ASSOCIATE MARKETING DIRECTOR JOB DESCRIPTION

Owning the marketing function for a product portfolio in pharma or life sciences means holding two things at once: deep fluency in HCP engagement and commercial accountability for launch outcomes. The Associate Marketing Director plans and executes brand strategy across professional and consumer channels, operating within a regulated promotional environment that includes Sunshine Act compliance and medical-legal-regulatory review. Most weeks involve both upstream work - shaping positioning for pipeline products - and downstream execution alongside field sales and speaker bureau partners. Few roles at this level demand that range of scope from a single person.

As the Associate Marketing Director, you lead brand and product marketing strategy for a pharmaceutical or life sciences portfolio, translating clinical evidence and market insight into HCP-facing programs that drive adoption and revenue. You work across Medical, Regulatory, Sales, and Finance stakeholders, with budget accountability and the authority to set direction for external agencies and internal marketing coordinators.

Career Impact: Owning an HCP marketing portfolio at the Associate Marketing Director level builds recognized expertise in pharmaceutical brand strategy, a credential that opens paths to Marketing Director and Commercial Leadership roles within life sciences.

Business Impact: The product positioning, speaker bureau programs, and launch plans this role produces directly shape prescriber awareness and patient access, making it a measurable driver of commercial performance for the brand.

Growth Opportunity: Sustained exposure to medical-legal-regulatory review processes, KOL relationship management, and cross-functional launch leadership accelerates readiness for VP-level commercial roles within biotech and specialty pharma.

• Lead HCP-facing brand strategy and promotional programs, from positioning through field execution, to drive product adoption among target prescribers.
• Define go-to-market plans for new product launches and indication expansions, coordinating timelines across Medical, Regulatory, Legal, and Sales functions.
• Own speaker bureau program operations, including partner relationship management, annual contracting, and Sunshine Act reporting in partnership with Compliance.
• Develop marketing content and educational materials for healthcare professionals, ensuring alignment with approved claims and MLR review standards.
• Partner with Sales leadership to plan and execute national and regional sales meetings, supporting field teams with messaging and tactical materials.
• Monitor brand performance, competitive activity, and market dynamics to refine strategy and recommend adjustments to the annual marketing plan.
• Manage the marketing budget, including monthly tracking, agency SOW oversight, and AP&G allocations, to deliver on financial targets.
• Collaborate with KOL and patient advocacy stakeholders to build scientific credibility and support disease education initiatives.

• Bachelor's degree in Marketing, Life Sciences, Business, or a related field, or equivalent work experience.
• 6 or more years of marketing experience within a pharmaceutical, biotech, or medical device company, with at least 2 years in a commercial marketing role.
• Demonstrated experience developing and executing HCP-targeted marketing programs, including promotional material development subject to medical-legal-regulatory review.
• Working knowledge of Sunshine Act reporting requirements and US promotional review guidance and industry standards.
• Proven ability to manage external agency partners, speaker bureau vendors, and cross-functional project teams to deliver on time and within budget.
• Strong analytical skills with the ability to interpret sales data, market research, and campaign metrics to inform strategic decisions.
• Excellent written and verbal communication skills, with demonstrated ability to present to senior leadership and field sales audiences.

• Prior experience supporting a product launch, including Emergency Use Authorization or specialty product commercialization in a regulated category.
• Background in a therapeutic area such as infectious disease, neurology, oncology, or rare disease, providing context for KOL and patient advocacy engagement.
• MBA or advanced degree in a relevant discipline, complementing commercial marketing experience.
• Experience working within an Integrated Brand Team structure alongside Medical Affairs, Market Access, and HEOR partners.

• Share of voice among target HCP segment, measured quarterly against key competitors in the category.
• Speaker bureau program compliance rate, reflecting adherence to Sunshine Act reporting and SOW terms across active engagements.
• Marketing content MLR approval cycle time, tracking efficiency of the promotional review process from submission to approval.
• New product launch execution score, based on field sales readiness metrics and on-time delivery of launch materials.
• Brand marketing budget variance, measuring spend accuracy against monthly gating and annual AP&G plan.
• Typical tools: marketing automation platforms (commonly Veeva Vault or similar MLR systems); CRM and field reporting (commonly Salesforce or equivalent)

• Base Salary Range: $120,000 to $165,000 annually, depending on experience and geography.
• Bonus: Annual performance bonus typically 15% to 20% of base salary.
• Equity: RSUs or stock options common at larger pharma and biotech employers.
• Health Benefits: Medical, dental, and vision coverage; employer contribution varies by company size.
• PTO: 15 to 20 days annually, plus company holidays and potential sick leave bank.
• Common Perks: Conference and congress attendance, continuing education budget, remote or hybrid flexibility, employee assistance program.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Pre-employment background checks, including criminal history review and verification of credentials, are a standard condition of employment for this role given its access to sensitive commercial and compliance functions. All qualified applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, or local law. Candidates requiring a workplace accommodation under the ADA are encouraged to make that request at any point in the hiring process. Offers are contingent on confirmed work authorization in the United States.

Associate Marketing Director executes global brand strategy and disease education programs, partnering with Healthcare Provider and Patient Marketing teams, Finance, Analytics, and cross-functional internal partners to develop the message platform, branded materials, and launch forecasts that support a global product launch. The work directly supports commercial readiness by ensuring alignment across functional areas and building the stakeholder relationships that enable flawless execution of the launch plan.

Core Functions

• Partner with Healthcare Provider and Patient Marketing teams to develop branded materials for the disease state.
• Drive the development and execution of the disease education strategy.
• Establish strong relationships with key stakeholders in the disease state.
• Work with Finance and Analytics to develop forecasts for launch.
• Lead the development of a message platform for the disease state.
• Partner with internal partners to ensure alignment across functional areas and flawless execution of the launch plan.

