ALLIANCES MARKETING MANAGER JOB DESCRIPTION TEMPLATE

Alliance marketing is a defined ownership function. It is not a support role or a shared coordination task. The Alliances Marketing Manager holds full accountability for joint go-to-market programs between a technology vendor and its named strategic partners, spanning demand generation, content strategy, event participation, and MDF budget governance within the B2B enterprise software ecosystem. Partner marketing teams at cloud hyperscalers, system integrators, and SaaS platforms depend on a single, credible counterpart who can translate business objectives into executable co-marketing plans with measurable pipeline outcomes.

As the Alliances Marketing Manager, you will own the planning and execution of integrated co-marketing programs across a portfolio of strategic technology partners, directly contributing to pipeline generation and partner-sourced revenue targets. You will operate within a cross-functional marketing organization, collaborating with field marketing, product marketing, sales, and PR teams while serving as the primary marketing contact for external partner organizations.

Career Impact: Managing co-marketing programs with enterprise cloud partners such as hyperscalers and global SaaS platforms builds a specialized credential that commands increasing market value as B2B technology ecosystems expand.

Business Impact: The joint campaigns and enablement content this role produces directly influence partner-sourced pipeline and the revenue contribution that alliance programs deliver to the organization's growth targets.

Growth Opportunity: Experience owning MDF budgets, co-sell motions, and multi-partner GTM plans positions a candidate for advancement into Director-level alliance leadership or broader partner ecosystem strategy roles.

• Lead joint go-to-market planning with assigned strategic partners to align campaign priorities with shared revenue goals.
• Develop co-marketing programs across demand generation, thought leadership, and field events to generate qualified pipeline.
• Own alliance marketing budget and MDF allocation, tracking spend against approved program plans and ROI targets.
• Coordinate partner enablement content including presentations, competitive materials, and joint value proposition assets for internal and external sales teams.
• Drive regular cadence meetings with partner marketing counterparts to advance program execution and surface new co-marketing opportunities.
• Monitor and report campaign performance metrics including lead volume, pipeline contribution, and cost per opportunity to internal stakeholders.
• Partner with product marketing, PR, and brand teams to develop joint positioning assets, press releases, and customer success stories.
• Establish and maintain marketing-to-marketing relationships with partner organizations across multiple seniority levels to expand program scope.

• Bachelor's degree in marketing, communications, or a related field, or equivalent work experience.
• 5 or more years of B2B technology marketing experience, with demonstrated focus on partner, channel, or alliance marketing programs.
• Proven ability to develop and execute integrated co-marketing plans that produce measurable pipeline contribution.
• Experience managing MDF budgets and co-investment processes with external partner organizations.
• Strong project management skills with the ability to run multiple concurrent programs across partners, regions, and internal teams.
• Demonstrated competency in cross-functional collaboration with sales, product marketing, and communications stakeholders.
• Excellent written and verbal communication skills, including executive-level presentation and reporting.
• Results-oriented approach with experience defining KPIs, tracking program ROI, and presenting performance recommendations.

• Experience marketing with or through enterprise cloud providers, global SaaS platforms, or system integrator partner ecosystems.
• Familiarity with co-sell program structures, marketplace listing requirements, and partner tier frameworks common in enterprise software.
• Background in content strategy or thought leadership program management within a B2B technology context.
• Prior experience in a high-growth technology company with annual recurring revenue in the $50M to $200M range.

