WHAT DOES AN INSURANCE PRODUCER DO?
Published: Sep 24, 2025 - The Insurance Producer fosters collaboration by contributing unique perspectives, supporting brainstorming, and maintaining respectful and honest interactions with colleagues, clients, and vendors. This role emphasizes ethical conduct, strong relationship building within the High Net Worth community, and the ability to analyze information, develop solutions, and resolve problems effectively. The producer also focuses on delivering responsive customer service by managing challenging situations, gathering feedback, and striving to improve client satisfaction.
A Review of Professional Skills and Functions for Insurance Producer
1. Insurance Producer Duties
- Insurance Sales: Market, educate and sell HM auto, property, supplemental and life insurance products
- Workshop Facilitation: Conduct onsite workshops that support educators (Student Loan Solutions, Donors' Choose, etc.)
- Group Enrollment: Conduct group enrollments for employer-sponsored plans
- Business Development: Develop, maintain, and enhance business-to-business relationships with school districts and other targeted employers
- Client Service: Initiates contact with clients and responds to service requests from clients designed to increase retention, enhance client satisfaction, and drive new sales (Household Reviews)
- Sales Performance: Productivity expectations for marketing and sales results, measured monthly
- Agency Promotion: Promote the insurance agency to customers who need insurance
- Customer Education: Educate customers on each type of insurance coverage and make recommendations based on their needs
- Business Expansion: Develop new business by working with a family of real estate agents and mortgage brokers and seek opportunities to expand existing business
- Finance Sales: Offering vehicle financing and insurance to customers and providing them with a thorough explanation of aftermarket products and extended vehicle service contracts, and a complete explanation of manufacturer and dealership service procedures and policies
- Lender Relations: Maintaining good working relationships to secure competitive interest rates and financing programs with lending institutions
- Deal Processing: Processes financing and leasing deals accurately and secures approval through financial sources and through the proper federal, state and corporate channels
- Regulatory Compliance: Understands and complies with federal, state and local regulations that affect the new and used vehicle and finance department
- Team Collaboration: Works well with the sales team, with information on finance and lease programs and the benefits of the dealership's financing and extended service programs
2. Insurance Producer Details
- Customer Prospecting: Prospect and build a pipeline of prospective customers
- Carrier Coordination: Daily work with multiple insurance carriers and Underwriters
- Policy Quoting: Quoting/Binding multiple lines of business to Contractor/Construction companies
- Process Adherence: Consistent and accurate adherence to Standard Operating Procedures
- Lead Management: Manage leads through cold calling, digital marketing, and inbound calls
- Client Advising: Answers phone calls and advises clients accordingly
- Data Compilation: Compile full submission data for quoting
- Policy Research: Research and compile answers to client policy and coverage questions
- Account Renewal: Identify, compile and manage information regarding account renewal
- Risk Management: Collaborate with policyholders to develop insurance risk management and other profiles that specify the best solutions for their evolving insurance needs
- Client Meetings: Conduct meetings with new and potential clients and carefully listen to their individual circumstances to present the best insurance policies to meet their needs
- Portfolio Management: Maintain a portfolio of existing clients and pursue insurance sales with new clients by using proven sales strategies
3. Insurance Producer Responsibilities
- Account Closing: Prospect, qualify and close new commercial and/or personal line accounts
- Lead Outreach: Use lead lists to establish contact and schedule appointments with prospective clients
- Needs Assessment: Conduct a needs assessment during qualifying interviews with prospective clients
- Quote Coordination: Coordinate with relevant insurance carrier staff to secure price quotes for prospective clients
- Sales Presentation: Conduct a sales presentation with the intent of selling P&C and L&H insurance products
- Pipeline Building: Build and maintain a pipeline of prospects to achieve or exceed sales objectives
- Resource Identification: Identify both internal and external resources that can improve clients’ insurance and risk management programs
- Client Support: Assist the service team with the management of current client relationships and renewals to ensure retention
- Policyholder Meetings: Meet with new, existing, and prospective policyholders and actively listen to their needs to properly assess their circumstances before proposing ideal solutions
- Process Facilitation: Ensure that existing, new and prospective clients complete all appropriate forms and meet insurance policy requirements, and facilitate the insurance process
- Insurance Knowledge: Commit to remaining educated about the various types of insurance, insurance-related protocols, and policy changes
- Program Fulfillment: Ensure fulfillment of program requirements and ensure clients are satisfied
4. Life Insurance Producer Job Summary
- Value Communication: Quickly master HUB’s value proposition to effectively communicate differentiators to prospects
- Sales Support: Assist the sales team in identifying key prospects and securing meetings
- Lead Research: Identify potential leads, research background data, and establish the first point of contact
- Business Partnership: Partner with the SVP (Life Dept) to make introductions and work in tandem to close new business
- Marketing Collaboration: Partner with marketing in making sales presentations in a polished, professional, and effective manner
- Revenue Achievement: Achieve agreed-upon annual revenue goals
- Strategy Contribution: Contribute ideas for the development of marketing and sales strategies and tactics
- Industry Engagement: Join and attend relevant industry organizations and attend meetings regularly
- Membership Maximization: Maximize membership by being actively involved in each organization
- Influence Building: Identify and develop relationships with Centers of Influence (COIs) to generate new revenue opportunities
- Event Representation: Ensure the company is represented at appropriate networking events, conferences, conventions, and industry award events
- Event Participation: Actively participate in Lion Street-sponsored events, training and seminars
- Activity Tracking: Update and utilize CORE daily to effectively track and manage business development activities, progress with leads and communicate with sales
5. Life Insurance Producer Accountabilities
- Team Participation: Attend regularly scheduled team meetings as well as other meetings
- Perspective Sharing: Bring unique views and experiences while interacting with others
- Solution Delivery: Strives to raise the bar on delivering solutions
- Ethical Standards: Adheres to the highest ethical and moral standards at all times
- Team Collaboration: Works as a team player and can bring others into the brainstorming and decision-making process
- Professional Respect: Treats every colleague, client, and vendor with respect and honesty
- Client Relationships: Develops and maintains strong relationships within the High Net Worth community and clients
- Problem Solving: Identifies and resolves problems promptly
- Information Analysis: Gathers and analyzes information skillfully
- Alternative Solutions: Develops alternative solutions
- Customer Management: Manages difficult or emotional customer situations
- Customer Response: Responds promptly to customer needs
- Feedback Solicitation: Solicits customer feedback to improve service
- Service Assistance: Responds to requests for service and assistance