Required Qualifications

• Bachelor's degree required; MS or MBA preferred.
• Minimum 8 years of proven global or regional marketing experience.
• Proven ability to influence without authority; strong experience working with cross-functional teams to develop and deliver brand strategic initiatives.
• Launch experience and commercialization of new products preferred.
• Neurology and/or rare disease experience strongly preferred.

The Associate Marketing Director leads go-to-market strategy and B2B marketing programs for the Financial Protection portfolio, spanning Voluntary Benefits, Life, Disability, and FMLA products, partnering with business leads, internal stakeholders, and external agencies to translate business objectives into campaigns that drive growth and retention. Collaborating across multiple functions and lines of business within a matrix organization, the Associate Marketing Director shapes integrated marketing solutions that advance audience engagement and support new product launches.

Key Responsibilities

• Oversee go-to-market strategy, positioning, plan definition and creative execution of new product launches, product refresh and maintenance needs.
• Lead strategy and development of audience-centric B2B marketing programs focused on building awareness and customer engagement or purchase of Specialty offering; advocate for new marketing strategies to drive behavior change and meet business goals.
• Build familiarity and demonstrate understanding of portfolio of products including features, benefits, audiences and differentiators.
• Collaborate with business leads, key internal stakeholders, and functional partners to define marketing strategy, outline project plan, drive key milestones, manage budget and timeline.
• Lead internal and external agencies and suppliers in development of creative work and strategic marketing solutions; provide direct and actionable feedback and create alignment across teams.
• Create program and campaign tracking plan, evaluate results, identify best performing marketing activities and implement improvements into future initiatives.
• Develop deep customer understanding; identify pain points, solutions and segmentation insights by leveraging research and assessing proprietary and third-party data.
• Direct and influence others without direct authority to champion ideas and resolve business problems that affect multiple functions or disciplines.

Required Qualifications

• Bachelor's Degree.
• MBA and/or advanced degree a plus.
• 5+ years of strategic marketing experience, including 2+ years working in a matrix organization.
• Experience working with cross-functional teams to deliver results on complex initiatives with competing deadlines.
• Experience navigating change, challenging the status quo and inspiring new ideas and processes.
• Healthcare industry experience preferred; knowledge in B2B, digital and direct marketing to reach customized target segments a plus.
• Proven success in development of strategic marketing plans tied to business goals and deployment of integrated marketing campaigns, including experience working with external vendors.
• Solid analytical skills; must adhere to all applicable federal, state and local regulations and client requirements.

Embedded within a North American brand growth team, the Associate Marketing Director builds and executes external marketing strategy spanning SEO, SEM, paid acquisition, and content, working closely with the Chief Marketing Officer, Sales, and Senior Executive Leadership to convert digital demand into pipeline and strengthen the company's presence across the mortgage and financial services market.

Core Functions

• Develop external marketing strategy including content, SEO, social media engagement, SEM, events and podcasts.
• Oversee the development of campaign creatives including static, video and copy assets.
• Build key relationships with public relations and content partners.
• Oversee real estate market and mortgage industry research to support broader digital marketing strategy and help loan officers connect with home-buyers.
• Develop content including presentations, data sheets, demos, webinars, social media, newsletters and other assets to drive prospects through the marketing funnel.
• Understand customers and their journeys; craft messaging across the organization using data to guide marketing materials.
• Drive performance for paid acquisition campaigns across search, social, display and video.
• Analyze campaign results, report on key metrics and apply learnings to improve performance; scale existing channels while bringing in new platforms and tools as needed.
• Optimize paid ad targeting, landing pages and web features.
• Collaborate with Chief Marketing Officer, Sales and Senior Executive Leadership to execute the company's overall digital strategy.
• Present marketing metrics and customer research to leadership.

Qualifications & Experience

• Minimum bachelor's degree in Marketing, Digital Marketing Communication, Business Administration or similar field.
• 7+ years of experience in digital marketing and/or communications; 3+ years leading projects and teams.
• 3+ years of recent experience in digital marketing for a bank or financial institution strongly preferred; full-stack, full-funnel marketing background across brand, product and SEO/SEM/demand generation.
• Demonstrable experience designing and implementing successful digital marketing campaigns leveraging data, analytics and customer insights to drive acquisition, engagement and loyalty.
• Proven track record building and deploying best-in-class digital solutions from both demand generation and experience perspectives.
• Demonstrable experience with SEO/SEM, social media and CRM; solid knowledge of web analytics tools, dashboarding software and sales engagement tools.
• Excellent written and verbal communication skills; ability to multi-task, prioritize and manage time effectively in a fast-paced environment.
• Bilingual in English and Spanish required.

Reporting to the GM of North America, the Associate Marketing Director owns the enterprise-level client relationship and account team supervision, driving paid media strategy across SEM, Social, Display, Video, and ABM to deliver measurable growth and retention for clients. Partnering with internal Specialist Teams and senior client stakeholders, the Associate Marketing Director delivers integrated performance marketing programs that directly support new business development and improve account profitability.

Primary Duties

• Manage day-to-day operations and campaign management of all performance marketing in partnership with internal direct reports.
• Develop integrated marketing engagement programs supporting new business development and existing client retention.
• Monitor account profitability and ensure accurate billing and forecasting to maintain financial health of accounts.
• Own relationships with senior client stakeholders to achieve high client satisfaction and retention.
• Lead, manage and facilitate Performance Management strategy and processes including execution, continuing education, employee engagement and operational processes.
• Partner with business leaders to refine and continuously improve performance management strategy including measurement, feedback mechanisms and gap identification.
• Work cross-functionally with internal Specialist Teams to align on client KPIs, streamline reporting, campaign operations and data feeds.
• Develop data-driven and research-based testing experiments to uncover learnings and feed back into campaigns and strategies.
• Identify efficiencies across teams and evolve internal processes to enable dynamic and agile campaign delivery.
• Manage reporting and analytic requirements along with reporting cadence in partnership with Analytics to develop weekly, monthly and quarterly insight presentations.
• Coordinate and oversee capability, capacity and resource planning based on team LER.

