AREA SALES MANAGER JOB DESCRIPTION
Browse real Area Sales Manager job descriptions covering distributor management, territory planning, channel sales, trade investment, and FMCG execution.

Area Sales Manager Job Description Template
1. About the Role
Territory stagnation in FMCG distribution tends to show up the same way: retail shelves that miss planogram standards, distributor pipelines that drift from volume targets, and category sell-through that lags national benchmarks quarter after quarter. The Area Sales Manager is the field owner who reverses that pattern. Holding P&L accountability for an assigned geographic territory, this person manages the full distributor relationship, from joint business planning and trade investment allocation to performance reviews and route-to-market execution, while also working directly with grocery and pharmacy channel buyers to secure distribution wins. The role demands equal fluency in territory data analysis and face-to-face commercial negotiation.
2. Position Summary
As the Area Sales Manager, you own revenue performance and distributor execution across an assigned FMCG territory, converting national category strategies into store-level results by managing distributor relationships, trade investment spend, and key account plans. You operate within a national field sales structure, partnering closely with national customer teams, trade marketing, and channel partners to deliver RSV growth and market share targets.
3. Why Join Us
Career Impact: Building a track record of RSV growth and distributor P&L management in the FMCG field sales is one of the most transferable credentials in consumer goods, opening progression toward National Account Manager or Regional Sales Director roles.
Business Impact: The decisions made at the territory level, which distributor gets investment, which accounts receive priority calls, how trade spend is allocated, determine whether category share gains or loses ground against national benchmarks.
Growth Opportunity: Managing a distributor P&L and executing joint business plans develops the commercial finance fluency and cross-functional influence skills that underpin senior sales and general management careers in FMCG.
4. Key Responsibilities
- Own distributor relationships across the territory, conducting regular performance reviews against volume, distribution, and rate-of-sale targets.
- Develop and execute customer-specific business plans for grocery and pharmacy channel accounts to achieve sales budget across all product categories.
- Analyze territory sales data and store-level performance to identify distribution gaps and prioritize commercial actions.
- Allocate and manage trade investment spend within approved budgets, ensuring promotional activity delivers measurable return.
- Convert nationally negotiated plans into weekly field execution across independent grocery and pharmacy channels.
- Build trust-based relationships with group managers and store-level contacts through a structured, insight-led contact strategy.
- Coordinate with trade marketing, supply chain, and national customer teams to align on forecasts, stock levels, and category programming.
- Report monthly on territory performance, market intelligence, competitor activity, and distributor health to field and national sales leadership.
5. Required Qualifications
- Bachelor's degree in business, marketing, or a related field, or equivalent work experience.
- 3 or more years of field sales experience in FMCG or consumer goods, with demonstrated territory revenue ownership.
- Proven ability to manage distributor relationships, including joint business planning and performance accountability.
- Strong financial acumen, including experience working within trade investment budgets and tracking category P&L metrics.
- Demonstrated competency in using territory and store-level sales data to identify opportunities and build action plans.
- Excellent communication and negotiation skills, with the ability to influence both retailer contacts and internal stakeholders.
- Ability to work autonomously across a geographic territory, managing own schedule and diary with minimal supervision.
- Current driver's license and willingness to travel regularly within the assigned territory.
6. Preferred Qualifications
- Experience in the grocery or pharmacy channel, including managing independent and banner-group accounts.
- Familiarity with category management principles and insight-based selling techniques in adult care, household, or food categories.
- Experience coordinating with supply chain and logistics teams on demand forecasting and stock management.
- Prior exposure to coaching or managing junior field sales staff, including joint customer visits and performance feedback.
7. Success Metrics & Environment
- RSV growth rate versus national and state category benchmarks, measured quarterly against territory targets.
- Points of distribution gained per period, tracking new placements secured across grocery and pharmacy channel accounts.
- Trade investment return on spend, comparing promotional cost against incremental volume and sell-through achieved.
- Distributor fill rate and on-time delivery performance, reflecting execution quality through the channel.
- Market share movement within the designated territory, benchmarked against national field leadership targets.
- Typical tools: CRM platform (commonly Salesforce or equivalent); spreadsheet and reporting software (commonly Microsoft Excel)
8. Compensation & Benefits (US Market Benchmark)
- Base Salary Range: $75,000 to $95,000 per year, depending on territory size and experience
- Bonus: Annual performance bonus of 10% to 20% of base, tied to territory revenue and market share targets
- Equity: Typically not offered at this level in FMCG field sales roles
- Health Benefits: Medical, dental, and vision coverage; employer contribution varies by company size
- PTO: 15 to 20 days annually, plus standard US public holidays
- Common Perks: Company car or car allowance, mobile phone, laptop, and expense account for customer entertainment
Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.
9. EEO & Legal
Successful completion of a background check is a condition of employment for this role. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, veteran status, or any other characteristic protected under applicable federal, state, or local law. Reasonable accommodations are available to individuals with disabilities throughout the application and employment process upon request. Candidates must be authorized to work in the United States.
Area Sales Manager Job Description Examples
1. Area Sales Manager (HVAC Filtration)
The Area Sales Manager owns full-cycle territory development for Mikropor High Purity HVAC Filtration Products, building distributor relationships and implementing sales and marketing programs to drive brand recognition and market penetration. Working across assigned distributor networks and reporting into sales operations, this role shapes market share growth by recruiting and training distributors, benchmarking competitive activity, and ensuring all sales leads are pursued to expand industrial applications.
Key Responsibilities
- Increase industrial market sales volume with both new and existing distribution accounts.
- Establish and implement sales strategies and marketing programs focused on achieving budget targets.
- Create processes to benchmark customer value, competitive activities, and competitive comparisons.
- Create and maintain databases to capture appropriate statistics for managing the market within the assigned area.
- Obtain and convey the voice of the channel with specific input to product design, market changes, and competitive countermeasures.
- Participate in trade shows and expositions to strengthen brand value to prospective customers.
- Identify, recruit, and train distributors to provide improved and complete geographic coverage within the assigned territory.
- Actively seek new industrial applications for products with distributor personnel and ensure all sales leads are properly pursued.
- Assist distributor personnel with presentations at existing and potential new customer sites by developing specifications and proposals as required.
- Strengthen distributor personnel sales and application skills through coaching, formal product and sales training, and staff succession plans.
- Maintain a current log of significant quotations for each distributor within the territory and submit timely won-loss reports.
- Actively participate in the development of sales forecasts with distributors to aid sales operations staff in planning forward stocking levels.
- Manage a rolling business plan with distributors and provide input to the management team for overall business plan completion.
- Submit special reports on activity in the assigned territory, product acceptance or rejection, and competitive conditions.
Required Qualifications
- Bachelor's degree required.
- Experience applying and selling high-purity HVAC air filtration products.
- Distributor management and development experience required.
- Strong technical acumen with a solid understanding of relevant products and applications.
- Proficient in Microsoft Office and CRM tools.
- Strong customer focus with an achievement-oriented and self-motivated work style.
- Strong attention to detail, excellent time management, and planning skills.
- Excellent verbal and written communication skills; Spanish language ability is an advantage.
- Willingness to travel 70% or more, including periodic travel to headquarters.
2. Area Sales Manager (Electronic & Mechanical Components)
Embedded within a field-based commercial team, the Area Sales Manager develops and executes account strategies across distributor and direct customer channels to achieve direct and point-of-sale budgets in the electronic and mechanical components market. Working closely with distributors and expanded pursuit teams, this role delivers competitive market intelligence, accurate sales reporting, and new account identification that sustain revenue targets and support pricing integrity.
Core Functions
- Promote solutions and offer alternatives to ensure the best fit of components to customers.
- Input detailed information for the budgeting process.
- Achieve agreed direct and point-of-sale budgets, other financial targets, and selling price control.
- Discuss and review accounts receivable with customers where required.
- Conduct presentations, sales calls, and visits with customers and distributors, both individually and with expanded pursuit teams.
- Prepare and submit monthly sales reports on a timely basis.
- Identify new potential accounts and respond to opportunities and requests for quotations.
- Generate and collate customer and market intelligence on customers, competitors, and products.
- Execute and adhere to company quality policies, procedures, and compliance requirements.
Qualifications & Experience
- Familiarity with industry trends, market activities, and competitive landscapes in the electronic and mechanical components business.
- Good knowledge of the market, including competitor products and applications, within the assigned area.
- Knowledge of contracting, negotiating, change management, and structuring sales quota goals and revenue expectations.
- Ability to write and deliver sales arguments and business plans, including new business development activities such as researching potential accounts, generating shortlists, and making cold calls.
- Proficient in Microsoft Excel, Word, and PowerPoint.
- Proficiency in the local language with good English skills.
- Well-organised, analytical, self-motivated, and target-driven, with strong communication skills and the ability to work independently.
3. Area Sales Manager (HVAC Facilities Management)
Reporting to senior sales leadership, the Area Sales Manager leads the full sales cycle for HVAC service maintenance contracts, targeting FM contractors, end users, and large single sites to reach pre-determined booking and profit targets. Partnering with technical support teams and national accounts, this role builds territory coverage by identifying growing market sectors, preparing compliant quotations, and feeding actionable intelligence on market and competitive conditions back to the business.
