Published: July 30, 2024 - The Commercial VP leads the development and execution of the go-to-market strategy for a commercial energy business line, driving channel growth to achieve a $1B portfolio within five years. Responsible for building and managing commercial sales, account management functions, and channel strategy, including hiring and developing strategic partnerships. Ensures P&L accountability, collaborates with the Sunnova Product organization, and operates within cross-functional global teams to implement long-term strategic plans and continuously improve key metrics.


Tips for Commercial VP Skills and Responsibilities on a Resume
1. VP of Commercial, Summit Energy Solutions, Richmond, VA
Job Summary:
- Develop & drive the commercial Portfolio strategy, using Healx's in-house Portfolio Strategy Tool (PST)
- Ensuring that Healx's development portfolio is well-balanced from a commercial-financial perspective
- Driving optimal value generation whilst incorporating and respecting Healx's mission
- Working closely with Finance, Business Development and other key internal stakeholders
- Use the PST for portfolio scenario modelling, to develop and fine-tune the Healx portfolio and BD strategy
- Prepare and lead regular portfolio strategy reviews (including with C-team and Board), whilst providing commercial insights and perspectives
- Ensuring that portfolio and asset decisions are supported by the right level of commercial insights, balanced with scientific and (pre)clinical aspects.
- Ensure regular (quarterly) updates of the PST, ensuring it contains the latest inputs & insights (preclinical, clinical, financial, commercial) to support the Portfolio strategy discussions & decision-making on individual assets.
- Develop & implement Commercial Drug strategies for Healx's to maximize commercial potential of the repurposed assets.
- Assess off-label use (OLU) risk and define OLU mitigation strategies for the individual drug candidates in development.
- Find practical solutions for the reformulation of drugs where needed, in close collaboration with drug discovery, pharmacology and clinical team members, including finding the right external parties to work with.
Skills on Resume:
- Portfolio Strategy Development (Hard Skills)
- Financial Portfolio Balancing (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Scenario Modelling (Hard Skills)
- Strategic Review Leadership (Soft Skills)
- Commercial Insights Integration (Hard Skills)
- Portfolio Updates (Hard Skills)
- Drug Strategy Implementation (Hard Skills)
2. VP of Commercial, GreenPeak Energy, Boulder, CO
Job Summary:
- Drive the Target Product Profile (TPP) development, working cross-functionally.
- Closely collaborate with Business Development to support the Business development strategy and ensure alignment with the Portfolio strategy.
- From the Commercial portfolio perspective, provide commercial inputs into the Business Development strategy.
- Support Business Development in the commercial review of BD opportunities during the selection & review process of potential partnerships (in/out-licensing or co-development of treatments).
- Drive the Business intelligence to support the commercial and broader business strategy of Healx, from collecting quality data, to translating data & information into insights and ensuring decision-making across the business is based on fact-based insights.
- Overall market and competitive environment analysis (companies, drugs, disease areas)
- Sales forecasting for Healx drug/disease development projects.
- Drug candidate assessments (OLU risk assessment, patent challenges & opportunities)
- Support BD in market scanning for in/out-licensing partners, assessing commercial value of BD prospects, etc.
- Working closely with the Tech team (Data & Solutions to ensure efficiencies through data collection automation and better commercial/business insights levering AI and ML
- Drive Business Excellence (with respect to the life cycle and pathway to success)
Skills on Resume:
- TPP Development (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Business Strategy Alignment (Hard Skills)
- Commercial Review (Hard Skills)
- Business Intelligence (Hard Skills)
- Market Analysis (Hard Skills)
- Sales Forecasting (Hard Skills)
- Business Excellence (Soft Skills)
3. VP of Commercial, Nexus Renewable Solutions, Albany, NY
Job Summary:
- Develop and improve internal business-related decision-making processes, and performance tracking.
- Driving cross-functional strategic projects that will ultimately impact business performance.
- Promote a collaborative, cross-functional way of working and a results/output-driven culture
- Drive the early Commercialisation preparations (starting approx. 2 years before 1st launch)
- Develop the Strategic launch plan, including targeted launch territories, target patient profile, key customers and other stakeholders, market access & pricing strategy, promotional model, distribution model.
- Development and execution of the operational launch plan.
- Building out the commercial organisation for commercialisation.
- Work closely with the Tech team to increase efficiencies, get better insights, and allow for scale up in all commercial/business-related activities
- Improve & automate the quality of data available for commercial assessments of diseases & drug candidates and NPV calculations of development projects.
- Develop (improved) solutions for Commercial (e.g. further improvement of the Portfolio Strategy Tool).
