AREA SALES REPRESENTATIVE JOB DESCRIPTION

When a dealer network goes six months without a product training visit, orders drift toward competitors, and shelf space quietly disappears. Preventing that erosion is the daily work of an Area Sales Representative in the industrial and manufacturing sector, where premium-brand capital equipment moves through independent dealers, distributors, and OEM accounts, not retail channels. The role owns a defined geographic territory, the relationships inside it, and the revenue that flows from both. Deep technical fluency in product categories such as cutting tools, compressed air systems, or high-end mechanical equipment is what separates a rep who closes from one who simply calls.

As the Area Sales Representative, you are accountable for hitting territory revenue targets by developing dealer relationships, converting new accounts, and ensuring product knowledge reaches every point of sale within your geography. You operate with significant autonomy across a defined region, collaborating daily with inside customer support and reporting territory performance to an area or regional manager.

Career Impact: Consistent performance against challenging territory targets in industrial B2B sales builds the kind of deal-closing and technical-consultation track record that commands attention at the regional manager level.

Business Impact: The accounts you manage directly determine whether distributors and dealers prioritize your product line over competing brands on the floor; a gap in coverage translates immediately into lost market share.

Growth Opportunity: Exposure to dealer development, OEM relationships, and premium-brand commercial negotiation sharpens a skill set that transfers directly into regional management or national account roles.

• Develop and maintain relationships with independent dealers, distributors, and OEM accounts across the assigned territory to achieve revenue targets.
• Attain monthly and quarterly sales goals by executing structured account plans covering new business development and existing account growth.
• Conduct product demonstrations, technical presentations, and catalogue reviews at dealer locations, field events, and customer sites.
• Train dealer and distributor staff on product specifications, technologies, and commercial priorities to increase brand visibility at the point of sale.
• Analyse territory sales trends, best and worst performers, and competitor activity to identify gaps and inform account strategy.
• Coordinate order management, delivery schedules, and warranty information with inside support teams to ensure complete customer satisfaction.
• Negotiate pricing, commercial terms, and project proposals within company policy and escalate non-standard terms for management review.
• Maintain accurate, up-to-date records of all customer visits, calls, pipeline activity, and account intelligence in the CRM system.

• Bachelor's degree in business, engineering, marketing, or a related field, or equivalent work experience.
• 3 or more years of outside sales or territory sales experience, with demonstrated performance against revenue targets in an industrial, manufacturing, or technical product environment.
• Ability to learn and communicate technical product knowledge, including equipment specifications, applications, and system configurations relevant to the product category.
• Proven capability to develop a dealer or distributor network, including prospecting, onboarding, and ongoing relationship management.
• Strong negotiation and commercial acumen, with experience in presenting and closing proposals to business owners, engineers, or purchasing managers.
• Excellent verbal and written communication skills, with the ability to deliver professional presentations to executive and technical audiences.
• Valid driver's licence and willingness to travel extensively within the territory, including overnight travel as required.

• Prior experience in a specific product category, such as cutting tools, compressed air systems, industrial gases, or premium mechanical equipment.
• Familiarity with OEM account management and the ability to align product recommendations to customer application requirements.
• Experience using a CRM platform to manage pipeline activity, generate forecasts, and produce territory performance reports.
• Demonstrated ability to read blueprints or technical schematics and apply knowledge of local building or installation codes where relevant.

• Territory revenue attainment versus quarterly target, reflecting direct ownership of account outcomes.
• New account acquisition count per quarter, measuring the pace of dealer base expansion.
• Gross margin per transaction across the account portfolio, indicating the quality of commercial negotiation.
• CRM call log compliance rate, reflecting completeness and currency of territory intelligence.
• Dealer training sessions are delivered per period, tied to brand visibility and sell-through at the point of sale.
• Typical tools: CRM platforms (commonly Salesforce or equivalent); productivity suite (commonly Microsoft Office, including Excel, Word, PowerPoint)

