WHAT DOES A SALESFORCE DEVELOPER DO?

Published: Dec 09, 2025 - The Salesforce Developer provides operational support and technical ownership of the Salesforce platform, ensuring its ongoing health, stability, and strategic evolution. This role contributes to the design and development of scalable, maintainable solutions aligned with business requirements and technical standards, while collaborating with cross-functional teams in an Agile environment. The developer also leads process improvements, offers guidance to peers, and ensures successful delivery throughout the software development lifecycle.

A Review of Professional Skills and Functions for Salesforce Developer

1. Salesforce Developer Responsibilities

  • Salesforce Development: Assist in the development and enhancement of existing Salesforce implementations via both native metadata configuration and custom development using Apex, Visualforce, Lightning Aura, Lightning web components, and other external languages
  • Feature Implementation: Use Salesforce functionalities, as well as external tools, to implement changes and new features
  • Requirements Grooming: Work with Business teams to groom stories and consult with product owners on business requirements
  • Solution Development: Help to design, develop, test new Salesforce solutions and bug fix code
  • Documentation Maintenance: Maintain lean documentation throughout the development process
  • Agile Participation: Actively participate in all Agile ceremonies (Sprint Planning, Daily Scrum, Retrospective, Reviews, etc.)
  • Release Support: Participate in continuous delivery, optimization, monitoring, and release management, and support the end-to-end release process
  • Release Evaluation: Evaluate new Salesforce releases and applications, participate in plans for their implementation, and remain current with Salesforce administration best practices
  • Issue Tracking: Log and track identified problems through to resolution
  • Cross-Functional Collaboration: Collaborate with system administrators, consultants, other engineers, and analysts to uncover pain points with processes and identify optimization opportunities
  • Tool Prototyping: Prototype and pilot new tools and features to help deliver faster, with less manual intervention
  • Agile Promotion: Promote agile principles and methodology, follow various engineering practices and approaches
  • Code Quality: Develop clean, maintainable, readable code that is scalable and secure.
  • Code Reviews: Participate in design and code reviews to ensure the same
  • UX Development: Designs and develops pages, templates, and components with which a content author interacts to build the desired user experience as communicated by the product owners
  • Performance Troubleshooting: Resolve issues surrounding performance, response times, capacity, and system limitations

2. Salesforce Developer Accountabilities

  • Process Documentation: Review, analyse, and document processes across the company
  • System Expertise: Deeply understand the provisioning and billing system and associated processes, assisting sales, account management, and finance departments on request, while proposing improvements
  • Initiative Leadership: Lead and follow up on the progress of improvement initiatives
  • User Training: Train end users on Salesforce functionality and facilitate workshops for a variety of users
  • Report Automation: Generate and automate business reports
  • Client Communication: Regular communication with the clients and consultants

3. Salesforce Developer Details and Accountabilities

  • Feature Development: Development of high-quality, enterprise-grade Salesforce features for CIO-prioritized projects using a combination of declarative and programmatic abilities.
  • Issue Resolution: Resolving Tier III issues raised for support by the Tier II team.
  • Test Automation: Contributing to automated test suites using automated testing tools.
  • Process Improvement: Working with the team to find opportunities for improvement, such as reducing technical debt and adhering to Salesforce standard methodologies.
  • Team Collaboration: Collaboration with parallel development teams, product team, and contractors in coordinated development and communication efforts.
  • Mentorship Support: Supporting junior team members to grow as the next generation of Salesforce professionals.

4. Salesforce Developer Role Purpose

  • Salesforce Evolution: Evolve Salesforce in line with business process changes and strategic objectives
  • Feature Ownership: End-to-end ownership of scoping, design, implementation, and release of bug fixes and new features
  • Technical Documentation: Produce technical documentation and specifications for all developments, working within Agile development cycles
  • Product Knowledge: Build excellent product knowledge and always remain up to date on business, industry, and technical strategies
  • Process Efficiency: Actively seek to make efficiency improvements to existing processes using Salesforce
  • Stakeholder Management: Wider stakeholder management to identify CRM use case opportunities and establish functionality requirements, working closely with business analysts
  • Team Management: Management of other team roles, such as admins and developers
  • CRM Strategy: Work with all business areas to define and agree on the CRM platform strategy

5. Salesforce Developer General Responsibilities

  • Configuration First: Adopt a configuration-first approach in building Salesforce-based solutions for customers
  • Salesforce Development: Work in Salesforce development environments
  • Solution Delivery: Design, develop, test, deploy, and document high-quality solutions on the SFDC platform
  • Process Building: Building business processes using Validation rules, Formula Fields, Workflow Rules, and Approval processes
  • External Integrations: External Integrations work with Mulesoft, RingCentral, and other business systems
  • Stakeholder Collaboration: Collaborate and communicate effectively with the internal product team, business sponsor, executives, vendors, and stakeholders
  • Code Reviews: Perform code reviews with external development resources to ensure best practices are followed
  • Technical Documentation: Produce technical documentation for Salesforce processes
  • Production Support: Provide higher-level support to the Salesforce environment

6. Salesforce Developer Responsibilities and Key Tasks

  • Operational Support: Provide operational support and technical ownership of Salesforce
  • Platform Stability: Maintain the health and stability of the platform and its roadmap
  • Solution Architecture: Contribute towards developing both scalable and supportable solutions using technologies and architecture patterns
  • Stakeholder Relations: Maintain constructive working relationships with business representatives and other technical and feature teams
  • Peer Guidance: Provide guidance and support to peers.
  • Design Input: Provide input into the design and development of systems and apps to meet technical/business requirements per technical standards.
  • SDLC Implementation: Ensure the successful implementation of software through the following agreed software development lifecycle.
  • Agile Delivery: Work in an Agile, customer-centric, and collaborative team, with a range of business and technical stakeholders to deliver outcomes and value for the customers.
  • Process Improvement: Identify, lead, and implement improvements to delivery processes.