- Make use of AI & ML where possible to increase commercial/business/competitive insights.
- Leverage Healx's tech capabilities to develop a highly innovative digitalised commercialisation model that addresses all stakeholders' (health care professionals/KOLs, payors, patients) needs.
Skills on Resume:
- Decision-Making Processes (Hard Skills)
- Strategic Project Management (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Early Commercialisation (Hard Skills)
- Strategic Launch Planning (Hard Skills)
- Operational Launch Execution (Hard Skills)
- Commercial Organisation Building (Soft Skills)
- Data Automation (Hard Skills)
4. VP Commercial, Horizon Solar Innovations, Sacramento, CA
Job Summary:
- Build, lead, and personally contribute to a sales team responsible for driving strong net new revenue for the company portfolio
- Have a leadership/player-coach role, where the ideal candidate will lead from the trenches
- Report to the General Manager of the company.
- Support the team in market research and collect rate cards and media kits from vendors and media houses
- Provide conceptual ideas and prepare proposals as well as pitch presentations
- Develop potential cross- and/or up-selling possibilities, followed by pitching them to existing clients
- Support the team by collecting information from the client for campaign briefing
- Actively participate in sales team meetings and brainstorming sessions
- Provide leadership and direction to all members of the commercial team responsible for all aspects of daily operations including purchasing & materials management, product installation & training, shop & fabrication, service, and the hiring/termination of required personnel.
- Meet and exceed budgeted monthly sales goals (personal and department) while maintaining required gross profit levels, and other key performance indicators.
Skills on Resume:
- Sales Leadership (Hard Skills)
- Hands-On Coaching (Soft Skills)
- Market Research (Hard Skills)
- Proposal Development (Hard Skills)
- Cross-Selling (Hard Skills)
- Client Briefing (Soft Skills)
- Operational Oversight (Hard Skills)
- Sales Performance (Soft Skills)
5. Commercial VP, BlueWave Power, Salt Lake City, UT
Job Summary:
- Lead the sales and marketing Team to deliver organic growth and new business in identified target markets and categories
- Through a solutioning approach deliver maximised revenue growth (short and long run) and sustainable profitability.
- Create a sustained high-performing environment that attracts, retains and encourages high performance and engagement.
- Actively participate in setting the direction, programs and priorities for sales and service group as a member of the Leadership Team
- Implement strategies to drive industry-based models
- Understanding of market trends including systems, processes, geographic impacts and competitor activity to ensure the strategy remains relevant and effective.
- Setting and measuring budgets
- Working closely with Commercial and Supply Chain and customer service functions to define the business case and ensure that customer requirements are met at least cost.
- Ensure that the department is in compliance with all company and general contractor/customer safety standards. Mentor, coach and support all commercial personnel, helping them achieve their goals and ensure customer satisfaction.
Skills on Resume:
- Strategic Sales Leadership (Soft Skills)
- Revenue Growth Management (Hard Skills)
- High-Performance Team Building (Soft Skills)
- Leadership Collaboration (Soft Skills)
- Market Strategy Execution (Hard Skills)
- Trend Analysis (Hard Skills)
- Budget Oversight (Hard Skills)
- Safety and Compliance (Hard Skills)
6. Vice President, Commercial, EcoTech Energy, Madison, WI
Job Summary:
- Own go to market strategy, tactics, goals and outcomes in the development of a commercial energy business line.
- Build and lead the commercial sales and account management functions.
- Develop and manage commercial channel strategy inclusive of channel mix, hiring commercial sales and account leaders, developing dealer and direct channel distribution and strategic partnerships.
- Initiate and drive channel growth to achieve a $1B portfolio in ~5 years.
- Own P&L accountability for commercial channel performance.
- Partner with Sunnova Product organization to define, develop and refine the services solution(s).
- Work in a matrixed business collaboratively and effectively to achieve corporate goals and objectives.
- Establishing, tracking and reporting on key metrics for all managed functions and driving continuous improvement
- Operating as a visionary in high functioning cross-functional global teams to develop and implement long term strategic plans
- Work with the President and others to help develop new and existing contractor/customer relationships to increase market share and adjust job mix to help meet company objectives.
Skills on Resume:
- Go-To-Market Strategy (Hard Skills)
- Sales Leadership (Soft Skills)
- Channel Strategy Development (Hard Skills)
- Channel Growth Initiation (Hard Skills)
- P&L Accountability (Hard Skills)
- Product Partnership (Soft Skills)
- Matrixed Collaboration (Soft Skills)
- Metrics and Improvement (Hard Skills)
7. Commercial VP, SunRay Systems, Tampa, FL
Job Summary:
- Operate the business in full compliance with the law, ISO 9001/14001quality systems and in alignment with Core Values of safety, customer focus, excellence, respect, integrity, and collaboration.
