Updated: July 25, 2024 - The Audience Development Manager skilled in leading OTT strategy and video analytics possesses extensive experience with paid marketing campaigns for media companies or agencies. They are proficient in utilizing a variety of media measurement tools including Google Analytics, Comscore Digital, and other third-party analytics tools like Conviva and NPAW. This role requires strong communication skills, the ability to manage multiple priorities effectively, and a proactive approach to learning and adapting to new technologies.
An Introduction to Professional Skills and Functions for Audience Development Manager with a Cover Letter
1. Details for Audience Development Manager Cover Letter
- Develop and manage distribution strategies for clients, delivering quality audiences across Nytimes.com and social media channels
- Ensure guaranteed performance of each branded content campaign is delivered
- Advise the creative team, including editors, program managers and designers, on best practices for page development, onsite promotion and social media channels
- Work closely with colleagues in Ad Operations to manage delivery of on-site native promotion and reporting
- Lead conversations with clients on performance, including advising them of smart audience-buys, guarantees, KPIs and results
- Develop UX/UI recommendations to creative teams for engagement optimization
- Develop operational processes and practices, in partnership with the Program Managers, to identify ways for the Audience Development team to contribute to the creative team’s work.
- Prepare sales materials to support sales teams in sharing the T Brand Studio approach to audience development and distribution.
- Master analytics tools (Google Analytics, internal dashboards, etc) to provide valuable page performance insights for partners and internal teams.
- Support client relationships, including participating on client calls to discuss strategy and performance
Skills: Distribution Strategy Development and Management, Branded Content Campaign Management, Creative Team Advising, Collaboration with Ad Operations, Client Communication and Consultation, UX/UI Recommendations, Operational Process Development, Sales Support and Material Preparation, Analytical Proficiency, Client Relationship Management
2. Roles for Audience Development Manager Cover Letter
- Provide on-going strategic and tactical management of audience development efforts across three brands.
- Focus on building new and unique audiences for each brand.
- Collaborate with the content and SEO teams to increase traffic and engagement across all three brands.
- Develop and execute on marketing plans to drive paid registrations to AIN hosted events.
- Developing annual audience marketing strategy, plans and corresponding reporting.
- Full responsibility for management and optimization of reader database (Hubspot).
- Manage third party relationships related to audience development efforts.
- Direct oversight, or management of third parties, for two controlled circulation magazines (one monthly magazine and one annual magazine).
- Oversight of annual BPA audit for monthly magazine.
Skills: Audience Development Strategy, Traffic and Engagement Optimization, Event Marketing, Strategic Planning and Reporting, Database Management, Third-Party Relationship Management, Publication Oversight, Audit and Compliance
3. Responsibilities for Audience Development Manager Cover Letter
- Work with Associate Director of Subscription and Product Sales to develop annual marketing plan and budgets and deliver budgeted volume and revenue targets.
- Acquire new subscriptions through creative targeted marketing
- Developing concept, writing copy and implementing direct mail
- Design test strategies and creative to optimize campaign performance growth
- Direct and maintain digital marketing efforts for assigned publications including Google Ads and other appropriate digital marketing channels.
- Development of print and web advertisements for subscription and circulation growth.
- Provide subscription marketing collateral for special events
- Develop copy and concepts for email marketing
- Develop event marketing emails and planned ads for the various publications using previous year’s versions as a base
- Generate leads for inside sales team for group sales and products
- Develop all marketing collateral to support subscription sales efforts
Skills: Strategic Audience Development, Audience Building, Collaboration, Marketing Strategy and Execution, Strategic Planning and Reporting, Database Management, Relationship Management, Publication Oversight
4. Functions for Audience Development Manager Cover Letter
- Execution of audience development programs including paid social, SEM, and organic list acquisition programs
- Management of the digital audience database and backfilling of demographic and firmographic data
- Database maintenance including email list cleansing, validation, and cleanup
- Audience segmentation building
- Liaise with Sales, Marketing, and other teams to provide insight into the digital audience
- Communicate email marketing best practices with other teams
- Leverage data and analytics tools to report on audience growth and performance
- Lead and support research projects and create materials to help internal teams better understand audience trends and Paid Post performance on a regular basis
- Explore and proactively surface new distribution channels and social products
- Work closely with colleagues in other international offices
Skills: Execution of audience development programs, Database management, Audience segmentation, Interdepartmental collaboration, Email marketing proficiency, Data analysis and reporting, Research and presentation skills, Innovation and adaptability, International teamwork
5. Job Description for Audience Development Manager Cover Letter
- Create content plans to engage audiences when artists are both on and off-cycle,
- Developing the correct tone of voice and branding, often without artist access, across Facebook, Twitter, Instagram, TikTok, Snapchat, YouTube Community, CRM and websites.