• Base Salary Range: $65,000 to $90,000 per year, depending on territory and experience
• Bonus: Performance-based commission or quarterly bonus tied to territory revenue targets
• Equity: Typically not offered at this level; varies by company size
• Health Benefits: Medical, dental, and vision coverage; employer contribution varies
• PTO: 15 to 20 days per year, plus standard US public holidays
• Common Perks: Company vehicle or car allowance, fuel and expense reimbursement, cell phone stipend

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment is contingent on the successful completion of a background check and any applicable substance screening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, or local law. Reasonable accommodations are available to individuals with disabilities throughout the application and employment process upon request. Candidates must be authorized to work in the United States.

The Area Sales Representative owns new client acquisition across an assigned territory, selling the full range of staffing services through cold calling, executive-level meetings, and quarterly business reviews. Working closely with operations and branch teams, this role builds the revenue pipeline that sustains branch growth and ensures ongoing client satisfaction.

Key Responsibilities

• Develop new sales within an assigned territory.
• Work closely with operations and branch teams to ensure alignment across the territory.
• Find new clients and sell available staffing services.
• Negotiate pricing and payment terms with potential new clients.
• Qualify potential new business for the branch.
• Develop leads within a given territory.
• Set meetings with potential new clients consistently via cold calling in person and over the phone.
• Submit weekly activity reports to the management team.
• Generate promotional materials for weekly marketing initiatives.
• Meet quarterly sales goals set by upper management.
• Maintain and track leads and current client information using the company software.
• Prepare materials for business meetings and conduct professional meetings with top executive personnel.
• Establish rapport and build relationships with clients via lunches, dinners, and scheduled activities.
• Ensure client satisfaction via routine check-ins and quarterly reviews.

Required Qualifications

• 5 or more years of experience in light industrial or manufacturing sales.
• Prior outside sales or business development experience is required, with staffing or recruiting industry experience preferred.
• Experience in building a territory is essential.
• Strong communication skills.
• Aptitude for technology, including experience with various software products and MS Office.
• Ability to handle challenging situations with clients.

Embedded within the brand's field sales structure, the Area Sales Representative develops capillary store coverage across an assigned cluster territory, managing assortment depth, prime shelf space, and POS placement to meet collection-release objectives. Working closely with store managers and opticians, this role serves as the brand's primary point of reference for client feedback and competitive intelligence.

Core Functions

• Visit assigned clusters of stores to ensure capillary coverage of the territory.
• Guarantee effective visit planning to achieve KPIs in terms of frequency of visits per store cluster.
• Support the launch of each collection release to ensure the achievement of sales objectives.
• Ensure adequate assortment and stock levels at points of sale and optimise product distribution in compliance with selective distribution guidelines.
• Verify assortment depth and width and analyse best and worst sellers, including best-selling price points, colours, and styles.
• Protect and capture prime spaces in stores, manage all space opportunities, and produce layout plans.
• Allocate POS and promotional materials, including in-store and window placements, and verify quality, positioning, and functioning over time.
• Build constructive relationships with store managers and associates and act as the brand's point of reference for client feedback and needs.
• Analyse and report structured information on competitors' activities.
• Present optical products to opticians and follow the sales process within points of sale.

Qualifications & Experience

• A successful track record in sales and/or optical practice experience.
• Experience in the eyewear industry or any other fashion-related industry is preferred.
• Negotiation and commercial acumen.
• Dynamic personality with strong interpersonal and communication skills.
• Polish native speaker.
• Communicative level of English.

Reporting to the Italian Area Manager at headquarters, the Area Sales Representative attains territory sales targets for the Bianchi brand across Denmark by developing the dealer base, coordinating orders, and educating shop staff on premium bicycles. Partnering with back-office and headquarters sales staff, this role delivers first-class dealer service that drives brand visibility and supports market share growth across road, MTB, gravel, and e-bike segments.

