CONSUMER SALES MANAGER RESUME EXAMPLE

Published: August 12, 2024 - The Consumer Sales Manager identifies and evaluates competitive activities that significantly impact long-term brand and corporate strategies, recommending cost-effective actions. This role involves developing analytical tools, forecasting customer opportunities, and presenting findings to stakeholders to align on strategic initiatives. Additionally, the manager collaborates with marketing teams to monitor trends, manage brand development, and implement sales strategies, ensuring effective communication and representation of the company in all interactions.

Tips for Consumer Sales Manager Skills and Responsibilities on a Resume

1. Consumer Sales Manager, Walmart Inc., Bentonville, AR

Job Summary:

  • Create long-term strategies for business development utilizing Brand and Customer Strategies, Flow Charts, and Trade Funding.
  • Oversee execution of account penetration strategy including development of strong relationships with Trade Customer’s Senior Management. 
  • Plan, implement and conduct Top to Top and Long Range Planning sessions.
  • Develop conclusions regarding the business results of the competition, GSK and the Customer utilizing data from multiple sources (Nielsen, POS, Spectra, and other data sources)
  • Leverage the Retailer shopper database to uncover insights that lead to activation strategies that connect GSK brands to Shopper needs
  • Document complex issues and proposals in a succinct and persuasive manner
  • Present to groups representing multiple and dissenting points of view and execute a negotiation strategy.
  • Lead ongoing business planning sessions for a major customer, balancing achievement of GSK equity and Customer goals.
  • Work with cross-functional teams, requiring goal setting, allocating resources, problem solving and providing recognition.
  • Deploy financial resources based on Category strategies and the Brand’s objectives.


Skills on Resume: 

  • Strategic Planning (Hard Skills)
  • Relationship Building (Soft Skills)
  • Data Analysis (Hard Skills)
  • Insight Activation (Hard Skills)
  • Persuasive Communication (Soft Skills)
  • Negotiation Skills (Soft Skills)
  • Cross-Functional Leadership (Soft Skills)
  • Resource Allocation (Hard Skills)

2. Consumer Sales Manager, J.P. Morgan Chase & Co., New York, NY

Job Summary:

  • Identify competitive activity that may have a major, long-term impact on Brand and Corporate goals and strategies. 
  • Provide recommendations and a cost-effective plan of action.
  • Assist in developing new analytical tools and processes, and identify and forecast opportunities for customer action plans.
  • Present to peers, category business unit marketing, sales management, customers, and 3rd parties to gain agreement on recommendations.
  • Assist in creating and executing monthly category reviews and P&L’s to uncover trends of Category, GSK and Competitive brands.
  • Work closely with GSK Customer Marketing teams to ensure complete communication of trends and opportunities for category segment & brand development. 
  • Execute strategic initiatives on core brands that build long/short-term sales for GSK and customer categories.
  • Attend required meetings and training at both the department and corporate levels.
  • Take great pride in working for Castle & Cooke Mortgage and be an ambassador for the company in all communications and actions.
  • Manage employee time & attendance


Skills on Resume: 

  • Competitive Analysis (Hard Skills)
  • Strategic Planning (Hard Skills)
  • Analytical Tools Development (Hard Skills)
  • Presentation Skills (Soft Skills)
  • Trend Analysis (Hard Skills)
  • Collaboration (Soft Skills)
  • Sales Strategy Execution (Hard Skills)
  • Time Management (Soft Skills)

3. Consumer Sales Manager, Kraft Heinz Company, Chicago, IL

Job Summary:

  • Provide a weekly sales meeting that includes guidance from the Group (Department) Manager meeting and production synchronization, and reinforce Mortgage specialist skill. 
  • Meet monthly with employees and provide feedback on performance. 
  • Conduct a meeting once a month that reviews the data and goals from the previous month and address activities designed to help sustain and improve the team performance.
  • Answer technical questions about Fannie, Freddie, USFA, VA, FHA regarding how to solve a problem with a file in the loan origination system.
  • Ensure that phone time utilization of LOs limits unproductive LO time to 30% of day.
  • Provide visibility (daily numbers/metrics) regarding the areas of performance that support the accomplishment of the CEO/SVP/VP vision for Consumer Direct.
  • Maintain the conversion rates as outlined by the VP of Consumer Direct.
  • Produce an average of 3 sales presentations daily per LO.
  • Sets the standard in all areas, including work ethic, professionalism, dress standards, and knowledge.
  • Provide a clear vision that supports the objectives of the CEO/SVP/VP and communicate this to the team.
  • Constantly teach, coach, and mentor the team through all interactions during the day.
  • Achieve 80% positive customer feedback on funded loans from either the Borrower or  Realtor on Google reviews, Facebook, Merchant Circle, or City Search.


Skills on Resume: 

  • Performance Coaching (Soft Skills)
  • Sales Management (Hard Skills)
  • Technical Proficiency (Hard Skills)
  • Performance Analysis (Hard Skills)
  • Time Management (Soft Skills)
  • Communication (Soft Skills)
  • Customer Service Excellence (Soft Skills)
  • Leadership and Mentorship (Soft Skills)

4. Consumer Sales Manager, Verizon Communications, New York, NY

Job Summary:

  • Responsible for sales activities in assigned consumer healthcare products. 
  • Lead, plan, and executive the sales strategy and activity.
  • Responsible for budgeting, operational costs, and assisting in P&L planning
  • Monitoring sales activities to achieve the sales target
  • Managing the business performance of an assigned series of consumer healthcare products and supervising distributors/ promoters
  • Collaborating with the marketing team to ensure the marketing activities are duly executed at the store level
  • Work with the business development team and identify new business opportunities, prepare a business development plan for consumer healthcare products
  • Establish robust relationships with Vodafone Large Corporate customers to transform businesses, identify areas of growth, and support digital transformation
  • Identify customer needs including key components of digital transformation, ICT and IoT portfolio, and Unified Comms solutions to improve customer operation.
  • Ensure delivery of all Segment targets including the revenue (Mobile Voice & Data, Fixed Voice and Connectivity, IoT and ICT), focus products and solutions, market share, and profitability
  • Shape the targets, budget planning and set the priorities for the team while placing long & short-term plans of action
  • Influence internal stakeholders with regard to the Corporate portfolio & GTM plan by sharing views & insights from the Market


Skills on Resume: 

  • Sales Strategy Development (Hard Skills)
  • Budget Management (Hard Skills)
  • Performance Monitoring (Hard Skills)
  • Product Management (Hard Skills)
  • Marketing Collaboration (Soft Skills)
  • Business Development (Hard Skills)
  • Customer Relationship Management (Soft Skills)
  • Stakeholder Influence (Soft Skills)