Published: August 19, 2024 - The Conversion Specialist possess deep compliance knowledge in LIHTC, Project Based Section 8, and Housing Choice vouchers, this specialist excels in implementing affordable properties using Yardi. Expertise includes a strong understanding of legal terminology, alongside impeccable grammar and punctuation skills, ensuring adherence to precise styles and formats. Highly organized and adept at prioritizing tasks, the specialist thrives in high-production, fast-paced environments, consistently meeting strict deadlines while maintaining excellent verbal and written communication.


An Introduction to Professional Skills and Functions for Conversion Specialist with a Cover Letter
1. Details for Conversion Specialist Cover Letter
- Define KPI’s for website performance and experiments
- Proactively identify opportunities for improvements, using data and research
- Create hypotheses for experiments
- Cooperate with the team to build prototypes
- Setup experiments independently or with developers
- Monitor, evaluate experiments and present recommendations
- Coach and educate team and the business about the data and experimentation.
- Resolve conflicts that impede progress for assigned components of the project.
- Analyze the client's payroll data to determine the best approach for conversion and how to handle client unique requirements.
- Originate business solutions to unique client requirements through a novel approach to system design or system modification.
- Recommend best business practices, reporting methodologies, and security procedures to streamline client processes.
Skills: KPI Development and Analysis, Data-Driven Decision Making, Experimentation and Hypothesis Testing, Project Management and Collaboration, Training and Knowledge Sharing, Conflict Resolution, Client Data Analysis and Custom Solutions, Best Practices and Process Optimization.
2. Roles for Conversion Specialist Cover Letter
- Use a mix of qualitative and quantitative research to uncover behavioral insights including website audits, web analytics research, user journey analysis, heuristic reviews etc.
- Propose, define, execute, and evaluate A/B tests aimed at improving website conversion rates and optimizing key acquisition funnels.
- Conceive and execute web projects that will grow user base and revenue.
- Ensure web pages are optimized for performance while providing exceptional user experience.
- Track and evaluate all initiatives and communicate results to Management.
- Measure and analyze website page performance end-to-end, from initial click to final sale.
- Work in collaboration with the other leaders to obtain all that need to implement qualitative tests and experiments.
- Attends internal and external conversion meetings to collect client specific data in order to implement new clients into Co-op’s Chargeback Department.
- Assists with setting up First Track and First Dispute when new set-up (new conversions and existing clients with new programs).
- Works existing cases for new client conversions.
- Communicates conversion material to the team and consult new clients.
- Supports the strategic future, culture, and leadership practices of Co-op Solutions.
- Consistently demonstrates teamwork with internal and external clients.
Skills: Behavioral Insights Analysis, A/B Testing and Optimization, Web Project Execution and Growth, Performance Optimization and User Experience, Initiative Tracking and Reporting, End-to-End Website Performance Measurement, Collaborative Testing and Experimentation, Client Conversion and Onboarding Support.
3. Responsibilities for Conversion Specialist Cover Letter
- Serve as an ambassador and key point of contact for clients and advisors during plan establishment
- Review any existing plan documents, prepare due diligence report as necessary, and prepare all required plan documents
- Setup plan on BlueStar systems with a high degree of accuracy
- Coordinate with custodial partners to establish trust accounts and ACH funding
- Obtain and load payroll census and run first eligibility in plan to ensure proper plan status and years of service
- Obtain all back data as necessary to ensure smooth transition to plan administration
- Prepare and distribute all plan communications, ensuring that match transition process and compliance requirements
- Develop a solid understanding of company policies, practices, and service standards to ensure that appropriate expectations are set during the onboarding process.
- Establish implementation schedules, as applicable and takes ownership of the project and timeline and coordinate enrollment meeting and plan kickoff with sponsor/advisor
- Coordinate payroll process with sponsor, including integration opportunities when available, validate payroll file format
- Provides training to proprietary system and sponsor on daily administration from the site including available reports and features
- Develop strong industry knowledge to ensure that new plans established comply with IRS/DOL rules and regulations
Skills: Client Relationship Management, Plan Document Review and Preparation, System Setup and Data Accuracy, Custodial Coordination and Trust Account Establishment, Payroll Census Management and Eligibility Verification, Plan Communication and Compliance, Project Management and Implementation, Industry Knowledge and Regulatory Compliance.
4. Functions for Conversion Specialist Cover Letter
- Identify and qualify certification of agencies/partners with significant client influence.
- Support agencies/partners in the portfolio during the certification process.
- Create B/C level agency/partner buy-in on the business opportunity.
- Provide consultative support (i.e. organizational set-up) for agencies/partners in the portfolio to maximize their effectiveness in positioning themselves as thought leaders in conversion optimization excellence and in delivering user experience improvement for their clients.
- Provide ongoing non-Google Marketing Platform B/C level partner relationship management support to partners (e.g., agencies, consultancies, and tech partners) in the portfolio.
- Upskill partners with help of gTech, create materials, help partners win their first pitches, and ensure partners deliver high quality standards to make clients successful.
- Develop and refine strategy to direct client demand to partners, including customer/partner incentives.
