WHAT DOES A VICE PRESIDENT DO?

Published: Dec 29, 2025 - The Vice President (VP) provides executive leadership by developing and implementing strategic initiatives that align with the organization's long-term goals. This position involves managing high-level operations, overseeing departmental performance, driving financial growth, and fostering strong relationships with internal and external stakeholders. The individual also ensures compliance, promotes innovation, and mentors senior leaders to build a resilient and results-driven organizational culture.

A Review of Professional Skills and Functions for Vice President

1. VP of Business Development Duties

Market Analysis: Develop a thorough, competitive assessment of customers and their needs.

Business Development: Identify new business opportunities, create and drive new business initiatives to meet strategic growth objectives, and grow sales of existing product offerings.

Client Prospecting: Contact prospective clients, establish rapport, and arrange meetings in order to sell services.

Cross-Functional Collaboration: Collaborate with underwriting, marketing, and product development teams to position products that align with strategic goals.

Product Communication: Communicate new product offerings and effectively launch new product promotions with customers.

Industry Networking: Attend industry trade shows and conferences.

Performance Analysis: Monitor, track, and analyze the effectiveness of programs to support course corrections and decision-making.

Sales Reporting: Produce management reports tracking sales activity and effectiveness.

Sales Enablement: Assist in the development of sales materials, including brochures, conference booths, and the website.

Financial Analysis: Determine and develop required financial analysis tools.

Customer Analytics: Use the tools to analyze existing and potential customers.

2. Global VP Communication Functions

  • Communication Strategy: Lead effectively the global communication strategy of Too Good To Go and foresee the appropriate development of communication principles and actions across the organization.
  • PR Strategy: Create a marketing and public relations strategy that enables Too Good To Go leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers.
  • Issue Identification: Identify challenges and emerging issues faced by the organization.
  • Strategic Alignment: Work with the leadership team and staff to recognize internal and external communication opportunities and solutions, and define and execute appropriate strategies to support them.
  • Executive Advisory: Serve as communications counselor to Too Good To Go leadership.
  • Communications Oversight: Oversee the development of all Too Good To Go communication actions, including marketing collateral and electronic communications such as the website and new media, and manage relationships with associated vendors.
  • Media Relations: Serve as spokesperson and lead point person for media interactions that promote and/or impact the organization.
  • PR Governance: Secure the development and correct implementation of PR guidelines, consumer communication best practices, and business communications.
  • Operational Leadership: Oversee the day-to-day activities of the communications function, including budgeting, planning, and staff development.
  • Crisis Management: Lead the crisis management communications team.
  • Team Leadership: Recruit and manage a communications team to support the development and execution of the communications strategy.
  • Performance Culture: Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.
  • Staff Mentorship: Mentor and develop staff using a supportive and collaborative approach on a consistent basis.
  • Performance Management: Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance appraisals, and administer salary adjustments.

3. VP of Engineering Essential Functions

  • Organizational Leadership: Help shape company culture and strategy.
  • Cross-Functional Collaboration: Product, design, and engineering are important disciplines to all tech-focused organizations, and the ability to influence and collaborate with the rest of the company is paramount.
  • Technical Hiring: Hire appropriately and effectively across multiple technical disciplines.
  • Workforce Planning: Work with leadership to determine hiring needs, appropriate job descriptions, leveling, responsibilities, and evaluation criteria for all technical hiring.
  • Delivery Management: Help the product and engineering planning and development process run smoothly.
  • Process Optimization: Assist with process and structure to plan, estimate, and implement product, design, and engineering work based on feedback.
  • Infrastructure Scaling: Prioritize and implement infrastructure to assist with velocity.
  • Talent Development: Help engineers develop and grow.
  • People Management: Inherit personnel management responsibilities for existing technical staff.
  • Technical Leadership: Guide technical decision-making, help with code reviews, and nudge projects in the right direction.
  • Career Development: Plan career progression paths and provide regular feedback.
  • Operational Management: Manage product operational needs and considerations.
  • Production Reliability: Maintain reasonable uptime and avoid issues in the production environment.
  • Technical Roadmapping: Plan and execute future infrastructure projects to avoid technical debt and improve performance, together with the product and engineering team.
  • Team Support: Assist and support other teams in their work.