Primary Duties
- Sell service maintenance contracts to FM contractors, end users, and large single sites.
- Identify new customers through own research to identify growing market sectors and account types to obtain tender opportunities.
- Promote and upsell products and service offerings, applying technical and commercial understanding to obtain enquiries and ensure they are quoted as required.
- Prepare and submit proposals and quotations using computer-based programmes and technical support as necessary.
- Obtain technical and price approval at the appropriate level before submitting quotations and proposals.
- Update all computer-based records to track orders, quotations, enquiries, and sales activity, and provide periodic performance analysis.
- Obtain orders to reach pre-determined booking and profit targets.
- Feed back information on market conditions, customer activity, and competition activity.
- Produce forecasts and reports, maintain records as required, and participate in promotional activities.
- Identify and report on new opportunities in other departments, and ensure sufficient technical and commercial information is provided upon receipt of an order.
- Attend site meetings when required to support national accounts on asset surveys.
- Adhere to all company health and safety, environmental, and ethics policies and procedures.
Skills & Qualifications
- Relevant engineering qualification at BTEC ONC, HNC, or HND level.
- Minimum five years of experience within the HVAC or facilities management industry, ideally including maintenance contract sales.
- Understanding of HVAC systems and controls.
- Sound appreciation of health, safety, and environmental issues.
- Excellent written and verbal communication and interpersonal skills.
- Strong time management, planning skills, and a self-motivated, flexible approach to working.
4. Area Sales Manager (Automotive Commercial Vehicles)
Sitting at the intersection of dealer performance management and commercial vehicle sales strategy, the Area Sales Manager shapes dealer outcomes for Volkswagen Commercial Vehicles across Australia by tracking stock pipelines, reviewing marketing plans, and driving fleet business penetration. Operating across dealer networks and internal company divisions within the global Volkswagen Group, this role delivers measurable improvements in customer satisfaction, dealer compliance, and enquiry-to-close conversion rates.
Duties
- Analyse trends and competitor offerings, and compare them to the product lines.
- Review marketing plans and establish consistent and effective guidelines for dealers.
- Promote digital marketing modes and techniques.
- Manage dealers within the assigned region, including tracking and acting on dealer stock pipelines.
- Monitor and review fleet business activity to increase dealer market penetration.
- Engage with dealers to identify improvement opportunities and improve enquiry and closing ratios.
- Ensure dealer compliance with training programs.
- Manage dealer accountability for agreed action plans.
- Prioritise actions to maximise customer satisfaction, retention, and experience.
Experience & Qualifications
- Minimum five years of experience in a sales or dealer environment within the automotive industry, with a focus on commercial vehicles preferred.
- Proven experience driving dealer performance metrics.
- Demonstrated problem-solving ability and relentlessness in pursuing agreed goals.
- Strong analytical and presentation skills.
- Ability to interact across company divisions.
- Stakeholder influencing ability using logic, facts, and vision.
- Personal skills to operate as an acting senior manager when required.
5. Area Sales Manager (FMCG Grocery & Pharmacy)
A key member of the national field sales team, the Area Sales Manager leads territory execution across independent grocery and pharmacy channels, with primary focus on adult and feminine care categories to deliver RSV growth ahead of national and category benchmarks. Collaborating across national customer teams and field leadership, this role builds trust-based relationships with group managers and store-level contacts to convert category insights into distribution wins and sustained market share growth.
Accountabilities
- Execute nationally negotiated plans every week in the independent grocery channel.
- Develop and manage store and group-level relationships in both independent and pharmacy channels to drive store-level execution excellence.
- Partner closely with pharmacy stores to drive distribution and growth, primarily in the adult and feminine care categories.
- Achieve financial metrics within budgeted trade investment spend by working with national customer teams to develop tailored customer plans.
- Deliver RSV growth ahead of national, state, and category benchmarks within the designated territory.
- Achieve market share targets as agreed with the national customer and field leadership teams.
- Identify and action store-level opportunities through analysis of territory data, and identify business development growth opportunities.
- Build trust with group managers through a regular, impactful contact strategy that translates into store-level wins.
- Educate stores and groups on category knowledge through insight-based selling, with subject matter expertise in adult and feminine care.
Requirements
- Demonstrated experience managing accounts.
- Track record of sales success in the grocery and/or pharmacy channel.
- Knowledge of the FMCG industry.
- Excellent communication, interpersonal, and analytical skills with strong financial acumen.
- Ability to work autonomously and flexibility to travel regionally, approximately once per quarter.
- Hunter mentality with the ability to thrive in a fast-growing environment.
- Willingness to travel across the Benelux region and potentially wider Europe.
6. Area Sales Manager (FMCG Channel Sales)
Sustained regional revenue growth depends on the Area Sales Manager, who leads a team of territory sales managers while taking full P&L ownership for the assigned region and devising go-to-market strategies for new product launches across FMCG, telecom, or fintech channel environments. Based within a high-analytics sales organisation, this role serves as the primary driver of distributor performance evaluation, partner profitability, and team capability development to secure scalable, results-oriented market coverage.
Leadership Responsibilities
- Manage the assigned region through the required number of territory sales managers as per market size.
- Take responsibility for assigned region revenue, P&L, and business operations in adherence to norms and policies
- Create and implement distribution strategies with flawless execution.
- Evaluate distributor performance across all parameters, take corrective measures, and ensure implementation.
- Manage primary, secondary, and tertiary sales of channel partners in the assigned territory.
- Devise go-to-market strategies for upcoming products and schemes.
- Establish regular performance reviews with each partner to ensure profitability and sustainable ROI.
- Create and execute innovative marketing strategies to acquire new customers.
- Provide monthly training to partners and their teams on product offerings, schemes, and updated policies.
- Monitor, motivate, and coach the team on products, performance, and quality of business.
- Facilitate recruitment, onboarding, and mentoring of team members.
Professional Experience
- Five to eight years of experience in FMCG, telecom, or fintech, with a focus on channel sales.
- Experience working in a highly analytical, results-oriented environment with external customer interaction.
- People management experience required.
- Good knowledge of geography and retail markets in the relevant location.
- Proven analytical skills with demonstrated ability to manage the business by the numbers.
- Strong communication and interpersonal skills with an aptitude for building relationships with strategic partners.
- Self-motivated, aggressive, and able to multitask and prioritise in a demanding, fast-paced environment.
- Demonstrated active listening, consultative, solutions-oriented, collaborative, and team-oriented approach.
- Attention to detail and accuracy with strong critical thinking and problem-solving ability.
7. Area Sales Manager (International FMCG Distribution)
As the Area Sales Manager, this role builds and manages distributor networks across new and existing international markets, owning the full cycle of product launches, demand forecasting, and regulatory compliance coordination to sustain continuous supply and minimise aged stock losses. The sales and marketing team relies on this work to formulate annual business plans, achieve budget-aligned promotional spend, and provide senior management with regular distributor performance assessments and price proposals.
Key Deliverables
- Achieve sales revenue targets in assigned markets.
- Establish new distributors in new and existing markets to increase product distribution coverage.
- Implement the launch of new products and line extensions to capture untapped category segments and consumption occasions.
- Ensure advertising, promotional, and sales deduction spending are in line with the approved budget.
- Direct and motivate customers to achieve set targets and execute agreed sales and marketing initiatives.
- Ensure timely submission of monthly reports, including sales and inventory reports, rolling purchase forecasts, and purchase orders.
- Coordinate with customers, marketing, R&D, and quality assurance teams to ensure product labels and recipes comply with market regulations.
- Formulate annual business plans and budgets for key markets to drive future business growth.
- Provide robust demand forecast estimates to ensure continuous product supply and minimise losses from aged stock destruction.
- Coordinate with the shipping and administration team on order and delivery processes to ensure timely customer delivery.
- Provide management with updates on customer performance, market activities, market opportunities, and challenges, and recommendations for improvement.
- Regularly update distributor performance assessments and present price proposals and sales and marketing plans to senior management.
Background & Experience
- Bachelor's degree required.
- Minimum five years of experience in sales, distributor management, or trade marketing in the FMCG industry.
- Familiarity with international business.
- Well-versed in Microsoft Excel and PowerPoint.
- Good interpersonal and communication skills.
- Excellent presentation and negotiation skills.
- Ability to work independently with minimum supervision and deal with ambiguity.
8. Area Sales Manager (NHS Infection Control)
Area Sales Manager leads territory-wide business development and clinical relationship management within the NHS, building market share through product trials at the trust level and cross-functional collaboration with marketing on new product development. Success in the position means maintaining accurate Salesforce CRM records, representing the organisation at national conferences and local study days, and cultivating long-term partnerships with infection control stakeholders that translate into consistent year-on-year sales growth.
Role Responsibilities
- Take ownership of the assigned region, supporting current customer needs and building relationships with new customers to drive sales growth.
- Organise and run product trials in trusts to create and build market share.
- Collaborate with the clinical team to roll out product training to customers in the region.
- Collaborate cross-functionally with marketing on new product development.
- Maintain accurate records in Salesforce CRM.
- Represent the organisation to customers at the NHS Trust level, local study days, and national conferences.
- Create and maintain successful relationships with key trust stakeholders and opinion leaders within infection control.