Skills & Qualifications

• 6–8+ years of experience in digital/performance marketing; 4+ years in a supervisory role directly overseeing digital marketing professionals.
• Experience owning B2B acquisition metrics including leads, MQL to SQL conversion rate, time to conversion and CAC.
• Focused B2B marketing experience including persona and journey mapping, CRM and data strategies, content management, marketing automation, ABM, end-to-end campaign management and market research.
• Strong managerial experience including developing and mentoring a team; experience working with financial data and budgets.
• Proficient across multiple performance channels including Paid Search, Paid Social, Mobile and Programmatic; ability to analyze and present diverse campaign data using Google Analytics or similar tools.
• Ability to think strategically, resolve problems in a client-centric environment and nurture long-term client relationships.
• Ability to collaborate effectively with other agency capabilities and senior-level stakeholders both internally and externally.

Sitting at the intersection of global product strategy and regional commercial execution, the Associate Marketing Director leads professional marketing efforts for the Retainers portfolio, assessing customer needs across global markets and developing strategy and tactics that deliver incremental value and accelerate doctor adoption and utilization. Operating across Sales, Sales Training, R&D, IT, Finance, and Legal stakeholders in a matrixed global organization, the Associate Marketing Director builds channel-specific programs and drives clarity across regional and local teams to grow the business.

Duties

• Play a leadership role on the Global Retainers team and partner with regional and local marketers around the world in building and executing the Professional Marketing strategy and tactics for Retainers.
• Develop deep customer and product expertise to understand category needs, competitive offerings and provide voice-of-customer feedback to the broader organization.
• Provide deep understanding of sales trends in the category; understand performance, identify issues and define appropriate strategy to accelerate growth.
• Collaborate with regional commercial partners to develop, align on and push the Vivera strategy.
• Lead development of channel-specific programs including professional marketing, doctor education and sales initiatives to drive Retainers growth in key global markets.
• Drive and support new programs and local execution via coordination with regional and local partners.
• Simplify ambiguous situations and complex ideas into clear messages and drive organizational clarity.

Requirements

• BS, BA or equivalent experience required; MBA a plus.
• 10+ years of relevant experience with demonstrated excellence in product marketing; Life Sciences industry experience preferred.
• Strong leadership skills with proven ability to lead and influence with and without authority.
• Proven track record managing multiple high-visibility, fast-paced projects and driving them to successful completion.
• Ability to drive and lead cross-functional collaboration and project teams at all levels of the organization; comfort with ambiguity and change.
• Ability to analyze data, develop insights and define/refine strategy and tactics while gaining cross-functional and global alignment.
• Excellent communication skills; proactive, collaborative problem solver with strategic insight and innovative agility.

A key member of the commercial marketing organization, the Associate Marketing Director shapes medical conference strategy, speaker bureau programming, and field sales support to drive compliant, on-budget execution across a US biotech or pharmaceutical commercial organization. Collaborating with Finance, Legal, Regulatory Affairs, and external agency partners, the Associate Marketing Director delivers marketing operations outcomes that advance business goals while maintaining adherence to Sunshine Act requirements and promotional review standards.

Functions

• Manage congress planning for major US medical conferences inclusive of annual planning and on-site meeting management.
• Lead planning and execution of internal Sales meetings at national and area levels.
• Provide clear guidance and partner with Marketing Coordinator to create annual goals, development plans and routine performance feedback.
• Serve as relationship owner with sponsored testing lab partner and internal liaison between lab partner and field Sales team.
• Ensure compliant, on-budget execution of speaker bureau programming; manage relationship with speaker bureau partner, annual contracting with Legal and Sunshine Act reporting with Compliance.
• Lead execution of commercial advisory boards with external healthcare professionals.
• Manage relationship and monitor material fulfillment capability for a field commercial organization in the US.
• Develop annual Marketing Operations budget and partner with Finance to lead monthly budget tracking for the Marketing organization.
• Manage interactions with external agency partners and vendors; work with Regulatory Affairs to maintain records in support of LMR activity.
• Communicate initiatives and competing priorities clearly to Marketing, Commercial and cross-functional team members.

Education & Experience

• Bachelor's degree required.
• 2–6 years of biotech/pharmaceutical industry experience with a minimum of 2 years at a commercial biotech or pharmaceutical company.
• Prior people management experience preferred; proven ability to collaborate cross-functionally.
• Strong attention to detail; project and timeline management experience a plus; able to manage multiple priorities under pressure and with competing deadlines.
• Excellent communication and presentation skills (written and oral); strong MS Office skills.
• Thorough understanding of US promotional review guidance and industry standards related to product and medical communication.
• Unwavering ethics and personal integrity with clear commitment to complying with company, legal and government regulations; motivated and able to work with minimal supervision.

Sustained brand growth across HCP and consumer channels depends on the Associate Marketing Director, who owns P&L accountability for a portfolio contributing millions in organizational turnover and leads annual brand planning, cross-functional execution, and KOL marketing programs. Based within a commercial marketing function that spans retail sales, HCP sales, MLR review, and regional and global marketing teams, the Associate Marketing Director delivers market differentiation and fact-based business decisions that protect and grow brand share.

