Published: Dec 29, 2025 - The Vice President (VP) provides executive leadership by developing and implementing strategic initiatives that align with the organization's long-term goals. This position involves managing high-level operations, overseeing departmental performance, driving financial growth, and fostering strong relationships with internal and external stakeholders. The individual also ensures compliance, promotes innovation, and mentors senior leaders to build a resilient and results-driven organizational culture.

A Review of Professional Skills and Functions for Vice President
1. VP of Business Development Duties
Market Analysis: Develop a thorough, competitive assessment of customers and their needs.
Business Development: Identify new business opportunities, create and drive new business initiatives to meet strategic growth objectives, and grow sales of existing product offerings.
Client Prospecting: Contact prospective clients, establish rapport, and arrange meetings in order to sell services.
Cross-Functional Collaboration: Collaborate with underwriting, marketing, and product development teams to position products that align with strategic goals.
Product Communication: Communicate new product offerings and effectively launch new product promotions with customers.
Industry Networking: Attend industry trade shows and conferences.
Performance Analysis: Monitor, track, and analyze the effectiveness of programs to support course corrections and decision-making.
Sales Reporting: Produce management reports tracking sales activity and effectiveness.
Sales Enablement: Assist in the development of sales materials, including brochures, conference booths, and the website.
Financial Analysis: Determine and develop required financial analysis tools.
Customer Analytics: Use the tools to analyze existing and potential customers.
2. Global VP Communication Functions
- Communication Strategy: Lead effectively the global communication strategy of Too Good To Go and foresee the appropriate development of communication principles and actions across the organization.
- PR Strategy: Create a marketing and public relations strategy that enables Too Good To Go leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers.
- Issue Identification: Identify challenges and emerging issues faced by the organization.
- Strategic Alignment: Work with the leadership team and staff to recognize internal and external communication opportunities and solutions, and define and execute appropriate strategies to support them.
- Executive Advisory: Serve as communications counselor to Too Good To Go leadership.
- Communications Oversight: Oversee the development of all Too Good To Go communication actions, including marketing collateral and electronic communications such as the website and new media, and manage relationships with associated vendors.
- Media Relations: Serve as spokesperson and lead point person for media interactions that promote and/or impact the organization.
- PR Governance: Secure the development and correct implementation of PR guidelines, consumer communication best practices, and business communications.
- Operational Leadership: Oversee the day-to-day activities of the communications function, including budgeting, planning, and staff development.
- Crisis Management: Lead the crisis management communications team.
- Team Leadership: Recruit and manage a communications team to support the development and execution of the communications strategy.
- Performance Culture: Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.
- Staff Mentorship: Mentor and develop staff using a supportive and collaborative approach on a consistent basis.
- Performance Management: Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance appraisals, and administer salary adjustments.
3. VP of Engineering Essential Functions
- Organizational Leadership: Help shape company culture and strategy.
- Cross-Functional Collaboration: Product, design, and engineering are important disciplines to all tech-focused organizations, and the ability to influence and collaborate with the rest of the company is paramount.
- Technical Hiring: Hire appropriately and effectively across multiple technical disciplines.
- Workforce Planning: Work with leadership to determine hiring needs, appropriate job descriptions, leveling, responsibilities, and evaluation criteria for all technical hiring.
- Delivery Management: Help the product and engineering planning and development process run smoothly.
- Process Optimization: Assist with process and structure to plan, estimate, and implement product, design, and engineering work based on feedback.
- Infrastructure Scaling: Prioritize and implement infrastructure to assist with velocity.
- Talent Development: Help engineers develop and grow.
- People Management: Inherit personnel management responsibilities for existing technical staff.
- Technical Leadership: Guide technical decision-making, help with code reviews, and nudge projects in the right direction.
- Career Development: Plan career progression paths and provide regular feedback.
- Operational Management: Manage product operational needs and considerations.