Minimum Qualifications
- Demonstrated success in a sales role covering a large territory, with year-on-year growth.
- Experience selling to or working with the NHS and infection control is preferred; candidates from other industries will also be considered.
- Exceptional commercial acumen with the ability to build long-lasting customer relationships.
- Experience working with Salesforce or a similar CRM is advantageous.
- Excellent time management skills to manage and prioritise diary commitments.
- Strong communication skills with an ability to collaborate and brainstorm with the team.
9. Area Sales Manager (Regional Business Development)
The Area Sales Manager produces measurable regional revenue by leading new customer acquisition through the full onboarding and service delivery cycle while implementing targeted marketing strategies to expand product awareness across regional partner networks. Reporting to the sales manager and supporting regional partner events and surveys, this role generates financial accountability for key business metrics and drives the launch of new categories in a high-paced, Hindi- and English-language market environment.
Key Responsibilities
- Proactively position and expand product awareness while leading business development activities.
- Work with the sales team to map marketing potential and implement regional strategies to maximise opportunities.
- Take responsibility for the achievement of key business financial metrics for the region.
- Lead the complete cycle of new customer acquisition, onboarding, and service delivery.
- Manage relationships and troubleshoot issues for onboarded customers.
- Drive key initiatives about the launch of new categories or improving the performance of specific categories in the market.
- Support sales and marketing initiatives of regional partners, including attending events and delivering local surveys.
- Deliver ad-hoc projects and duties as required by the sales manager.
Qualifications & Experience
- Minimum two years of experience in a sales-driven organisation.
- Proven creative problem-solving approach.
- Strong analytical skills.
- Ability to prospect, demonstrate, and close in a high-paced environment.
- Self-driven and resilient.
- Ability to work in a demanding and fast-paced environment.
- Fluency in Hindi and English required.
10. Area Sales Manager (Territory Account Management)
Embedded within a field sales organisation, the Area Sales Manager develops bespoke value propositions for individual customers by interpreting supply chain dynamics and monitoring the evolving personal sales portfolio across lapsed, current, and new business accounts to meet territory sales targets. Working closely with customers and sector specialists, this role advances commercial outcomes by securing new accounts, sharing accessible-market knowledge, and guiding buyers through each stage of the purchasing process from need initiation to product delivery.
Core Functions
- Drive sales for specified products within the territory, enriching the mix and share of wallet from existing accounts.
- Prospect and secure new accounts while building and sharing knowledge of the accessible market.
- Understand and respond to the evolving make-up of the personal sales portfolio, including lapsed customers, current customers, and new business, to meet sales targets.
- Through active listening and observation, understand and react to each customer's buying process from the initiation of need to product delivery, including how the purchaser reviews alternatives.
- Understand the needs of a customer's supply chain and provide tools to help the customer influence it, especially to facilitate high-value-added sales.
- Create and present a bespoke value proposition for specific customers based on their expressed and perceived needs, drawing from an understanding of the sector's derived value propositions.
Skills & Qualifications
- Proven sales record required.
- Experience in a similar sector is advantageous but not required.
- Understanding of the geography of the relevant territory, with a requirement to be based on the sales patch.
- Experience managing an area, territory, and customer base.
- Strong team player with the ability to hit the ground running.
- Self-starter who is proactive and resilient.
11. Area Sales Manager (Workspace & Property Services)
Reporting to senior leadership, the Area Sales Manager defines and implements sales strategy for the assigned area across the full cycle from opportunity identification to deal closure, targeting business clients and brokers in workspace, property management, or hospitality industries. Partnering with brokers and business clients to sell added-value services and products, this role refines territory performance by ensuring critical KPIs are met and building long-term client partnerships that generate sustainable revenue growth.
Operational Focus
- Define and implement the sales strategy for the assigned area, overseeing the full sales cycle from identifying opportunities to closing deals.
- Generate leads and proactive sales by executing against promotional and networking events and activities.
- Build relationships with potential business clients and brokers to sell added-value services and products.
- Maximise sales performance for the area.
- Ensure critical KPIs are met and exceeded.
Position Requirements
- Experience in business-to-business sales, preferably in workspace, property management, or hospitality industries.
- Skilled relationship manager and consultant.
- Ability to generate and grow valuable long-term client partnerships.
- Practical solution seller who takes a hands-on approach and is driven to achieve results.
- Excellent team player.
- Ability to communicator with Chinese and English.
12. Area Sales Manager (Industrial Electrical Engineering)
Sitting at the intersection of strategic sales leadership and industrial market development, the Area Sales Manager shapes territory revenue by driving annual goal achievement through partner management across distributors, system integrators, and industrial end users within a highly technical electrical engineering environment. Operating across cross-functional internal teams and reporting within a structured sales hierarchy, this role delivers customer satisfaction, accurate forecasting, and systematic market coverage that advance overall business plan completion.
Job Functions
- Lead and advance the strategic and financial goals and sales targets for the assigned area of responsibility.
- Drive sales growth and achieve annual goals within the assigned territory using strategic methodology.
- Acquire business within the area of responsibility with a view to market and customer transparency.
- Efficiently plan budget, forecast, sales, order intake, account penetration, customer satisfaction, and market coverage.
- Effectively interact with customers and ensure execution of the sales strategy.
Education & Experience
- Bachelor's degree in electrical engineering required.
- Five to six years of sales experience with partner management, including distributors and system integrators, and industrial end users.
- Excellent written and verbal presentation and communication skills.
- Ability to work with cross-functional teams.
- Strong leadership, interpersonal, and task-oriented skills with flexibility as a team player.
13. Area Sales Manager (Home Health & Hospice)
A key member of the agency's outreach team, the Area Sales Manager advances public and professional awareness of home health care and hospice services by building referral relationships with physicians, hospitals, nurses' associations, and public health agencies to meet division-set admission goals. Collaborating across clinical and administrative functions, this role elevates community access to care by educating the public on available services and executing programs and protocols that improve service delivery.
Strategic Responsibilities
- Represent the agency in professional relationships with physicians, hospitals, public health agencies, nurses' associations, and state and county medical societies to inform them of available services.
- Implement programs and protocols that provide improved home health care and hospice services.
- Serve as a public awareness representative for the agency.
- Educate the public on home health care and hospice services available through the agency and the methodologies for obtaining such services.
- Meet and/or exceed referral and admission goals as set by the Division Manager.
Knowledge, Skills & Abilities
- A college degree is required.
- At least one year of sales or business experience, or a current nursing license.
- Previous home health or hospice sales experience is preferred, though demonstrated sales performance is equally valued.
- Ability to develop and support referral source relationships.
- Ability to execute presentations to physicians with confidence and composure.
- Exceptional and consistent customer service skills.
- Impeccable verbal and written communication skills.
- Ability to thrive in a fast-paced environment.
- Comfort with making cold calls.
14. Area Sales Manager (FMCG Grocery Field Sales)
Consistent in-store execution and sustained revenue performance depend on the Area Sales Manager, who analyzes store sales results and applies local territory market knowledge to develop tactical and strategic sales plans across FMCG grocery channel accounts. Based within a field sales function and maintaining accurate customer records through digital tools, this role supports overall sales budget achievement by identifying opportunities through data analysis and building strong customer relationships.
Scope of Work
- Develop and implement successful customer-specific business plans to ensure targets are met for all product categories.
- Build trust with key customers, both internal and external, by developing and maintaining strong, effective working relationships.
- Analyze store sales results to identify areas of opportunity that will assist in achieving the set sales budget.
- Demonstrate a strong understanding of the local territory market to assist in developing tactical and strategic sales plans.
- Establish and maintain accurate customer records through the use of digital tools.
Technical Qualifications
- Field sales experience in the FMCG industry.
- Experience within the Grocery channel is highly regarded.
- Ability to work autonomously.
- Excellent time management skills.
- Excellent communication and relationship-building skills.
- Sound analytical skills and a current driver's license are required.
15. Area Sales Manager (International Language Programs)
As the Area Sales Manager, this role oversees a team of five and leads all business development activities for language and study programs abroad, owning recruitment, training, performance review, and lead generation strategy to drive sales growth. The sales and marketing team relies on this work to exceed customer expectations, build sustainable CRM-driven pipelines, and expand market reach through targeted recruitment and coaching of high-performing sales professionals fluent in French and English.
What You'll Do
- Drive sales of language and study programs abroad through direct customer contact.
- Lead a team of five people.
- Develop sales and marketing strategies, including lead generation strategies and CRM initiatives.
- Grow the sales team through recruitment, training, coaching, tracking of achievement, and performance reviews.
- Own all other relevant business aspects of the program, with a strong focus on business development and lead generation.
- Exceed customer expectations.
Minimum Qualifications
- A minimum of a Bachelor's degree is required.
- Master's degree or equivalent preferred.
- Two to five years of working experience is required.
- International experience through study or work is required.
- A passion for sales, an outspoken personality, and a target-driven approach are essential.
- Leadership, strong interpersonal skills.
- Strong analytical skills are required.
- Full fluency in French and English is required.
- Excellent written and oral communication skills are required.
- A proactive approach and ability to work independently are required.
- Ability to meet challenging deadlines and perform under pressure.
- A positive attitude and strong team spirit are essential.
