Skills)
- Advisory Skills (Soft Skills)
- Network Collaboration (Soft Skills)
- Market Analysis (Hard Skills)
3. Customer Engagement Specialist, River Tech, Portland, OR
Job Summary:
- Optimizations email and other relevant media on CRM campaign based on performance metrics such as open rate and user cohort
- Support the execution of the holistic CRM Marketing Strategy, in regards to multiple digital platforms and business goals
- Conduct research and analyses on search performance metrics such as User behavior, user preferences, and makes recommendations on tracking and data improvements that are in support of more comprehensive data gathering
- Performs tests on these landing pages, copy content, segmentation, automation, MAU/WAU/DAU optimizations, user cohort, and penetrations rates, and the business’s profit margin
- Delivered the online marketing team business challenges
- Expand and maintain CRM database to track and segment leads undergoing qualification, but also to nurture existing and past customers
- Support the services business development team in lead generation for roadshows and conferences
- Liaise with the marketing department to qualify potential leads generated and manage cross-functional activities
- Develop a long-term nurturing strategy based on new offerings and publications
- Manage external providers for lead generation
- Serve as the front line, on-call resource for multi-channel customer base via phone, email and in-person
Skills on Resume:
- CRM Optimization (Hard Skills)
- Marketing Strategy Support (Hard Skills)
- Data Analysis (Hard Skills)
- A/B Testing (Hard Skills)
- Database Management (Hard Skills)
- Lead Generation (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
- Customer Support (Soft Skills)
4. Digital Customer Engagement Specialist, Beacon Enterprises, Miami, FL
Job Summary:
- Work with the marketing team to build, drive and execute the social media strategy and tactical plans to grow both reach and brand awareness with prospect audiences in line with business and campaign objectives.
- Manage the content calendar, draft appropriate and relevant content and publish on all social channels (Facebook, Twitter, Instagram, YouTube and LinkedIn).
- Responsible for driving sales opportunities through organic and paid social media activity, monitoring SEO and user engagement to suggest content
- Optimisation as well as monitoring social KPIs, feeding into the weekly and monthly marketing reports as well as creating campaign specific reports to demonstrate ROI.
- Create content and design supporting graphics and images using Photoshop and Illustrator.
- Facilitate all social media contests & giveaways in line with company objectives
- Lead Customer communications to ensure consistent message across all contact points and in line with Brand objectives, write content, revise templates and proof documents.
- Manage GreenThumb online reputation by monitoring and responding to reviews and comments on Trust Pilot, Yelp, Google My Business and other relevant sites
- Responsible for increasing engagement from existing customers and connections resulting in increased customer satisfaction scores
- Setting the tone of voice for online responses and providing ‘expert’ advice to customers on all social media channels.
- Carry out any other duties that may be considered relevant to the position within the terms of contract of employment
Skills on Resume:
- Social Media Strategy (Hard Skills)
- Content Management (Hard Skills)
- SEO Monitoring (Hard Skills)
- Graphic Design (Hard Skills)
- Customer Communication (Soft Skills)
- Reputation Management (Hard Skills)
- Engagement Analysis (Hard Skills)
- Brand Messaging (Soft Skills)
5. Customer Engagement Specialist, Summit Corp, Denver, CO
Job Summary:
- Coordinates with Clients and Internal stakeholders on sourcing base information for processing.
- Processes information for it to be viable for usage (CRM upload, offload, general reporting)
- Track down and collect information from various public websites to provide meaningful data integration to marketing campaigns, analysis, and statistical reports to be presented to clients and/or management team as basis to make competitive business decisions.
- Develop data around leads generated using external data/information that will aid in improving customer engagement for Digital Marketing campaigns
- Organizes files and ensures proper retrieval
- Ensures proper documentation of procedures
- Act as Training Resource for future expansion and as needed knowledge transfer
- Connects with customers in ensuring traction of deployed Digital Marketing campaign by calling out customers, sending written communications and similar means of contact.
- Anticipate support to potential ad hoc analysis depending on the business needs.