• Partner-sourced pipeline value, reflecting the revenue attributed to co-marketing program activity each quarter.
• MDF utilization rate, measuring the percentage of allocated partner funds deployed against approved program plans.
• Campaign lead volume per partner, tracking qualified inquiries generated through joint demand generation programs.
• Cost per opportunity from alliance programs, benchmarking efficiency of co-marketing spend against pipeline output.
• Partner enablement content adoption rate, measured by the internal sales team's usage of jointly developed collateral.
• Typical tools: Marketing automation platforms (commonly Marketo or Pardot) and CRM platforms (commonly Salesforce)

• Base Salary Range: $95,000 to $130,000 annually, depending on seniority and location.
• Bonus: 10 to 15 percent annual performance bonus tied to pipeline and program KPIs.
• Equity: RSUs or stock options are common at growth-stage and public technology companies.
• Health Benefits: Medical, dental, and vision coverage for employee and dependents.
• PTO: 15 to 20 days annually plus standard US public holidays.
• Common Perks: Home office stipend, professional development budget, and partner conference attendance.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, or any other characteristic protected under applicable federal, state, and local law. Candidates requiring reasonable accommodation during any stage of the hiring process may request assistance at any time. Final offers are contingent on the successful completion of a background check. Applicants must be authorized to work in the United States.

The Alliances Marketing Manager owns the full scope of integrated alliance marketing for Zoom, from annual content planning and global product launch positioning to budget management and cross-functional campaign execution within Logitech's Collaboration Business Group. Working closely with the Global Alliance Go-to-Market lead and internal stakeholders across regional marketing and communications, this role shapes a joint marketing strategy that directly advances partnership growth and business objectives.

Key Responsibilities

• Lead marketing efforts supporting the Zoom alliance and create joint marketing strategies aligned to the business objectives of the Collaboration Business Group.
• Leverage deep understanding of current and future product portfolio to identify differentiated opportunities with Zoom.
• Develop and maintain strong relationships with key stakeholders, alliance go-to-market teams, and internal marketing stakeholders.
• Manage a direct report and cultivate their growth and marketing skills.
• Manage Zoom's positioning and marketing plans for global Logitech product launches.
• Co-create plans for Zoom to support new Collaboration product introductions and joint product introductions.
• Lead cross-functional collaboration with Global Commercial Organization, regional marketing, and marketing communications stakeholders.
• Establish and execute an annual content plan including messaging, positioning, content mix, and localization requirements.

Required Qualifications

• Bachelor's degree in marketing or similar, or equivalent relevant work experience, MBA preferred.
• Proven track record of success in a partner marketing role within video conferencing, computer hardware, or collaboration/productivity software.
• Demonstrable experience working with organizations such as Zoom, Microsoft, Google, or other similar Global B2B software companies.
• Proven enterprise marketing experience, including partner marketing and demonstrated pipeline impact of partnerships and programs.
• Understanding of a broad range of marketing activities, including content marketing, digital marketing, and industry events.
• Experience with Adobe, Salesforce, Marketo, Tableau, or other relevant B2B marketing technologies.
• Excellent communication (written and verbal), reporting, and presentation skills with experience in G-Suite (Sheets, Slides, Docs, Gmail).
• Highly motivated self-starter able to lead, build, and launch programs within budget while managing multiple timelines.

Embedded within the global partnerships organization, the Alliances Marketing Manager creates and delivers integrated marketing plans designed to retain and grow existing clients while influencing revenue growth across an assigned partner portfolio. Working closely with partner marketing teams at all levels and internal cross-functional stakeholders, this role drives joint program execution from cadence planning and campaign development through to ROI measurement and pipeline reporting.

Core Functions

• Onboard new partners by executing and improving upon the partner playbook.
• Manage relationships with partner marketing teams at all levels to ensure planning and successful execution of joint programs.
• Create joint coordinated marketing plans with assigned partners aligned to approved initiatives, including virtual and live events, press releases, blog posts, webinars, asset development, and paid media.
• Extend marketing programs to relevant partner engagements to further reach, communicate the value proposition, and expand thought leadership authority.
• Lead regular cadence meetings with partners and internal teams.
• Track and report success metrics for each program, including value for marketing spend and pipeline impact.
• Build and maintain ongoing relationships with key partner stakeholders and marketing counterparts at partner organizations.
• Help evangelize the partner ecosystem through regular internal cross-functional socialization of partners, go-to-market messaging, and partner solutions.
• Create, execute, monitor, report, and follow up on programs to generate a targeted number of leads and inquiries.
• Manage measurement of program impact through reporting, evaluating event and campaign ROI, and presenting recommendations for improvement.