4. VP of Finance Roles and Details

  • Customer Focus: Establish and maintain a focus on internal and external customer service, continuous improvement, and internal controls.
  • Financial Automation: Drive efforts toward automation in the generation and preparation of core financial reports and analysis.
  • Financial Compliance: Improve the accuracy of financial reporting in compliance with IAS and GAAP.
  • Audit Leadership: Lead and coordinate annual external audit reviews, improving efficiency and timeliness through thorough planning, coordination with auditors, and timely preparation of required supporting schedules.
  • Internal Controls: Recommend and implement improvements to internal accounting controls to ensure the reliability of the financial reporting system.
  • Reconciliation Management: Implement procedures to ensure appropriate reconciliation and review processes are completed monthly.
  • Financial Reporting: Develop and produce a monthly standardized financial reporting package detailing consolidated operational results with quantitative and qualitative commentary.
  • Financial Analysis: Review financial data to analyze revenue and expense trends and recommend operational actions.
  • Process Digitization: Direct efforts toward electronic data exchange to eliminate manual transaction processing and reduce costs.
  • M&A Integration: Participate in acquisition due diligence processes and lead the financial integration of acquired companies.

5. Vice President Human Resources Role Purpose

  • HR Advisory: Provide guidance to the CEO, C-suite, and management team regarding HR laws, policies, and best practices.
  • HR Strategy: Lead the strategic and tactical execution of core HR processes.
  • Workforce Planning: Develop HR plans to support the organization.
  • PEO Management: Manage within a PEO environment, utilizing best practices to drive a culture of continuous improvement.
  • Benefits Administration: Oversee the administration of benefit plans, 401(k), and payroll in a PEO environment.
  • Vendor Management: Negotiate vendor contracts to ensure cost-effectiveness and best-in-market services.
  • Organizational Growth: Focus on organizational growth by ensuring HR is positioned ahead of business needs.
  • Staffing Strategy: Design innovative staffing plans with leaders to drive high-performance talent and results in a multi-location, multi-discipline professional environment.
  • Talent Acquisition: Provide recommendations for comprehensive strategic recruiting and retention plans to support talent needs.
  • Performance Management: Design leading-edge performance systems that support results-based compensation strategies and reward high performance and culture leaders.
  • Leadership Development: Provide talent management, leadership training, and development expertise to HR teams and leaders to align recruiting, development, and succession planning across multiple sites, roles, and geographies.
  • Compensation Strategy: Drive compensation philosophy and strategy to successfully hire and retain top talent.

6. VP of IT Product Management Responsibilities

  • Product Strategy: Help define and implement strategy for several strategic product areas by leading strong teams that deliver incremental value quickly and iterate based on customer, employee, and partner feedback and analytics.
  • Product Leadership: Lead and coach a team of product managers to support professional growth and career progression.
  • Cross-Functional Collaboration: Collaborate with cross-functional partners, including product managers, designers, researchers, data analysts, and engineering teams, to develop product strategy and prioritize high-value features.
  • Roadmap Alignment: Work closely with leaders across the organization to ensure the product roadmap aligns with broader company objectives.
  • Agile Delivery: Investigate project details, including writing user stories, and manage the day-to-day operations of a high-impact Agile team.
  • Team Leadership: Lead project teams of developers, designers, and quality engineers toward a shared vision with effective delivery.
  • Iterative Development: Work collaboratively with teams to break complex initiatives into smaller projects, ensuring each iteration delivers increased customer, employee, or partner value.
  • Data Analysis: Analyze data to measure the impact of product improvements and iterate to continuously optimize performance.
  • Performance Metrics: Define and communicate performance metrics to key team members across the organization.

