WHAT DOES AN EDITORIAL DO?

Published: Jun 5, 2025 - The Editorial Professional delivers polished and engaging content through meticulous editing, clear structure, and consistent tone across platforms. This role involves overseeing content development processes to ensure alignment with editorial standards and strategic goals. This position also enhances reader experience by applying analytical judgment, linguistic precision, and market awareness.

A Review of Professional Skills and Functions for Editorial

1. Editorial Assistant Key Responsibilities

  • Media Management: Manage media across the production from all departments.
  • Asset Delivery: Ensure the delivery of all video/image/audio requests and deliverables to the editors.
  • Technical Support: Ensure all editors' hardware/software runs correctly with minimal issues, reporting any concerns to the Head of Editorial.
  • Project Organization: Organize Avid sequences and bins efficiently and effectively.
  • Audio Editing: Source and tracklay sound effects, music, and dialogue.
  • Database Maintenance: Maintain the production sound effects and music databases.
  • Timeline Management: Update timelines and export the latest cuts for internal and external purposes.
  • Audio Ingestion: Ingest and organize audio files from voice records for editing as per the Lead Editor.
  • Media Preparation: Prepare picture media, import and distribute media (importing shots from other departments to edit and pushing out shot or sequence updates).
  • Digital Output: Output digital files (Quicktimes, AAFs, change notes) internally and externally.
  • Sound Prep: Prepare sound media, break down dialogue, conduct music and effects searches.
  • Project Backup: Responsible for the Avid project's structure and backup.
  • Editorial Support: Assist with any overflow work from the Picture Editor.

2. Editorial Director Duties

  • Editorial Strategy: Work closely with the Head of Content to develop an editorial strategy and create a consistent narrative throughout the organization.
  • Campaign Coordination: Partner closely with the marketing team to understand the 360 campaign needs.
  • Creative Collaboration: Collaborate with the Creative Director to develop effective campaign concepts that are on brief and ladder up to the strategy.
  • Copywriting Implementation: Oversee and implement copywriting for tactics including online display ads, YouTube videos, radio commercials, TV commercials, flyers, billboards, branded collateral, direct mail, email, social posts, blog content, etc.
  • Story Development: Concept story ideas and consistently write stories in Trevor’s voice, including scripts and other written content for documentaries, social media, commercials, and more.
  • Style Guide Creation: Collaborate with key marketing stakeholders across the organization to develop style guides that create a consistent written language throughout the organization.
  • Content Review: Lead and contribute to the reviewing and editing of content to ensure that editorial standards are being met.
  • Agency Management: Collaborate with and manage external agencies to ensure consistency of The Trevor Project’s brand voice.
  • Team Leadership: Manage a team of writers and freelance contributors to set, measure, and achieve individual professional and team goals.

3. Editorial Director Details

  • Publishing Management: Plan and manage daily publishing operations across all of SingSaver’s owned channels.
  • Process Development: Develop best practices, standards, and systems for the Content team to maximise the efficiency and effectiveness of the publishing process.
  • Content Consistency: Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice across all channels.
  • Calendar Ownership: Responsible for the Content Calendar, controlling schedules, and enforcing deadlines.
  • User-Centered Writing: Be user-centric and ensure that the content adds value to a SingSaver reader.
  • SEO Knowledge: Thoroughly understand search engine optimisation and how it impacts content.
  • Analytics Insight: Incessant about measuring content initiatives and an adept ability to analyse and grasp insights.
  • Performance Optimisation: Monitor and optimise performance to meet Content objectives.
  • Campaign Integration: Oversee the integration of content activities within marketing campaigns.

4. Editorial Manager Responsibilities

  • Brand Voice Development: Define and continue to evolve the brand voice across all consumer-facing channels, including Online Marketing, Retail Marketing, Social Media, and Paid Media, in addition to collateral and packaging.
  • Team Oversight: Oversee the copy team to execute storytelling across all marketing materials, including a large volume of consumer emails and digital assets.
  • Brand Advocacy: Champion the brand’s DNA and corresponding voice to amplify across communication.
  • Creative Collaboration: Collaborate with Creative to bring brand initiatives to life, including monthly go-to-market, advertising, and seasonal campaigns.
  • Messaging Strategy: Create a messaging strategy for new products, product categories, and fabric launches.
  • Process Improvement: Develop day-to-day processes to streamline collaboration amongst cross-functional partners.
  • Content Creation: Define, write, and edit the brand’s blog content monthly, including managing incoming content from brand ambassadors.
  • Copy Contribution: Contribute copy for all external native and organic articles in addition to PR communication materials.
  • Email Marketing: Partner with CRM to draft and evolve engaging email subject lines in addition to driving click-through rates via engaging copy.
  • Launch Support: Support Brand Marketing to elevate key selling messages and product launches.
  • Tone Consistency: Maintain brand voice across all touchpoints for one cohesive tone.
  • Consumer Insight Engagement: Stay abreast of consumer insights to continue to engage the Fabletics customer.