- Embrace diversity, employee engagement, sustainability, and ethical business practices in all we do.
- Sustain the company’s leadership reputation as a technical solutions provider by leveraging a strong professional network and understanding customer needs/trends.
- Responsible for short and medium term development and delivery of the US BioPharm, Medical & Clinical Diagnostics business plan, aligned to corporate local and global strategic objectives.
- Full P&L and KPI responsibility for sector performance.
- Managing to annual plan budget, conducting quarterly latest estimate analysis and adapting as necessitated by market drivers and trends.
- Responsible for allocating resources to drive the strategy and continual improvement.
- Assigning accountabilities, managing and developing people, making detailed employment and capital investing plans.
- Direct management of a US team of six and an extended team of approximately 40 Leading, coaching, and developing divisional talent aligned around consultative selling approach, aligning the business enterprise around the customer value proposition
- Optimizing the company’s direct-sales route to market to drive corporate solution portfolio across both end-user and OEM accounts, further specializing the sales organization and integration of sales and routes to market acquisitions and new products.
- Deliver high level consistent quality services through process focused approach to sales, engineering services, project engineering, pre and post sales customer service and marketing by establishing and enforcing organizational standards for performance excellence.
- Collaborating with global sector or functional leaders to achieve regional alignment with Corporate global strategies, including serving as a core team member or key stakeholder on strategic projects.
Skills on Resume:
- Compliance Management (Hard Skills)
- Diversity and Engagement (Soft Skills)
- Leadership Reputation (Soft Skills)
- Business Plan Development (Hard Skills)
- P&L and KPI Responsibility (Hard Skills)
- Resource Allocation (Hard Skills)
- Team Management (Soft Skills)
- Sales Optimization (Hard Skills)
8. Commercial VP, Energy Pathways, Austin, TX
Job Summary:
- Scale Huma’s Remote Patient Monitoring, Digital Companion Tools, and SaMD (Software as a Medical Device) solutions across top medical devices companies
- Successfully build and lead a team of Business Development professionals
- Uncover new growth opportunities and work autonomously to secure them
- Oversee critical aspects of deal development and execution, such as pricing, contract negotiation and closing
- Maintain existing, and build new, strong relationships with key stakeholders across the life sciences industry
- Mentoring and coaching of employee(s) to ensure personal/team growth and achievement of company goals or objectives
- Setting financial objectives for growth and planning and executing strategies necessary for the achievement of regional revenue and profit objectives
- Driving client satisfaction by providing exemplary customer service and technical support
Skills on Resume:
- Patient Monitoring (Hard Skills)
- Team Leadership (Soft Skills)
- Growth Identification (Soft Skills)
- Deal Execution (Hard Skills)
- Stakeholder Management (Soft Skills)
- Mentoring (Soft Skills)
- Financial Planning (Hard Skills)
- Customer Service (Soft Skills)
9. VP Of Commercial, PowerLink Solutions, Columbus, OH
Job Summary:
- Lead the commercial premises business including strategy, sales and accounts, marketing, legal (inc fraud), retention, partnerships
- Deliver growth plans through insights, product and innovation
- Influence and liaise with central functions such as Product, CRM, marketing, tech and much more
- Build a winning team, cultivate a sales and growth culture
- Establish and nurture relationship with potential partners
- Provide the commercial leadership, driving the overall commercial strategy, which includes the commercial portfolio strategy as well as the commercial strategy for individual assets and the commercialisation strategy (including market/access and pricing, geographies, distribution & channels).
- Work closely with Business Development, to ensure alignment of the Business Development strategy with the Portfolio strategy.
- Driving Business Excellence, developing and driving internal business-impacting processes
- Ensuring excellence in executing business strategies to achieve the best possible business outcomes.
- Build out the commercial organisation over time to support the growing scope of commercial activities.
- Working closely with all C-team members and their team members
- Ensure the commercial strategy is an integral and balanced part of the overall business strategy.
Skills on Resume:
- Commercial Strategy (Hard Skills)
- Growth Planning (Hard Skills)
- Cross-Functional Liaison (Soft Skills)
- Team Building (Soft Skills)
- Partnership Development (Soft Skills)
- Commercial Leadership (Hard Skills)
- Business Development Alignment (Soft Skills)
- Business Excellence (Hard Skills)