COUNTRY MARKETING MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: August 26, 2024 - The Country Marketing Manager's expertise in core marketing practices and a robust understanding of digital marketing strategies, including Growth Marketing, plays a pivotal role in shaping customer journeys and enhancing digital outreach. Possessing a blend of strong interpersonal and communication skills, this role effectively collaborates with senior management, agencies, and team members to foster a nurturing work environment. The ideal candidate will have a university degree in Marketing, Business Administration, or a related field, complemented by a proven track record in project and budget management, with fluency in English and Norwegian, and proficiency in other Nordic languages.

Essential Hard and Soft Skills for a Standout Country Marketing Manager Resume
  • Market Analysis
  • Strategic Planning
  • Digital Marketing
  • SEO/SEM
  • Data Analytics
  • CRM Software
  • Budget Management
  • Campaign Management
  • Social Media Advertising
  • Content Creation
  • Leadership
  • Communication
  • Creativity
  • Problem Solving
  • Adaptability
  • Teamwork
  • Decision Making
  • Networking
  • Persuasiveness
  • Cultural Awareness

Summary of Country Marketing Manager Knowledge and Qualifications on Resume

1. BA in Marketing with 3 years of experience

  • Experience in Product Management
  • Experience with  KOL Management
  • Experience in the Medical Device Industry
  • Strong Negotiation, Logical Thinking and Problem-Solving skills
  • Experience in a sales role will be beneficial 
  • Experience in managing a cross-functional team
  • experience with Field/Inside Sales
  • Fluent in Mandarin and English
  • Experience in planning and executing online ads and offline marketing campaigns
  • Good understanding of key marketing channels such as SEM, affiliate, social media and newsletter
  • Understanding of the media landscape and consumer behavior

2. BS in Business Administration with 8 years of experience

  • Knowledge of core marketing practices; 4Ps and 5Ws.
  • Great knowledge of digital marketing. Experience in Growth Marketing is a plus.
  • Strong interpersonal skills to communicate with colleagues in a collaborative and nurturing environment
  • Strong communication skills working with senior-level management, agencies, and peers.
  • Knowledge of customer journey, touchpoints, and media landscape/channels.
  • Successful influencing and negotiating experience
  • Project and budget management skills
  • Oral and written communication skills in English and Norwegian. Other Nordic languages
  • University or bachelor’s degree preferred in Marketing, Business Administration, Management, Economics, or equivalent experience.
  • Marketing experience with demonstrated results in digital marketing.

3. BA in Communications with 6 years of experience

  • Strong fundamentals in CX and excellent English skills
  • Experience across marketing disciplines such as Brand Management, Product Innovation, Activation (including Digital demand generation, precision marketing, CRM), PR and events
  • Demonstrated experience using data and metrics to measure performance and determine improvements
  • Passion for building a high-performing marketing team and nurturing talent
  • Strong change management and stakeholder influencing skills in a complex and matrix organization
  • Able to effectively communicate with customers, cross-functional teams, leadership teams, local and regional/ global teams
  • Experience in Sales/Business Development from a digital agency
  • Excellent verbal and written skills in English
  • Experience in executing lead generation campaigns and/or working for a B2B organization or agency
  • Proactive with exceptional time management skills and passion for sales and marketing

4. BS in Advertising with 3 years of experience

  • Experience in marketing, both online and offline
  • Experience in channel and partner marketing, preferably in a B2B setting
  • German C2 or native-level fluency and strong fluency in English (mandatory)
  • Good at building personal relationships with customers and partners alike
  • Strong understanding of online marketing strategies and tactics for demand generation
  • Have experience with components of a modern marketing tech stack like Salesforce, Google Analytics, Marketo, spreadsheets, CMS editing, and webinar platforms
  • Experience in the dental industry would be a big advantage
  • Good command of other languages is a plus
  • Passionate about 3D printing and emerging technologies
  • Experience in rapidly growing startup environments

5. BA in International Business with 8 years of experience

  • Technical knowledge of HubSpot and paid digital marketing (FBAds, Gads minimum)
  • Experience with Mix of ex-agency and in-house marketing 
  • Excellent command of English to communicate with regional counterparts
  • Excellent communication and interpersonal skills with influencing and negotiation capabilities.
  • Results-driven and organized individual.
  • Experience in Setting, forecasting, and managing budgets leveraging insights to maximize ROI.
  • Experience in media placement, negotiating with 3rd parties, and a ‘planning' brain to maximize budgets through effective use of marketing channels.
  • Experience in overseeing team's management of PR, Sponsorship, Brand Partnerships, and suppliers and also be very hands-on when organizing and flawlessly executing Events for our members (requiring some weekend work).
  • Responsible for all member communications in clubs including Events, Posters, Signage, CRM, Online Portable, and Club Screens as well as collateral to support the Heads of Department (Spa, well-being, F&B, Academy, Hotel, etc.).
  • Strong analytical skills and ability to use data to improve campaign performance