5. Editorial Manager Job Summary

  • Content Strategy: Develop and drive long-term Editorial artist content strategy.
  • Program Management: Develop and manage world-class artist content programs for multiple channels, using internal and external resources.
  • Franchise Creation: Create highly original content franchises that drive engagement with Amazon Music customers and artists.
  • Channel Expansion: Identify new content distribution channels, both on and offline.
  • Production Oversight: Manage production timelines and oversee content creation from pre-production through post-production.
  • Workflow Management: Project manage workflows with internal and freelance stakeholders.
  • Cross-Team Collaboration: Collaborate with other internal business teams (Label/Industry Relations, Programming, Social Media, Artist Marketing, more) as well as other Amazon business teams (Prime Video, Studios, Audible, more) on artist content that drives cross-functional goals.
  • Global Strategy Development: Develop cross-functional content strategies with LATAM and US Latin teams.

6. Editorial Production Manager Accountabilities

  • Team Coordination: Sit at the heart of the video business team, orchestrating seamless interactions among various departments.
  • Cross-Functional Collaboration: Work closely with design, product, partner management, engineering, marketing, and editorial curation teams to ensure a unified approach.
  • Campaign Execution: Drive engaging content campaigns and craft curated experiences, ensuring the best user experience on the Apple TV app.
  • Strategic Planning: Identify and understand diverse strategic priorities, creating comprehensive plans to turn visions into reality on the video platform.
  • Content Curation: Whether it's curating movies for specific moods or promoting new streaming services, ensure the execution aligns with the intended goal.
  • Vision Realization: Act as the driving force that translates the efforts and visions of various teams into tangible results on the platform.
  • Agile Execution: Thrive in fast-paced environments reminiscent of startups, ensuring flexibility and agility in execution.
  • Team Culture: Care equally about the quality of work and well-being of the team, fostering a positive and inclusive environment.
  • Leadership Integrity: Maintain integrity, influence, and inspire teams, respect confidentiality, and provide a sense of calm even in urgent situations.

7. Editorial Production Manager Functions

  • Cross-Team Collaboration: Work closely with Design, Content, Project Management, Business Management, Marketing, and Discovery teams to ensure seamless collaboration for App Store promotions.
  • Team Leadership: Lead and support a team of 8–15 producers and promotional art managers, ensuring their growth and productivity.
  • Project Oversight: Oversee the creation, articulation, and tracking of project deliverables, timelines, and dependencies to ensure timely and effective launches.
  • Status Reporting: Regularly update global teams and leadership about the progress, risks, and changes to project deliverables and timelines.
  • Global Coordination: Collaborate and coordinate with teams across different countries and time zones, ensuring unified and timely actions.
  • Project Pacing: Set the pace and expectations for projects, particularly those under high-pressure situations and tight deadlines.
  • Professional Conduct: Uphold the highest standards of professionalism and confidentiality in all interactions and decisions.
  • Teamwork Promotion: Leverage past experiences and expertise to promote efficient and effective cross-functional teamwork within the organization.
  • Impactful Execution: Lead with urgency, enthusiasm, and passion, ensuring that projects not only meet deadlines but also achieve excellence in quality and impact.

8. Editorial Writer Job Description

  • Narrative Development: Transform complicated concepts into straightforward, engaging, and compelling narratives.
  • Content Quality: Exhibit strong writing abilities, ensuring content is proofread and free from errors.
  • Journalistic Research: Adopt a journalistic approach to comprehend complex information and proactively seek out details when not immediately accessible.
  • Relationship Building: Cultivate and maintain relationships with contacts and sources for enriching future stories.
  • Consulting Support: Provide consulting services to project teams and collaborate with other subject matter experts to identify solutions to meet the business needs.
  • IT Collaboration: Manage relationships with IT departments to meet objectives.
  • Story Development: Proactively find, research, and develop the stories within IT that can be used to highlight the IT message as well as contribute to the collection of IT stories.
  • Data Management: Identify ownership and gather IT Department data, supervise story collection and data to ensure consistent updates are maintained.
  • Team Participation: Participate in OrangePeople's monthly team meetings and participate in team-building efforts.
  • Technical Contribution: Contribute to OrangePeople technical discussions, peer reviews, etc.
  • Knowledge Sharing: Contribute content and collaborate via the OP-Wiki/Knowledge Base.
  • Status Reporting: Provide status reports to OP Account Management.
Relevant Information
What Does An Editorial Assistant Do?
What Does An Editorial Director Do?
What Does An Editorial Manager Do?
What Does An Editor Do?