Primary Duties

• Attain sales targets and territory objectives.
• Develop and maintain thorough knowledge of the brand, its history, technologies, and products.
• Proactively develop the dealer base and increase brand visibility in existing dealers.
• Support project coordination and local events planning.
• Maintain detailed customer visit and call logs and create a realistic territory customer visit and call schedule.
• Handle all dealer interactions within company standards.
• Communicate product strategy, priorities, and initiatives to dealers.
• Answer commercial demands from existing and potential new customers quickly.
• Adapt and present commercial offers to dealers' needs.
• Negotiate with customers in line with commercial policy.
• Train shop staff by educating dealers based on experience and knowledge.
• Report any dealer credit problems to the area manager at headquarters.
• Develop and maintain regular dialogue with headquarters sales staff to deliver first-class customer service in-store.
• Coordinate orders and deliveries with the back office and maintain knowledge of all stock, delivery, and warranty information.
• Identify and analyse market evolutions to identify areas for development.

Skills & Qualifications

• Minimum three years of experience as an area representative with a strong sales record against challenging targets.
• Proven track record in attaining sales goals of premium-brand bicycles within independent cycle retailers.
• Knowledge of the bike trade as a whole, specifically the high-end road, MTB, and gravel markets, as well as the e-bike market.
• Ability to present company information to dealers positively and professionally.
• Ability to analyse and report on sales and market trends within the dealer base.
• Relevant IT skills, including Excel, Word, and an understanding of web apps and EPOS systems.
• Valid Danish driving licence.
• Ability to travel and spend significant periods away from home, with a minimum of 70% travel time.
• Self-motivated, highly organised, and able to work effectively both independently and as part of a team.
• Excellent interpersonal and communication skills.

Sitting at the intersection of direct sales and technical consultation, the Area Sales Representative promotes compressed air equipment, specialty gas products, and service solutions within an assigned area to achieve revenue goals for the Compressor Technique division. Operating across end-user accounts, the industrial sales team, and project management, this role sustains positive company branding while ensuring seamless order transition and customer-aligned proposals.

Duties

• Promote compressed air equipment and quality air products within the assigned area to achieve sales revenue goals.
• Promote service products to all new customers until a formal aftermarket sales programme is in place.
• Promote specialty gas products and source and sell equipment to customers within the assigned region to achieve sales revenue goals.
• Assist the industrial sales team in selecting appropriate equipment, accessories, and control systems based on knowledge of customer applications, and present proposals through to sale conclusion.
• Ensure the sales management team reviews any negotiated terms and conditions submitted by the customer for acceptance.
• Ensure proper transition to the project management or order entry team after an order is awarded.
• Project a knowledgeable, professional, and customer-oriented image to contribute to positive company branding.
• Perform all duties in accordance with company standards while understanding the needs and expectations of the customer.
• Take appropriate action to complete tasks and establish and maintain communications with all relevant personnel.

Requirements

• 3–5 years of sales experience is preferred.
• Experience in direct sales to end users is given high priority.
• Prior use of Salesforce as a CRM.
• Experience in or the ability to learn compressed air system layout.
• Experience in industrial gases applications and the OEM market is an advantage.
• Knowledge of Atlas Copco sales structure and strategy is a plus.
• Strong communication skills, high energy levels, and a strong results-oriented work ethic.
• Strong attention to detail with the ability to follow precise instructions.
• Must be able to pass background and substance abuse screening tests.

A key member of the Agents Sales & Solution Center, the Area Sales Representative leads the day-to-day execution of FX investment and agent relationship management across an assigned territory to achieve wire sales and gross margin objectives. Collaborating across headquarters, field sales, and a diverse agent portfolio, this role drives the revenue growth and agent retention that underpin the organization's cross-border payments business.

