• Develop and manage distribution strategies for clients, delivering quality audiences across Nytimes.com and social media channels
• Ensure guaranteed performance of each branded content campaign is delivered
• Advise the creative team, including editors, program managers and designers, on best practices for page development, onsite promotion and social media channels
• Work closely with colleagues in Ad Operations to manage delivery of on-site native promotion and reporting
• Lead conversations with clients on performance, including advising them of smart audience-buys, guarantees, KPIs and results
• Develop UX/UI recommendations to creative teams for engagement optimization
• Develop operational processes and practices, in partnership with the Program Managers, to identify ways for the Audience Development team to contribute to the creative team’s work.
• Prepare sales materials to support sales teams in sharing the T Brand Studio approach to audience development and distribution.
• Master analytics tools (Google Analytics, internal dashboards, etc) to provide valuable page performance insights for partners and internal teams.
• Support client relationships, including participating on client calls to discuss strategy and performance

Skills: Distribution Strategy Development and Management, Branded Content Campaign Management, Creative Team Advising, Collaboration with Ad Operations, Client Communication and Consultation, UX/UI Recommendations, Operational Process Development, Sales Support and Material Preparation, Analytical Proficiency, Client Relationship Management

• Provide on-going strategic and tactical management of audience development efforts across three brands.
• Focus on building new and unique audiences for each brand.
• Collaborate with the content and SEO teams to increase traffic and engagement across all three brands.
• Develop and execute on marketing plans to drive paid registrations to AIN hosted events.
• Developing annual audience marketing strategy, plans and corresponding reporting.
• Full responsibility for management and optimization of reader database (Hubspot).
• Manage third party relationships related to audience development efforts.
• Direct oversight, or management of third parties, for two controlled circulation magazines (one monthly magazine and one annual magazine).
• Oversight of annual BPA audit for monthly magazine.

Skills: Audience Development Strategy, Traffic and Engagement Optimization, Event Marketing, Strategic Planning and Reporting, Database Management, Third-Party Relationship Management, Publication Oversight, Audit and Compliance

• Work with Associate Director of Subscription and Product Sales to develop annual marketing plan and budgets and deliver budgeted volume and revenue targets.
• Acquire new subscriptions through creative targeted marketing
• Developing concept, writing copy and implementing direct mail
• Design test strategies and creative to optimize campaign performance growth
• Direct and maintain digital marketing efforts for assigned publications including Google Ads and other appropriate digital marketing channels.
• Development of print and web advertisements for subscription and circulation growth.
• Provide subscription marketing collateral for special events
• Develop copy and concepts for email marketing
• Develop event marketing emails and planned ads for the various publications using previous year’s versions as a base
• Generate leads for inside sales team for group sales and products
• Develop all marketing collateral to support subscription sales efforts

Skills: Strategic Audience Development, Audience Building, Collaboration, Marketing Strategy and Execution, Strategic Planning and Reporting, Database Management, Relationship Management, Publication Oversight

• Execution of audience development programs including paid social, SEM, and organic list acquisition programs
• Management of the digital audience database and backfilling of demographic and firmographic data
• Database maintenance including email list cleansing, validation, and cleanup
• Audience segmentation building
• Liaise with Sales, Marketing, and other teams to provide insight into the digital audience
• Communicate email marketing best practices with other teams
• Leverage data and analytics tools to report on audience growth and performance
• Lead and support research projects and create materials to help internal teams better understand audience trends and Paid Post performance on a regular basis
• Explore and proactively surface new distribution channels and social products
• Work closely with colleagues in other international offices

Skills: Execution of audience development programs, Database management, Audience segmentation, Interdepartmental collaboration, Email marketing proficiency, Data analysis and reporting, Research and presentation skills, Innovation and adaptability, International teamwork