7. VP of Marketing Overview

  • Marketing Strategy: Create, oversee, and execute an APJ marketing plan, working closely with the VP of Marketing and global and local teams to align programs and rollouts in local markets.
  • Budget Management: Manage the annual APJ marketing budget.
  • Program Planning: Determine appropriate marketing programs for each APJ country.
  • Go-To-Market: Work closely with Sales Directors to define objectives and go-to-market strategies, and execute plans to achieve marketing and sales revenue goals.
  • Demand Generation: Drive the sales pipeline through lead generation, lead nurturing, and demand generation programs.
  • Event Management: Research, select, and manage events relevant to ServiceNow and the operating markets.
  • Market Analysis: Analyze markets, competitors, historical performance, and buying behavior to target campaigns effectively.
  • Team Leadership: Manage a cross-functional regional marketing team.
  • Stakeholder Relations: Build and maintain relationships with key executives, decision-makers, press, industry analysts, and the partner ecosystem.
  • Community Growth: Grow the online user community and support local events.
  • Customer Advocacy: Build customer reference marketing assets in local markets.
  • Global Alignment: Leverage global marketing programs across local markets.
  • Brand Awareness: Develop and execute awareness programs, including online campaigns, web initiatives, SEO/SEM, online advertising, and major events.

8. VP of Operations Additional Details

  • Strategic Planning: Engage with relevant MESG functions and divisions to develop the vision, strategic orientations, and operational objectives for the Methodology Operations team.
  • Policy Development: Establish policies and processes to organize regular reviews, approvals, recommendations, and changes for analytical or content enhancements, including existing and new methodologies.
  • Methodology Improvement: Lead projects to improve guidance for analytical teams, ensuring consistency with methodologies and adherence to best practices.
  • Governance Representation: Represent the Methodology Group on internal and external committees related to methodology controls and associated processes.
  • Process Assurance: Ensure compliance with and continuous enhancement of processes supporting methodology controls, validation, and operational excellence.
  • Methodology Strategy: Develop a strategy, policies, and processes to position MESG methodologies as a market standard for transparency, reproducibility, and relevance to market demand.
  • Stakeholder Engagement: Build and maintain effective relationships with analytical teams across MESG solutions.
  • Team Leadership: Lead the methodology maintenance and operations team to ensure high performance and effective collaboration.
  • Thought Leadership: Represent MESGS as an expert spokesperson at seminars and conferences.

9. VP of Product Management Duties

  • Product Delivery: Manage and coordinate multiple product teams with a focus on delivery in a highly technical environment.
  • Product Vision: Develop and set a clear product vision and strategy for the API business and its teams.
  • Strategic Partnership: Work closely with API business leaders to shape future product strategy.
  • Roadmap Ownership: Oversee ambitious roadmaps that effectively connect customers, business partners, engineering, and design.
  • Thought Leadership: Provide internal thought leadership and introduce best-in-class product development practices to teams.
  • Execution Leadership: Lead and support engineering and product teams to deliver world-class solutions that validate ideas, delight customers, and enable speed and scale.
  • Data-Driven Insight: Focus deeply on data, instrumentation, and root-cause analysis.
  • Customer Discovery: Work closely with customers to understand what to build and why.
  • Entrepreneurial Mindset: Think entrepreneurially to drive progress while operating within an ecosystem of solutions and services.

10. VP of Product Roles and Responsibilities

  • Product Strategy: Lead the development of a compelling, clearly articulated product strategy and roadmap that synthesizes customer needs, market dynamics, and business requirements.
  • Performance Metrics: Establish key performance metrics across all product lines and develop long-term strategies and products to improve these areas.
  • Data-Driven Culture: Create a culture of data-informed decision-making by defining clear customer- and business-centric product outcomes.
  • Product Prioritization: Lead product prioritization processes across the organization to deliver products that solve the most critical customer problems and strengthen market position.
  • Stakeholder Engagement: Engage key stakeholders by collaborating with cross-functional leaders across strategic and product areas to gain buy-in, build partnerships, and generate enthusiasm for the product vision.
  • Leadership Development: Lead the professional development of multiple product leaders within the organization.
  • Organizational Design: Partner with the President to define the product team organizational structure and hiring plans.
  • Lifecycle Management: Manage the product lifecycle from discovery through launch across all product lines.
  • Customer Advocacy: Advocate for a customer-centric culture and ensure alignment with the company's mission across the organization.