Qualifications and Experience

• Proven experience in a B2B marketing role (enterprise software, SaaS), planning and coordinating marketing campaigns.
• Prior experience with budget management, KPI reporting, and managing partner events, collaborating with agencies or internal teams.
• Strong project management skills with the ability to find clarity in ambiguous environments to accomplish tasks.
• Strong program management skills with the ability to manage multiple marketing plans simultaneously while keeping to timelines.
• Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals.
• Strong executive presence, communication, and presentation skills with the ability to influence senior-level partners and colleagues.
• Self-motivated, able to work autonomously, and proactively communicate across teams both internally and externally.
• Excellent interpersonal skills, both in person and virtually.

Reporting to alliance and solution leaders across PwC Canada, the Alliances Marketing Manager develops and drives data-driven marketing campaigns that increase awareness, generate leads, and contribute to joint revenue growth within priority solution areas. Partnering with cross-functional marketing, digital, communications, and sales teams as well as external agencies and vendors, this role positions PwC Canada competitively through strategic, insight-led alliance marketing programs.

Primary Duties

• Develop in-depth knowledge of the assigned alliance partner and how it strengthens capabilities within PwC Canada's solutions.
• Understand and apply stakeholder business plans and priorities to develop and maintain a strategic marketing plan.
• Utilize competitive and market research to understand client issues, marketing dynamics, and competitive strategies to drive high-impact programs.
• Manage key stakeholder relationships and expectations across the firm.
• Work with a cross-functional marketing, digital, communications, and sales team to develop high-impact marketing campaigns.
• Identify and build connected client journeys, including defining target clients, buyers, and audience segmentation.
• Collaboratively develop campaign strategy and tactics to deliver on agreed-upon metrics and KPIs.
• Review past campaign performance and recommend improvements.
• Manage marketing budgets and liaise with external agencies and vendors to optimize campaigns and spend.

Skills and Qualifications

• Considerable relevant professional experience in B2B and alliance marketing, digital, thought leadership, brand activation, social media, paid media, communications, and PR.
• Working experience in managing a marketing budget and developing strategic marketing plans.
• Proven background in quantitative and analytical skills with strong project management and coaching skills.
• Proven experience collaborating with multiple stakeholders at various levels and working with virtual teams across different geographic areas.
• Experienced in a cross-functional matrix team setting with demonstrated strong leadership skills, marketing, and business acumen.
• Strong attention to detail with the ability to manage multiple projects simultaneously.
• Excellent presentation and oral communication skills with a demonstrated commitment to valuing differences and ensuring diverse perspectives are heard.

Sitting at the intersection of cloud technology partnerships and integrated demand generation, the Alliances Marketing Manager develops and executes multi-touch marketing programs for strategic cloud partners with Microsoft as the primary focus, serving as the single point of contact for alliances marketing internally and with key alliance partners. Operating across regional teams, PR, brand, and sales enablement functions, this role drives performance reporting on leads, pipeline, and bookings to deliver measurable go-to-market impact.

Duties

• Develop, own, and execute multi-touch marketing programs and budgets for strategic cloud partners and alliances with Microsoft as the main focus.
• Create and execute an alliance marketing strategy, including developing and implementing individual plans and identifying impactful go-to-market activities.
• Help regional teams execute global go-to-market plans for Microsoft strategic partnerships.
• Build marketing campaigns and communication plans to be "partner-ready" and promote them to the alliance's marketing and sales community.
• Help define the marketing KPIs, metrics, ROI, and measurement globally, working with regional, channel sales, marketing, and operations teams.
• Work with the PR team to highlight the joint value proposition and positioning of cloud strategic partnerships.
• Support the brand team in developing assets such as value proposition videos, customer stories, and demos.
• Support the sales enablement team in managing activities in Highspot and web content to enable alliance joint sales teams.
• Drive performance reporting of alliance joint marketing activities according to metrics around leads, pipeline, and bookings.