16. Area Sales Manager (Beverage Three-Tier Distribution)
Area Sales Manager oversees all distributor relationships and retail account activity within an assigned beverage territory, managing account P&L, brand ambassador teams, and sampling funds while executing on- and off-premise sales and marketing business plans through a three-tier distribution structure. The work directly supports volume and market share growth by holding distributors accountable to merchandising standards, coordinating monthly ordering routines, and ensuring full alignment on incentives, pricing, and KPIs across the distribution network.
Day-to-Day Responsibilities
- Refine and customize annual on- and off-premise sales and marketing business plans for the assigned territory distributor network.
- Establish effective distribution, display, promotional, and merchandising objectives through distributors to achieve overall business goals and objectives.
- Establish distribution, display, feature ad, retail promotion, and space management objectives that produce an effective presentation of the brand to the consumer at the point of purchase.
- Provide upper management with specific and current information on market conditions, trends, and the quantity and quality of distributor performance, including recommendations that will contribute to brand development, sales growth, and distributor effectiveness.
- Monitor and evaluate distributor and customer response to products, track identified metrics, and provide timely performance reports, including determining forecast levels for individual distributors to roll up to a large-scale forecast.
- Direct calls to on- and off-premise accounts for onboarding and management.
- Manage account P&L, independent brand ambassadors, forecasting, and sampling funds.
- Train distributor and account staff, and assist with building and executing the local marketing calendar and events.
- Work closely with distributors to develop annual plans and ensure full alignment on all volume targets, points of distribution targets, rate of sale targets, and merchandising.
- Ensure full alignment with distributors on all incentives, performance fees, and marketing plans to ensure all stakeholders are properly motivated and incentivised to meet KPIs, resulting in volume growth.
- Communicate expectations, monitor distributor performance through monthly benchmarking and quarterly reviews, and hold distributors accountable to established standards for retail and on-premise space, position, arrangement, and point-of-sale that protect brand integrity.
- Build rapport with distributor chain managers to garner partnerships and authorisations with local chains and their buyers.
- Manage specific operating systems and standards for ordering and inventory management, quality control, selling and merchandising objectives, programme execution guidelines, pricing and discount management, and point-of-sale utilisation.
Required Qualifications
- A minimum of three or more years of previous beverage sales experience, preferably in a three-tier distribution system, is required.
- Residence in the assigned market territory is required.
- Proficiency in Microsoft Office, including Excel, Outlook, PowerPoint, and Word.
- Proficiency in business trade maths, including margin, mark-up, inverse margin, blended margin, breakeven, draft profit, and pour cost.
- Proficiency in revenue management and pricing.
- Ability to work nights and weekends.
- Ability to lift and move product cases frequently.
17. Area Sales Manager (Craft Beer Sales)
The Area Sales Manager creates measurable volume and distribution growth for Avery within an assigned craft beer territory by managing distributor relationships, executing retail standards, and coordinating brand forecasts and inventory levels to meet market goals and quality assurance freshness standards. Reporting to the Regional Sales Director and collaborating with cross-functional managers, this role builds annual distributor budgets, presents new brands and marketing strategies to wholesalers, and holds distributors accountable to national accounts execution and programme alignment.
Areas of Ownership
- Manage relationships with key customers and build activation plans for key accounts, new accounts, and national accounts, with a minimum of 50% of time spent on retail activity and supporting activities such as promotions, staff trainings, festivals, and hand sells at the account level.
- Grow volume and distribution revenue within the assigned territory year-over-year through increased points of distribution, chain support, managing allocations, and inventory management.
- Lead the education and execution of retail standards at retail and with distributor sales teams.
- Align distributors with the national accounts strategy, holding them accountable for execution on national accounts, authorisations, programmes, features, displays, and pricing.
- Plan, manage time, and prioritise to align efforts with monthly business objectives as well as company and department sales goals.
- Communicate retail wins and opportunities regularly to sales leadership and distributor sales teams at distributor general sales meetings.
- Manage relationships with assigned distributors to ensure delivery of sales plans and targets, responsible for day-to-day communication and managing direction for the next 30, 60, and 90-day time periods.
- Hold distributors accountable for goals and forecasts through monthly business reviews, coordinating with regional sales management to prepare and present reviews to distributor sales leadership.
- Present new brands and marketing strategies to wholesalers and retailers, acting as the direct contact from the brewery to accounts and wholesalers within the market territory.
- Build and manage an annual budget and spending plan with each assigned distributor, focusing local spending on incentives, branded point-of-sale, sampling, and local sponsorships.
- Work with each distributor to build brand forecasts and monitor inventory levels to achieve market goals and quality assurance freshness standards.
- Manage a monthly ordering routine with assigned distributors, ensuring orders are placed against core brands and packs each month.
- Ensure consistency with all marketing initiatives throughout the region and with overall brand standards.
Experience & Qualifications
- Three to five years of craft beer sales experience.
- Two years of distributor management experience is required.
- A reliable car and a valid driver's licence are required.
- Ability to demonstrate a thorough understanding of forecasting, points of distribution, rate of sale, and volume-driving planning and execution.
- Understanding of brewing ordering and shipping procedures, including basic freight knowledge.
- Ability to demonstrate an understanding of the fundamentals of pricing, discounting, gross profit, and gross margin strategies and execution.
- Anticipated travel of approximately 40%, including commitment to work some nights and weekends to support market efforts, is required.
18. Area Sales Manager (Staffing & Recruitment)
Embedded within a staffing agency branch, the Area Sales Manager guides a high-performing team by hiring, training, and mentoring staff while creating a results-driven office culture that sustains revenue, margin, and operating income goals. Working closely with clients, candidates, and internal staff across the organisation, this role executes a customer retention and expansion strategy and applies financial business trend analysis to deliver consistent branch-level performance.
Ownership Areas
- Ensure consistent execution of operational best practices.
- Hire, train, develop, and retain staff by acting as a coach and mentor to the team.
- Create a high-performing team dynamic and a positive business development culture.
- Achieve revenue, margin, and operating income goals.
- Maintain expert knowledge of technology, including software, and keep up to date with trends in recruitment and digital and social media.
- Apply an understanding of financial business trends to execute an appropriate strategy.
- Communicate feedback, difficult messages, expectations, ownership, corporate goals, and accountability effectively.
- Build collaborative relationships throughout the organisation and the market.
- Facilitate resolution with internal staff, clients, and candidates.
- Conduct effective meetings, trainings, and presentations.
- Build customer loyalty by providing, ensuring, and monitoring superior service.
- Create, develop, and execute a customer retention and expansion strategy for the branch.
Background & Experience
- A Bachelor's degree or equivalent is preferred.
- Two or more years of management or equivalent experience is required.
- Two or more years of staffing professional experience is required.
- Proven performance in staffing professional and division director roles.
- Experience developing and managing budgets.
- Demonstrated success in business generation, leading, and driving business development.
- Excellent communication, presentation, and problem-solving skills.
- Proficiency in MS Office, databases, and other relevant systems.
19. Area Sales Manager (FMCG Beverage Route-to-Market)
Reporting to regional sales leadership, the Area Sales Manager converts area objectives into actionable plans for ADCs, TCs, Route Supervisors, and distributors while executing best-practice route-to-market tools and coaching direct reports to achieve distribution, delivery service, and sales growth targets across FMCG and beverage organisations. Partnering with distributors and local key accounts, this role ensures sustained implementation of the company's sales strategy, including FMO and trade marketing programmes, and manages distributor claim budgets and performance development reviews to build a high-capability field team.
Strategic Initiatives
- Ensure execution of the company and regional plan strategy and policy related to sales, pricing, product line-up, credit terms, execution standards, stock holding, FEFO, and route optimisation management.
- Work alongside relevant managers and distributors to develop and ensure sufficient infrastructure required by sales growth opportunities per market needs, and to develop efficient and viable routes.
- Convert area objectives into actionable plans for ADCs, TCs, Route Supervisors, and distributors.
- Analyse data to identify opportunities for growth and efficiency.
- Provide ongoing coaching to all direct reports within the area and ensure they are properly equipped, trained, and motivated to achieve their objectives.
- Monitor and review distributor performance, including route performance and delivery service levels, and monitor and review team performance as stated in the PDR, developing people and managing performance as required.
- Manage distributor responsibilities, including claim budget tracking.
- Ensure proper roll-out and sustained implementation of best-practice tools within the area, including the eight steps of the call, Big 3, and any others rolled out from time to time.
- Conduct work-withs with ADCs, TCs, and Route Supervisors to coach and train on best-practice tools.
- Develop strong relationships with distributors and local key accounts within the area.
- Ensure FMO and trade marketing programmes are executed as planned.
Education & Experience
- A Bachelor's degree is required.
- Five to ten years of experience in leading FMCG or beverage organisations is required.
- Strong sales skills, ideally with prior experience in FMCG and retail.
- Good command of written and spoken English and computer literacy.
- Good understanding of all business functions, including sales, marketing, finance, and logistics.
- Good team management skills across projects and business partnerships.
- Managerial skills with a well-organised, self-motivated, and leadership-oriented approach.
- Good coaching and training skills.