- Production Reliability: Maintain reasonable uptime and avoid issues in the production environment.
- Technical Roadmapping: Plan and execute future infrastructure projects to avoid technical debt and improve performance, together with the product and engineering team.
- Team Support: Assist and support other teams in their work.
4. VP of Finance Roles and Details
- Customer Focus: Establish and maintain a focus on internal and external customer service, continuous improvement, and internal controls.
- Financial Automation: Drive efforts toward automation in the generation and preparation of core financial reports and analysis.
- Financial Compliance: Improve the accuracy of financial reporting in compliance with IAS and GAAP.
- Audit Leadership: Lead and coordinate annual external audit reviews, improving efficiency and timeliness through thorough planning, coordination with auditors, and timely preparation of required supporting schedules.
- Internal Controls: Recommend and implement improvements to internal accounting controls to ensure the reliability of the financial reporting system.
- Reconciliation Management: Implement procedures to ensure appropriate reconciliation and review processes are completed monthly.
- Financial Reporting: Develop and produce a monthly standardized financial reporting package detailing consolidated operational results with quantitative and qualitative commentary.
- Financial Analysis: Review financial data to analyze revenue and expense trends and recommend operational actions.
- Process Digitization: Direct efforts toward electronic data exchange to eliminate manual transaction processing and reduce costs.
- M&A Integration: Participate in acquisition due diligence processes and lead the financial integration of acquired companies.
5. Vice President Human Resources Role Purpose
- HR Advisory: Provide guidance to the CEO, C-suite, and management team regarding HR laws, policies, and best practices.
- HR Strategy: Lead the strategic and tactical execution of core HR processes.
- Workforce Planning: Develop HR plans to support the organization.
- PEO Management: Manage within a PEO environment, utilizing best practices to drive a culture of continuous improvement.
- Benefits Administration: Oversee the administration of benefit plans, 401(k), and payroll in a PEO environment.
- Vendor Management: Negotiate vendor contracts to ensure cost-effectiveness and best-in-market services.
- Organizational Growth: Focus on organizational growth by ensuring HR is positioned ahead of business needs.
- Staffing Strategy: Design innovative staffing plans with leaders to drive high-performance talent and results in a multi-location, multi-discipline professional environment.
- Talent Acquisition: Provide recommendations for comprehensive strategic recruiting and retention plans to support talent needs.
- Performance Management: Design leading-edge performance systems that support results-based compensation strategies and reward high performance and culture leaders.
- Leadership Development: Provide talent management, leadership training, and development expertise to HR teams and leaders to align recruiting, development, and succession planning across multiple sites, roles, and geographies.
- Compensation Strategy: Drive compensation philosophy and strategy to successfully hire and retain top talent.
6. VP of IT Product Management Responsibilities
- Product Strategy: Help define and implement strategy for several strategic product areas by leading strong teams that deliver incremental value quickly and iterate based on customer, employee, and partner feedback and analytics.
- Product Leadership: Lead and coach a team of product managers to support professional growth and career progression.
- Cross-Functional Collaboration: Collaborate with cross-functional partners, including product managers, designers, researchers, data analysts, and engineering teams, to develop product strategy and prioritize high-value features.
- Roadmap Alignment: Work closely with leaders across the organization to ensure the product roadmap aligns with broader company objectives.
- Agile Delivery: Investigate project details, including writing user stories, and manage the day-to-day operations of a high-impact Agile team.
- Team Leadership: Lead project teams of developers, designers, and quality engineers toward a shared vision with effective delivery.
- Iterative Development: Work collaboratively with teams to break complex initiatives into smaller projects, ensuring each iteration delivers increased customer, employee, or partner value.
- Data Analysis: Analyze data to measure the impact of product improvements and iterate to continuously optimize performance.
- Performance Metrics: Define and communicate performance metrics to key team members across the organization.