Experience and Qualifications

• University degree or equivalent within Communications, Marketing, or equivalent with a focus on technology.
• 7-10 years of experience in a marketing or communications department of a technology or IT company, or in a PR, communications, or media agency working with technology companies.
• 3-5 years of experience in channel, partner, or alliances marketing is considered a strong plus; IT or industrial automation experience is a plus.
• Deep interest in technology, particularly cloud, and the ability to describe complex technical processes.
• Good IT skills with a high level of online marketing affinity and appropriate social media expertise.
• Excellent written and oral communication skills in English with the ability to communicate and collaborate across all levels.
• Excellent proficiency in MS Office as well as knowledge of tools necessary to execute marketing programs.
• Structured, reliable, and independent way of working with the ability to deal with new situations and tools.

A key member of the UK marketing team, the Alliances Marketing Manager develops and executes integrated brand and commercial marketing programs that support partner growth and lead generation across EMEA in collaboration with the Alliances Growth team and regional activation lead. Collaborating across dentsu UK, Merkle EMEA, and global teams, this role manages budget across paid, earned, and owned channels to build audiences, drive pipeline, and strengthen relationships with key alliance partners.

Accountabilities

• Lead the execution across brand and commercial activity to drive lead generation and support partner growth.
• Liaise with Dentsu UK and EMEA on sharing content to drive cross-sell and awareness.
• Leverage the CX Imperatives global thought leadership process across the EMEA region to support growth.
• Lead weekly meetings with growth and marketing to share progress, develop the deck, and manage expectations of deadlines.
• Contribute to monthly, quarterly, and annual reviews as part of the UK marketing team to show what is working and what needs adjusting.
• Monitor lead generation activity and brand score to drive success.
• Manage budget and ensure it is being optimised across paid, earned, and owned activity to bring in new audiences and drive conversion.
• Lead alliances event attendance to support pipeline, build brand, and strengthen relationships with key partners.
• Work with partner marketing teams to develop joint marketing activity across the region, driving consistency across regional clusters.
• Develop marketing activities such as webinars, newsletters, and branding to drive awareness with partners to key audiences.

Background and Experience

• Proven experience with platform partners and digital marketing from a vendor, agency, or client perspective.
• Experience of internal stakeholder management within a matrix organisation.
• Experience in working with global and regional teams and aligning calendars.
• Strong programme management skills with the ability to manage a busy calendar of activity across events, communications, and campaigns.
• Excellent commercial acumen and budget management experience.
• Performance and data-focused with a keen eye for creativity.
• Excellent written and verbal communication skills with a clear understanding of campaign strategy.
• Ability to thrive in a fast-paced environment with strong leadership, composure under pressure, and excellent interpersonal skills with very senior stakeholders.

The Alliances Marketing Manager builds and executes GTM programs while leveraging all available alliance partner marketing resources to generate demand for HYCU solutions through joint campaigns, events, and enablement content across top cloud and infrastructure partners. Working closely with alliance partners including AWS, Google Cloud, Azure, Dell PowerScale, VMware, and Nutanix, this role establishes marketing-to-marketing relationships that translate into measurable new sales leads and sustained partner awareness.

Strategic Responsibilities

• Formulate and execute alliance marketing strategies aligned to sales and product goals.
• Establish and maintain marketing-to-marketing relationships with HYCU's top alliance partners, including AWS, Google Cloud, Azure, Dell PowerScale, VMware, and Nutanix.
• Develop joint marketing campaigns with channel partners that highlight the combined value proposition to directly generate new sales leads.
• Leverage events and activities organized by alliance partners to build awareness and drive demand within their network.
• Coordinate, plan, and participate in virtual and in-person marketing events and webinars.
• Build and manage internal-facing content, presentations, impactful trainings, competitive analysis, and other marketing collateral, delivering the joint value proposition.
• Maintain regular ongoing partner communications to ensure partners are aware of product updates, promotional campaigns, sales and marketing tools, and training opportunities.