Accountabilities

• Manage the brand contributing to $xxMM USD of organizational turnover on topline; drive annual planning and cross-functional execution of brand strategies and key initiatives.
• Influence positive business results using ANI's products, processes, organizational resources and by leveraging category, marketplace and macroeconomic factors impacting business performance.
• Drive timely, fact-based business decisions by tracking, analyzing, interpreting and applying key metrics; understand, manage and advise P&L implications of marketing decisions including SKU, channel and marketing mix.
• Develop local insights and execute local adaptations that bring global brand strategies to life in line with brand campaign guidelines.
• Brief agencies on major initiatives; manage Statement of Work and AP&G allocations; coordinate brand planning process.
• Drive early engagement and executional alignment among cross-functional stakeholders at all levels including retail sales, HCP sales, MLR and regional/global marketing.
• Drive market differentiation through commercial innovation; identify market forces and address knowledge gaps to shape go-to-market strategy.
• Plan for and respond to competitor actions in a timely manner; identify key HCP influencers and KOLs to develop cross-functionally aligned HCP marketing programs.
• Develop and translate consumer insights into brand implications; maintain compliance with required promotional practices and manage brand budget and monthly gating.
• Formulate forecast assumptions based on data and align cross-functional teams.

Technical Qualifications

• Business or Marketing degree; MBA strongly preferred.
• 6–8 years minimum experience with a mix of HCP and consumer marketing preferred.
• Experience with reputed MNC organizations; medical marketing, ATL/media/consumer research and new product launch experience are added advantages.
• Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.
• Excellent interpersonal skills; self-starter with a drive for constant improvement.
• Capable of timely, fast and accurate deliverables.

As the Associate Marketing Director, this role leads brand equity building, product innovation, and consumer engagement strategy for the dairy beverage category, working with Sales, global R&D, procurement, logistics, and external agencies to execute NPD projects and annual marketing plans that grow market share. The commercial marketing team relies on this work to deliver category-defining positioning, long-term demand forecasting, and compliant go-to-market execution that creates sustained consumer preference.

Activities

• Identify and exploit business opportunities through superior understanding of consumer, market and competitor trends; develop category strategies based on consumer/shopper insights, competitive threats and brand issues and opportunities.
• Use insight to develop marketing and brand plans, building understanding of fundamental category drivers in partnership with major customers.
• Manage and monitor all new product development projects; coordinate with internal departments (global R&D, quality control, procurement, logistics, legal, etc.) and external parties to ensure timely completion of every NPD project.
• Understand brand and product health; develop plans for improvement over time including a long-term pricing strategy that maximizes value within the category.
• Lead the annual insight mining plan to ensure a deep platform of understanding of the dairy beverage consumer; increase consumer knowledge of the milk and dairy category.
• Work with Sales to develop a channel growth strategy and NPD launch plan; implement the annual marketing plan for the Dairy category in partnership with external agencies.
• Lead the long-term demand view for brand and product; ensure all business activities comply with relevant Acts, legal demands and ethical standards.
• Manage budget in a timely way ensuring suppliers are paid on time and costs are controlled appropriately.

Position Requirements

• Bachelor of Commerce/Marketing or other relevant tertiary qualifications.
• 10+ years of marketing and brand development experience within the Food sector.
• Dairy experience is advantageous.
• Stable career experience in recent two occupations.
• Strong track record in new product development and digital marketing management.
• Good at brand equity building, consumer asset development and engagement; proven track record on "0-1" and "1-10" brand and innovation development.
• Good communication and co-working experience with global teams; simple, efficient, pragmatic and accountable working style.

Associate Marketing Director delivers consumer and professional marketing plans for the IOL portfolio across key markets including China, Japan, Korea, and India, partnering with the Global team, opinion leaders, and cross-functional internal teams to manage new product launches and drive overall business plan achievement. Success in the position means translating customer insights and competitive intelligence into go-to-market strategies that meet growth objectives for strategic products within a global medical device organization.

Operational Focus

• Develop customer and consumer-facing marketing plans based on customer insights and value proposition; lead strategic and business planning for the IOL portfolio.
• Lead the definition, development and preparation for implementation of consumer and professional marketing plans and strategies in line with global plans.
• Oversee the development and execution of marketing initiatives; share learnings and best practices across teams.
• Develop and maintain close relationships with customers, opinion leaders and cross-functional internal teams to support new and existing products.
• Prepare launch plans for new products in collaboration with the Global team; manage launches and monitor performance during and post-launch phases across key markets including China, Japan, Korea and India.
• Develop knowledge of competitor products, communicate changes and recommend responses.
• Deliver overall business plan for the portfolio and growth objectives for strategic products.

Knowledge Skills & Abilities

• MBA or advanced degree strongly preferred.
• Minimum 10 years of progressive marketing experience with a strong track record of business results and organizational leadership.
• Advanced analytical skills with ability to mine data for understanding and actionable insights.
• Ability to motivate and engage cross-functional teams across a matrix organization.
• Exceptional business communication skills with demonstrated ability to communicate complex messages to diverse audiences.
• Proven ability to work under pressure, prioritize and balance a portfolio of programs while consistently achieving positive results.
• Experience in a related therapeutic area or medical device is desired; learning agility and ability to deal with ambiguity of a start-up business environment.

The Associate Marketing Director produces and implements marketing plans and product lifecycle strategy for a consumer electronics portfolio, partnering with product developers, Sales Teams, and Channel Marketing to manage launches, competitive benchmarking, and P&L objectives. Working within a regional sales and marketing structure, the Associate Marketing Director advances market share position by aligning pricing decisions, promotional activities, and go-to-market planning with company and brand objectives.

Key Deliverables

• Manage the product lifecycle, pricing and launch process to increase leadership and market share position.
• Develop and implement marketing plans ensuring achievement of company and brand objectives.
• Define market segment priorities and partner with Marketing to establish go-to-market strategies and plans to achieve P&L objectives.
• Own product lifecycle management for assigned portfolio including all product launches and plans for discontinued products.
• Conduct competitive benchmarking and product comparison; work with product developers to ensure products are relevant to the market with comparable feature sets.
• Co-work with internal stakeholders including Sales Team and Channel Marketing; develop and implement promotional activities and product launches.
• Manage marketing budget and approval processes.