Functions

• Collaborate with sales team members to develop an overall district account plan to maximise opportunities and generate sales activity with agents and partners, including pricing and marketing strategies.
• Achieve and exceed monthly wire sales and gross margin objectives by increasing profit margin and quality of agent transactions.
• Perform cost-benefit and needs analysis of existing and new agents to meet their needs and increase sales.
• Drive growth and retention of existing customers through proactive solution-selling activities.
• Assist the outside sales team from the headquarters office.
• Maintain the sales call log up to date for every inbound and outbound agent call.
• Maintain a minimum of 36 hours per week in ready time on the phone to process an average of 144 inbound and outbound calls per day, with a minimum of 40 outbound contact calls required.
• Identify and understand the diversity of the agent portfolio within the assigned territory to plan and execute strategies that increase wire sales.
• Present, promote, and sell all products and services to leverage incremental wire sales with agents.

Experience & Qualifications

• Two- or four-year college degree with an emphasis in business administration or finance.
• Minimum three years of experience in sales or telemarketing.
• Proven sales experience with outbound and inbound phone sales.
• Proficiency in Microsoft Office, including Outlook, Word, and Excel, and in relevant computer applications.
• Strong analytical and financial skills.
• Bilingual in Spanish and English, with solid written and verbal communication skills in both languages.
• Strong interpersonal skills with the ability to develop and execute a sales plan and use a variety of technologies with a high level of proficiency.
• World-class selling and customer relationship skills, including identifying, developing, and articulating propositions through consultative selling.
• Strong communication, organisation, multitasking, and time management skills.
• Multicultural experience is preferred, especially in Mexico and Guatemala.
• Ability to work nights, weekends, and/or holidays.
• Capacity to demonstrate proficient problem-solving skills.

Sustained territory revenue depends on the Area Sales Representative, who builds a new customer base, secures product authorisations, and manages trade spend, distribution, and promotional execution across assigned national and regional accounts. Based within a defined geographic territory and working alongside field finance and the sales execution team, this role delivers the annual customer plan for sales volume and gross margin.

Accountabilities

• Develop long-term customer relationships and build a new customer base in the assigned territory.
• Lead one or more customer relationships directly and oversee all potential business within the territory.
• Manage distribution, space management, and the development and execution of ads, promotions, pricing, displays, and territory plans.
• Secure product authorisations.
• Conduct store-level selling in assigned national and regional accounts.
• Sell in accordance with DSMP standards for schematics and space maintenance.
• Ensure products are within the defined retail pricing architecture.
• Communicate activity sold to customers through the sales execution team.
• Lead the account planning process, including the annual marketing calendar and sales execution framework.
• Deliver the annual customer plan for sales volume and gross margin.
• Work with field finance to identify product voids and lift analysis, and determine appropriate action through the sales operations team.
• Coordinate, communicate, and monitor monthly price changes and provide recommendations on RFPs and bids.
• Manage trade spend and execution of ads and the marketing plan.
• Ensure customer compliance on terms and payments, and conduct customer business reviews and sales presentations.

Position Requirements

• High school diploma is required.
• Bachelor's degree is preferred.
• Minimum one year of sales experience, preferably in the food or beverage industry.
• Proficiency in Microsoft Office Suite.
• Excellent verbal and written communication skills.
• Strong organisational skills, including time management, prioritisation, and attention to detail.
• Ability to adapt to changing organisational and operational needs.
• Strong team player who is able to work across multiple functions and disciplines.
• Must be able to pass all pre-employment screens, including drug, background, and criminal checks.

As the Area Sales Representative, this role delivers territory revenue growth by conducting product demonstrations, calculating client quotes, and negotiating tenders across cutting tools, taps, drills, and end mills for industrial customers. The regional sales team relies on this work to expand the customer base through field events, trade shows, and daily collaboration with inside customer support.

Key Deliverables

• Develop and maintain long-term relationships with current customers and build a new customer base in the assigned territory.
• Identify all customer requirements, including technical issues in assigned accounts, to ensure complete satisfaction through all stages of the sales process.
• Conduct product demonstrations and present the catalogue to customers at field events, including seminars, workshops, and marketing activities.
• Provide technical knowledge, product education, and after-sales support on mono machining, modular machining, clamping technology, and industrial tooling.
• Calculate client quotes and negotiate projects, tenders, and daily orders to meet customer needs.
• Gather and update customer information, including corporate structure, demand, sales reports, potential, and key decision-makers, in the CRM system.
• Collaborate with inside customer support daily.
• Attend industrial networking events and trade shows in the territory or region.
• Work with regional sales managers to increase sales and the customer base in the territory.