- Set campaign-specific targets and use analytics tools to monitor performance, creating meaningful reports that can inform key stakeholders and the wider label.
- Amplify all elements of the wider campaign (Marketing, promo, etc.) and maximize existing content across socials.
- Work independently and from time to time, with some agency design support (from quick-fire messaging, images and GIFs to overseeing larger content creation projects).
- Monitor topics, news, emerging trends and new tech and incorporate them into campaigns.
- Work with the central CRM team on mailers and competitions.
- Develop relationship with Social partners for support.
- Work with Digital Marketing Manager on track strategy, applying all of the above to help amplify trends (challenges, syncs, memes).
- Support the video team with optimizations (Thumbnails, Keywords, Descriptions, retail links).
Skills: Content Strategy Development, Branding and Tone Management, Performance Analysis and Reporting, Content Amplification, Independent Work and Collaboration, Trend Monitoring and Incorporation, CRM and Partnership Development, Track Strategy and Video Optimization
6. Accountabilities for Audience Development Manager Cover Letter
- Lead, manage, support, and develop team of marketing and audience development specialists to leverage creative and technical expertise in achieving strategic goals
- Build and implement strategies and tactics to grow existing, new, and future channels, including email, social media, news platforms (e.g., Apple News, Google News & Discover, Facebook News), direct content syndication partnerships, and audio/voice
- Create and implement successful SEM and SMM strategies and tactics
- Enhance and grow email newsletter product offerings across the portfolio
- Lead data analytics efforts to increase understanding of audiences and drive engagement and results
- Provide insight to internal partners (such as Editorial and Content Commerce teams) on best practices that address audience’s needs and wants
- Partner with Sales and Projects teams to support advertiser campaign performance through the effective use of SEM, SMM, and email to help meet campaign goals
- Develop editorial and direct brand partnerships that drive referral audience opportunities, link-building, and content syndication opportunities
- Manage an Audience Development budget to maximize audience growth.
- Foster a culture focused on constant optimization informed by a cycle of testing, evaluation, and improvement
- Monitor best practices and trends in audience development to ensure Lola properties remain a leader in the industry and comply with new standards.
- Serve as the primary point of contact for all third-party email and audience development vendors.
- Serve as an ambassador for Lola Digital Media and the respective media properties while attending industry events, advertiser meetings, conferences, and trade shows.
Skills: Leadership and Team Management, Strategic Planning and Execution, Digital Marketing Expertise, Email Marketing, Data Analytics and Insights, Partnership Development, Budget Management, Continuous Optimization and Innovation
What Are the Qualifications and Requirements for Audience Development Manager in a Cover Letter?
1. Knowledge And Abilities for Audience Development Manager Cover Letter
- Ability to analyse and explain complex data, and persuasively present findings around the newsroom
- A strong understanding of content, social media and SEO
- Confidence to be assertive within the team, unflappable under pressure, and experience of working collaboratively with multidisciplinary teams
- Be a self-starter, organized and a good problem-solver, able to eliminate obstacles through creative and adaptive approaches
- Knowledge of The Sun brand, competitors and the wider digital publishing market
- Experience in the digital media industry with a thorough understanding of online business models and audience strategies
- Deep understanding of and experience with all audience development channels (SEO, partnerships and Email Newsletters being the most important for this role)
- Detailed knowledge of major web analytics and reporting tools such as Google Analytics
- Ability to clearly articulate and present analyses to all levels of management, including C-suite executives and editorial leadership
- Entrepreneurial and digitally savvy, with exceptional analytical, quantitative, problem-solving, and critical thinking skills
- Ability to identify trends and provide action-oriented insights
Qualifications: BS in Marketing with 5 years of Experience
2. Experience and Requirements for Audience Development Manager Cover Letter
- Experiencing leading OTT strategy and/or video analytics for a media company or agency.
- Experiencing running paid marketing campaigns for a media company or agency.