Professional Experience

• Bachelor's degree in Business or Marketing or equivalent experience.
• 10+ years of product management experience required.
• Prior consumer electronics experience required.
• Strong analytical skills including ability to derive insights from data for market and competitive evaluation, pricing and line management.
• Demonstrated ability to lead and participate in cross-functional teams.
• Strong verbal, written and presentation skills
• Strong people skills with ability to work with regional Sales and Marketing Teams to drive increased sales.

The Associate Marketing Director oversees marketing strategy and multi-channel campaign execution to support Specialty Pharmacy growth, focusing on provider audiences and working directly with company leaders, product managers, subject matter experts, and sales and account management teams to develop differentiated content and go-to-market strategies. The Associate Marketing Director advances organizational goals by producing value propositions, collateral, white papers, and web content that strengthen the company's competitive position across the healthcare industry.

Role Responsibilities

• Develop value stories and value propositions for new go-to-market offerings.
• Represent marketing for cross-functional business initiatives and own the creation of the marketing strategies for these initiatives.
• Work directly with company leaders, product managers, subject matter experts, sales and account management teams to develop marketing strategies and differentiated content.
• Own the creation of marketing content including collateral, web content, videos, white papers and infographics.
• Demonstrate self-starter initiative while handling multiple projects simultaneously and meeting deadlines.

Minimum Qualifications

• Bachelor's Degree.
• 10+ years of work experience in a marketing role.
• 4+ years of experience in the healthcare industry.
• Proven track record developing new go-to-market strategies and value propositions.
• Demonstrated ability to clarify, manage and prioritize several deliverables to meet deadlines.
• Proven ability to work with a wide range of colleagues including company executives while handling multiple projects simultaneously.

Reporting to senior brand leadership, the Associate Marketing Director drives development and execution of marketing strategy and brand plans to build brand awareness and desirability, adapting global license guidelines for local consumer markets and partnering with cross-functional colleagues to ensure advertising, digital, and promotional investments are deployed according to strategy. Partnering with internal and external resources across multiple markets, the Associate Marketing Director delivers timely business analysis and insightful reporting that enable agile adaptation of brand action plans.

Job Functions

• Identify and implement brand strategies based on consumer/shopper insights, competitive threats and brand issues and opportunities.
• Develop brand annual calendar and use available resources wisely to achieve business targets including brand sales, pillar/category performance, retail excellence, campaign delivery, consumer acquisition and retention, and brand awareness improvement.
• Achieve business results through operational excellence.
• Partner with cross-functional colleagues to ensure marketing activities are executed according to strategy and supported by investments in advertising, digital/social and promotions.
• Apply understanding of local consumers, customers and competitors to adapt global license guidelines and policy in local markets.
• Serve as a strong local voice in proposing local initiatives.
• Provide timely and insightful business analysis and reports to adapt strategy and action plans.

Experience & Qualifications

• 8+ years of experience in Marketing; beauty industry experience a plus.
• Excellent track record in brand building and delivery; strong beauty sense and aesthetic sensibility.
• Ability to inspire and lead a team, holding them accountable for project deliverables.
• Strong communication skills; good at coordinating and mobilizing internal and external resources.
• Fluent Mandarin and English capability required.
• Self-motivated and willing to take on challenges.

The Associate Marketing Director refines and owns integrated marketing strategy across core markets including UK, Northern Europe, Australia, and New Zealand, leading large-scale multi-channel campaigns and always-on efforts while managing external agencies, media planning and buying, and multi-million-dollar country marketing budgets. Operating across comms, product, operations, growth marketing, and commercial strategy teams, the Associate Marketing Director builds and inspires a high-performance local team and reports on progress against acquisition and brand health KPIs to senior leadership and global stakeholders.

What You'll Do

• Own the integrated marketing strategy for core markets including UK, Northern Europe, Australia and New Zealand, grounded in understanding of the customer, brand, market and commercial priorities.
• Own the allocation of budgets across marketing activities to achieve specific business objectives including acquisition, retention and brand health.
• Lead and manage large-scale multi-channel campaigns as well as always-on marketing efforts; manage external agencies and internal resources to develop integrated campaigns.
• Lead media planning and buying for all campaigns, demonstrating efficiency and linking to business objectives.
• Champion a test-and-learn environment to demonstrate incrementality and ROI; ensure tight oversight, management and optimisation of country marketing budgets.
• Develop, manage and iterate measurement frameworks across all channels including econometrics.
• Set strategic priorities and quarterly objectives for local team members and agencies; problem-solve and strategise to deliver against goals and key KPIs.
• Lead, manage and inspire a team; create a culture of collaboration and learning; think innovatively to identify solutions to growth-limiting challenges.
• Manage stakeholder relationships across central and regional teams including comms, product, operations, growth marketing, commercial strategy and external agencies.
• Report regularly on progress and results to a variety of stakeholders including senior leadership.

Qualifications & Experience

• Extensive marketing experience across the EMEA and preferably ANZ region across the full marketing mix; deep cultural knowledge of UK, Northern European and ANZ markets with specific Nordics experience a bonus.
• Experience in online and offline marketing with proven ability to develop and execute integrated, multi-channel, customer-centric campaigns; experience owning multi-million dollar budgets and critical business metrics.
• Experience in a highly analytical/strategic role with demonstrated success using data to make decisions; creative and media agency management experience.
• Proven ability to build and manage high-performance teams across a broad spectrum of levels and experience; strong track record of building excellent relationships with peers and executives across global markets.
• Excellent communication, presentation, management and interpersonal skills; skilled at stakeholder management within a fast-paced matrix organisation.
• Ability to lead, influence and work across organisational boundaries; ability to deal with ambiguity, tight timelines and multiple competing priorities.
• Strong understanding of and passion for Bumble's unique culture and mission; flexibility to accommodate meetings with team members in Australia and New Zealand timezones.

