WHAT DOES A SALES DO?

Published: Dec 11, 2025 - The Sales Professional is responsible for identifying and pursuing new business opportunities while maintaining strong relationships with existing clients to drive revenue growth. This role involves conducting market research, delivering compelling sales presentations, and negotiating contracts to meet or exceed sales targets. The individual also collaborates closely with marketing and product teams to align sales strategies with company objectives and ensure customer satisfaction.

A Review of Professional Skills and Functions for Sales

1. Sales Account Executive Responsibilities

  • Business Development: Identify and develop new business opportunities and prospects within the established market
  • Client Insight: Establish understanding of client business models and success metrics
  • Product Strategy: Identify product requirements and solutions for accounts to capitalize on development opportunities
  • Stakeholder Engagement: Engage with key stakeholders at prospective clients and existing accounts to develop and maintain relationships
  • Engineering Collaboration: Collaborate with engineering teams to optimize solutions for specific business needs
  • Market Research: Research of competitive solutions, prospective market, and industry trends
  • Pipeline Review: Weekly and monthly review of sales pipeline and business development opportunities
  • Sales Forecasting: Sales forecasting and pipeline customer relationship management (CRM) to meet monthly and quarterly sales objectives
  • Marketing Participation: Participation in various IT Networking or related marketing initiatives during and occasionally before or after business hours

2. Sales Accounts Manager Accountabilities

  • Sales Outreach: Set appointments with hospital staff and administrators.
  • Territory Management: Manage all leads and customers within a defined territory.
  • Customer Education: Educate customers on the benefits of products.
  • Product Demonstration: Provide product demonstrations and support.
  • Team Communication: Communicate between sales, marketing, and support teams to improve customer experience
  • CRM Management: Input and maintenance in Salesforce.com
  • Sales Execution: Achieve sales targets through efficient and effective sales cycle and territory management.
  • Account Growth: Maintain sales base while closing new business in both new and existing accounts.
  • Administrative Compliance: Ensure that all administrative tasks (i.e., training modules, expense reports, sales forecasts, etc.) are completed promptly and accurately.
  • Stakeholder Relations: Build relationships with key stakeholders within accounts.
  • Sales Strategy: Develop and execute sales strategies.
  • Resource Utilization: Utilize available resources effectively.
  • Quality Compliance: Be responsible for implementing and maintaining the effectiveness of the Quality System.

3. Sales Administrator Job Description

  • Sales Coordination: Administering sales and marketing coordination for local and international account managers
  • Retail Presentation: Understanding presentation requirements for leading retailers
  • Product Launch: Assisting with NPD and new product line launches
  • Logistics Liaison: Liaising with the logistics team to ensure accuracy and fulfilment
  • Sales Reporting: Developing sales reports and maintaining up-to-date records
  • Secretarial Support: Providing secretarial support
  • Bid Preparation: Assisting in the preparation of bids and tenders
  • Brand Development: Designing and developing branding and key information for presentations/tenders
  • Product Development: Developing catalogues, specs, and product offerings
  • Administrative Support: Conducting ad hoc administrative and customer service duties

4. Sales Assistant Details and Accountabilities

  • Administrative Support: Provide administrative assistance and support to the Vice President, Sales and Marketing, and to other members of the team
  • Task Management: Manage the daily flow of administrative duties in a fast-paced environment
  • Issue Analysis: Identify and understand issues, problems, and opportunities
  • Solution Development: Determine course of action and develop appropriate solutions
  • Sales Operations: Handle sales operation tasks, including quotations, samples, and order processing
  • Order Follow-up: Follow up on customer orders to ensure proper execution
  • Team Collaboration: Collaborate with the team for tracking order details, invoices between the team and retailers
  • Data Entry: Data entry of all information on the SAP system
  • Issue Reporting: Report any issues or concerns with work orders
  • Process Improvement: Assist in identifying work process improvements that result in increased productivity and effectiveness
  • Sales Systems: Create systems and procedures to assist the sales team with forecasting and analysis of retailer programs