7. VP of Marketing Overview
- Marketing Strategy: Create, oversee, and execute an APJ marketing plan, working closely with the VP of Marketing and global and local teams to align programs and rollouts in local markets.
- Budget Management: Manage the annual APJ marketing budget.
- Program Planning: Determine appropriate marketing programs for each APJ country.
- Go-To-Market: Work closely with Sales Directors to define objectives and go-to-market strategies, and execute plans to achieve marketing and sales revenue goals.
- Demand Generation: Drive the sales pipeline through lead generation, lead nurturing, and demand generation programs.
- Event Management: Research, select, and manage events relevant to ServiceNow and the operating markets.
- Market Analysis: Analyze markets, competitors, historical performance, and buying behavior to target campaigns effectively.
- Team Leadership: Manage a cross-functional regional marketing team.
- Stakeholder Relations: Build and maintain relationships with key executives, decision-makers, press, industry analysts, and the partner ecosystem.
- Community Growth: Grow the online user community and support local events.
- Customer Advocacy: Build customer reference marketing assets in local markets.
- Global Alignment: Leverage global marketing programs across local markets.
- Brand Awareness: Develop and execute awareness programs, including online campaigns, web initiatives, SEO/SEM, online advertising, and major events.
8. VP of Operations Additional Details
- Strategic Planning: Engage with relevant MESG functions and divisions to develop the vision, strategic orientations, and operational objectives for the Methodology Operations team.
- Policy Development: Establish policies and processes to organize regular reviews, approvals, recommendations, and changes for analytical or content enhancements, including existing and new methodologies.
- Methodology Improvement: Lead projects to improve guidance for analytical teams, ensuring consistency with methodologies and adherence to best practices.
- Governance Representation: Represent the Methodology Group on internal and external committees related to methodology controls and associated processes.
- Process Assurance: Ensure compliance with and continuous enhancement of processes supporting methodology controls, validation, and operational excellence.
- Methodology Strategy: Develop a strategy, policies, and processes to position MESG methodologies as a market standard for transparency, reproducibility, and relevance to market demand.
- Stakeholder Engagement: Build and maintain effective relationships with analytical teams across MESG solutions.
- Team Leadership: Lead the methodology maintenance and operations team to ensure high performance and effective collaboration.
- Thought Leadership: Represent MESGS as an expert spokesperson at seminars and conferences.
9. VP of Product Management Duties
- Product Delivery: Manage and coordinate multiple product teams with a focus on delivery in a highly technical environment.
- Product Vision: Develop and set a clear product vision and strategy for the API business and its teams.
- Strategic Partnership: Work closely with API business leaders to shape future product strategy.
- Roadmap Ownership: Oversee ambitious roadmaps that effectively connect customers, business partners, engineering, and design.
- Thought Leadership: Provide internal thought leadership and introduce best-in-class product development practices to teams.
- Execution Leadership: Lead and support engineering and product teams to deliver world-class solutions that validate ideas, delight customers, and enable speed and scale.
- Data-Driven Insight: Focus deeply on data, instrumentation, and root-cause analysis.
- Customer Discovery: Work closely with customers to understand what to build and why.
- Entrepreneurial Mindset: Think entrepreneurially to drive progress while operating within an ecosystem of solutions and services.
10. VP of Product Roles and Responsibilities
- Product Strategy: Lead the development of a compelling, clearly articulated product strategy and roadmap that synthesizes customer needs, market dynamics, and business requirements.
- Performance Metrics: Establish key performance metrics across all product lines and develop long-term strategies and products to improve these areas.
- Data-Driven Culture: Create a culture of data-informed decision-making by defining clear customer- and business-centric product outcomes.
- Product Prioritization: Lead product prioritization processes across the organization to deliver products that solve the most critical customer problems and strengthen market position.
- Stakeholder Engagement: Engage key stakeholders by collaborating with cross-functional leaders across strategic and product areas to gain buy-in, build partnerships, and generate enthusiasm for the product vision.