Embedded within a new publishing imprint, the Associate Marketing Director develops and executes annual marketing campaigns for 30–35 top-tier titles, advising authors and agents on platform growth while collaborating with publicity, editorial, advertising, video, and corporate marketing departments. Working closely with independent booksellers, librarians, and the HarperCollins sales team, the Associate Marketing Director refines imprint strategy by identifying cross-promotional partnerships and acquisition opportunities that strengthen the imprint's market position.

Areas of Ownership

• Plan and execute marketing campaigns for 30–35 top-tier titles annually; develop strategic year-long marketing plans for core franchise and backlist titles.
• Communicate with authors and agents about campaign progress; advise authors on growing their online and social media presence and converting followers to book buyers.
• Analyze campaign metrics and report on success and growth opportunities.
• Collaborate closely with publicity, editorial, advertising, video and corporate marketing departments.
• Maintain strong relationships with independent booksellers and librarians; contribute content to imprint social media channels.
• Work closely with editors on acquisition opportunities, especially in relation to author platform assessment.

Background & Experience

• At least 5+ years of experience in book publishing, marketing, brand management or equivalent.
• Proven success in digital marketing, social media campaigns and outreach; must be a creative and strategic thinker as well as assertive and persuasive.
• Strong leadership skills; excellent written and verbal communication with the ability to present effectively and clearly.
• Keen attention to detail; well-organized with the ability to prioritize and meet deadlines under pressure.
• Proficiency with Microsoft Word, PowerPoint and Excel.

A key member of the consumer brand marketing team, the Associate Marketing Director oversees an assigned portfolio including range strategies, rationalization, and full P&L responsibility, collaborating with agency partners and cross-functional colleagues to develop brand plans and content strategy that strengthen market positioning. Collaborating across multi-disciplinary teams, the Associate Marketing Director drives product lifecycle management and business-building initiatives that generate profitable growth and brand equity within a competitive consumer goods environment.

Day-to-Day Responsibilities

• Demonstrate a deep understanding of consumer insights including consumer perceptions, attitudes, purchase and consumption behavior and media consumption trends; constantly monitor the competitive environment and analyze competitor information including products, pricing and activities.
• Identify insights, triggers and barriers to grow category and brands; comprehend competitive activities, business performance and key drivers.
• Manage an assigned portfolio and portfolio expansion including range strategies, rationalization and profit optimization to meet profitable growth targets.
• Meet full portfolio P&L responsibilities; drive product lifecycle management and evaluate the product portfolio to make recommendations for new launches and improvements.
• Drive the product lifecycle management process for the brand; secure and engage cross-functional support to meet required deliverables in a timely manner.
• Identify, develop and execute business-building initiatives aligned to the company's business and marketing objectives.
• Develop brand plans and content strategy to strengthen brand positioning; leverage working knowledge of consumer, category and brand insight to drive decision-making.

Skills & Qualifications

• Bachelor's or Master's degree with minimum 10 years of experience in a Marketing position.
• Demonstrated interpersonal and leadership skills with ambition and potential to develop into more senior roles.
• Excellent collaborative and negotiation skills with ability to build productive business relationships cross-functionally and with agency partners.
• Strong record of complex project management with multi-disciplinary teams; proven ability to develop and utilize many elements of the marketing mix to drive the business.
• Experience with full P&L responsibility is a plus.
• Fluent English in both written and oral communication required.

The Associate Marketing Director advances commercial leadership across the pharmaceutical launch lifecycle, executing Emergency Use Authorization product launch planning, HCP educational material development, and KOL and patient advocacy relationship-building in close partnership with Medical, Legal, Regulatory, Sales, and Finance functions. Based within a cross-functional Integrated Brand Team, the Associate Marketing Director produces competitive market intelligence and communications plans that build current and future advantage for the brand within the infectious disease category.

Scope of Work

• Collaborate with cross-functional partners to plan and execute AbbVie's first Emergency Use Authorization product launch; help establish positioning and strategy and develop HCP educational materials.
• Play a leadership role in the IBT, partnering with cross-functional teams including Medical, Legal, Regulatory, Sales, Sales Training, Consumer Marketing, Market Analytics, Finance, HR and OEC.
• Broaden AbbVie's network and presence by building scientific, academic, KOL and patient advocacy relationships.
• Partner with Public Affairs to develop a robust internal and external communications plan.
• Build current and future competitive advantage by understanding key market trends and demonstrating deep understanding of competitors' strategies.
• Apply excellent communication and analytical skills to understand scientific data, recognize key issues, establish priorities and effectively partner with internal and external stakeholders.

Education & Experience

• Bachelor's degree required; advanced degree preferred.
• 8+ years of experience in the pharmaceutical industry in progressive commercial leadership roles with a strong foundation in marketing including successful product launch experience.
• Sales, market access and/or related experience preferred.
• Infectious disease experience preferred.
• Strong inclusion and cultural sensitivity to partner effectively with a complex set of internal and external stakeholders.
• Demonstrated collaboration and partnering skills with the ability to work across functions and on multi-disciplinary teams.

The Associate Marketing Director oversees digital advertising, website management, and multi-channel campaign execution to drive enrollment goals across a university division, reporting to the Global Director of Procedural Kitting and Sourced Brands while collaborating with program staff, instructors, alumni, departmental leadership, and external agency partners. Working across local, national, and global markets, the Associate Marketing Director develops and disseminates marketing communications materials that enhance Division visibility and ensure alignment with University brand and marketing standards.