5. Sales Associate Role Purpose

  • Client Relations: Maintain strong client relations with external vendors to enhance selling opportunities
  • Lead Development: Develop target customer/contact lists for business development pursuits
  • Opportunity Prospecting: Actively seek new selling opportunities via various communications methods
  • Proposal Management: Handles the process of sending proposals to clients and manages the proposal activity database
  • Account Liaison: Acts as liaison to the Account Executive to ensure a quality customer experience
  • Order Processing: Creates daily sales and purchase orders for internal/external fulfillment
  • Issue Resolution: Collaborates with the accounting department to resolve customer issues
  • Report Review: Review all lab analysis reports to ensure data is correct and execute reports to customers

6. Sales Clerk General Responsibilities

  • Payment Processing: Process credits and payments.
  • Data Management: Enter data, organize, classify, maintain, and set up files of information/documents.
  • Customer Response: Respond promptly to requests in-person, over the phone, and/or in writing.
  • Document Provision: Provide files, documents, photos, reports, etc.
  • Report Preparation: Prepare standard departmental reports, forms, etc.
  • Software Utilization: Use several computer programs to store and organize data.
  • Account Reconciliation: Reconcile, track, and report payments, bills, and credits.
  • Mail Handling: Process and distribute mail.
  • Inventory Maintenance: Maintain office inventory and order supplies.

7. Sales Consultant Responsibilities and Key Tasks

  • Customer Experience: Providing an exceptional customer experience that leads to customer referrals
  • Inquiry Handling: Handling a mixture of online enquiries and inbound/outbound calls
  • Team Collaboration: Working as part of a small office team
  • Work Administration: Good housekeeping standards and administration of the work
  • Information Gathering: Obtaining accurate information to produce exact customer specification requirements
  • Relationship Building: Building and maintaining lasting customer relationships
  • Manager Reporting: Reporting to the line manager

8. Sales Coordinator Duties and Roles

  • Order Processing: Process customer orders following the contract review process.
  • RFQ Management: Salesforce management for customer RFQs
  • Partner Setup: Set up customer-partner relations in the software system.
  • Price File Management: Maintain and manage customer price files.
  • Sample Processing: Process sample request orders.
  • Tool Order Management: Manage customer tool orders from receipt through billing.
  • Portal Navigation: Work within specific customer portals.
  • Billing Processing: Process credits and miscellaneous billing.
  • Kickoff Notification: Customer kick-off notification through the release system.
  • Meeting Support: Attend internal/external meetings for support.

9. Sales Director Tasks

  • Sales Leadership: Lead, manage, mentor, and train Account Executives to achieve growth objectives.
  • Territory Assignment: Assign territories and assist the sales team in developing territory plans.
  • Account Planning: Manage the development and execution of account plans.
  • Sales Achievement: Achieve sales goals by leading the prospecting, qualifying, managing, and closing activities associated with sales opportunities in new and existing accounts.
  • Resource Coordination: Coordinate resources throughout the sales cycle, including sales engineering.
  • CRM Accuracy: Ensure transactional information is accurately maintained in the Salesforce CRM system.
  • Pipeline Management: Develop and manage the sales pipeline from prospecting through closure.
  • Sales Reporting: Provide regular reporting of sales pipeline, forecasts, and activities.
  • Competitive Awareness: Keep abreast of competitive issues and competitive products, solutions, or services.
  • Offer Development: Develop ideas for new offers for sales activities in existing and new accounts.
  • Industry Insight: Remain at the forefront of emerging industry practices, trends, and technologies.
  • Process Enhancement: Recommend process enhancements to improve accuracy, reliability, and performance.
  • Team Relationship: Build relationships with team members and consistently acknowledge contributions.