• Create content plans to engage audiences when artists are both on and off-cycle, 
• Developing the correct tone of voice and branding, often without artist access, across Facebook, Twitter, Instagram, TikTok, Snapchat, YouTube Community, CRM and websites.
• Set campaign-specific targets and use analytics tools to monitor performance, creating meaningful reports that can inform key stakeholders and the wider label.
• Amplify all elements of the wider campaign (Marketing, promo, etc.) and maximize existing content across socials.
• Work independently and from time to time, with some agency design support (from quick-fire messaging, images and GIFs to overseeing larger content creation projects).
• Monitor topics, news, emerging trends and new tech and incorporate them into campaigns.
• Work with the central CRM team on mailers and competitions.
• Develop relationship with Social partners for support.
• Work with Digital Marketing Manager on track strategy, applying all of the above to help amplify trends (challenges, syncs, memes).
• Support the video team with optimizations (Thumbnails, Keywords, Descriptions, retail links).

Skills: Content Strategy Development, Branding and Tone Management, Performance Analysis and Reporting, Content Amplification, Independent Work and Collaboration, Trend Monitoring and Incorporation, CRM and Partnership Development, Track Strategy and Video Optimization

• Lead, manage, support, and develop team of marketing and audience development specialists to leverage creative and technical expertise in achieving strategic goals
• Build and implement strategies and tactics to grow existing, new, and future channels, including email, social media, news platforms (e.g., Apple News, Google News & Discover, Facebook News), direct content syndication partnerships, and audio/voice
• Create and implement successful SEM and SMM strategies and tactics
• Enhance and grow email newsletter product offerings across the portfolio
• Lead data analytics efforts to increase understanding of audiences and drive engagement and results
• Provide insight to internal partners (such as Editorial and Content Commerce teams) on best practices that address audience’s needs and wants
• Partner with Sales and Projects teams to support advertiser campaign performance through the effective use of SEM, SMM, and email to help meet campaign goals
• Develop editorial and direct brand partnerships that drive referral audience opportunities, link-building, and content syndication opportunities
• Manage an Audience Development budget to maximize audience growth.
• Foster a culture focused on constant optimization informed by a cycle of testing, evaluation, and improvement
• Monitor best practices and trends in audience development to ensure Lola properties remain a leader in the industry and comply with new standards.
• Serve as the primary point of contact for all third-party email and audience development vendors.
• Serve as an ambassador for Lola Digital Media and the respective media properties while attending industry events, advertiser meetings, conferences, and trade shows.

Skills: Leadership and Team Management, Strategic Planning and Execution, Digital Marketing Expertise, Email Marketing, Data Analytics and Insights, Partnership Development, Budget Management, Continuous Optimization and Innovation

• Ability to analyse and explain complex data, and persuasively present findings around the newsroom
• A strong understanding of content, social media and SEO
• Confidence to be assertive within the team, unflappable under pressure, and experience of working collaboratively with multidisciplinary teams
• Be a self-starter, organized and a good problem-solver, able to eliminate obstacles through creative and adaptive approaches
• Knowledge of The Sun brand, competitors and the wider digital publishing market
• Experience in the digital media industry with a thorough understanding of online business models and audience strategies
• Deep understanding of and experience with all audience development channels (SEO, partnerships and Email Newsletters being the most important for this role)
• Detailed knowledge of major web analytics and reporting tools such as Google Analytics
• Ability to clearly articulate and present analyses to all levels of management, including C-suite executives and editorial leadership
• Entrepreneurial and digitally savvy, with exceptional analytical, quantitative, problem-solving, and critical thinking skills
• Ability to identify trends and provide action-oriented insights