Work Activities

• Work with program staff, instructors and alumni to execute marketing strategies and campaigns aligned to enrollment goals, featuring academic programs and highlighting career opportunities and alumni outcomes across local, national and global markets.
• Manage external agencies and partners; oversee execution and delivery of all deliverables including email communications, social media, broadcast and digital media buying, content development, collateral, video and graphic design.
• Direct all digital advertising and sponsored content activities including display and search advertising, SEO and retargeting efforts.
• Manage online content, website redesign and migration to ensure accuracy, dynamic content and alignment with branding, design and editorial standards.
• Manage and execute all advertising including Google AdWords, social media, broadcast radio and television and print advertising; analyze, measure and report on campaign performance against KPIs and make recommendations for future strategy.
• Collaborate with departmental leadership and key contacts to review content and assure internal and external user experience needs are met through timely communications.
• Serve as primary liaison between the Division's units and the marketing department, ensuring marketing and communication needs are met within the University brand and marketing standards.
• Enhance Division visibility in the community by coordinating and participating in special events including webinars, exhibits and presentations.
• Plan, write, edit, produce and disseminate marketing communications materials including press releases, radio copy, email copy, web and social media content, PowerPoint copy and brochures.
• Build and enhance websites and social media presence for each DCIE program; plan, manage and coordinate social media activities including creating, scheduling and monitoring posts and engaging with audiences.
• Assist with scripting and development of video content for web and social media; manage and track marketing advertising and production budgets.

Minimum Qualifications

• Bachelor's Degree in relevant field required; Master's degree preferred.
• Google AdWords certified.
• Minimum 5 years of marketing management experience with a proven record of managing multiple marketing projects and meeting deadlines and deliverables.
• Proven record in creating, launching and managing successful digital advertising using search, display, social media and retargeting, as well as SEO and digital content campaigns across email, social media and web channels; experience creating, launching and managing print, radio and television advertisements.
• Must be proficient in Salesforce or other CRM system; proficient with marketing automation tools such as Marketing Cloud, mass email automation systems and social media tracking tools; proficiency with analytics tools such as Google Analytics and Hootsuite for measurement and reporting.
• Must have exceptional written communications skills and demonstrated ability to plan and produce compelling campaigns across multiple platforms; must have budget management experience.
• Design experience and knowledge of Adobe Creative Cloud highly desirable.

Associate Marketing Director coordinates integrated marketing communication strategy and brand positioning for a competitive gaming platform, building team capabilities in performance marketing, content marketing, and community engagement while leading co-marketing campaigns with game developers, publishers, and strategic partners. The work directly supports revenue growth by managing loyalty and rewards programs, consumer research validations, and a full Game marketing budget that spans online and offline initiatives across global markets.

Performance Expectations

• Partner with marketing communications team to define digital scope and integrate digital planning in marketing and communications; align business rhythm and processes from strategy and planning through execution and reporting.
• Build team and raise Game marketing capabilities with focus on performance marketing, content marketing and community building in a highly competitive environment.
• Co-lead co-marketing efforts with game developers, publishers and strategic partners.
• Lead and develop a brand persona; drive the main positioning of the brand with gamers.
• Develop integrated marketing communication strategy and plans, executing with excellence to drive consumer awareness and action for new launches, campaigns and initiatives.
• Increase and enhance the reputation and awareness of the Game platform with key audiences including media, bloggers, analysts and influencers by reinforcing share of voice and favorability in relevant gaming media.
• Apply gaming consumer research validations on the platform, services and marketing mix; manage loyalty/rewards program to improve customer retention and increase frequency and stickiness of owned platforms.
• Develop fact-based, data and insights-driven strategies and plans to seek buy-in and alignment from internal stakeholders through to consumer-facing implementation; serve as overall Game marketing budget custodian.

Required Qualifications

• Around 10 years or more of relevant work experience in the Game industry including brand management, product knowledge and ecosystem relations with developers and publishers.
• Strong partnership ability with game developers across global regions; experienced in regional knowledge of gamers and gaming industry players.
• Demonstrated ability to drive planning and ensure flawless execution across online and offline channels driving user acquisition through awareness, interest and trial generation.
• Familiar with target audience segmentation, data and analytics through purchase behavior and consumer decision-making journeys.
• Knows how to lead through influence of peer groups and partners across multiple divisions, company entities and locations.
• Team player with excellent interpersonal and communication skills and a start-up mindset.

Embedded within the Razer Gold global marketing leadership team, the Associate Marketing Director executes revenue-driving marketing strategy for Razer Gold virtual credit worldwide, managing Global and Regional Marketing Teams and overseeing budgets, P&L impact, and co-marketing campaigns with game publishers across gaming, entertainment, and payment industries. Working closely with Razer business units, Business Development, Channel teams, and senior management, the Associate Marketing Director creates brand awareness programs and partnership frameworks that expand digital marketing capacity and strengthen Razer Gold's competitive position globally.

Core Responsibilities

• Articulate and execute the marketing strategy for Razer Gold virtual credit worldwide to drive revenue, user acquisition and brand awareness.
• Manage and mentor Global and Regional Marketing Teams to ensure efficiency, synergy and high performance; manage global and regional marketing budgets against target KPIs and monitor P&L impact.
• Drive successful marketing campaigns through online ads, social media, affiliate program, EDM, influencer and streamer relationships as well as offline initiatives.
• Liaise with other Razer business units to create new opportunities for Razer Gold and add value to the Razer ecosystem.
• Develop Razer Gold awareness in gaming, entertainment and payment industries with compelling press releases.
• Support Razer Gold Business Development and Channel teams with market benchmarks, marketing collaterals and tradeshow participations.
• Engage with key partners such as game publishers to execute best-in-class co-marketing campaigns; animate Razer Silver loyalty program to strengthen Razer Gold value proposition and competitive edge.
• Provide timely marketing feedback and communication to senior management; ensure best standards for Razer Gold brand representation on all marketing assets and publications.