- Independently optimization of the conversion rate of landing pages from different traffic channels (quality assurence from content to tracking)
- Support of the optimization of websites as part of the entire customer journey
- Continuously developing new hypotheses within existing processes to increase conversion rates
- Monitoring and reporting of results to the relevant stakeholders (business partner, website owners)
- Close cooperation with colleagues from SEA, Paid Social, CRM, Cooperations etc. as well as supporting the development of junior team members
- Initiating, supporting and implementing of personalization projects
Skills: Agency/Partner Qualification and Certification, Consultative Support and Thought Leadership Development, Business Opportunity Buy-In Creation, Partner Relationship Management, Partner Upskilling and Training, Client Demand Strategy Development, Conversion Rate Optimization, Cross-Functional Collaboration and Project Implementation.
5. Accountabilities for Conversion Specialist Cover Letter
- Increase customer retention rate through excellent communication and observational skills.
- Ensure to optimize the leads to potential customers.
- Increase market awareness through thought leadership in order to drive opportunity meetings.
- Understand potential customer’s mindsets and requirements and prescribe company’s services accordingly.
- Supporting the customer from the moment they come onboard with healthcare plans to the point of first successful experience of services.
- Act as an ambassador for the business, and promote the services/programs of the Company.
- Convert the calls to new customer leads.
- Constant follow-up with prospective customers.
- Assist in creating marketing campaigns on social media.
- Use phone, email, and LinkedIn to perform selling activities and drive new programs.
- Building contact database and verification through LinkedIn and other Lead Gen tool.
- Be proactive in identifying opportunities for new business programs/services.
Skills: Customer Retention and Communication, Lead Optimization and Conversion, Market Awareness and Thought Leadership, Customer Mindset Understanding and Service Prescription, Customer Onboarding and Support, Business Promotion and Brand Ambassadorship, Sales Outreach and Lead Generation, Marketing Campaign Support and Social Media Management.
What Are the Qualifications and Requirements for Conversion Specialist in a Cover Letter?
1. Knowledge And Abilities for Conversion Specialist Cover Letter
- Good verbal and written communicator, capable of presenting to cross-functional stakeholders.
- A proven track record of using data to drive outcomes.
- Endless curiosity and a pragmatic approach to solving real challenges.
- A keen interest in technology, language, travel and education.
- Ability to research and develop innovative ways to contribute to the future of language learning.
- Ability to successfully interact with customers to ensure a high level of service
- High comfort level with operating in various systems to input data
- High level of attention to detail, with excellent verbal and written communication skills
- Problem-solving and critical-thinking skills
- Creative mindset and ability to think outside of the box
Qualifications: BA in Marketing with 3 years of Experience
2. Experience and Requirements for Conversion Specialist Cover Letter
- Resilient and able to thrive in a fast-paced environment with strong multi-tasking abilities
- Demonstrated ability to influence others for maximum effectiveness
- Proven ability to successfully work as a team member and to build and maintain a positive work environment
- Actively seek an in-depth understanding of customer needs and internal systems, services and capabilities.
- Cross-functional collaboration with other departments to determine long term solutions
- Experience with sales or customer service
- Call center software or CRM system experience
- Strong understanding of the aesthetic and skin care industry
- Heavy experience with Microsoft Suite (Word, Excel, Powerpoint) or Google suite (Docs, Sheets, Slides)
- Experience with Call center or phone sales
- Experience in the skincare industry
- Strong Bilingual English/Spanish
Qualifications: BS in Business Administration with 2 years of Experience
3. Skills, Knowledge, and Experience for Conversion Specialist Cover Letter
- Experience in planning, designing and implementing of all aspects of Yardi processes and procedures.
- Experience in creating reports using the Yardi scripting language.
- Custom Report Writing skills
- Advanced knowledge of Yardi, including Affordable, New York, Payscan, Rentcafe and Checkscan modules
- Advanced knowledge of Excel (V-Look Up and Macros) and experience developing ETL and other yardi import files.
- Strong SQL skills & understanding of relational databases
- Excellent analytical, and problem-solving skills
- Strong customer service and excellent verbal / written communication skills
- Ability to proactively manage projects and tasks
- Experience in validating and scrubbing data using advanced excel features
- Accounting understanding (reading resident ledgers)
Qualifications: BA in Psychology with 3 years of Experience
4. Requirements and Experience for Conversion Specialist Cover Letter
- Compliance knowledge, including LIHTC, Project Based Section 8 and Housing Choice vouchers
- Experience in affordable property implementations in Yardi
- Motivation and interest in a fast-paced work environment
- Knowledge, Skills And Abilities/Document Conversion Specialist
- Knowledge of legal terminology and procedures
- Excellent use of grammar and punctuation
- Able to follow precise styles and formats
- Strong ability to stay organized and prioritize work to balance multiple projects to meet strict deadlines
- Able to work in a high-production and fast-paced environment
- Excellent verbal and written communication skills
Qualifications: BS in Information Technology with 2 years of Experience
5. Education and Experience for Conversion Specialist Cover Letter
- Exceptional customer service skills
- Prior document processing experience in a team environment
- Advanced knowledge and use of Microsoft Office Suite
- Demonstrated ability writing Excel formulas
- Advanced Word Processing Skills
- Intermediate skills using Excel to calculate or report on data
- Knowledge of Notepad++
- Knowledge of Collection Master (CLS) or QLAW
- Experience with Programming
- Knowledge of Jira Service Desk
Qualifications: BA in Communications with 3 years of Experience