Education and Experience

• Bachelor's degree required.
• 5+ years of related work experience in alliances, channel marketing, or equivalent.
• Proven understanding of how to drive business and marketing with and through the alliance partner ecosystem.
• Experience with enterprise and public cloud technology companies.
• Excellent verbal and written communication skills.
• Strong project skills with experience gaining consensus and driving deliverables with individuals inside and outside the organization.
• Excel at cross-organization collaboration, creative thinking, problem solving, and a bias for action.

Pipeline growth and partner revenue depend on the Alliances Marketing Manager, who develops and executes joint marketing plans with measurable results across thought leadership, awareness, and demand generation programs for Cohesity alliance partners. Based within a data-driven marketing organization and building relationships across sales and alliance teams, this role owns campaign investment strategy and delivers quarterly ROI readouts that directly inform partnership decisions.

Ownership Areas

• Proactively develop and execute the Cohesity business proposition to alliance partners.
• Develop alliance marketing plans that are optimized for thought leadership, awareness, demand generation, and pipeline.
• Own and drive the investment, planning, and execution strategy for designated alliance marketing campaigns.
• Continually measure marketing investment to program ROI with quarterly readouts.
• Build relationships across sales and alliance organizations with a data-driven and relationship-focused approach.

Professional Experience

• Bachelor's degree with 8+ years of demonstrated partner or alliance tech marketing experience.
• Proven track record of managing successful, creative, and scalable marketing programs for high-growth companies.
• Ability to manage alliance marketing budget and investments for optimized ROI.
• Familiarity with executing integrated social media, digital, and physical or virtual event programs.
• Ability to prioritize and execute on marketing priorities for each alliance partner.
• Strong verbal, written, and analytical skills with the ability to work in a fast-paced environment with multiple priorities.
• Ability to create alliance partner content and joint value propositions.

As the Alliances Marketing Manager, this role translates sales needs and priorities into go-to-market plans that address both system integrator partners and joint enterprise customers, driving Juniper revenue through the System Integrator channel via customized events, campaigns, and relationship-based marketing. The System Integrator Partner Account Manager community relies on this work to access timely, relevant marketing support that generates pipeline and expands Juniper's channel presence.

Role Responsibilities

• Understand sales needs and priorities and translate them into marketing tactics and programs.
• Develop and be responsible for the implementation of go-to-market plans that incorporate online and offline elements, addressing both system integrator partners (marketing to) and joint enterprise customers (marketing with).
• Build a trusted relationship with Juniper System Integrator Partner Account Managers and become their go-to for marketing-related needs.
• Assist, accelerate, and create sales opportunities to drive Juniper revenue through the System Integrator channel.
• Build relationships with marketing contacts at various levels of system integrator partners to identify new opportunities that benefit both the partner and Juniper.
• Lead strategy development of customized virtual and in-person events, as well as the execution of events.
• Work closely with key internal collaborators to help develop and define the go-to-market strategy and plan for customers.
• Handle the budget of Opex and MDF funds.

Knowledge, Skills, and Abilities

• Five+ years of B2B technology marketing experience, ideally marketing for, to, or with system integrator companies, including field or channel marketing experience.
• Solid understanding of enterprise business models and challenges.
• Familiarity with marketing and sales automation systems such as Oracle-Eloqua and Salesforce.com.
• Outstanding communication skills, including writing, PowerPoint slides, social media, and presenting in person and via web.
• Strong project management skills, including organized planning, process management, tracking, and the ability to drive accountability.
• Ability to run projects on time and on budget with a controlled set of resources and use operations tools to track campaigns and sales activities.
• History of building and maintaining successful relationships with sales teams and partners to build a marketing strategy and implement it.
• Ability to travel up to 25%.

