WHAT DOES A DIGITAL COORDINATOR DO?

Published: Oct 29, 2024 – The Digital Coordinator manages and implements a cohesive communication strategy across various social media platforms, monitoring key metrics to assess performance. This role involves developing growth strategies tailored to specific platforms and overseeing the design and execution of multi-platform campaigns while creating branded visual content. Additionally, the coordinator manages email campaigns, produces high-quality video content, and maintains multiple social media accounts with regularly scheduled posts.

A Review of Professional Skills and Functions for Digital Coordinator

1. Digital Coordinator Job Description

  • Product Ownership: Product owner of B2B e-com platform.
  • Market Coordination: Support EMEA Markets to increase the usage of e-comm by animating/coordinating e-comm activities with Customers and Salesforce in EMEA Markets.
  • Performance Monitoring: Follow up system performance and coordinate corrective actions in case of issues.
  • Customer Identification: Identify potential new Customers to use e-commerce solutions.
  • Support and Troubleshooting: Support Markets (local coordinators) with all activities related to setup and usage of e-comm (configuration, testing, troubleshooting).
  • Stakeholder Engagement: Keep regular contact with Customers, Sales teams, Digital leads in the Regions, and other stakeholders.
  • Requirement Gathering: Capture new requirements for the e-comm solution and put them in place (information and communication on orders, deliveries, claims, delays, etc.).
  • IT Coordination: Set up regular touchpoints with IT.
  • Communication Management: Be the single point of contact and the link between Markets and IT for all e-comm-related topics.
  • Structure Management: Structure/manage the communication between Markets and IT (and vice versa).
  • Requirement Prioritization: Funnel/prioritize all e-comm requirements based on budget and resource availability.

2. Digital Coordinator Tasks

  • Brand Representation: Represent each of a wide variety of brands on all social channels to promote and highlight trending/relevant topics for brand awareness and follower growth.
  • User-Generated Content (UGC) Management: Identify high-quality UGC and gain permissions from creators.
  • Content Ideation: Ideate individually and collaboratively on engaging and innovative content ideas.
  • Data Tracking and Reporting: Track data and insights, compile reports, and adjust strategy and content regularly based on insights.
  • Community Management: Community Management on all platforms, responding to comments consistently and on time.
  • Proactive Engagement: Proactive Community Management, engaging with posts or tweets for extended reach.
  • Platform Knowledge: High-level and intuitive understanding of Instagram, Twitter, and TikTok, including general awareness of what’s trending, demographics, and platform functionalities.
  • Collaboration: Work alongside department and cross-functional stakeholders to ensure that content is aligned with brand planning/calendars and brand aesthetics.
  • Content Planning: Plan and prepare content calendars to share regularly with the Social Media Team.
  • Feedback Utilization: Work and take direction and constructive feedback from both peers and leaders across the organization.
  • Trend Utilization: Utilize social trends and meme culture while maintaining brand safety.

3. Digital Coordinator Additional Details

  • Data Analysis: Maintain and analyze data from customers.
  • Customer Onboarding: Develop, operate, and onboard new customers.
  • Consignment Support: Support Consignment Customers with stock numbers and replenishment setup.
  • EDI Maintenance: Maintain and support existing EDI customers.
  • EDI Strategy Development: Develop and coordinate EDI strategy and integration with new customers.
  • Digital Integration Support: Support, monitor, and provide the necessary service to customers and internally in the organization for both digital integrations.
  • Campaign Reporting: Share expertise in collating campaign reporting by working with the Trading team and providing administrative assistance and support for the sales team.
  • Proposal Development: Develop and support solutions that deliver high-quality proposals and templates to support the sales process.
  • Collaboration: Collaborate and connect with Account Management and AdOperations to ensure successful end-to-end campaign execution.
  • Campaign Implementation: Understand and agree on booking, implementation, and delivery of client campaigns.
  • Deadline Management: Ensure creative deadlines are met and assets are processed.
  • Performance Monitoring: Maintain up-to-date information concerning campaign performance and revenue activities, which include maintaining up-to-date knowledge of industry trends.

4. Digital Coordinator Essential Functions

  • Business Development: Progress a selected number of business development contacts per week to achieve the overall business development objectives and goals.
  • Account Management: Grow account management lists to maintain updated account information.
  • Relationship Building: Develop trusting relationships with primary accounts through various means, including social media (LinkedIn, Facebook, Twitter), telephone calls, and letters/mailers on an ongoing basis.
  • Outreach Collaboration: Work directly with the outreach team to continually grow the account pool based on current outreach/marketing digital initiatives.
  • Strategic Monitoring: Monitor and contribute to a strategic plan to maximize referral potential based on social media platforms, calls, and mailers.
  • Progress Reporting: Provide weekly progress updates submitted to the Director of Business Development.
  • Digital Project Participation: Participate in digital projects.
  • KPI Development: Put in place common e-comm reporting KPIs.
  • Performance Analysis: Follow up, analyze, and take action on performance indicators.
  • Team Development Support: Support the development of the e-comm team in EMEA, providing regular training to build solid local knowledge.
  • EDI Backup: Backup for EDI (Electronic Data Interchange).

5. Digital Coordinator General Responsibilities

  • Communication Management: Manage day-to-day operations and implement a cohesive communication strategy across multiple social media channels and platforms while monitoring key metrics to chart social media performance.
  • Growth Strategy Development: Develop and implement platform-specific growth strategies to boost followership.
  • Campaign Oversight: Oversee the design and implementation of multi-platform social media campaigns on specific topics.
  • Trend Monitoring: Monitor social media channels for news and trends important to the organization’s work.
  • Visual Design Creation: Create branded visual elements for social media, event invitations, and other materials.
  • Email Campaign Management: Take responsibility for creating and managing email blast campaigns.
  • Event and Fundraising Support: Assist with the website, event support, and online fundraising.
  • Video Production Assistance: Assist in the production of high-quality video content.
  • Marketing Asset Creation: Create marketing assets such as PNGs and GIFs.
  • Account Management: Run multiple social media accounts and channels by creating content and scheduling posts several times per week with an assigned tone.
Relevant Information
What Does A Digital Content Coordinator Do?