Qualifications & Experience

• Bachelor's or Master's degree in an appropriate field of study.
• 7–10 years of marketing experience in gaming, payment or a high-growth digital service.
• Solid understanding of the digital space including SEM, social, mobile marketing, traffic generation and digital ecosystems; prior experience in digital agencies is a plus.
• Strong strategic mindset with the ability to plan and deliver marketing campaigns; ability to work in a fast, ambiguous environment and collaborate with international teams across a matrix organization.
• Self-driven and positive attitude; team player with great attention to detail.
• Good oral and written presentation skills; good communication skills and experience engaging senior management.

The Associate Marketing Director elevates title and imprint marketing performance by conceiving and executing campaigns for 5–10 books per season in close collaboration with authors, editors, publicists, publishers, and the HarperCollins sales team, while managing at least one direct report and overseeing budgets for assigned titles and the broader imprint marketing budget. The imprint's ability to secure cross-promotional partnerships, grow author platforms, and identify new campaign opportunities across digital and retail channels depends on the strategic and operational work this role delivers each season.

Strategic Responsibilities

• Conceive, develop and execute marketing campaigns in close collaboration with authors for 5–10 books per season.
• Communicate detailed campaign updates directly to editors, publicists, publishers, sales teams, agents and authors; present campaigns formally in key meetings.
• Advise authors on building and optimizing their social media presence and overall platform; contribute to growth strategy for William Morrow social media accounts.
• Develop a variety of content for campaigns including sell-in materials, social media copy and images, videos, infographics and email copy for consumer-facing promotions.
• Participate in the planning and preparation for all seasonal sales meetings; coordinate marketing efforts with publicists on each campaign.
• Oversee budgets for assigned titles and help manage imprint marketing budget; engage in imprint branding efforts as needed.
• Secure title-specific and imprint-wide cross-promotional partnerships with third-party brands and companies.
• Identify opportunities for enhancing William Morrow campaigns including new tools, platforms, partners and marketing trends; work closely with the HarperCollins sales team to provide support.
• Manage at least one direct report.

Skills & Qualifications

• Bachelor's degree or equivalent work experience.
• A minimum of 6 years of hands-on book marketing experience with increasing levels of responsibility for title marketing and people management.
• Experience creating compelling campaigns for both fiction and non-fiction titles; demonstrated knowledge of digital publishing and book marketing landscape.
• Demonstrated knowledge of social media and metadata best practices and how they apply to books as a marketing and sales tool.
• MS Office Suite required; Adobe Creative Suite is a bonus.
• Excellent leadership skills, project management, communication, budget management, organizational, prioritization and presentation skills; exceptional written and oral communications skills with high level of professionalism, attention to detail and organization.
• Passion for the book publishing business required.

Reporting to the Global Director of Procedural Kitting and Sourced Brands, the Associate Marketing Director guides Product Managers and leads commercial program development for Custom Procedure Trays across North America, EMEA, APAC, and Latin America, maintaining accountability for Advertising and Promotion budgets and P&L analyses for a $100MM business. Working across a cross-functional team that includes Sales, Finance, and global commercial operations, the Associate Marketing Director drives net sales, operating profit, and market share by executing pricing strategy, revenue bridge development, and business intelligence initiatives.

Ownership Areas

• Manage the activities of Product Managers while providing coaching and development.
• Lead custom pack North America pricing structure maintenance and revenue bridge development; provide leadership for commercial program development and execution including pricing, sales collateral and training for North American Sales Teams.
• Lead superior program management and measurable performance to drive net sales, operating profit and market share of the business unit.
• Maintain accountability for Advertising and Promotion budget as well as P&L analyses for a $100MM business; perform data analysis to inform business decisions, forecast business results and infer manufacturing implications.
• Monitor the global marketplace, collect business intelligence, perform market research and identify opportunities to exploit; act as key liaison for EMEA, APAC and Latin America.
• Collaborate with a cross-functional team to oversee key processes related to development and delivery of Custom Procedure Trays; identify process enhancement opportunities and implement improvements.

Education & Experience

• Bachelor's Degree in Business or related field; MBA highly desirable.
• Minimum 8 years of related commercial experience with minimum 3 years in marketing; sales and people management experience desirable.
• Experience interacting with a direct sales force required; medical supplies, devices or equipment experience desirable.
• Strong analytical, decision-making, influence and communication skills.
• Ability to pull insights from multiple sources and synthesize into a compelling story for customers, internal leadership and the sales team.
• Travel: 20–30%.

The Associate Marketing Director guides product strategy and market planning for a healthcare-focused portfolio, collaborating with brand, Sales, Medical, and global product strategy teams to conduct market research, generate business insights, and deliver an integrated online presence that drives market share growth and achievement of sales targets. The work directly supports commercial alignment by engaging national KOLs, maintaining cross-functional communication, and ensuring strategy exchange between local and global teams.

Key Responsibilities

• Set up marketing plan and strategy based on analysis and research of market data; lead and drive the market planning process.
• Work with the brand team to drive cross-functional alignment for product strategy; conduct market research to understand the market, competitors and brand positioning and generate business insight.
• Engage and interact with national KOLs; attend regular sales meetings when necessary.
• Keep cross-functional communication and collaboration with Sales, Medical and other departments.
• Liaise with global product strategy team to ensure strategy alignment and practice exchange.
• Deliver an excellent end-user experience by improving the quality level of the integrated online presence.

Requirements

• Bachelor's degree or above; major in medicine or healthcare-related specialty is a plus.
• Consulting background is desired.
• Experience in healthcare industry is a plus.
• Strong analytical and strategic thinking abilities.
• High learning agility and business acumen.
• Excellent communication and interpersonal skills; high level of integrity.
• Project management experience is a plus.