The Alliances Marketing Manager is responsible for the development and implementation of integrated marketing campaigns, client-facing programs, enablement and event sponsorships with identified alliance partners. The Alliances Marketing Manager delivers joint demand generation campaigns and enablement programs with top-tier alliance partners, driving pipeline growth and business development for Netrix across digital programs, regional events, and co-branded messaging. Working closely with the Director of Channel and Field Marketing and alliance sales teams, this role measures program effectiveness, manages MDF funding, and leads go-to-market relationships that connect partner technologies to end customer value.

Key Deliverables

• Plan and deliver effective marketing programs that build a pipeline for alliance programs and drive business growth.
• Drive joint marketing campaigns and programs with top-tier alliance partners, including digital programs, regional events, success stories, demand generation, and joint messaging.
• Communicate the Netrix and partner product stories across internal and partner sales organizations and to end customers.
• Train and enable partner and internal sales teams to sell solutions containing alliance partners' technologies.
• Convey to and through partners the messaging positioning, unique value proposition, and areas of competitive advantage.
• Measure the effectiveness of marketing activities and adjust plans and tactics based on collected metrics, contributing to the creation of ROI reports.
• Maintain project timelines and deliverables to ensure the successful execution of programs with reporting and tracking of leads.
• Work closely with the Director of Channel and Field Marketing and with the alliances sales teams to lead go-to-market relationships with key partners.
• Find new and creative ways to leverage internal funds and partner with MDF to fuel the pipeline.

Minimum Qualifications

• Bachelor's degree required.
• 5+ years of B2B marketing experience in the high-tech industry with knowledge and understanding of service delivery models.
• Experience with Pardot and Salesforce strongly preferred.
• Demonstrated ability to effectively manage cross-functional relationships and prioritize requests according to the needs of the business.
• Strong program and project management skillset.
• Ability to work within the structures of alliance partner organizations to secure MDF, partner collaboration, and joint marketing activities.
• Strong presentation skills across multiple internal and external audiences, including customers, executives, industry analysts, and media.
• Clear and transparent communicator with enthusiasm for finding new pathways, establishing processes, and driving results.

The Alliances Marketing Manager builds a best-in-class product partner marketing competency that accelerates growth in partner-generated pipeline and revenue. The Alliances Marketing Manager develops and executes cloud partner marketing initiatives across strategic alliances, including AWS, Azure, and SFCC, managing Algolia's marketplace presence and co-marketing MDF plans to drive demand and improve co-selling outcomes. Collaborating with the cloud alliances team and product marketing, this role aligns KPIs with sales stakeholders and delivers transparent, data-driven performance insights that guide investment decisions across marketplace programs.

Areas of Ownership

• Manage and execute cloud partner marketing initiatives to drive pipeline and revenue growth through strategic partnerships with alliances like AWS, Azure, SFCC, and others.
• Collaborate with the cloud alliances team and product marketing to manage the Algolia presence in the marketplaces, drive demand, and improve co-selling.
• Develop co-marketing MDF-funded plans aligned with the Algolia field marketing program.
• Leverage all marketing benefits provided by the marketplace programs, such as joint press releases, blog posts, and events.
• Triage partner hosted event opportunities for inclusion in the Algolia field plan.
• Educate and inform cloud partners of new campaigns, content, programs, and events.
• Drive awareness and engagement with cloud provider sales teams and identify the right participation level for Algolia at their internal events.
• Develop presentation and enablement materials and measure the effectiveness of cloud alliance activities, aligning KPIs with the cloud alliance team and sales.

Technical Qualifications

• Bachelor's degree or equivalent experience required.
• 3+ years of total experience in technology product management or product marketing with 2 years focused on partner product marketing or partner marketing.
• Significant experience with technology platform companies.
• Experience with API-first technology and technology products targeting developers with cloud-based services a plus.
• High degree of tolerance with ambiguity and ability to maneuver through multiple priorities in a fast-growth entrepreneurial environment.
• Preference for candidates with experience at high-growth stage companies with over 10,000 customers and $50-200M ARR range.