ADVERTISING SALES REPRESENTATIVE SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Nov 15, 2024 – The Advertising Sales Representative has a strong background in business, marketing, or communications, with experience in digital and print advertising sales. This role requires expertise in consultative selling, utilizing a CRM to track sales activity, and creating tailored marketing proposals using research data and PowerPoint. The representative also collaborates with clients and internal teams to produce and schedule advertising, demonstrating proficiency in digital marketing platforms such as paid search, paid social, and email marketing.

Essential Hard and Soft Skills for a Standout Advertising Sales Representative Resume
  • CRM Software
  • Digital Advertising
  • Data Analysis
  • Google Ads
  • Sales Forecasting
  • Lead Generation
  • Social Media Marketing
  • Search Engine Optimization
  • Market Research
  • Email Campaigns
  • Communication
  • Negotiation
  • Problem-Solving
  • Time Management
  • Adaptability
  • Teamwork
  • Customer Service
  • Persuasion
  • Relationship Building
  • Active Listening

Summary of Advertising Sales Representative Knowledge and Qualifications on Resume

1. BA in Marketing with 2 years of Experience

  • Experience working in sales
  • Experience selling advertising to small businesses including newspaper sales reps, Valpak sales reps, and Yellow Pages sales reps
  • Understanding of the sales process and the importance of following up
  • Commitment to providing excellent customer service
  • Excellent verbal and written communication skills
  • Superb interpersonal skills, including the ability to quickly build rapport with clients
  • Basic computer skills
  • Able to work remotely and visit clients when needed
  • Maintain professional composure for both phone and in-person sales
  • Excellent active listening and interpersonal skills to understand and prioritize customer needs

2. BA in Communications with 1 year of Experience

  • Sales experience (print advertising or agency experience)
  • Strong sales, marketing, and business background and knowledge
  • Strong focus on acquiring accounts, communications, prospecting, and presentation
  • Proven track record of generating significant growth in sales revenues
  • The ability to daily sales pipeline reporting and CRM updates
  • Discipline, focus, and ability to work independently from home and in the field
  • Must have a home-based computer, printer, and internet access
  • Ability to manage deadlines and to operate with a sense of urgency
  • Strong verbal and written communication and presentation skills
  • Emphasis on engagement and persuasion

3. BA in Media Studies with 3 years of Experience

  • Proven experience working as an advertising sales representative
  • A thorough understanding of the Jewish world and the spectrum of Orthodox Jewish belief and practice
  • Proficiency in all Microsoft Office applications and the ability to learn new software applications quickly.
  • Sound knowledge of marketing principles and techniques
  • Comfortable with deadline
  • Excellent organizational and analytical skills
  • Strong negotiation and consultative sales skills
  • Exceptional customer service skills
  • Strong critical thinking and problem-solving skills
  • Curiosity and a true passion for talking face-to-face with local businesses, stimulating interest on their end, and helping develop effective client solutions.

4. BA in Sales Management with 1 year of Experience

  • Previous work experience in sales, advertising, or similar related role
  • Must think and act like a sales hunter, with aggressive sales activity
  • Strong client and agency contacts with well-networked
  • Strong desire to bring positive energy and strong sales activity to the team
  • Keen ability to identify and present big-picture concepts, yet pay attention to detail
  • Flawless written and verbal communication skills
  • Ability to multitask and balance the needs of multiple departments within the company
  • Proficiency in Microsoft Suite of products, CRM, and other internal systems
  • Outstanding customer service skills
  • Be proficient in Post-Gazette products and services across digital, print, and event categories

5. BA in Advertising with 2 years of Experience

  • Business, marketing, or communications working experience
  • Media experience, preferably digital marketing
  • Prior experience with digital and print advertising sales experience
  • An understanding and passion for digital marketing including paid search, paid social, streaming radio, CTV, email marketing, and YELP
  • Experience in consultative selling process, including pre-call discovery and setting appointments, completing a comprehensive needs analysis with potential clients, creating proposals, and presenting and closing business
  • The ability to use a CRM to track sales activity and revenue
  • Ability to use research materials and data to create marketing solution proposals using PowerPoint
  • Ability to assist clients with advertising copy and coordinating the production and scheduling of advertising in collaboration with other departments
  • Well-developed contemporary productivity and technological skills (Internet, Word, Excel, PowerPoint, CRM, Mobile and Social)
  • Must be a results-oriented self-starter and have a record of success working in a goal-oriented, highly accountable environment
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