ACQUISITION LEAD SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Published: Nov 5, 2024 – The Acquisition Lead has experience in analytical roles and expertise in managing growth marketing campaigns within DTC or performance-driven environments, showcasing a deep understanding of metrics like ROAS, CAC, CTR, and CPM. Skilled in data-driven strategy and analysis, with proficiency in tools like Excel, Google Analytics, and FB Ads Manager, ensuring precise execution and optimization of campaigns. The lead is also passionate about sustainability and the mission of the company, consistently bringing a proactive and collaborative approach to achieve impactful results.
Essential Hard and Soft Skills for a Standout Acquisition Lead Resume
- Data Analysis
- CRM Management
- SEO/SEM
- Marketing Automation
- Budgeting
- A/B Testing
- Sales Forecasting
- Campaign Strategy
- Lead Generation
- Google Analytics
- Strategic Thinking
- Communication
- Adaptability
- Problem-Solving
- Leadership
- Collaboration
- Analytical Thinking
- Time Management
- Decision-Making
- Customer-Centric Mindset
Summary of Acquisition Lead Knowledge and Qualifications on Resume
1. BA in Data Science with 3 years of Experience
- Experience working within a similar role
- Experience working within the technology industry/start-up environment
- Have a passionate commitment to improving the lives of people
- An insane focus on excellence and customer service
- A strong alignment with core values including being bold, focused, agile, and collaborative.
- Ability to get hands-on in a complex operational environment
- Ability to manage multiple tasks and work to tight deadlines
- High proficiency in MS Excel analysis and reporting tools
- Must be an expert in SQL
- Excellent technical proficiency, literacy skills, and a competent computer user
2. BA in Business Administration with 1 year of Experience
- Strong understanding of the current internal and external recruitment landscape
- Strong stakeholder management skills, and ability to interact across all levels, with both internal and external stakeholders
- Creative thinker with an ability to continuously evaluate and improve candidate outreach and assessment processes
- Ability to consolidate and synthesize information across business lines to effectively and consistently communicate the regional acquisition efforts
- Strategically able to shape a compelling narrative and plan for recruiting candidates
- Effective people management skills, and ability to coach and drive a team
- Ability to advise the team while also executing an aligned portfolio of work
- Problem-solving skills and solution-focused
- Strong reputational, governance, and risk mindset
- Excellent Excel skills, coupled with the ability to review and analyze data to produce information and insights.
3. BA in Economics with 2 years of Experience
- Work experience in an analytically challenging role
- Hands-on growth marketing campaign management at a DTC/e-commerce company or performance media agency
- Strong background in analytics and understanding of key growth metrics such as ROAS, CAC, CTR, CVR, and CPM Hypothesis-led analytical approach and grounded in data-based decision-making
- Strong strategic, analytical thinker with outstanding verbal and written communication skills
- Strong organizational skills, attention to detail, and ability to handle multiple tasks and meet deadlines
- Must be skilled in Excel
- Experience with Google Analytics, FB Ads Manager
- A self-starter who can take the ball and run with it with a positive attitude
- Ability to work well independently, as well as part of a team Strong and positive work ethic
- Interested in and passionate about the environment, sustainability, and the company's mission