20. Area Sales Manager (Domestic Express Logistics)
Sitting at the intersection of strategic sales management and logistics operations, the Area Sales Manager coordinates new business acquisition for corporate and e-commerce clients while owning financial targets, including revenue and profitability within the domestic express logistics industry. Operating across sales, strategy, and operations functions and managing tools such as Salesforce and enterprise software, this role advances market position by generating leads through cold calling, providing on-the-ground market insights to management, and maintaining strong client relationships that convert into long-term account growth.
Key Responsibilities
- Generate leads through market research and continuous cold calling of prospective corporate clients, including e-commerce sellers.
- Arrange sales meetings with prospective corporate clients.
- Identify service improvements or new services by remaining current on industry trends, market activities, and competitors.
- Close sales and maintain relationships with clients by providing support, information, and guidance, and by researching and recommending new opportunities and service improvements.
- Manage and monitor day-to-day relationships and communications with key clientele.
- Work closely with management and other departments to assist in market assessment efforts and provide on-the-ground insights.
- Own financial targets and measurements, including revenue and profitability.
- Work alongside the business in the areas of strategy, sales operations, and financial goals of the department, including management of sales targets such as FTB, FTS, pipeline velocity, sales funnel management, and ASP.
- Support commercial areas as and when required to ensure overall project success and stakeholder acceptance.
- Prepare reports by collecting, analysing, and summarising information.
Required Qualifications
- A Bachelor's degree is required.
- Three to five years of experience in sales and/or operations, preferably in the domestic express logistics industry, is required.
- Strong existing working relationships with clients.
- Strong negotiation skills to close sales.
- Proficiency in the Microsoft Office suite and a good comfort level using enterprise software.
- Salesforce.com experience is required.
- Must be goal-driven and results-oriented, as a portion of salary is commission-based.
- Fluency in both Vietnamese and English is required.
- An outgoing and persuasive personality.
21. Area Sales Manager (Finance & Banking)
A key member of an FTSE 250-listed finance and banking commercial team, the Area Sales Manager executes territory-based prospecting and face-to-face client meetings to achieve sales targets while operating at all times within FCA regulatory requirements. Collaborating with customers across the commercial transport and asset industries and reporting within a structured sales function, this role elevates revenue performance by negotiating agreements, maintaining up-to-date product knowledge, and building well-organised sales pipelines that consistently meet reporting deadlines.
Work Activities
- Proactively source sales from within a specific territory by prospecting the existing customer base and sourcing new customers.
- Develop and maintain relationships with existing customers via face-to-face client meetings, telephone, and email contact.
- Negotiate terms of agreements and close sales.
- Make accurate and swift quotations to provide customers with relevant information.
- Work consistently to target and manage own sales performance.
- Gather and collate market information and maintain up-to-date product knowledge.
- Carry out all necessary administrative duties.
- Operate within the context of FCA regulations at all times.
- Plan and organise time efficiently to ensure suitable sales pipelines are created and reporting deadlines are met.
Qualifications & Experience
- Education to GCSE level, with Maths and English at grade C or above, is required.
- Experience working successfully in the commercial transport industry or the asset industry.
- Strong business sales experience.
- Experience within target-driven environments.
- Excellent communication and organisational skills.
- A sales-driven approach with the ability to manage one's own diary.
22. Area Sales Manager (Construction & Recycling Asset Finance)
Generating new business to deliver agreed sales targets for the Construction and Recycling team depends on the Area Sales Manager, who prospects existing customers and sources new accounts through direct outreach and dealer introducers across the construction, recycling, engineering, and print industries. Based within an asset finance sales function, this role guides clients from initial enquiry through to deal closure by negotiating agreement terms, interpreting financial information, and expanding the customer base through a strategic business plan that identifies emerging markets and competitive shifts.
Performance Expectations
- Proactively source sales from within the allocated geographical location by directly prospecting the existing customer base, sourcing new customers, or working through dealer introducers.
- Build and maintain relationships with existing customers via telephone, email, and face-to-face meetings.
- Act as a contact between the company and its existing and potential markets, negotiating terms of agreements, closing sales, and gathering market and customer information.
- Make accurate, rapid quotations and provide customers with the relevant information to close deals.
- Design and implement a strategic business plan that expands the customer base and ensures a strong market presence.
- Build and promote long-lasting customer relationships by understanding customer needs and identifying emerging markets and market shifts, while remaining fully aware of new products and competition status.
Knowledge, Skills & Abilities
- Either recent experience in the asset finance industry or a customer-facing role in the construction, recycling, engineering, or print industries is required.
- Experience working in a customer-facing sales environment.
- Knowledge and coverage of the above industries, with a focus on asset expertise.
- Strong interpersonal skills and ability to communicate effectively at all levels.
- Ability to analyse and interpret financial information.
- A sales-driven approach with the ability to plan and manage one's own activities and contact strategy.
23. Area Sales Manager (Warehouse Automation & Robotics)
The Area Sales Manager builds new revenue across the DACH region by leading sales execution from lead generation through contract closure, including channel partnership development and participation in European trade shows. Partnering with customers to identify their needs, this role directly expands the organization's European footprint and supports its broader growth across Europe and North America.
Key Responsibilities
- Develop sales across the DACH region and implement country-wide strategies.
- Partner with customers to identify their needs and provide the best solutions.
- Manage existing accounts and extend business relationships.
- Conduct market and competitor analysis to identify new business opportunities and gaps in the market.
- Develop channel partnerships and direct sales.
- Manage the sales process from lead generation through to contract closure.
- Participate in trade shows and fairs across Europe.
Required Qualifications
- A Bachelor's degree, with a preference for a focus in Engineering or Business, is required.
- A minimum of three years of sales or business development experience is required.
- Previous experience selling robotics and robotic systems, warehouse management systems, material handling systems, AGVs, or AMRs is desired.
- Experience managing direct sales, channel partners, and systems integrators.
- Strong experience growing revenue across regions and territories.
- Excellent communication and interpersonal skills.
24. Area Sales Manager (Healthcare Distribution)
Embedded within a regional sales organization, the Area Sales Manager drives new customer acquisition and market penetration across Physician Office and Surgery Center markets by developing field representatives, managing performance, and hitting sales targets, including GP and Lab goals. Working closely with the sales team and dealer network, this role enables sustainable regional revenue growth through structured hiring, training, and frontline coaching.
Core Functions
- Create strategies to obtain new customers and achieve market penetration within the Physician Office and Surgery Center markets.
- Develop field representatives through travel within the sales region and visits with customers to ensure service levels are being met.
- Provide representatives with the resources needed to quote and close business.
- Hire, train, and develop sales representatives, and manage performance.
- Hit all sales-related goals, including sales, GP dollar, GP percent, Lab, and Flu targets.
Qualifications & Experience
- Nine or more years of professional experience and one or more years of supervisory and/or management experience are typically required.
- Eight or more years of sales experience, including experience selling to the C-suite.
- Prior healthcare experience is preferred, and experience in distribution sales is required.
- Demonstrated success in building and growing a new region or territory.
- Financial acumen, including the ability to compare quarterly trends, year-over-year growth, and margin erosion.
- Demonstrated performance management and sales leadership skills.
25. Area Sales Manager (Healthcare & Distribution Sales)
Reporting to the Regional Vice President, the Area Sales Manager leads a team of field sales account executives to achieve gross profit goals and MBO targets while executing local strategies aligned to broader business initiatives. Partnering with sales specialists and cross-functional teams across McKesson's portfolio, this role drives regional financial performance by building team capability, growing wallet share with top customers, and sustaining a trust-based, high-performance culture.
Primary Duties
- Achieve gross profit goals and related MBO targets through all key responsibilities, and participate in monthly check-ins with RVPs to review performance, MBOs, company initiatives, key customer trends, and personnel matters.
- Adjust local tactics based on RVP guidance, and create and execute local strategies to drive growth and team performance.
- Embody and bring the enterprise culture to life with the team by modelling core behaviours, communicating key corporate and business unit messages, rewarding and recognising team members appropriately, and promoting team building.
- Drive performance and development activities, including leading through change, performance management, continuing education and training, and keeping informed of industry trends and current events.
- Communicate to and motivate the team during team meetings, one-on-ones, and via email to ensure understanding of strategy and local tactics.
- Nurture and grow the sales competencies and capabilities of the sales team through observation during ride-alongs, coaching, and co-selling.
- Lead hiring activities with a focus on improving team diversity.
- Create, document, and update annual strategic and tactical plans that balance local market realities with broader initiatives to ensure financial plan achievement, including growing the existing portfolio and key customers through product penetration and wallet share growth.
- Lead and own bi-annual business reviews with the market's top ten customers by revenue, and conduct penetration activities targeted against the top 20 customers by revenue in the local market.
- Coach team members and get involved on behalf of customers to ensure account retention and growth.
- Work collaboratively with sales specialists to develop and adjust strategic sales plans targeting the best opportunities, co-author related team communications, and inspect results.
- Utilise data and analytics to inform sales opportunity selection and ensure specialists can both initiate and support sales opportunities from beginning to end.
- Drive field adoption of available sales technologies to set direction, ensure understanding of opportunities and productivity, minimise waste, and improve results.
Skills & Qualifications
- A degree or equivalent experience is required.
- Nine or more years of professional experience and one or more years of supervisory and/or management experience are typically required.
- A four-year degree in business or a related field is preferred.