Qualifications: BS in Marketing with 5 years of Experience

• Experiencing leading OTT strategy and/or video analytics for a media company or agency.
• Experiencing running paid marketing campaigns for a media company or agency.
• Knowledge of Google Analytics, Comscore Digital, and other media measurement tools.
• Experience with third-party analytics tools like Conviva, NPAW, etc.
• Strong communication skills, verbal, written and visuals
• Ability to effectively and succinctly communicate to all levels and departments.
• Knowledge and experience with operational aspects of company data management and regular reporting.
• Ability to effectively analyze, interpret and simplify complex data and strategies in order to present polished accurate summary information.
• Highly organized with the ability to manage multiple priorities to successfully meet established timelines.
• Can work independently and cooperatively as part of various teams.
• Must be a self-starter/self-motivated with a desire and ability to quickly learn new skills and technologies.
• Ability to pivot and shift gears quickly.
• Excellent interpersonal skills and positive attitude

Qualifications: BA in Communication Studies with 2 years of Experience

• Strong experience in either email or social media marketing and is eager to broaden knowledge across all audience development channels.
• Experience in the media, digital, publishing industries preferred.
• Deep understanding of analytics tools (such as Google Analytics, Omniture (Adobe Catalyst), Chartbeat, Parse.ly, social and email analytics) and will be an advocate and educator for making data-driven decisions
• Deep understanding of all social channels and/or email marketing strategies. Experience with Sailthru a plus
• Be an ideas powerhouse, who will suggest out-of-the-box tests and see failure as opportunities for learning and improvement
• Ability to clearly articulate and present analyses and insights to all audiences from management to editorial to sales
• Entrepreneurial and digitally savvy, with exceptional analytical, problem-solving, and critical thinking skills and the ability to multi-task in a fast-paced, growing environment
• Interest in the science, tech, or outdoor space
• Experience working on a digital media operation that achieved significant growth.
• Experience with high-volume, high-pressure, fast-paced enterprises.
• Passion for finding new audiences and platforms for content.
• Passion for the brands, music, and the culture.

Qualifications: BS in Business Analytics with 3 years of Experience

• Experience in the publishing industry, with a particular focus on audience development and circulation
• Has experience working with USPS regulations, circulation vendors, list brokers, etc.
• Be an analytical and strategic thinker
• Has strong organizational skills and attention to detail
• Possesses the ability to manage many projects and tasks at once
• Must be a team player with excellent communication skills
• Likes a fast-paced environment
• Be resourceful, proactive, and self-driven
• Has an ability to manage time and meet multiple deadlines
• Advanced knowledge of web analytics platforms.
• Experience using industry tools like SEMrush, Google Analytics, Sprout Social, ClickUp, and other tools.
• Strong communication skills and an ability to work well across various departments.

Qualifications: BA in Journalism with 4 years of Experience

• Experience in managing a brand or individual’s social media presence, audience development or social strategy
• Experience in a production environment a plus
• Demonstrates ability to thrive in high profile, fast-paced, quickly changing environment
• Knowledge of WW programming, brand and experience in health and wellness vertical
• Ability to shape tone/ voice while maintaining brand standards
• Passion for storytelling and talent development
• Skilled in content creation
• Ability to navigate social insights tools and decipher data to inform strategy
• Organized, ability to lead numerous individuals and juggle multiple projects at once
• Ability to foster trust and respect of colleagues to influence decision-making and ensure recommendations are implemented.
• Excellent organizational, detail-oriented and collaboration skills.
• Ability to be proactive and anticipate needs

Qualifications: BA in Public Relations with 1 year of Experience

• Have strong experience in developing customer contacts, building and managing audiences through marketing and CRM channels
• Have the ability to communicate and develop relationships with a variety of clients/organizations and customers (experience working with membership associations would be a plus but not essential)
• Have email marketing expertise with the ability to target content across different audiences
• Experience in a strategy, consulting, or digital product role
• Experience in a client-facing role developing excellent email, phone etiquette and communication skills
• Must know how to use Google Analytics, Google Ad Manager and other related analytics tools
• Has keen attention to detail and has the ability to multi-task
• Has excellent communication skills
• Has the ability to work independently and within diverse teams in a dynamic environment
• Must be a self-starter, organized and systematic.

Qualifications: BS in Digital Media with 6 years of Experience