11. VP of Sales Responsibilities and Key Tasks

  • Sales Leadership: Ensure attainment of Walmart’s key sales metrics, driving growth and impact across the critical national scope 1 customer.
  • Strategic Planning: Develop and oversee the implementation of strategic plans for Walmart.
  • Joint Business Planning: Own the operational and strategic Joint Business Plan.
  • P&L Management: Develop the annual operating plan for Walmart, ensure fiscal responsibility, and manage the P&L.
  • Executive Relationship Management: Build and maintain strong working relationships with senior leaders at Walmart.
  • Customer Strategy Execution: Ensure team members develop and execute strategic customer plans to achieve volume, profit, and share growth goals across categories.
  • Trade Spend Management: Manage the trade spend budget across the team.
  • Financial Governance: Maintain alignment with corporate strategies while ensuring financial responsibility.
  • Expense Controls: Ensure controls are in place to measure and monitor sales spending, sales expenses, and office expenses.
  • Brand Execution: Oversee the execution of brand strategies and category management initiatives.
  • Policy Compliance: Implement and enforce Campbell policy and ensure customer compliance with contractual commitments.
  • Market Communication: Provide open communication, market and customer expertise, and strategic direction to World Headquarters.

12. VP of Software Engineering Key Accountabilities

  • Product Roadmap: Own the software roadmap for the company in alignment with business strategy.
  • Product Compliance: Ensure products meet customer expectations and regulatory requirements.
  • Cross-Functional Collaboration: Collaborate with multiple functional areas to ensure manufacturability, quality, reliability, resiliency, security, and cost requirements are addressed in product design.
  • Process Improvement: Improve new product development processes to increase robustness and reduce non-value-added time.
  • Resource Planning: Ensure adequate resources are in place to meet business demands.
  • Requirements Approval: Approve product and project requirements and specifications.
  • Performance Review: Review development performance against operating plans, standards, and established metrics.
  • Process Compliance: Periodically evaluate development activities for compliance with documented processes and procedures.
  • Policy Optimization: Implement changes to improve the efficiency and effectiveness of policies and procedures.
  • Talent Management: Ensure systems are in place to attract, develop, mentor, coach, and retain high-quality, diverse staff across the engineering organization.
  • Budget Management: Prepare, monitor, and be accountable for departmental budgets.

13. Vice President of Technology Products Roles

  • Program Leadership: Lead large, matrixed teams that provide technology direction, solution design, functional expertise, and overall program leadership across a broad portfolio of programs and projects.
  • HR Transformation: Deliver a multi-year HR transformation program, optimizing the Workday implementation while building a comprehensive digital employee hub for the enterprise.
  • Analytics Enablement: Streamline analytics, dashboarding, and visualization approaches to deliver state-of-the-art capabilities aligned with the transformation program.
  • Cross-Functional Partnership: Partner with HR, talent, and ESG functions to plan, fund, execute, and support standardized and optimized enterprise solutions.
  • Team Management: Manage a large team of employees, consultants, and partners, both onshore and offshore, to deliver high-quality results.
  • Partner Selection: Select staff and manage implementation partners to execute the transformation program.
  • Resource Alignment: Align with business and technology leadership on internal staffing requirements and provide direction to the internal program team.
  • Roadmap Development: Design and implement collaborative roadmaps and strategies to deliver transformational benefits.
  • Matrix Collaboration: Operate effectively in a matrixed environment by partnering with technology, software, architecture, program management, and other teams to deliver solutions aligned with company standards and program requirements.
  • Security Governance: Partner with risk, security, and shared services teams to ensure systems are secure and proper controls are implemented.
Editorial Process

Lamwork content is developed through structured review of publicly available job postings and documented hiring trends.

Editorial operations are managed by Thanh Huyen, Managing Editor, with research direction and final oversight by Lam Nguyen, Founder & Editorial Lead. Content is periodically reviewed to reflect observable labor market changes.