WHAT DOES A JUNIOR DESIGNER DO?
Published: Nov 21, 2025 - The Junior Designer develops high-quality digital assets and responsive UI designs that align with brand guidelines and enhance user experience across fashion platforms. This role supports ongoing improvement by translating requirements into refined UX updates, producing email templates, and ensuring pixel-perfect execution within the digital product cycle. The designer also maintains brand integrity, collaborates with developers, and applies industry trends to deliver measurable gains in engagement and conversion.
A Review of Professional Skills and Functions for Junior Designer
1. Junior Designer Duties
- Graphic Design: Graphic design of elements in marketing and branding space, depending on needs set by client, team or mentor
- Production Files: Bring design to life in die lines, web design programs, and create production-ready files
- Responsive Layout: Work within wireframes for desktop, tablet and mobile responsive designs
- Concept Support: Work with the design mentor to bring concepts to life
- Creative Input: Proactively contribute to the creative output of the team
- Idea Presentation: Create presentations to communicate ideas to the clients
- Project Handling: Manage work on multiple clients at the same time
- Clear Communication: Communicate clearly and consistently with the mentor to meet deadlines
2. Junior Designer Details
- Submission Design: Design and development of submissions
- Bid Production: Responsible for the design, coordination and production of bids, submissions and marketing material for the studios
- Marketing Collateral: Assist with the ongoing design, development and production of submission and marketing collateral at local and national levels
- Creative Ideation: Responsible for creative ideation and execution
- Team Collaboration: Work independently and in a team environment under the supervision of the Design Manager
- Creative Development: Continue developing creative thinking, strategy, execution and project management under the guidance of the Design team
- Review Participation: Participate in creative reviews by listening and sharing perspectives
- Campaign Concepts: Assist in the production of concepts of promotional collateral for use across print and digital campaigns
- Social Assets: Create attractive and engaging assets for social channels including Instagram, Facebook and LinkedIn
- Collateral Redesign: Reformat and redesign existing collateral to suit print or web in various sizes
- Digital Transpose: Transpose paper ideas and concepts into a digital format for further refinement
- Image Editing: Resizing and sourcing images, and basic retouching
- Brand Support: Assist in the development of brand identities
- Presentation Finishing: Apply finishing touches to PowerPoint presentations
3. Junior Designer Responsibilities
- Collateral Design: Design of various collateral to exacting standards, with a cross-platform approach and ability to drive forward traditional design requirements
- Visual Language: Creation of a truly differentiating visual print, digital and moving image language, helping to develop innovative solutions to take the client through a digital transformation
- Brand Interpretation: Interpret current brand guidelines into engaging visual designs that push the brand forward
- Brief Influence: Take and positively influence client briefs with own innovative ideas
- Art Embellishment: Developing and designing hand-drawn embellishment artworks for various product ranges
- Trend Research: Researching embellishment trends and directions through various media and street style
- Ownership Management: Taking ownership and responsibility for an area that includes independent research, product development, embellishment art working and swatch designing
- Team Support: Working closely with the teams to help support their embellishment and embroidery offer
- Design Collaboration: Working with the Senior and Junior designers, supporting and understanding the various embellishment details and artworks within different price categories
- Commercial Design: Reacting to sales information and designing a commercially relevant, fashion-forward range
4. Junior Designer Job Summary
- Digital Assets: Designing digital marketing assets for a wide variety of channels, including social media and display advertising
- Project Support: Participate and provide support in design projects from concept to completion, producing drafts and engaging in design solutions
- Concept Mockups: Help to create style proposals, sketches and mockups to kickstart new projects
- Pixel Accuracy: Ensure that designs adhere to guidelines, are consistent across formats and look pixel-perfect in any dimension
- Brand Assets: Producing print and digital assets for the existing Flight Club and Electric Shuffle brands
- Campaign Support: Working alongside the Senior Designer and the Marketing team to produce campaign materials
- Artwork Production: Producing production-ready, artworked materials
- Progress Communication: Communicate regularly with the Creative Director and Studio Manager to ensure complete understanding, track time and update on progress
- Creative Input: Being proactive and contributing to weekly brainstorming sessions
- Task Ownership: Take ownership of regular weekly tasks such as newsletters and website tiles
- Stakeholder Management: Managing stakeholders across the business in a professional and timely manner
- File Maintenance: Updating and maintaining the graphic design files
5. Junior Designer Accountabilities
- Digital Assets: Creating best-in-class digital assets for websites and digital media activities across several fashion brands
- UI Design: Creating UI designs that adhere to and build on existing UI brand guidelines and style guides
- Product Cycle: Operating within the digital product development cycle, capturing requirements and feedback from stakeholders and iteratively rolling out new UI features and UX improvements to existing features
- Responsive Websites: Defining, designing and implementing top-notch, responsive and user-centric websites, email templates and more
- Email Templates: Creating email HTML templates, including bespoke email campaigns and newsletters
- Pixel Precision: Ensuring all designs work within a responsive framework and with pixel-perfect perfection
- Concept Creation: Conceptualizing original website design ideas that bring UX simplicity and user friendliness to complex roadblocks
- Brand Guardianship: Acting as the brand's guardian to ensure the quality of UI design and UX across all digital platforms
- Performance Impact: Able to demonstrate immediate results on conversion rate and sales
- Trend Awareness: Keeping up to date with the latest trends, styles and techniques and best practices in UX design
- Developer Collaboration: Working closely with web developers