- Prior healthcare experience is preferred, and experience in distribution sales is required.
- Demonstrated success in building and growing a new region or territory.
- Experience selling to the C-suite.
- Financial acumen, including the ability to compare quarterly trends, year-over-year growth, and margin erosion.
- Demonstrated performance management and sales leadership skills.
- Mature confidence and self-awareness, with the ability to influence others diplomatically and make difficult decisions.
- Superior communication skills and the ability to travel daily, with some overnights within the assigned territory up to 80% of the time.
- Proficiency with Excel, PowerPoint, Outlook, and CRM tools.
26. Area Sales Manager (EV Charging & E-Mobility)
Sitting at the intersection of electric vehicle technology and regional sales strategy, the Area Sales Manager shapes market share growth by supporting channel partners, leading technical sales meetings, and delivering product and solution offers across the E-mobility portfolio. Operating across a regional sales organization and collaborating with business development, marketing, and reseller networks, this role enables the company to strengthen its position in the rapidly expanding EV charging market.
Duties
- Participate in sales strategy planning meetings to establish short- and long-term goals.
- Work collaboratively with the local sales team to create the regional area E-mobility sales plans.
- Review customer needs and competitor offers by analysing market information and data provided by business development, regional sales teams, and voice-of-customer feedback.
- Communicate new product offering information and product updates, including support for new product launches, to end users and resellers, and continuously share the value proposition of products, systems, services, and packages.
- Support channel partners in determining the most technically appropriate and cost-effective solutions in the preparation of demanding offers.
- Provide sales process support during technical meetings, product and demo presentations, and negotiate product and solution offers.
- Define target sales pricing and sell products, systems, and services with a focus on volume, mix, and profitability targets.
- Take ownership of specific customer cases to ensure efficient issue resolution.
- Nurture strategic partnerships and develop relationships with new and existing partners, customers, and other EV industry leaders.
- Perform regular status reviews and propose recovery plans in cases of potential order shortfalls, and provide regular reports of area sales activities and training.
Requirements
- A Bachelor's degree with four or more years of direct sales or sales account management experience, preferably in the electrical products industry, is required.
- Instead of a degree, six to eight or more years of equivalent direct experience working closely with prospective and existing customers in a direct selling capacity is acceptable.
- Direct experience in the electric vehicle or EV charging industry is highly preferred.
- Work authorisation permitting employment in the US is required.
- Knowledge of customers' financial drivers.
- Ability to translate their needs and solution requirements into successful proposals and contract agreements.
- A customer-focused mindset with a proven ability to respond quickly to customer needs.
- Strong collaboration, leadership, and influencing skills are required.
- Strong verbal and written communication skills in English.
- Effective presentation skills to audiences up to the corporate executive level are required.
- Willingness to support the region in an individual sales contributor role, with a career interest in leading a small sales account management team within the next one to three years, is required.
27. Area Sales Manager (Pharmaceutical Sales)
A key member of the district sales team, the Area Sales Manager leads and coaches a team of medical representatives to achieve sales volumes, market share, and listing targets across assigned territories through multi-channel customer engagement and rigorous account planning. Collaborating across marketing, medical, and market access functions, this role ensures full compliance with pre-marketing approval codes while building strong relationships with key decision-makers to deliver patient and organizational outcomes.
Functions
- Supervise and lead a team of medical representatives to achieve sales, volume, growth, market share, and listing targets for the assigned territory.
- Lead and coach the team to develop customer, product, and therapy knowledge to implement the district business plan and achieve growth objectives in each territory, including coaching in selling skills and integrated multichannel marketing capabilities.
- Guide the team to execute the right frequency of multi-channel interactions for each customer, backed by rigorous action planning both pre- and post-interaction.
- Drive customer activity reporting in Veeva CRM and take advantage of all available functionality to enhance customer interaction and experience.
- Build strong relationships with key decision-makers and stakeholders in the territory to develop solutions that benefit patients, HCPs, and the organisation.
- Encourage the team to collaborate with and provide feedback to Sales and Marketing on multi-channel customer planning strategies and tactics, and to identify potential new sources of business.
- Create a positive culture of high performance through the right hiring, talent identification, development, retention, and performance management principles.
- Ensure that all compliance and pre-marketing approval code of conduct requirements are fully understood, adhered to, monitored, and respected within the team.
- Develop knowledge of the latest medical and clinical information, including selling skills and integrated multichannel marketing capabilities, brand strategy and tactics, competitive landscape, and standard platforms.
- Work cross-functionally with marketing, medical, and market access teams to support brand activities and brand plans.
- Prioritise and allocate sales targets and sales budget to each territory.
- Lead the team to formulate quality account plans for top accounts and ensure alignment of activities and strategies with the country's integrated business plan.
- Define and manage vacant territory and out-of-stock issue management.
Experience & Qualifications
- A Bachelor's degree in any discipline is required.
- An advanced qualification is a plus.
- A minimum of five years of pharmaceutical sales experience with a demonstrated performance track record is required.
- At least two years of experience leading a team of medical representatives is required.
- Experience in a women's healthcare portfolio is a plus.
- IT literacy, including the ability to utilise computers, tablets, and related technology efficiently, is required.
- Strong interpersonal, communication, and team skills.
- Demonstrated ability to lead teams, set direction, and deliver results.
- Excellent command of the local native language, both oral and written, is required.
- English language skills are a strong plus.
- An energetic, enthusiastic, self-driven, and organised approach with a willingness to work extensively in the field.
28. Area Sales Manager (Automotive Finance & Insurance)
Profitable dealer relationships and regional loan and insurance revenue depend on the Area Sales Manager, who influences dealer principals and regional sales leadership by conducting monthly business reviews, leveraging tracking analytics, and coordinating across credit, product management, and wholesale departments. Based within a captive automotive finance environment and serving Colorado, El Paso, and New Mexico territories, this role enables income development and market share growth through consultative selling and strategic go-to-market planning with the portfolio sales manager.
Accountabilities
- Drives financial services business by influencing regional sales leadership, dealer principals, and dealers to recommend loans and sell insurance products.
- Conducts monthly business reviews with the sales team and dealer principals to understand business needs, strategic goals, and dealership performance.
- Uses tracking and analytics to monitor sales objectives against sales forecasts by dealer and by territory.
- Identifies and pursues opportunities from dealers and sales team members.
- Coordinates internal resources across product management, credit, funding, and wholesale departments to meet dealer needs and increase profitability.
- Plans dealer strategy with the product manager and drives internal team execution of income development opportunities.
- Meets with dealerships to provide relevant information on insurance products, loan promotions, and market share.
- Partners with the portfolio sales manager to determine the go-to-market strategy for dealers within the territory.
Technical Qualifications
- Progressive years of experience in a captive finance and/or insurance environment, or equivalent.
- Bachelor's degree in a relevant field, including finance, or equivalent related experience.
- Understanding of captive automotive finance business and dealership financial services products, services, and operations, with a focus on sales, finance, and insurance.
- Ability to articulate the value of products and services, conduct sales calls, and identify and close business opportunities.
- Demonstrated leadership and consultative selling skills.
- Experience managing relationships with automotive dealers.
- Willingness to cover Colorado, El Paso, and New Mexico territories.
- Strong verbal, written, and analytical skills.
- Working knowledge of Microsoft Office applications, including Word, PowerPoint, and Excel.
- Public speaking and presentation skills.
- Ability to build relationships with a broad audience, both internally and externally.
- Strong organisational and stakeholder management skills.
- Ability to work collaboratively with other team members.
29. Area Sales Manager (Beverage & Consumer Goods)
As the Area Sales Manager, this role owns full sales execution responsibility across locally, regionally, and nationally assigned large store accounts, including selling in calendar marketing agreements and managing relationships with store-level operations leadership. The large store selling organization relies on this work to drive channel, package, and pricing plan adherence, maintain talent through coaching and development of district sales managers and account managers, and deliver results aligned to commercial leadership priorities.
Activities
- Takes full responsibility for sales execution across all locally, regionally, and nationally assigned large store accounts.
- Executes all sales priorities and initiatives.
- Identifies and develops core talent, including stewardship of the talent management review at the district sales manager and account manager level.
- Coaches and develops direct reports while ensuring a culture of learning and development throughout the large store-selling organisation.
- Manages relationships with large store accounts, serving as the connection point with store-level operations leadership.
- Sells in and ensures adherence to calendar marketing agreements.
- Provides feedback to national customer teams and to the director of sales on marketplace conditions, including competition, channel plans, pricing, and architecture.
- Drives collaboration between supply chain and field sales execution, including sales and delivery route planning.
- Executes and fulfils all channel, package, and pricing plans provided by commercial leadership.
Position Requirements
- Bachelor's degree or equivalent experience.
- Three to five years of sales management experience leading a sales team.
- Experience with calendar marketing agreement selling.
- Four or more years of direct store delivery and beverage category experience preferred.
- Proven ability to lead and motivate a direct team while building relationships and working effectively in a matrixed organisation.
- Results-oriented, collaborative, and self-motivated, with a strong work ethic and the ability to thrive in a fast-paced, ever-changing environment.