- Knowledge of Google Analytics, Comscore Digital, and other media measurement tools.
- Experience with third-party analytics tools like Conviva, NPAW, etc.
- Strong communication skills, verbal, written and visuals
- Ability to effectively and succinctly communicate to all levels and departments.
- Knowledge and experience with operational aspects of company data management and regular reporting.
- Ability to effectively analyze, interpret and simplify complex data and strategies in order to present polished accurate summary information.
- Highly organized with the ability to manage multiple priorities to successfully meet established timelines.
- Can work independently and cooperatively as part of various teams.
- Must be a self-starter/self-motivated with a desire and ability to quickly learn new skills and technologies.
- Ability to pivot and shift gears quickly.
- Excellent interpersonal skills and positive attitude
Qualifications: BA in Communication Studies with 2 years of Experience
3. Skills, Knowledge, and Experience for Audience Development Manager Cover Letter
- Strong experience in either email or social media marketing and is eager to broaden knowledge across all audience development channels.
- Experience in the media, digital, publishing industries preferred.
- Deep understanding of analytics tools (such as Google Analytics, Omniture (Adobe Catalyst), Chartbeat, Parse.ly, social and email analytics) and will be an advocate and educator for making data-driven decisions
- Deep understanding of all social channels and/or email marketing strategies. Experience with Sailthru a plus
- Be an ideas powerhouse, who will suggest out-of-the-box tests and see failure as opportunities for learning and improvement
- Ability to clearly articulate and present analyses and insights to all audiences from management to editorial to sales
- Entrepreneurial and digitally savvy, with exceptional analytical, problem-solving, and critical thinking skills and the ability to multi-task in a fast-paced, growing environment
- Interest in the science, tech, or outdoor space
- Experience working on a digital media operation that achieved significant growth.
- Experience with high-volume, high-pressure, fast-paced enterprises.
- Passion for finding new audiences and platforms for content.
- Passion for the brands, music, and the culture.
Qualifications: BS in Business Analytics with 3 years of Experience
4. Requirements and Experience for Audience Development Manager Cover Letter
- Experience in the publishing industry, with a particular focus on audience development and circulation
- Has experience working with USPS regulations, circulation vendors, list brokers, etc.
- Be an analytical and strategic thinker
- Has strong organizational skills and attention to detail
- Possesses the ability to manage many projects and tasks at once
- Must be a team player with excellent communication skills
- Likes a fast-paced environment
- Be resourceful, proactive, and self-driven
- Has an ability to manage time and meet multiple deadlines
- Advanced knowledge of web analytics platforms.
- Experience using industry tools like SEMrush, Google Analytics, Sprout Social, ClickUp, and other tools.
- Strong communication skills and an ability to work well across various departments.
Qualifications: BA in Journalism with 4 years of Experience
5. Education and Experience for Audience Development Manager Cover Letter
- Experience in managing a brand or individual’s social media presence, audience development or social strategy
- Experience in a production environment a plus
- Demonstrates ability to thrive in high profile, fast-paced, quickly changing environment
- Knowledge of WW programming, brand and experience in health and wellness vertical
- Ability to shape tone/ voice while maintaining brand standards
- Passion for storytelling and talent development
- Skilled in content creation
- Ability to navigate social insights tools and decipher data to inform strategy
- Organized, ability to lead numerous individuals and juggle multiple projects at once
- Ability to foster trust and respect of colleagues to influence decision-making and ensure recommendations are implemented.
- Excellent organizational, detail-oriented and collaboration skills.
- Ability to be proactive and anticipate needs
Qualifications: BA in Public Relations with 1 year of Experience
6. Professional Background for Audience Development Manager Cover Letter
- Have strong experience in developing customer contacts, building and managing audiences through marketing and CRM channels
- Have the ability to communicate and develop relationships with a variety of clients/organizations and customers (experience working with membership associations would be a plus but not essential)
- Have email marketing expertise with the ability to target content across different audiences
- Experience in a strategy, consulting, or digital product role
- Experience in a client-facing role developing excellent email, phone etiquette and communication skills
- Must know how to use Google Analytics, Google Ad Manager and other related analytics tools
- Has keen attention to detail and has the ability to multi-task
- Has excellent communication skills
- Has the ability to work independently and within diverse teams in a dynamic environment
- Must be a self-starter, organized and systematic.
Qualifications: BS in Digital Media with 6 years of Experience