Technical Qualifications

• Bachelor's or associate's degree preferred.
• Working knowledge and experience in the machining and/or tooling industry, with a focus on cutting tools, taps, drills, and end mills.
• Sales experience within the tooling industry and/or industrial markets preferred.
• Strong presentation and negotiation skills.
• Strong written and verbal communication skills.
• Good knowledge of Excel, Word, PowerPoint, and Outlook.
• Self-starter with an entrepreneurial mindset.

Area Sales Manager builds and maintains relationships with assisted living facilities and physician accounts to increase referrals and admissions for hospice and home health services. The work directly supports the division's referral and admission goals by representing the organisation publicly, implementing care programmes, and delivering physician-facing presentations.

Role Responsibilities

• Represent the organisation in activities involving established professional relationships with assisted living facilities and physician accounts.
• Implement programmes and protocols that provide improved home health care and hospice services.
• Serve as a public awareness representative for the organisation.
• Conduct public education on home health care.
• Hospice services available through the agency, and the methodologies for obtaining them.
• Meet and/or exceed referral and admission goals as set by the division manager.

Knowledge, Skills & Abilities

• Must hold a licensed nurse qualification or a college degree with at least one year of sales or business experience.
• Previous experience in home health, hospice, hospital, or medical sales is helpful, though demonstrated sales performance is equally important.
• Exceptional and consistent customer service skills to develop and support referral source relationships.
• Impeccable verbal and written communication skills.
• Ability to execute presentations to physicians with confidence and composure.
• Comfortable making cold calls and able to thrive in a fast-paced environment.

The Area Sales Representative owns territory account management by conducting job-site visits, distributor training, and regulatory liaison across an assigned geographic area to drive sales of building products. Working with distributors, engineers, end users, and inside customer service personnel, this role sustains the account activity and project tracking that support consistent revenue performance.

Job Functions

• Conduct job-site visits and interact with distributors, engineers, and end users.
• Interface with customers, field personnel, and inside customer service personnel.
• Travel overnight throughout the designated area as required.
• Report account activity and sales calls using V2I.
• Liaise with regulatory bodies.
• Track projects and conduct distributor training and development.

Professional Experience

• Bachelor's degree in business administration with a concentration in marketing, engineering, or a related field.
• Minimum two years of experience in inside or outside sales, preferably with a manufacturer.
• Blueprint reading knowledge.
• Knowledge of local building codes.
• MS Office proficiency.
• Excellent interpersonal skills with strong verbal and written communication skills.
• Highly organised, high-energy, and self-motivated.
• Ability to work with minimal day-to-day supervision and take direction.

Embedded within a field sales and leadership development programme, the Area Sales Representative delivers professional proposals to new and existing customers, creates solutions aligned to customer needs, and contributes to campaign development alongside management. Working closely with team members across office and field locations, this role supports both personal sales goal achievement and broader team growth.

Day-to-Day Responsibilities

• Present services to new and existing customers by delivering a professional proposal.
• Work with customers to understand their needs, create solutions, and ensure a smooth sales process.
• Achieve personal sales goals.
• Work directly with management on campaign development and team growth.
• Provide cost-effective solutions and new services to the target market.
• Attend in-office training and leadership development meetings.
• Travel to other offices and locations on a bi-monthly basis, with all expenses paid.

Background & Experience

• Sales, customer service, business, or marketing experience is a plus; willing to train the right candidate.
• Strong understanding of excellent communication principles.
• Self-motivated, goal-oriented, and entrepreneurial in spirit.
• Ability to work both independently and as part of a team.
• Student mentality with a willingness to take direction and learn.
• Strong leadership qualities.
• Maintains a professional attitude with sincerity, enthusiasm, and integrity.