CHANNEL ANALYST JOB DESCRIPTION

A Channel Analyst translates raw sales and market data into decisions that retail and wholesale teams can act on. The role owns the reporting infrastructure that tracks performance across classes of trade - from regional retail to ecommerce - and the analytical models that reveal why results shift month to month. Dealer rating systems, CRM data pipelines, and commercial planning cycles all depend on the accuracy and timeliness of this work. Few individual contributors touch as many commercial stakeholders while still being measured on the precision of the numbers they produce.

As the Channel Analyst, you will own the end-to-end reporting and analytical support that keeps retail and wholesale channel teams accountable to their performance targets. You will sit within a commercial excellence or sales operations function, partnering with Finance and Marketing to ensure planning cycles run on clean, integrated data.

Career Impact: Sustained exposure to commercial data suppliers - including syndicated retail sources and CRM platforms - builds a level of market fluency that is recognized and sought after in consumer goods and retail analytics careers.

Business Impact: The variance analyses and channel performance reports this role produces directly inform where regional sales leaders invest resources and how ecommerce and wholesale targets are set each planning cycle.

Growth Opportunity: Ownership of data quality processes and reporting standardization across a multi-channel portfolio positions a Channel Analyst to advance into commercial excellence management or senior analytics roles within two to three years.

• Collect and integrate sales data from CRM systems, commercial data portals, and third-party market sources to support channel reporting.
• Design and maintain report templates and performance dashboards used by retail, wholesale, and ecommerce commercial teams.
• Deliver monthly variance analysis across channel results to identify root causes of performance shifts.
• Support channel goal-setting and commercial planning cycles by ensuring submissions are standardized and data integrity is maintained.
• Build analytical models and segmentation frameworks to evaluate competitive positioning and promotional impact across classes of trade.
• Partner with Finance, Marketing, and sales leadership to ensure timely information flow during planning and forecasting periods.
• Implement and sustain data quality processes that reduce reporting errors and improve consistency across regional sales organizations.

• Bachelor's degree in Economics, Marketing, Finance, or a related business field, or equivalent work experience.
• 3 or more years of channel analytics, sales reporting, or commercial operations experience, with demonstrated ownership of recurring reporting cycles.
• Proficiency in data querying including structured query writing, table joins, and data retrieval from relational databases.
• Advanced spreadsheet skills including pivot modeling, data transformation, and automated reporting techniques.
• Experience working with CRM systems and ERP-linked reporting environments within a sales or commercial function.
• Strong analytical and problem-solving skills with the ability to integrate data from multiple sources into coherent, actionable outputs.
• Clear written and verbal communication skills, including the ability to present findings to non-technical commercial audiences. 

• Experience with syndicated retail or market data suppliers such as Nielsen, IRI, IQVIA, or equivalent commercial data services.
• Familiarity with data mining techniques or machine learning applications in a commercial or consumer goods context.
• Prior exposure to pharmaceutical, biotech, or consumer packaged goods environments where channel performance is tracked against national and regional trade classes.
• Knowledge of SAP BW or similar enterprise reporting environments used in manufacturing or distribution organizations.

• Report delivery rate, measured as percentage of recurring reports issued on schedule each month.
• Variance analysis accuracy, tracked by the rate of material revisions requested after initial submission.
• Data quality score across integrated CRM and commercial data sources, reviewed each planning cycle.
• Forecast contribution accuracy, comparing submitted channel forecasts against actual results each period.
• Stakeholder adoption rate of self-serve reporting tools built and maintained by this role.
• Typical tools: Data visualization (commonly Tableau or Power BI), spreadsheet modeling (commonly Excel with Power Query and PowerPivot).

• Base Salary Range: $65,000 to $90,000 annually, depending on experience and market.
• Bonus: annual performance bonus of 5 to 10 percent of base salary.
• Equity: not typically offered at this level in commercial analytics roles.
• Health Benefits: medical, dental, and vision coverage standard for US full-time employees.
• PTO: 15 to 20 days annually, plus standard US public holidays.
• Common Perks: Professional development budget, remote or hybrid work flexibility, access to commercial data tools and certifications.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, or any other characteristic protected under applicable federal, state, and local law. Candidates requiring a reasonable accommodation to participate in the application or interview process should notify the hiring team in advance. All offers of employment are contingent on successful completion of a background check. Applicants must be authorized to work in the United States.

The Channel Analyst owns end-to-end data acquisition and reporting, locating data from existing locations, external sources, and new sources to power analytics and the Dealer Rating System. Working closely with business stakeholders, the role shapes how derived insights are communicated through visualization, delivering sustainable data solutions that support analytical model development.

Key Responsibilities

• Locate and acquire data from existing locations, external sources, and new data sources to support analytics and reporting.
• Organize and clean data to remove quality issues and combine data sources.
• Provide relevant information to create analytics models or reports.
• Develop sustainable data usage solutions and maintain the database for the Dealer Rating System.
• Support communication of derived insights through appropriate visualization techniques.

Required Qualifications

• Bachelor's degree or above in a relevant field.
• Several years of experience in similar analytical tasks.
• Proficiency in SQL including CRUD operations, table joins, and writing structured queries.
• Proficiency in Python for data cleaning and applying algorithms to build models.
• Advanced skills in Excel including Power Query and Power Pivot.
• Familiarity with data mining and machine learning.
• Skill in financial analysis.
• Fluency in English with strong written and verbal communication skills.

