WHAT IS A MARKETING OPERATIONS MANAGER ?
The Marketing Operations Manager role is ideal for those passionate about digital products, driving revenue, and delving into analytics. This position offers the opportunity to make a significant impact on one of our key rapidly growing products right away. We seek an individual who thrives on boosting profitability, has sharp analytical abilities, approaches problems creatively, and is focused on achieving excellence – all with a sense of enjoyment in their work. If this description resonates with you, we're excited to get in touch!
An Overview of Marketing Operations Manager Responsibilities and Qualifications
1. Marketing Operations Manager Duties and Responsibilities
- Create advertiser campaigns; work directly with advertiser to properly set up their campaign
- Ensure all tracking is properly working, with the goal of balancing company monetization and the client hitting their KPI’s
- Optimize the monetization of advertiser campaigns making sure the company is receiving maximum value / eCPM
- Create landing pages / microsites that are optimized for lead generation
- Optimize display ads in web and mobile app products
- Manage 3rd party tracking platforms
- Be the direct contact for programmatic and ad partners
- A strong history in optimizing digital products for revenue
2. Marketing Operations Manager Skills, Experience, Qualifications
- Previous experience in managing lead generation / CPA or CPL campaigns
- Very creative in order to come up with new campaign ideas
- Basic knowledge of HTML and pixel/s2s tracking
- Very analytical; excellent knowledge of Excel and Google Analytics
- Strong knowledge of managing tracking/ad service platforms
- Excellent communication skills
- Exceptional organizational skills
- Experience working in both mobile apps and web based products
- Experience managing designers and developers
- Previous history managing native ad campaigns
Editorial Process and Content Quality
This content is part of Lamwork's career intelligence platform and is developed using structured analysis of real-world job data, including publicly available job descriptions, skill requirements, and hiring patterns.
Lam Nguyen, Founder & Editorial Lead, defines the research framework behind Lamwork's career intelligence platform, including job role analysis, skills taxonomy, and structured career insights.
All content is reviewed by Thanh Huyen, Managing Editor, who oversees editorial quality, content consistency, and alignment with real-world role expectations and Lamwork's editorial standards.
Content is developed through a structured process that includes data analysis, role and skill mapping, standardized content formatting, editorial review, and periodic updates.
Content is reviewed and updated periodically to reflect changes in skills, role requirements, and labor market trends.
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