10. Sales Engineer Details

  • Sales Responsibility: Be responsible for all sales activities in the responsible territory or industry.
  • Marketing Participation: Organize and participate in the marketing activities, such as seminars, workshops, or demos, to generate sales leads and qualify them.
  • Technical Solutions: Provide appropriate technical solutions and quotations to prospective customers to lead to the successful closure of sales.
  • Customer Consultation: Influences preparation and presents technical assistance, consultation, and problem-solving to customers
  • Account Strategy: Develop and maintain key account strategies for high-profile customers and maintain good relationships with industry opinion leaders.
  • Customer Satisfaction: Manage customer satisfaction with all installed customers through effective coordination with the Customer Support team.
  • Sales Reporting: Gather sales and marketing data and submit weekly and monthly reports (Won/Lost orders, Forecasts, Cold Call Activity, Lead Follow-up) on a timely basis.
  • Discount Administration: Be responsible for discount administration within assigned authorization.

11. Sales Lead Overview

  • Sales Ownership: Directly own key decision maker sales relationships within the territory and are responsible for executing product, channel, and program sales initiatives
  • Lead Management: Manage leads and execute outbound prospecting
  • Discovery Conversations: Conduct high-level discovery conversations in target accounts
  • Strategy Collaboration: Collaborate with the manager to develop targeted lists, call strategies, and messaging to drive opportunities
  • Lead Engagement: Work to have a variety of touches (call, email, social, etc.) on all leads
  • CRM Tracking: Manage, track, and report on all activities and results within Seismos' CRM
  • Sales Presentation: Execute sales presentations
  • Client Advising: Advise clients on how to best use the product or services provided
  • Technical Competence: Demonstrate technical competence on the Seismos pipeline monitoring product line
  • Customer Relationship: Maintain relationships with existing customers during and after implementation
  • Team Contribution: Contribute to the team effort by accomplishing related results

12. Sales Manager Additional Details

  • Production Management: Manages production quality, timeline, and budget expenses
  • Influencer Insight: Understand the KOL/Influencers market and advertising opportunities and tools to help build relevant solutions for and deliver the highest level of sales and customer service to them.
  • Creative Strategy: Develops clearly focused creative strategies and creative briefs
  • Client Prospecting: Prospect, penetrate, and create new relationships with clients and advertising agencies.
  • Deal Closure: Drive deals to closure in a new business environment and retain and grow revenue from existing advertisers.
  • Team Partnership: Work closely and partner with internal teams, for example, talent management, account management, creative…
  • Industry Knowledge: Understand and learn about the influencer industry and competitive environment, including knowledge of competitive service offerings.
  • CRM Utilization: Utilize Sales CRM tools to track all pertinent account information and sales progress, as well as forecast and prioritize to achieve quarterly quota goals.
  • Client Liaison: Liaises and maintains regular contact

13. Sales Specialist Roles and Details

  • Customer Signup: Directly sign up customers for the services through multiple source generation.
  • Call Handling: Take calls from a sales call queue for up to 8 hours per day from a secure at-home office or in the corporate office.
  • Referral Response: Respond to referrals from the respective territory for sign-ups.
  • Territory Support: Back up the team of Sales Specialists for overflow from their territories.
  • Portal Training: Ensure portal and web sign-ups are completed and seamless through user training and tutorials.
  • Brand Expertise: Demonstrates expert knowledge of all the brands and services.
  • Product Knowledge: Displays thorough knowledge of features, benefits, pricing, and campaigns for internet, video, and phone services.
  • Property Launch: Assist in the launching of new properties.
  • Customer Communication: Communicate service-impacting changes to customers and relay customer feedback to internal teams.
  • Sales Support: Support the sales team and parallel departments.
  • CRM Reporting: Reflect daily updates and reports to the CRM tool.
  • Outbound Retention: Retention and motivational sales through self-initiated outbound calls. (for example, all customers on one-month free coupons, trials, etc.)
Relevant Information
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