Embedded within the local sales organization, the Channel Analyst delivers sales and customer data analysis, building report templates and CRM-driven tools that support everyday commercial operations. Working closely with sales teams and data system owners, the role strengthens decision making by maintaining data quality processes and evaluating outputs from CRM and SAP BW platforms.

Core Functions

• Provide analysis of sales and customer data and propose recommendations.
• Develop and implement report templates and tools to support everyday operations.
• Create, maintain, and evaluate reports from key sources such as CRM and SAP BW.
• Collect and combine data from different sources to support decision making.
• Develop and implement processes for maintaining data quality.
• Manage CRM system responsibilities within local sales organizations.

Qualifications and Experience

• Bachelor's or Master's degree in a relevant field.
• Several years of experience in similar analytical or reporting roles.
• Advanced Excel skills including PowerPivot and PowerQuery.
• Knowledge of SAP BW including BEx Analyzer and BO Analysis.
• Experience with Microsoft Dynamics CRM systems.
• Experience with Power BI.
• Basic knowledge of VBA, Access, and SQL.
• Self-driven, sales-minded team player with strong analytical and problem-solving capabilities.
• Fluency in English with strong written and oral communication skills.

Reporting to the Commercial Excellence Americas organization, the Channel Analyst serves as a key analytical partner to the Americas Channel team, supporting monthly performance reporting, forecasting, and variance analysis across Retail, Wholesale, Mail Order, and Ecommerce classes of trade. Partnering with Finance, Marketing, and senior stakeholders, the role refines commercial planning processes and builds transparency into market trends and channel performance outcomes.

Primary Duties

• Support monthly performance reporting, forecasting, and trend analysis across retailer data portals and commercial data service providers.
• Provide detailed variance analysis using data from various systems to determine cause of change.
• Create, implement, and maintain information tools for Commercial and Marketing teams to understand market activity.
• Identify underlying market trends and distill findings into clear, concise analysis.
• Design analytical services for monitoring performance, competitive segmentation, customer analysis, and promotional impact.
• Create standard and ad hoc reporting to support Retail, Wholesale, Mail Order, and Ecommerce decision making.
• Identify and implement process improvements to drive standardization and consistency in reporting.
• Collaborate with Finance, Marketing, and other stakeholder groups to ensure timely information flow.
• Play a key role in Commercial planning cycles to ensure standardized submissions and data integrity.

Skills and Qualifications

• Bachelor's degree in Economics, Marketing, Finance, or a related business field.
• Prior experience in pharmaceutical, biotech, consulting, or field sales environments preferred.
• Strong analytical skills with experience integrating data from multiple sources.
• Knowledge of data suppliers such as IMS, IRI, Symphony, IQVIA, Nielsen, Walmart, and Amazon.
• Experience with Tableau, Excel, and MS Office products.
• Strong interpersonal skills with ability to present technical concepts to non-technical audiences.
• Proactive, strategic approach to data management with a desire for continuous learning.

Sitting at the intersection of eBusiness operations and Agile delivery, the Channel Analyst validates system functionality against performance, prepares requirements for eBusiness value streams, and manages defect prioritization across Agile teams and releases. Operating across QA, integration testing, and cross-team coordination, the role advances system quality and documentation integrity within banking or financial services environments.

Duties

• Validate documented functionality against system performance to identify and categorize bug-remediation and enhancement work.
• Prepare functional, system, and program requirements for eBusiness value streams across ongoing projects and releases.
• Refine system knowledge to serve as a valued subject matter expert for the assigned team.
• Evaluate reported system defects and manage the flow and prioritization of related work.
• Write user stories to provide for team backlog based on research and evaluation results.
• Perform QA and integration testing for scheduled initiatives, bug remediation, enhancements, and releases.
• Create and update system documentation as necessary.
• Provide integration across Agile teams and value streams.

Education and Experience

• Bachelor's degree with four years of related experience, or high school diploma with seven years of experience.
• SAFe Practitioner (SP) Certification.
• Prior experience with Agile, Scrum, and Kanban methodologies.
• Experience providing application support including troubleshooting.
• Banking or financial services industry experience.
• Excellent organizational, analytical, and priority management skills.
• Strong communication and customer service skills.

A key member of the international channel development team, the Channel Analyst leads the preparation of channel-specific analyses, datasets, and presentations that support ongoing commercial transformation projects. Collaborating across business units and stakeholder groups in multinational food and beverage environments, the role guides strategic storytelling from data and influences decision makers to drive channel outcomes forward.

Functions

• Prepare channel-specific analyses, charts, datasets, and presentations to support channel development projects.
• Connect with business unit counterparts to source required information.
• Interpret data and information to develop overarching stories, conclusions, and recommendations.
• Create compelling presentations for stakeholders.
• Influence stakeholders to obtain specific information and points of view.

Requirements

• Experience in multinational food and beverage organizations across sales, commercial, and transformation functions.
• Strong proficiency in MS Office with key focus on Excel and PowerPoint.
• Strong analytical skills with a results-driven and agile approach.
• Strong collaboration, communication, and organizational skills with ability to influence without authority.
• Fluency in English with strong written and spoken communication skills.