ADVERTISING SALES EXECUTIVE SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Nov 15, 2024 – The Advertising Sales Executive has experience in media-related and digital marketing sales, demonstrating a proven ability to excel in outside sales environments through effective cold calling and prospecting techniques. Possesses strong verbal and written communication skills, enabling the delivery of impactful presentations and the building of robust networks within the community. The executive also thrives in fast-paced, rapidly growing start-ups by managing multiple priorities, leading teams to exceed sales targets, and consistently overcoming rejection to achieve outstanding results.

Essential Hard and Soft Skills for a Standout Advertising Sales Executive Resume
  • Sales Strategy
  • Market Research
  • CRM Software
  • Data Analysis
  • Digital Advertising
  • Negotiation
  • Lead Generation
  • Account Management
  • SEO/SEM
  • B2B Sales
  • Communication
  • Persuasion
  • Time Management
  • Problem Solving
  • Adaptability
  • Relationship Building
  • Teamwork
  • Active Listening
  • Critical Thinking
  • Customer Service

Summary of Advertising Sales Executive Knowledge and Qualifications on Resume

1. BA in Business Administration with 4 years of Experience

  • Successful outbound sales experience in a highly competitive ad-tech environment 
  • Happy to pick up the phone to cold call prospects (30-40 calls per day)
  • The ability to find and qualify prospects, present, and demo the platform, and close quickly
  • Success in selling subscription-based SaaS and digital advertising solutions
  • Must be a proven overachiever with multiple years of over-quota performance
  • Excellent listening, communicating, and negotiating skills
  • Adept at sales presentations and platform demos
  • Be active in the ecommerce communities to evangelize AdScale and find new customers
  • Strong aptitude for technology, with the ability to use, demonstrate, and speak about new technologies and convey them in an easy-to-understand manner
  • Excellent listening, negotiation, and presentation abilities
  • Self-starter with excellent influence, persuasion, and motivation skills

2. BA in Advertising with 5 years of Experience

  • Direct selling experience in display, video, affiliate, and/or programmatic
  • Has built a Rolodex of industry contacts.
  • Intimate knowledge of the evolving media business, both digital, mobile, and traditional
  • Understanding client, agency, and digital vendors/partners needs.
  • Ability to build media plans, understand and articulate IAB terms and conditions
  • Understand the sales lifecycle and manage the process effectively.
  • Familiarity with 1P/3P ad-serving platforms, social media, mobile platforms, and ad tech.
  • Fluency with media-planning/buying terminology and familiarity with online ad-serving platforms.
  • Must be data-driven with high attention to detail
  • Being comfortable working with a remote international team
  • Proven ability to drive the sales process from plan to close

3. BA in Marketing with 6 years of Experience

  • Business-to-business sales and account management experience, working with SME's.
  • Strong commercial acumen with highly effective communication and presentation skills
  • A track record of successfully negotiating and influencing
  • Proven experience in building and maintaining strong relationships with clients
  • Success with internal stakeholder management
  • Ability to work in a fast-paced environment and adapt quickly to change
  • Possess strong presentation skills – utilizing PowerPoint and Excel software
  • Ability to understand and adopt internal processes quickly
  • Media Advertising sales experience
  • Understanding of the Television medium and how it helps businesses grow
  • Exposure to the Media Advertising industry in general

4. BA in Media Studies with 3 years of Experience

  • Working experience in the media-related business.
  • Sales experience, preferably in an outside sales environment
  • Prior experience in digital marketing sales
  • Ability to work in a fast-paced and rapidly growing start-up, managing multiple priorities in a deadline-oriented environment
  • A highly motivated, self-starting individual with initiative and drive to succeed
  • Ability to close new business and lead a team to exceed sales targets
  • Experience cold calling and other prospecting techniques
  • Successful track record of pushing past rejection and achieving results
  • Strong verbal and written communication skills with the ability to build and deliver effective presentations
  • Strong networking and community involvement skills
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