- Support the Operations/Marketing/Ecommerce/Sales teams on special projects
- Support johnnie-O events and other activities
Skills on Resume:
- Client Coordination (Soft Skills)
- Data Processing (Hard Skills)
- Information Sourcing (Hard Skills)
- Data Analysis (Hard Skills)
- File Management (Hard Skills)
- Documentation Skills (Hard Skills)
- Training and Development (Soft Skills)
- Customer Outreach (Soft Skills)
6. Online Customer Engagement Specialist, Pineapple Inc, Phoenix, AZ
Job Summary:
- Conceptualise, execute, manage, and analyse paid search campaigns with the target to attract new prospects, collect leads and generate sales
- Create reports, analyse performance, and draw conclusions to optimise digital campaigns based on the results
- Achieve maximum ROI in paid search campaigns using analysis of data and staying on budget
- Create and optimise creatives and promotional text for search advertising marketing campaigns
- Continually expand and optimise paid keyword discovery
- Routinely measure and monitor web traffic, online user behaviour, buying behaviour, campaign performance and tracking across multiple channels and customer touchpoints along the customer journey
- Initiates global website content and localises global contents based on local needs where applicable
- Planning, conception and operative implementation of newsletter and e-mail campaigns along customer journey with the target of reactivating customers, foster customer relationships online and generate sales
- Continuous target setting, monitoring, and optimisation of all e-mail marketing activities as well as creation of reports to monitor e-mail marketing success
- Monitors and optimises online marketing tools and digital assets
- Regular content creation and copywriting to drive social media engagement
- Collaborating with other channels (unpaid marketing, paid search, display, content, affiliate) to ensure effective cross-channel strategy and seamless customer journey
- Research and analyse competitors’ digital campaigns
Skills on Resume:
- Paid Search Management (Hard Skills)
- Data Analysis (Hard Skills)
- ROI Optimization (Hard Skills)
- Creative Development (Hard Skills)
- Keyword Research (Hard Skills)
- Web Analytics (Hard Skills)
- Cross-Channel Collaboration (Soft Skills)
- Strategic Planning (Soft Skills)
7. Retail Customer Engagement Specialist, BlueSky Innovations, Charlotte, NC
Job Summary:
- Greet and engage each customer entering the store to determine shopping needs
- Direct them to the appropriate area of the store based on needs.
- Alert department associates to arriving customers and product interests
- Follow up to ensure that the customer arrived at the department and received assistance.
- Engage any customers leaving the store without product
- Ensure received good service and determine if there is anything further that can be done to help them obtain the merchandise they are seeking.
- Adhere to established policies and procedures related to safety
- Loss prevention and standard operating procedures, as well as laws and guidelines of external governing entities, including those of the Federal ATF.
Skills on Resume:
- Customer Engagement (Soft Skills)
- Product Knowledge (Hard Skills)
- Communication Skills (Soft Skills)
- Follow-Up Techniques (Soft Skills)
- Service Recovery (Soft Skills)
- Safety Compliance (Hard Skills)
- Loss Prevention (Hard Skills)
- Policy Adherence (Hard Skills)
8. Customer Engagement Specialist, Quantum Services, Philadelphia, PA
Job Summary:
- Reaching out to new users and prospects via phone and email to understand needs and use cases, and whether company would be a fit
- Communicating and discussing value, capabilities, and functionalities
- Guiding users to increase understanding of the product, and offering any assistance may need
- Connecting prospects with relevant training resources, including personal training, webinars, or self-serve resources
- Honing product knowledge across current and future product features
- Providing webinar training for users
- Gathering customer feedback to assist in product and marketing growth strategy
- Representing the company brand and culture by going above and beyond to provide the best customer experience
- Work in a strategic, high-volume fast-paced environment
- Collaborate closely with internal stakeholders sales, marketing, and account management teams to help with enhancing customers' experiences
- Quickly and thoroughly solve problems for all customer transactions that do not go 100% as planned
Skills on Resume:
- Outreach Communication (Hard Skills)
- Product Demonstration (Hard Skills)
- Customer Education (Soft Skills)
- Training Delivery (Hard Skills)
- Feedback Collection (Hard Skills)
- Brand Representation (Soft Skills)
- Problem Solving (Soft Skills)
- Cross-functional Collaboration (Soft Skills)
9. Seasonal Customer Engagement Specialist, GreenLeaf Technologies, San Diego, CA
Job Summary:
- Work in an energetic fast-pace Corporate Work environment to assist with incoming calls, live online chats, and email inquiries from customers regarding karaoke machine product/s and/or services simultaneously
- Assist customers with general unit set up, unit functions, and services available
- Provide customers with basic and/or in-depth trouble shooting steps to resolve operational/functionality issues with karaoke system and/or services
- Provide customer with basic and/or in-depth trouble shooting steps for internet music downloads to resolve music playback issues
- Utilize available documentation and resources to identify and resolve customer issues quickly and effectively to maximize same-day resolution and customer satisfaction
- Create excellent notes to document issues for collaborative troubleshooting and resolution to ensure painless hand-offs when escalating customer issues.
- Keep customers informed about progress by checking the status of work orders in customer record systems and sending follow-up emails or conducting follow-up calls
- Meet key performance metrics for services that align with customer's needs
- Provide a value-added experience with outstanding customer service.
- Effectively communicate with customers in all mediums to meet evolving customer demand to maximize customer satisfaction
Skills on Resume:
- Multitasking Abilities (Soft Skills)
- Technical Support (Hard Skills)
- Troubleshooting Techniques (Hard Skills)
- Documentation Skills (Hard Skills)
- Customer Relationship Management (Soft Skills)
- Performance Metrics Analysis (Hard Skills)
- Follow-Up Communication (Soft Skills)
- Service Orientation (Soft Skills)