30. Area Sales Manager (FMCG & Retail Distribution)
Area Sales Manager delivers profitable business growth by managing and negotiating pricing, terms, and promotions across a distributor and retailer account base while developing strategies for new business in adjacent regions. The work directly supports a GM and Sales Director in a matrix structure, enabling revenue gains through customer relationship development, internal collaboration with creative and brand teams, and disciplined KPI achievement, including sales targets and P&L ownership.
Operational Focus
- Manages and builds long-term relationships with distributors and retailers while scoping opportunities for new business development.
- Targets new markets and supports customer relationships in adjacent regions as needed.
- Builds, manages, and negotiates all elements of pricing, terms, and promotions within business guidelines, including creating the channel pricing architecture.
- Develops relationships to deliver profitable business growth in line with business objectives.
- Develops strategies and sales plans, taking responsibility for new business and providing the highest level of customer service.
- Works collaboratively with internal creative, brand, and product teams to maximise opportunities across the retail account base.
- Maintains and develops existing and new customers through relevant internal liaison to optimise the quality of service, business growth, and customer satisfaction.
- Achieves KPIs, including sales targets.
Knowledge, Skills & Abilities
- Current experience operating as an area sales manager with experience managing accounts and a P&L.
- Experience in an FMCG background, open to junior-level candidates seeking a step up or candidates already operating at this level.
- Experience in a fresh fish product category is a significant benefit, though not required.
- High level of proficiency in English and French.
- Driven, hungry, and eager to learn.
- Ability to build and maintain relationships with potential and current customers.
- Ability to work from home, with travel up to twice per month.
31. Area Sales Manager (Food & Produce Sales)
The Area Sales Manager owns the commercial effectiveness of the Northern California region by managing a team of six territory sales members, overseeing pricing, and building profitable new and existing customer relationships across the produce portfolio. Serving as the primary interface between sales and production, this role enables market share growth by creating a market sales strategy, ensuring regulatory compliance, and driving innovation opportunities across multiple locations.
Key Deliverables
- Improves overall profit margin, including understanding the cost of service for the produce portfolio.
- Serves as the primary interface between sales and production, understanding production capabilities and capacity.
- Manages the sales pipeline.
- Creates market sales strategy and point of view.
- Leads a team of six territory sales members, overseeing performance management and professional development of direct reports.
- Reviews all pricing.
- Sets and aligns priorities and develops strategies that support a market-focused vision across multiple locations.
- Maintains direct responsibility for commercial excellence and ensures compliance with applicable governmental regulations and site practices.
- Finds and captures opportunities to innovate and profitably grow.
- Builds on existing relationships and develops profitable new relationships with customers.
Professional Experience
- A high school diploma or GED.
- Bachelor's degree or higher preferred.
- At least five years of sales experience in the food or beverage industry, including agricultural or produce, foodservice, or wine and spirits.
- Previous experience supervising or managing staff.
- Packaging sales experience is an advantage.
- Experience in California in corrugated markets is an advantage.
- Knowledge and experience in reading and managing costs.
- Corrugated box or other plant management experience is an advantage.
- Experience with business-to-business sales growth responsibilities.
32. Area Sales Manager (Electrical Industry Sales)
Embedded within a district sales structure, the Area Sales Manager develops talent and drives channel growth across residential and commercial markets by managing sales professionals, distributor relationships, and account strategies to achieve planned financial results. Working closely with key division support personnel, this role advances the organization's market share by leading acquisition activities, producing monthly performance reporting, and delivering leadership across the full sales team.
Areas of Ownership
- Manages key customers within the residential and commercial market, along with sales resources, products, and channels to market, to achieve planned results for the district.
- Provides leadership and development to a sales team consisting of sales professionals, sales representatives, and the distributor channel.
- Leads growth in sales and market share.
- Drives channel development while developing talent within the district.
- Creates account strategies, produces monthly performance reporting, and drives collaboration with key division support personnel.
- Works in talent acquisition and development within the area.
Background & Experience
- Bachelor's degree from an accredited institution.
- Bachelor's degree in electrical or mechanical engineering preferred.
- Minimum seven years of electrical industry sales, marketing, or engineering experience.
- Minimum five years of experience completing drawing take-offs and quotations for electrical distribution and control systems.
- Ten or more years of electrical industry sales experience preferred.
- Prior people management experience, including managing channels.
- Superior knowledge of sales techniques, customer relations, and employee development.
- Strong knowledge of managing products, product applications, and distribution channels.
- Demonstrated ability to command difficult sales situations.
- Experience in growing sales and market share, and developing employees.
33. Area Sales Manager (Corrugated Packaging Sales)
Reporting to sales leadership, the Area Sales Manager pursues new business targets and manages existing accounts with a primary focus on corrugated packaging solutions, developing account plans for key customers, and maintaining a robust new business pipeline. Partnering with the commercial team, this role refines territory performance by completing visit reports, pipeline reports, and sales projections while winning new business at commercially acceptable levels.
Role Responsibilities
- Delivers volume and sales for the assigned territory using the existing customer base and new business opportunities suitable for the site.
- Manages accounts while pursuing a new business target in line with territory expectations.
- Sells corrugated packaging solutions as the primary focus.
- Develops account plans for key customers and maintains a robust new business pipeline aligned to the sales strategy.
- Completes reports, including visit reports, pipeline reports, and sales projections.
Minimum Qualifications
- Experience in sales analysis and CRM.
- Experience in assessing client businesses to help take out costs and add value.
- Experience in selling corrugated packaging solutions.
- Demonstrated success in identifying, approaching, and winning new business at commercially acceptable levels.
- Good knowledge of customer sectors and strong commercial acumen.
- Excellent communication, presentation, and negotiating skills.
- Self-motivated, ambitious, highly driven, and competitive by nature.
- Personable, with a positive and enthusiastic outlook and a can-do, flexible attitude.
34. Area Sales Manager (Luxury Retail & Wholesale)
Sitting at the intersection of luxury brand strategy and regional retail operations, the Area Sales Manager oversees 360-degree field activities, manages sell-out and stock performance, and drives brand representation at the store level across a portfolio of local and tourist-facing retail doors. Operating across retailer networks and reporting to headquarters on marketing, legal, and finance matters, this role enables consistent brand experience and revenue growth by providing in-store training, benchmarking competitors, and proposing targeted commercial actions.
Job Functions
- Handles 360° operational field activities and serves as the main point of contact with retailers.
- Visits retailers regularly, oversees visual merchandising, and ensures brand representation and implementation at the store level.
- Consolidates sell-out, sell-in, and stock level figures at the door level and provides performance reports with recommendations for commercial actions.
- Suggests appropriate marketing and communication actions in line with budget and ratios to promote the brand and deliver excellent customer experience.
- Benchmarks competitor activities and provide qualitative feedback and recommendations to improve the business.
- Provides in-store and outdoor training sessions to retailers and adapts training tools to local market needs.
- Reaches qualitative and quantitative yearly objectives with a sell-out-oriented mindset, serving both local clients and tourists.
- Ensures the appropriate level of exchange and feedback with headquarters on key topics, including marketing, legal, finance, and store design.
Education & Experience
- Minimum two to three years of experience in commercial roles, preferably in the luxury industry and/or wholesale business.
- Excellent skills in Excel and PowerPoint.
- Fluency in Italian and English is mandatory; French and Spanish are highly appreciated.
- Commercial mindset with a strong ability to establish fruitful long-term relationships with retailers.
- Analytical skills, attention to detail, and the ability to meet tight deadlines.
- Ability to travel daily within the assigned region.
35. Area Sales Manager (Heating Controls & Technical Sales)
A key member of the area sales team, the Area Sales Manager maintains and develops long-term customer relationships through face-to-face meetings, telephone calls, and emails while identifying new business opportunities and combining technical knowledge with sales skills to maximise territory results. Collaborating across the sales team and with technical and field support engineers, this role enables successful product launches and after-sales support by managing and interpreting customer requirements with a focus on the heating controls and heating industry.
What You'll Do
- Maintains and develops long-term relationships with existing customers through face-to-face meetings, telephone calls, and emails.
- Identifies and visits potential new customers to develop new business.
- Makes accurate, rapid sales calculations and negotiates and provides customers with special pricing documentation.
- Manages and interprets customer requirements.
- Segments the area and creates area plans to focus on customers that create growth.
- Gathers market and customer information and provides feedback on future buying trends.
- Represents the organisation at trade exhibitions, events, and presentations.
- Assists with the launch of new product introductions and marketing communications campaigns.
- Assists training and field support engineers with customer training and after-sales support services.
- Records sales meetings, activities, and opportunities on the CRM system, keeping all relevant data accurate and up to date.
- Reviews own sales performance with the aim of meeting or exceeding targets.
- Liaises with other members of the sales team and technical experts as required.
- Combines technical knowledge with sales skills to maximise sales opportunities within the area budget.
Required Qualifications
- Proven track record in the heating controls and heating industry preferred.
- Specification sales experience.
- Initiative, drive, and enthusiasm.
- Excellent communication and people skills.
- Good planning and organisational skills.
- Excellent presentation and listening skills.
- Bold, self-motivated, and driven to achieve success.