- Leadership Development: Lead the professional development of multiple product leaders within the organization.
- Organizational Design: Partner with the President to define the product team organizational structure and hiring plans.
- Lifecycle Management: Manage the product lifecycle from discovery through launch across all product lines.
- Customer Advocacy: Advocate for a customer-centric culture and ensure alignment with the company's mission across the organization.
11. VP of Sales Responsibilities and Key Tasks
- Sales Leadership: Ensure attainment of Walmart’s key sales metrics, driving growth and impact across the critical national scope 1 customer.
- Strategic Planning: Develop and oversee the implementation of strategic plans for Walmart.
- Joint Business Planning: Own the operational and strategic Joint Business Plan.
- P&L Management: Develop the annual operating plan for Walmart, ensure fiscal responsibility, and manage the P&L.
- Executive Relationship Management: Build and maintain strong working relationships with senior leaders at Walmart.
- Customer Strategy Execution: Ensure team members develop and execute strategic customer plans to achieve volume, profit, and share growth goals across categories.
- Trade Spend Management: Manage the trade spend budget across the team.
- Financial Governance: Maintain alignment with corporate strategies while ensuring financial responsibility.
- Expense Controls: Ensure controls are in place to measure and monitor sales spending, sales expenses, and office expenses.
- Brand Execution: Oversee the execution of brand strategies and category management initiatives.
- Policy Compliance: Implement and enforce Campbell policy and ensure customer compliance with contractual commitments.
- Market Communication: Provide open communication, market and customer expertise, and strategic direction to World Headquarters.
12. VP of Software Engineering Key Accountabilities
- Product Roadmap: Own the software roadmap for the company in alignment with business strategy.
- Product Compliance: Ensure products meet customer expectations and regulatory requirements.
- Cross-Functional Collaboration: Collaborate with multiple functional areas to ensure manufacturability, quality, reliability, resiliency, security, and cost requirements are addressed in product design.
- Process Improvement: Improve new product development processes to increase robustness and reduce non-value-added time.
- Resource Planning: Ensure adequate resources are in place to meet business demands.
- Requirements Approval: Approve product and project requirements and specifications.
- Performance Review: Review development performance against operating plans, standards, and established metrics.
- Process Compliance: Periodically evaluate development activities for compliance with documented processes and procedures.
- Policy Optimization: Implement changes to improve the efficiency and effectiveness of policies and procedures.
- Talent Management: Ensure systems are in place to attract, develop, mentor, coach, and retain high-quality, diverse staff across the engineering organization.
- Budget Management: Prepare, monitor, and be accountable for departmental budgets.
13. Vice President of Technology Products Roles
- Program Leadership: Lead large, matrixed teams that provide technology direction, solution design, functional expertise, and overall program leadership across a broad portfolio of programs and projects.
- HR Transformation: Deliver a multi-year HR transformation program, optimizing the Workday implementation while building a comprehensive digital employee hub for the enterprise.
- Analytics Enablement: Streamline analytics, dashboarding, and visualization approaches to deliver state-of-the-art capabilities aligned with the transformation program.
- Cross-Functional Partnership: Partner with HR, talent, and ESG functions to plan, fund, execute, and support standardized and optimized enterprise solutions.
- Team Management: Manage a large team of employees, consultants, and partners, both onshore and offshore, to deliver high-quality results.
- Partner Selection: Select staff and manage implementation partners to execute the transformation program.
- Resource Alignment: Align with business and technology leadership on internal staffing requirements and provide direction to the internal program team.
- Roadmap Development: Design and implement collaborative roadmaps and strategies to deliver transformational benefits.
- Matrix Collaboration: Operate effectively in a matrixed environment by partnering with technology, software, architecture, program management, and other teams to deliver solutions aligned with company standards and program requirements.
- Security Governance: Partner with risk, security, and shared services teams to ensure systems are secure and proper controls are implemented.