36. Area Sales Manager (Urban Territory & Client Services)
City-level revenue growth and client relationship quality depend on the Area Sales Manager, who manages end-to-end client relationships, including pitching, contracting, billing, and payment collection, while leading a geographically assigned team that handles prospects and critical accounts. Based within an urban territory structure and reporting to the head of sales, this role advances organizational revenue by allocating leads, hiring and retaining sales staff, monitoring team performance, and maintaining area reports covering collections and team evaluation.
Day-to-Day Responsibilities
- Holds revenue responsibility for a geographical area within a city.
- Manages the team to handle end-to-end client relationships, including pitching, negotiation, contracting, billing and invoicing, payment collection, and troubleshooting.
- Allocates leads and tracks, and monitors the work of each team member, ensuring efficiency and effectiveness.
- Maintains area reports covering revenue numbers, payment collections, and evaluation of team performance, and reports to the head of sales.
- Communicates targets to the sales team.
- Hires and retains sales employees for the area.
- Acquires and manages critical client accounts with a higher degree of complexity in client servicing.
- Travels within the city to meet prospects as required.
Experience & Qualifications
- Four to seven years of relevant work experience, with prior team management experience required.
- Proven track record of achieving revenue targets, including allocation of targets and formulation of incentive plans.
- Familiarity with the geography of the relevant location.
- Excellent oral and written communication skills in English and the local language.
- Highly organised, detail-oriented, and able to multi-task.
- Comfortable managing and working within large, multi-cultural teams.
- High ethical standards.
- Comfortable with ambiguity and unpredictable work hours.
37. Area Sales Manager (Digital Factory & Process Automation)
As the Area Sales Manager, this role guides business development activity and strategic account growth across Kent, Surrey, and surrounding areas by implementing vertical headquarters strategy at the regional site level, managing authorised solution partner relationships, and coordinating supply chain knowledge with channel partners and the OEM team. The digital factory and process automation team relies on this work to deliver significant growth across strategic end users and to drive adoption of the customer relationship tool in support of defined business objectives.
Scope of Work
- Develops and identifies high-profile end users and implements a strategy to deliver significant growth across a wide sector of strategic end users.
- Supports, collaborates on, and implements the vertical headquarters strategy at the regional site level.
- Takes ownership of authorised solution partner relationships.
- Identifies key supply chains in the geographical territory and communicates.
- Coordinates supply chain knowledge with key channel partners, the OEM team, and strategic sales teams.
- Drives growth within the defined area through business development activity.
- Uses the customer relationship tool for business benefit as per the defined user documentation.
Qualifications & Experience
- Significant experience in sales and marketing or business management in the digital factory and process automation industries.
- Determined, enthusiastic, and self-motivated, with a strong desire to succeed.
- Sound track record of developing successful customer relationships at all levels.
- Excellent communicator and listener.
- Ability to work under pressure and to prioritise and manage time effectively to achieve targets.
- Proficiency with Excel, PowerPoint, Outlook, and CRM tools.
38. Area Sales Manager (Pharmaceutical Packaging Sales)
Area Sales Manager advances sales revenue and account penetration across an assigned geographic territory by identifying opportunities early in the sales cycle, managing key accounts in collaboration with the National Sales Manager, and prospecting new customers across pharmaceutical primary packaging and related solutions. Success in the position means leading major sales projects, ensuring CRM data integrity, and leveraging the full product portfolio to uncover cross-selling opportunities that sustain profitable growth for the company.
Strategic Responsibilities
- Achieves sales and revenue targets by identifying opportunities early in the sales cycle to convert and penetrate existing accounts and maximise sales revenue.
- Works in collaboration with the national sales manager to optimise sales opportunities from assigned key accounts.
- Acquires new customers to exceed sales expectations.
- Builds and strengthens relationships with key stakeholders and influencers at growth-oriented accounts.
- Proactively promotes products and solutions by utilising marketing programmes and providing relevant end-user product training.
- Manages and builds internal cross-functional team relationships, bringing in technical customer service specialists when appropriate.
- Understands customer needs to uncover additional opportunities within accounts across all products and solutions.
- Ensures adoption of the CRM system and maintains data integrity.
Technical Qualifications
- Degree in pharmaceutical science, chemical engineering, or equivalent.
- Minimum ten years of relevant technical sales experience in a related industry.
- Technical knowledge of pharmaceutical primary packaging is preferred.
- Prior sales experience in pharmaceutical, biochemistry, or related process industries is highly advantageous.
- Knowledge of pharmaceutical industrial standards is a plus.
- Strong communication and relationship-building skills that can successfully translate leads to sales.
- Demonstrated competency in sales process and strategic account planning, regularly achieving business results that accurately mirror or exceed forecast.
- Ability to strategically prioritise and adapt account management approaches to focus on successful and profitable outcomes.
- Ability to leverage the product portfolio and internal resources to identify cross-selling opportunities and maximise sales revenue.
- Proactive in learning the product portfolio and understanding how to differentiate offerings competitively.
- Understanding of market trends and their impact on customers in the assigned geographical territory.
- Resourceful and comfortable navigating internal resources by collaborating cross-functionally.
39. Area Sales Manager (FMCG Field Sales)
The Area Sales Manager creates and executes growth plans for a defined area by leading a team of sales officers, managing distributor and key retailer relationships, and leveraging both internal and external data sets to build robust market intelligence-driven area strategies. Collaborating with trade marketing, channel partners, and cross-functional teams, this role enables frontline sales capability, accurate stock planning, and stretch goal achievement in an FMCG environment.
Work Activities
- Leads, supervises, and controls a team of sales officers for the implementation of the growth agenda in the area across key geographies and channels.
- Develops strong win-win relationships with distributors and key retailers in the market.
- Actively listens to channel partner and trade partner feedback and takes necessary action to improve the overall quality of service.
- Engages with channel partners to develop strong joint business plans and influences them to invest resources in initiatives such as process improvement, expansion, and split-line projects.
- Understands the business and creates and executes growth plans through systematic planning and organisation, identifying and quantifying sources of growth and building plans accordingly.
- Uses both internal and external data sets to make robust area growth plans, identifying trends and correlating business growth with market intelligence.
- Ensures superior communication of objectives through area review meetings.
- Manages accurate stock planning, logistics, and monthly sales forecasts.
- Identifies and differentiates talent based on performance and potential, and builds robust development plans for team members based on individual competency gaps and growth aspirations.
- Coaches and inspires front-line sales staff to execute broad market plans, achieve stretch goals, and drive best-in-class capability.
- Leverages trade marketing inputs, including schemes and activations, by evaluating investment against opportunity.
- Develops understanding of and successfully rolls out pilots and projects as per standard operating procedures.
Skills & Qualifications
- Post-graduate degree, preferably an MBA in sales and marketing from a premier institution.
- One to two years of experience as an area sales manager or equivalent in FMCG or allied sectors, having led a team with a well-developed ability to influence senior business leaders.
- Good interpersonal skills to navigate cross-functional teams.
- Proven analytical and critical thinking skills.
- High planning and priority-setting skills with a highly consumer- and customer-focused mindset.
- Proactive, with the ability to handle ambiguity and manage a team under pressure while meeting deadlines.
40. Area Sales Manager (Drives & Motion Control Sales)
Embedded within a regional sales structure and reporting to the regional sales director, the Area Sales Manager develops and maintains a territory sales plan that grows market share in drives and motion control solutions through daily customer appointments, distributor joint sales calls, and aggressive lead follow-up across assigned accounts. Working closely with manufacturer representatives, technical resources, and distributor partners, this role produces measurable order growth by generating proposals, demonstrating equipment, and aligning customer needs with current pricing and sales policies.
Performance Expectations
- Promotes and sells standard products, including packaged drives.
- Conducts daily sales appointments with existing and prospective customers to promote drives and motion control solutions.
- Develops and maintains a sales plan for the assigned territory and accounts that meets or exceeds the orders plan and grows market share, with new business development of target accounts as a key activity.
- Supports assigned distributors with joint sales calls and training to amplify efforts and drive growth in the territory.
- Coordinates technical support to key customers using knowledge of drives and motor applications, and effectively utilises available technical resources.
- Prepares monthly sales forecasts and target account pipeline updates for assigned accounts.
- Generates and presents written quotations and proposals to customers following current pricing and sales policies.
- Demonstrates standard demo equipment and trains customers in applications, features, and benefits of products, including distinctive selling points versus market competitors.
- Aggressively follows up on all leads and enters results in the CRM system, documenting all customer appointments.
- Assists with sponsored trade shows as requested.
- Learns and follows current sales processes and policies, and joins relevant professional organisations representing significant industries served.
- Provides day-to-day assistance to manufacturer representatives within the assigned territory, where applicable, and assists the regional sales director in managing this resource.
Education & Experience
- Four-year technical or engineering degree, preferably in electrical or mechanical engineering, or three additional years of experience selling drives or motion control instead of a degree.
- Three years of experience in the automation field.
- Previous experience working with and managing distribution.
- Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
- Excellent verbal and written communication skills.
- Ability to work independently and as part of a team, with the desire to prospect new customers.
- Demonstrated order growth performance.
Editorial Process and Content Quality
This content is developed by the Lamwork Editorial Team using structured analysis of real-world job data, skill requirements, and hiring patterns.
Research framework by Lam Nguyen, Founder & Editorial Lead.
Reviewed by Thanh Huyen, Managing Editor.
Learn more about our editorial standards.